Lock and Key Realty

What Lock and Key Realty does

Lock and Key Realty, Inc. is a private, boutique residential real estate brokerage headquartered at 268 Cold Spring Avenue Suite B in West Springfield, Massachusetts, with a regional office in Bloomfield, Connecticut. Founded in 2005, the firm operates across ten counties in Massachusetts and Connecticut (Hampden, Hampshire, Franklin, Berkshire, Worcester, Middlesex, Norfolk, Hartford, Litchfield, and Tolland) and serves individual home buyers, home sellers, and real estate investors ranging from first-time participants to experienced portfolio owners. The company's stated positioning is to differentiate from traditional brokerages by recruiting only top-performing agents rather than acting as a training ground for new licensees, emphasizing full-service transaction support and the ability to close complex deals.

The firm's product surface combines core brokerage services (Buying, Selling, Real Estate Investing) with supplemental tools including a VIP Home Search offering, a Mortgage Calculator, a Home Valuation tool, an Exclusive Listings portfolio of off-market properties, and county-level Community Exploration guides. Technology is not proprietary: the website is powered by AgentFire, property listing data is supplied by Home Junction, and there is no disclosed API, mobile app, SDK, or AI/ML capability. Tools such as the mortgage calculator and home valuation are standard customer-facing utilities rather than differentiated technology.

Lock and Key Realty earns revenue exclusively through real estate transaction commissions on residential buy and sell activity; commission rates are not publicly disclosed and pricing is quote-based per transaction. The go-to-market motion is sales-led, with agents working directly with clients across the MA/CT footprint. The firm is privately held with no disclosed funding rounds, no parent company, no subsidiaries, no disclosed ownership structure, and no M&A or leadership changes on record, consistent with a founder- or small-group-owned small business operating for two decades in a stable niche.

Name

Lock and Key Realty

Legal name

Lock And Key Realty, Inc

Website

https://lockandkeyma.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Lock and Key Realty is a private boutique residential real estate brokerage founded in 2005, serving home buyers, sellers, and investors across ten counties in Massachusetts and Connecticut from offices in West Springfield, MA and Bloomfield, CT, earning commissions on property transactions.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYFSAEAJAA

Residential Real Estate Brokerage (Buy/Sell)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Real estate investment advisory
• Property valuation services

Headquarters

HQ city

West Springfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Transaction Commissions: Traditional real estate brokerage earning commissions on home buying and selling transactions. Agents facilitate property purchases and sales, earning a percentage of the transaction value.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Lock and Key Realty is a boutique residential real estate brokerage that facilitates home buying, selling, and investment transactions through a recruited network of experienced agents across Massachusetts and Connecticut. Core services include buyer representation, seller representation with market value analysis, and investment property consultation, supplemented by a VIP Home Search offering, exclusive listings, a mortgage calculator, and a home valuation tool on its AgentFire-hosted website.

Product overview

Lock and Key Realty is a boutique real estate brokerage operating across Massachusetts and Connecticut. The company offers a unified platform combining core real estate services (buying, selling, and investing) with supplemental tools including VIP Home Search for priority property access, Mortgage Calculator for payment estimation, Home Valuation for market analysis, Exclusive Listings for off-market properties, and Community Exploration guides for area research. All services are delivered through their network of top-performing agents rather than a software platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Buying Services Buyer-representation service that helps individuals and families find and purchase residential properties in Massachusetts and Connecticut, including property search, market guidance, offer negotiation, and transaction support. Designed for home buyers, including first-time buyers and those upgrading or downsizing.
• Selling Services Seller-representation service that helps homeowners sell residential or investment properties in MA/CT, including market value analysis, pricing strategy, listing management, and transaction coordination through closing.
• VIP Home Search Premium property-search service providing priority access to listings and personalized home-finding assistance for buyers seeking an elevated, agent-led home search experience across MA/CT.
• Exclusive Listings Curated portfolio of exclusive properties not widely marketed through standard listing channels, giving buyers (including investors) access to off-market inventory across the MA/CT service area.
• Real Estate Investing Services Investment-property consultation and acquisition support for buyers seeking their first or additional investment properties in MA/CT, ranging from first-time investors to experienced portfolio managers acquiring up to their 50th property.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AgentFireminorOthersAgentFire provides the website platform and hosting services for Lock and Key Realty, powering their online presence and property listings.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/lock-and-key-realty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lock and Key Realty