What AgentFire does

AgentFire is a real estate website platform founded in 2013 and operated by Dark Galaxy Limited (incorporated in the British Virgin Islands), with US correspondence based in Claymont, Delaware and operating geographies spanning the United States and Canada. The company targets individual real estate agents, small and large teams, and brokerages, providing brand-focused website design, proprietary hosting, and a suite of marketing and lead-generation modules built around its core product. Its technology stack centers on a proprietary Internet Data Exchange (AF IDX) that sources MLS data from Home Junction Inc. across 200+ MLS systems in all 50 US states, supplemented by ShowcaseIDX for uncovered areas, with Cloudflare providing DNS and DDoS protection. The product surface includes the AgentFire Platform, AgentFire Plus (AI-powered #DRIP marketing automation), AgentFire Go mobile app, Spark AI content tools, Lead Manager, Listings Hub, Area Guides, Engage CTAs, Lead Pages, Home Values, and ADA Protect, all delivered through three design package tiers (Ignite, Firebrand, Custom).

The business model combines a one-time website development fee with recurring monthly hosting and service subscriptions, augmented by premium add-on subscriptions from the AgentFire marketplace. Pricing is quote-based rather than publicly disclosed, with labor rates defined for additional work ($50/hour general, $150/hour landing page or interior design) and rush services at 1.5x standard rate. Distribution is sales-led with a consultative inside-sales motion, a guided three-step onboarding (Design, Review, Launch), demo booking via website, and ongoing customer success through weekly office hours, client masterminds, and webinars with industry figures. The company reaches market through direct website sales, an integration partner network of 30+ tools anchored by Zapier, plus affiliate and referral programs. No venture or private equity funding has been disclosed, indicating a bootstrapped, founder-controlled operating model under CEO and founder Nelson Quest.

Name

AgentFire

Legal name

Dark Galaxy Limited DBA AgentFire.com

Website

https://agentfire.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

AgentFire is a real estate website platform serving individual agents, teams, and brokerages in the US and Canada. It delivers brand-focused website design, proprietary MLS/IDX integration, AI-powered marketing tools, and 30+ third-party integrations on a subscription-plus-setup-fee model.

Ownership category

akta.pro rank

Product category

Real Estate Website Platform

NAICS

Offices of Real Estate Agents and Brokers (531210)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate websites
• IDX integration
• MLS data feeds
• Real estate marketing
• Agent lead generation

Headquarters

HQ city

Glen Cove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. Website Development (Initial Fee): One-time development fee charged upon signing up for website creation services. The fee is 100% refundable if requested before commencement of work and within three months of purchase. Once work begins and site is provisioned, the fee becomes non-refundable.
2. Monthly Hosting & Service Fee: Recurring monthly fee for website hosting and ongoing services including updates, feature updates, and scheduled maintenance. Initiated immediately upon beginning development. Customers with current hosting fees receive ongoing services and feature updates as released.
3. Premium Addons: Additional paid features available through the AgentFire marketplace including Home Values, Neighborhood Quiz, Local SEO Setup, Team Link, ADA Protect, and others that enhance the core website platform.
4. MLS IDX Services: Revenue from IDX (Internet Data Exchange) solutions including AF IDX and third-party IDX providers. MLS fees are passed through to clients in certain cases, and third-party IDX solutions may have separate terms.
5. Design Packages: Three tiers of design packages (Ignite, Firebrand, Custom) with different features and revision rounds. Ignite and Custom websites include up to 2 rounds of revisions; Firebrand includes up to 3 rounds.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

AgentFire is a real estate website platform that designs, develops, and hosts brand-focused websites for individual agents, teams, and brokerages. The platform bundles proprietary MLS data integration (AF IDX) covering 200+ MLS systems, AI-powered marketing automation (AgentFire Plus / #DRIP), lead capture and routing (Lead Manager, Engage CTAs, Lead Pages), property listing management (Listings Hub), hyperlocal authority tools (Area Guides, Automated Market Reports), and a mobile app (AgentFire Go), sold under one-time design package fees plus recurring monthly hosting.

Product overview

AgentFire is a real estate website platform providing brand-focused website design, hosting, and marketing solutions for agents and teams. The platform operates on a core-plus-modules architecture consisting of the AgentFire Platform (website hosting and core infrastructure), AgentFire IDX (proprietary MLS data integration), and various add-on modules including AgentFire Plus (AI-powered marketing with #DRIP automation and Spark AI), AgentFire Go (mobile app), Lead Manager (lead routing and CRM), Listings Hub (property management), Home Values (property valuations), and engagement tools like Area Guides, Engage CTA, Lead Pages, and QR Codes. Design packages include Ignite, Firebrand, and Custom tiers. The platform integrates with 30+ third-party tools including CRM systems (Follow Up Boss, LionDesk, SureSend, Ruuster), marketing platforms (Facebook, Google AdSense), and data services (Zapier, Cloudflare).

Differentiator

Problem solved

Functional benefit

Brands

• AgentFire Plus: AI-powered marketing addon that enables automated email, text, and social media content generation from listings, blogs, or market reports
• AgentFire Go
• TRIO by AgentFire
• Spark AI
• AF IDX
• Lead Manager
• Listings Hub

Products and services

• AgentFire Platform Core real estate website platform providing brand-focused website design, hosting, AI-powered marketing tools, and lead generation capabilities for real estate agents, teams, and brokerages.
• AgentFire IDX (AF IDX) Proprietary Internet Data Exchange (IDX) solution that sources MLS data to display property listings, search functionality, and lead generation on customer websites. Covers 200+ MLS systems across all 50 US states.
• AgentFire Plus (#DRIP AI Marketing) AI-powered marketing addon that automatically turns listings, blogs, and market reports into ready-to-send emails, texts, and social posts, and includes monthly assistance for updates and campaigns.
• AgentFire Go Mobile App Mobile application for real estate agents to instantly share listings, Area Guides, case studies, and other high-value content, and to manage leads and alerts on the go.
• Listings Hub Property listing management tool that turns each property into a marketing asset, with stunning listing displays, open-house pages, post-sale case studies, and import/export capabilities.
• Lead Manager CRM-style lead management and routing system that lets users assign and route leads by tags, agent, or office, with contact management capabilities and a refreshed interface.
• Ignite Design Package Entry-level AgentFire design package providing a brand-focused real estate website with up to two rounds of revisions and an accompanying monthly hosting and services subscription.
• Firebrand Design Package Mid-tier AgentFire design package offering enhanced customization with up to three rounds of revisions, plus monthly hosting and services subscription.
• Custom Design Package Premium fully-custom AgentFire design package including a pre-design consultation for creative direction alignment, up to two rounds of revisions, and monthly hosting and services subscription.
• TRIO by AgentFire Integrated AgentFire offering that combines the website platform, pay-per-click advertising services, and CRM into a single bundled solution for real estate agents and teams.

Quantifiable outcome

• 5.0 average rating based on 3000+ reviews across major platforms
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability6 records

Feature17 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ZapiercoreTechnology or IntegrationZapier integration allowing AgentFire customers to connect their websites with thousands of other software vendors through automated workflows without coding.
• Home Junction Inc.coreTechnology or IntegrationThird-party MLS data provider powering AgentFire's proprietary AF IDX solution. Home Junction Inc. provides the data source for listing information displayed on customer websites.
• CloudflarecoreTechnology or IntegrationDNS and proxy service used for protection against DDoS and hacking attacks by automated scanners. AgentFire requires customer DNS to be managed through their Cloudflare account to protect server integrity.
• ShutterstockcoreTechnology or IntegrationLicensed image provider. AgentFire provides access to licensed images from Shutterstock for exclusive use within websites developed and hosted by AgentFire under their enterprise agreement.
• CRM Partners (30+)coreTechnology or IntegrationOver 30 partner integrations for CRM connectivity, PPC advertising (Google, Facebook), branding, lead qualification, SEO, and other business tools as part of the open platform strategy.
• PPC Experts NetworkminorGTM or Marketing PartnerNetwork of trusted PPC (Pay-Per-Click) advertising experts that AgentFire refers customers to for driving quality traffic that converts, complementing the website platform.
• FacebookminorGTM or Marketing PartnerAdvertising platform integration for targeted ads and remarketing campaigns, part of the PPC expert network ecosystem.
• GoogleminorGTM or Marketing PartnerAdvertising platform integration for Google Ads and SEO optimization, including Google Business Profile optimization add-on.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Real Geeks: Real Geeks is a direct competitor offering IDX-integrated real estate agent websites with built-in CRM and lead generation tools, targeting the same SMB agent and small-team customer base as AgentFire.
• Sierra Interactive: Sierra Interactive provides real estate websites, IDX, CRM, and lead-conversion tools aimed at agents and teams, making it one of the closest head-to-head competitors to AgentFire's website-plus-automation positioning.
• Realtyna: Realtyna offers IDX-integrated real estate websites, plugins, and themes for agents, brokerages, and developers, competing with AgentFire on MLS coverage and website customization for similar customer profiles.
• IDX Broker: IDX Broker is an established IDX and real estate website provider with broad MLS coverage, serving as a comparable infrastructure-first alternative to AgentFire's website-plus-marketing offering.
• WolfNet Technologies: WolfNet provides real estate website and IDX solutions focused on MLS search and property data tools for agents and brokerages, overlapping with AgentFire's IDX-website positioning.
• iHomefinder: iHomefinder offers MLS search, IDX, and lead-capture solutions for real estate professionals, with overlapping website and lead-gen functionality that competes with AgentFire's Listings Hub and IDX offerings.

Broad incumbents

• kvCORE (Inside Real Estate): Inside Real Estate's kvCORE is a comprehensive platform with websites, CRM, lead generation, and marketing automation, competing with AgentFire primarily via an all-in-one bundle versus AgentFire's website-only, open-platform strategy.
• CINC (Commissions Inc.): CINC provides agent websites, IDX, CRM, and lead-conversion solutions with a broader all-in-one go-to-market versus AgentFire's website-centric positioning, targeting the same agent, team, and brokerage buyer.
• Lofty (Chime Technologies): Lofty is an AI-powered real estate platform offering websites, CRM, and marketing automation with significant scale and capital advantages, competing with AgentFire particularly in the team and brokerage segments.

Emerging players

• Ylopo: Ylopo is a real estate marketing platform combining AI-driven lead generation, websites, and CRM, with a heavier emphasis on digital advertising than AgentFire but addressing the same agent and team buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agentfire

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgentFire