What Unilakes does

Unilakes is a privately held Australian IT and ecommerce solution provider founded in 2013 and headquartered in Kalgoorlie, Western Australia, with engineering and support operations based in Melbourne. The company serves small, medium, and large enterprises across five countries (Australia, Canada, UAE, Saudi Arabia, plus engagements in Pakistan and Iraq), delivering an unusually broad technology stack that bundles telecommunications (nbn, DSL, Fibre, SD-WAN, MPLS, Cloud PBX, SIP Trunking, Managed Firewalls), cloud infrastructure (Linux hosting, VPS, dedicated servers, domains via the TRC Cloud sub-brand), the Zoho business application ecosystem (CRM, Books, Desk, People, Inventory, Marketing Automation) delivered as an authorized Zoho partner, cybersecurity and AI consulting, on-prem ICT infrastructure (IP telephony, servers, storage, CCTV, access control), and digital marketing services. Proprietary technology includes MaintainPad, a CMMS and work order management system for property maintenance, and access to the NGN network with 2,100+ global peer connections.

Revenue is generated through a hybrid model: recurring telco subscriptions, Zoho licensing with implementation services, hardware resale for on-prem deployments, and project-based professional services including cloud strategy, cybersecurity, digital transformation consulting, and digital marketing. Pricing is quote-based across all service lines with no public disclosure. The company employs 55+ engineers and support staff and distributes services via direct sales, inside sales, and regional offices internationally. Mo Baqir serves as Co-Founder, Chief Operating Officer, and Principal Consultant. The business is privately held with no disclosed institutional investors, funding rounds, M&A activity, or published financial results.

Name

Unilakes

Legal name

Unilakes

Website

https://unilakes.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Unilakes is a privately held Australian IT and ecommerce solution provider offering telecommunications, cloud infrastructure, Zoho business applications, cybersecurity, and digital marketing services to SMBs and enterprises across Australia, Canada, UAE, and Saudi Arabia.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Network, Infrastructure & Data Center Integration (BPAEAAAK)

akta.pro secondary industry

General-Purpose Compute (VMs & Bare Metal IaaS) (HDABAAAA)

Keywords

• Managed IT services
• Telecommunications solutions
• Cloud infrastructure services
• Zoho CRM implementation
• Cybersecurity consulting

Headquarters

HQ city

Kalgoorlie

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Telecommunications Products and Services: Provider of telco products including nbn, DSL, Fibre, Wireless, SD-WAN, MPLS, Security & Managed Firewalls, Cloud PBX, SIP Trunking, and traditional voice services. Revenue generated from connectivity services, hardware, and managed services.
2. Business Operating System (Zoho CRM): Implementation and reselling of Zoho ecosystem including CRM, Books, Desk, Inventory, People, and other business applications. Revenue from licensing, implementation services, and ongoing support.
3. ICT Solutions and On-Prem Infrastructure: On-premises solutions including IP telephony, software-defined LAN, servers and storage, perimeter and datacenter security, software-defined WiFi, contact center, CCTV and physical security, access control, smart automation, AV solutions.
4. Professional Services and Consulting: Consulting services including technology consulting, cloud strategy and transformation, cyber security, digital transformation, enterprise mobility, e-commerce technology, digital HR transformation.
5. Digital Marketing Services: SEO, content creation, social media marketing, web development, brand layout, online advertising, email marketing services for Australian businesses.
6. Web Hosting and Domain Services: Linux web hosting, domain name registration, VPS servers, Linux dedicated servers through Trccloud hosting platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Unilakes delivers integrated IT and ecommerce solutions spanning telecommunications (nbn, SD-WAN, MPLS, Cloud PBX), cloud infrastructure (IaaS, web hosting via TRC Cloud), business operating systems based on the Zoho ecosystem (CRM, Books, Desk, People, Inventory), cybersecurity and AI consulting, on-premises ICT infrastructure, and digital marketing services. The company also develops proprietary software such as MaintainPad CMMS and offers implementation, managed services, and consulting across Australia and select international markets.

Product overview

Unilakes is a full-scale Information Technology and Ecommerce solution provider offering a comprehensive portfolio of technology products and services. The core offering centers on the Business Operating System (CRM) built on the Zoho ecosystem, which provides a unified platform connecting CRM, sales, marketing, HR, finance, and operations modules including Zoho CRM, Bigin, Books, Desk, People, Inventory, and Marketing Automation. Complementing this are telecommunications products including Cloud PBX, SD-WAN, MPLS Networks, and Managed Firewalls for data and voice connectivity. The company provides cloud infrastructure services through its TRC Cloud platform (Linux Web Hosting, VPS, Dedicated Servers, Domain Registration), as well as digital marketing services, web development, and e-commerce solutions. Consulting services span cybersecurity, cloud strategy, digital transformation, and enterprise mobility. On-premises ICT solutions include IP telephony, servers, storage, security systems, and AV solutions. The company also offers AI-powered engagement tools (Live Chat, Chatbots, Website Personalization) and maintains a proprietary CMMS product called MaintainPad for property maintenance management.

Differentiator

Problem solved

Functional benefit

Brands

• TRC Cloud: Cloud hosting platform offering Linux web hosting, domain registration, VPS servers, and dedicated server solutions.

Products and services

• Business Operating System (CRM) Unified business operating system built on the Zoho ecosystem designed to break down silos between departments and increase organizational efficiency through integrated CRM, sales, marketing, HR, and finance modules, targeted at SMBs through enterprises.
• Cloud PBX Cloud-based phone system providing voice solutions including PBX, PSTN, SIP, ISDN, and inbound calling capabilities for business voice communications.
• SD-WAN Software-defined wide area networking solution for optimized branch connectivity, network management, and multi-site enterprise networks.
• MPLS Networks Multiprotocol Label Switching network services providing secure, high-performance enterprise connectivity.
• Managed Firewalls Cloud-managed firewall services providing network security and threat protection for enterprise environments.
• Infrastructure as a Service (IaaS) Cloud infrastructure services including virtual servers, backup, hosting, and colocation solutions for businesses.
• Linux Web Hosting (TRC Cloud) Linux web hosting services delivered through TRC Cloud platform featuring multilingual control panel and web accelerators for websites and applications.
• VPS Servers Virtual private server hosting with no installation fees, featuring web accelerators and dedicated IP addresses.
• Linux Dedicated Servers Dedicated server hosting with free dedicated IP address and reseller hosting bonuses for businesses needing dedicated compute capacity.
• Domain Name Registration Domain registration and management services including transfer support and affordable domain bundling with hosting packages.
• Website Development Services Full-service web development including custom design, e-commerce solutions, CMS integration (WordPress, Joomla, Drupal), responsive design, and SEO optimization for Australian businesses.
• MaintainPad CMMS Proprietary Computerized Maintenance Management System (CMMS) and work order management software for property maintenance, featuring tenant repair reporting, contractor management, and predictive maintenance scheduling.
• Enterprise Resource Planning (ERP) Low-code ERP platform with visual workflow editors connecting HR, finance, IT, sales, marketing, operations, supply chain, inventory, and e-commerce under one unified system.
• Cybersecurity & AI Consulting Comprehensive cybersecurity consulting and AI-powered security solutions including penetration testing, security audits, threat protection, and AI consulting services for enterprises.
• Digital Marketing Services Comprehensive digital marketing services including SEO, PPC, social media marketing, content creation, brand layout, and online advertising.
• On-Premises ICT Solutions On-premises technology infrastructure including IP telephony, software-defined LAN, servers and storage, perimeter security, software-defined WiFi, contact center, and CCTV/physical security.
• E-Commerce Technology Solutions End-to-end e-commerce consulting and platform services including domain, hosting, shopping cart, payment gateways, inventory management, and shipping integration.
• Cloud Strategy and Transformation Consulting Expert consulting for transitioning to cloud-enabled hybrid IT environments, including cloud roadmap development and migration planning.
• Digital Transformation Journey Consulting Digital workplace transformation consulting covering vision, strategy, organizational structure, change management, and digital literacy development.
• Live Chat and Chatbots AI-powered customer engagement tool combining live chat with automated chatbots for 24/7 customer support and engagement.
• ELV Solutions Extra-low voltage infrastructure solutions including access control systems and smart automation for facilities.
• AV Solutions Audio-visual solutions including digital signage, projection displays, and sound reinforcement systems for commercial venues.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature3 records

Partnerships

One partnership is on record.

• Zoho CorporationcoreTechnology or IntegrationUnilakes is an authorized Zoho partner providing Zoho CRM, Zoho Books, and the entire Zoho business ecosystem including CRM, Desk, Inventory, People, Books, Creator, Marketing Automation, Campaigns, Social, Commerce, Sites, Bookings, Bigin, Recruit, Expense, Checkout, Subscriptions, and Assist solutions to Australian businesses.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bluehelix: Australia-based Zoho Premium Partner and CRM implementation specialist. Most direct comparable to Unilakes' Zoho business OS practice, both in product positioning and target customer.
• The Hype Group: Australian Zoho consulting partner focused on CRM and marketing automation implementation. Competes with Unilakes for Zoho engagements from mid-market Australian customers.
• Nexon Asia Pacific: Australian managed services and cloud provider delivering cloud, connectivity, and security to mid-market and enterprise. Direct competitor to Unilakes in the integrated IT services bundle for Australian businesses.

Regional players

• Viva Energy IT (Viva Technology): Australian digital agency and IT services firm offering web development, digital marketing, and cloud services. Comparable to Unilakes' digital marketing and web development revenue stream for SMB customers.
• Aussie Broadband: Australian-grown telco also based in regional Victoria, offering nbn, fibre, and business-grade connectivity. Comparable to Unilakes' telco business, particularly as a fellow Australian-headquartered alternative carrier.

Broad incumbents

• Telstra: Australia's largest telco offering SD-WAN, managed networking, cloud, and security at scale. Comparable to Unilakes' telco and managed services portion, but with vastly greater scale and direct enterprise reach.
• TPG Telecom: Australian telco with business-grade nbn, fibre, SD-WAN, and cloud connectivity offerings. Directly comparable to Unilakes' wholesale telco products for SMB and mid-market customers.
• Macquarie Cloud Services: Australian cloud and hosting provider offering IaaS, managed hosting, and data center services directly comparable to Unilakes' TRC Cloud hosting platform and VPS/dedicated server offerings.
• Optus Business: Major Australian carrier and ICT provider covering connectivity, cloud, cybersecurity, and managed services for SMB and enterprise. Competes with Unilakes across the same telco and cloud stack.
• Zoho Corporation: The underlying software vendor whose ecosystem Unilakes resells and implements as an authorized Zoho partner. Comparison is essential because Unilakes' Zoho business is a core revenue stream, and Zoho's direct sales or partner economics are the dominant external variable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/uni_lakes
• Facebookfacebook.com/Unilakes
• LinkedInlinkedin.com/company/unilakes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unilakes