Suski

What Suski does

Suski Chevrolet is a single-location, family-scale automobile dealership operating as an authorized Chevrolet franchise dealer at 8700 Main St, Birch Run, Michigan. Founded in 1980 and employing 51-100 staff, the business serves retail consumers in the Birch Run, Flint, Saginaw, and broader Genesee County markets. Its operations span four integrated departments: new vehicle sales (Chevrolet's full lineup including Silverado, Equinox, Traverse, Blazer, Tahoe, Corvette, and the Equinox EV, Blazer EV, and Silverado EV), pre-owned vehicle sales (multi-make inventory plus CarBravo certified pre-owned listings, all subject to a 117-point inspection), service and parts (oil changes, brakes, batteries, tires, collision and body work using ACDelco and GM Genuine Parts), and financing (facilitated through GM Financial with credit applications and pre-qualification tools).

The underlying technology stack is conventional and entirely vendor-provided. The DealerOn platform powers the dealership's website with inventory management, online quoting, scheduling, and a Buy Online purchase flow. Customer outreach relies on Google Analytics and Google Ads (including DoubleClick remarketing), with email marketing capabilities and participation in GM manufacturer marketing programs, GM Rewards, and Chevrolet Protection plans. Trade-in valuation is delivered through an online self-service tool. No proprietary software, custom AI, or in-house engineering capability is disclosed.

The revenue model is multi-stream: one-time vehicle sales (new and used), transaction-fee revenue from service, parts, financing, and trade-in activity, and ancillary F&I income. Pricing on new vehicles follows MSRP with dealer-set final pricing, while service uses fixed-price specials (oil changes $69.95-$89.95, brake rotors $280.95-$290.95, batteries $225-$230, detailing $150). The go-to-market is sales-led via a physical showroom complemented by an online storefront and the CarBravo marketplace, with geographic segmentation focused on a regional Michigan catchment area.

Name

Suski

Legal name

Suski Chevrolet

Website

https://suskiautomotive.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Suski Chevrolet is a single-location authorized Chevrolet franchise dealership in Birch Run, Michigan, founded in 1980, serving retail consumers across the Flint, Saginaw, and Genesee County region with new and pre-owned vehicle sales, GM Financial-backed financing, certified service, collision repair, and genuine GM parts.

Ownership category

akta.pro rank

Headquarters

HQ city

Birch Run

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Chevrolet vehicles including Silverado trucks, SUVs (Equinox, Traverse, Tahoe, Blazer), crossovers (Trax, Trailblazer), performance vehicles (Corvette), and electric vehicles (Equinox EV, Blazer EV, Silverado EV)
2. Used Vehicle Sales: Sales of pre-owned vehicles from Chevrolet and other manufacturers (GMC, Jeep, Cadillac, Ford, RAM, Buick, Nissan). Vehicles undergo 117-point inspection and come with warranty and auto-check certified history. Also participates in CarBravo certified pre-owned program.
3. Service and Repairs: Vehicle maintenance and repair services including oil changes, tire rotations, brake service, battery replacement, multi-point inspections, collision and body work. Uses GM Certified Service and genuine ACDelco parts.
4. Parts and Accessories: Sales of genuine GM parts, ACDelco parts, and Chevrolet accessories. Order parts online through GM parts portal.
5. Financing Services: Financing and leasing options through GM Financial, credit applications, pre-approval services, and trade-in appraisals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Suski is an authorized Chevrolet franchise dealership selling new Chevrolet vehicles and pre-owned vehicles from multiple manufacturers, supported by on-site vehicle financing through GM Financial, a full-service maintenance and collision repair department using GM-certified technicians and ACDelco parts, and a parts and accessories counter. The dealership operates from a single showroom location in Birch Run, Michigan, serving the surrounding Flint, Saginaw, and Genesee County markets.

Product overview

Suski Chevrolet operates as a traditional automobile dealership offering a comprehensive vehicle sales and service ecosystem. The core offering consists of new Chevrolet vehicles (trucks, SUVs, crossovers, sedans, and performance cars) alongside a diverse pre-owned inventory spanning multiple manufacturers. These are complemented by financial services (via GM Financial), trade-in valuation tools, full vehicle maintenance (oil changes, brakes, batteries, tires), and GM parts/accessories sales. The dealership integrates with CarBravo for certified pre-owned listings and GM manufacturer programs including OnStar, Chevrolet Rewards, and GM Rewards for customer loyalty.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chevrolet Vehicles Full line of new Chevrolet vehicles including Silverado trucks, Equinox/Trax/Trailblazer crossovers, Blazer and Traverse SUVs, Tahoe, Corvette, and electric vehicles (Equinox EV, Blazer EV, Silverado EV). Sold at MSRP with dealer-set final pricing to individual consumers in the Birch Run, Flint, Saginaw, and Genesee County Michigan market.
• Pre-Owned Vehicles Used vehicles from Chevrolet and other manufacturers (GMC, Buick, Cadillac, Jeep, RAM, Ford, Nissan). Each vehicle undergoes a 117-point inspection and comes with warranty and auto-check certified history. Available to individual retail consumers in Michigan.
• CarBravo Certified Pre-Owned Vehicles GM-backed certified pre-owned program offered through the CarBravo online marketplace. Qualifying used vehicles are listed with verified history, quality standards, and extended coverage for retail buyers.
• Vehicle Service and Maintenance Full-service maintenance and repair offerings including oil changes, tire rotations, brake service, battery replacement, multi-point inspections, and collision/body work. Performed by GM-certified technicians using ACDelco and GM Genuine Parts. Serves individual vehicle owners in the Birch Run region.
• Parts and Accessories Sales Retail sales of GM Genuine Parts, ACDelco components, and Chevrolet accessories. Customers can order parts online through the GM parts portal or purchase in-store. Includes wiper blades, batteries, cabin air filters, brake rotors, and engine components.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core.

• General Motors (GM)coreStrategic or Co-development PartnerAuthorized Chevrolet franchise dealer with direct relationship with GM for new vehicle inventory, manufacturer incentives, GM Rewards program, GM Financial financing options, and access to GM Certified Service training and support.
• CarBravocoreChannel Partner/ Reseller/ DistributorCertified pre-owned vehicle marketplace partnership. Suski Chevrolet lists qualifying used vehicles on CarBravo platform for expanded online visibility and sales reach.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CarMax: Largest U.S. used-car retailer with fixed showrooms, no-haggle pricing, and certified inventory. Broad incumbent competitor for Suski's used-vehicle stream and customer base in Michigan.
• AutoNation: Largest U.S. franchised auto retailer with hundreds of rooftops across multiple brands. Broad incumbent competitor with overlapping franchise model, parts/service operations, and financing arm.
• Lithia Motors: One of the largest U.S. franchised dealer groups with aggressive acquisition strategy and growing digital retail platform (Driveway). Broad incumbent competing for franchise consolidation opportunities and online car-buying share.
• Penske Automotive Group: Public, global premium franchised dealer group with U.S. retail operations across multiple brands. Broad incumbent with similar franchise economics and exposure to new-vehicle cyclicality and EV transition.

Direct peers

• LaFontaine Automotive Group: Michigan-based, family-owned auto dealer group operating multiple franchised stores across the state. Directly comparable as a regional multi-franchise dealer with the same GM and other OEM relationships and similar service/parts/financing revenue mix.
• Suburban Collection: Large Michigan-based dealer group with numerous franchise rooftops across the Detroit/Flint/Saginaw corridor. Comparable franchise model, geographic overlap, and reliance on GM and other domestic OEM franchises.
• Betten Baker Auto Group: Michigan dealer group with multiple franchises including Chevrolet and Buick/GMC rooftops across mid-Michigan. Directly comparable in scale and franchise mix, serving overlapping customer geographies.
• Todd Wenzel Chevrolet: Michigan-based Chevrolet franchise dealer operating similar new/used vehicle sales, service, parts, and GM Financial-backed financing. Comparable as a single-OEM Michigan franchise of similar scale.
• Serra Automotive: Large multi-rooftop Chevrolet and domestic franchise dealer group operating in Michigan and other Midwest states. Comparable franchise operations, GM relationships, and service/parts/financing model.

Emerging players

• Carvana: Pure-play online used-car retailer with vending-machine delivery model and home delivery across much of the U.S. Emerging competitor pressuring traditional dealer used-car gross profit and digital sales expectations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/suskichevrolet
• Facebookfacebook.com/SuskiAutomotive
• LinkedInlinkedin.com/company/suski-chevrolet-buick-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suski