What WaliMaker does

WaliMaker (瓦力工厂) is a Beijing-based K-12 robotics and programming education provider serving children and adolescents in China. The company operates through a franchise network of approximately 500 learning centers nationwide, complemented by a digital infrastructure that includes Walicloud (瓦力云校) for learning management, Walimaker Online (瓦力在线) for remote learning, and a WeChat mini-program for entry-level programming education. Its core technology centers on proprietary card-based and visual/graphical programming robots designed for early learners, supported by a structured curriculum aligned with US science education standards.

The business model combines three revenue streams: franchise fees and ongoing royalties from the 500+ center network, recurring tuition and course fees paid by parents for robotics and programming classes, and hardware sales of proprietary robot kits and teaching aids. Distribution is primarily through franchise operators and direct school partnerships (中小学人工智能课程解决方案, including maker lab setup), with digital channels (WeChat ecosystem, cloud platforms) used for engagement, content delivery, and franchise recruitment. Pricing is not publicly disclosed; franchise inquiries route through a national hotline (400-879-2823). The product portfolio is organized into five categories — teaching aids, courses, competitions, school services, and certifications — with endorsements from national-level bodies including CPS-J/S, the National Youth Robot Technology Level Examination, and Ministry of Education-approved competition whitelist events.

In 2026, WaliMaker announced a strategic partnership with NASDAQ-listed Classover Holdings Inc. to co-develop AI-enhanced robotics learning experiences for the North American K-12 market, and a separate alliance with Honghe Youxue (鸿合优学) to build an AI learning ecosystem in China. The company also launched an Interactive AI Robot Project-Based Practical Course and a WeChat Mini-Program Creation Camp, signaling a strategic push toward AI-integrated, project-based pedagogy and mobile-first distribution.

Name

WaliMaker

Legal name

Beijing Youyou Baby Education Consulting Co., Ltd. (北京优游宝贝教育咨询有限公司)

Website

http://www.walimaker.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

WaliMaker is a Beijing-based K-12 robotics and programming education provider operating 500+ franchised learning centers across China. It sells proprietary teaching aids, structured curriculum, certification pathways, and is expanding to North America via a Classover partnership.

Ownership category

akta.pro rank

Product category

K-12 Robotics Education

NAICS

Educational Support Services (611710), Elementary and Secondary Schools (6111), Computer Training (61142)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Robotics Learning Platforms (EDAFANAB)

akta.pro secondary industries

Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG), AI & Machine Learning (Foundations & Applied) (EDAMACAG), Robotics Kits, Parts & Lab Equipment Providers (Education-Focused) (EDAMADAN), Competition Robotics Teams & Coaching (FLL/FTC/FRC, VEX) (EDAMADAE)

Keywords

• Robotics education
• Children programming
• STEM learning
• K-12 coding
• Robot kits

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Franchise/Learning Center Operations: Revenue generated from 500+ franchised learning centers across China that deliver WaliMaker's robotics curriculum to K-12 students.
2. Educational Course Fees: Tuition and course fees charged to students for attending robotics programming classes at learning centers.
3. Teaching Aids and Materials: Sale of proprietary robot kits, teaching aids, and educational materials used in courses.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

WaliMaker sells a vertically integrated K-12 robotics and programming education offering, including proprietary card-based and graphical programming robot kits, a curriculum aligned to US Science Education Standards, AI-enhanced project-based courses, school AI curriculum solutions, robot competitions, certifications, and a franchise program operating 500 learning centers across China. The core deliverable is hands-on STEM education combining programming, engineering design, and AI learning for children aged 3-16.

Product overview

WaliMaker (瓦力工厂) operates as a comprehensive K-12 robotics and programming education platform with a modular product architecture. The core offering consists of the Walimaker Children's Programming brand providing AI-enhanced robotics education. Supporting platforms include Walicloud (瓦力云) for cloud-based LMS, Walimaker Online for remote learning, and Walimaker Wiki for knowledge resources. The product portfolio spans teaching aids (card-based and graphical programming robots), structured curriculum aligned with US science education standards, competition activities (教育部白名单 events), school AI solutions including maker labs, certification services (CPS-J/S and robot level exams), and franchise programs. Recent developments include a strategic partnership with Classover (NASDAQ: CLVR) to expand AI and robotics learning programs to North American K-12 markets. The company operates 500 learning centers nationwide and offers online platforms including WeChat mini-programs for programming education.

Differentiator

Problem solved

Functional benefit

Brands

• 瓦力云校: Online learning platform for robotics and programming education
• 瓦力论道
• 瓦力在线
• 瓦力百科

Products and services

• WaliMaker Children's Programming (瓦力工厂少儿编程) The core WaliMaker brand product line delivering robotics and programming education for children and adolescents aged 3-16, combining proprietary teaching aids, structured curriculum, AI learning, and franchise-delivered hands-on classes.
• Teaching Aids - Robot Programming Teaching Aids (教具 - 机器人编程教具) Proprietary hardware kits including card-based programming robots (刷卡编程机器人) for early learners and visual/graphical programming robots (图形化编程机器人) for drag-and-drop block coding, sold to learning centers, schools, and consumers for hands-on robotics instruction.
• Course System - Children's Programming Curriculum (课程 - 少儿编程课程体系) Comprehensive robotics and programming curriculum covering programming, engineering design, and hands-on experimentation, aligned to US Science Education Standards, delivered at WaliMaker learning centers for K-12 students.
• Competition Activities - Robot Competition Events (赛事 - 机器人赛事活动) Year-round robot competitions and events for youth robot enthusiasts, including Ministry of Education white-list (教育部白名单) approved competitions and the National Youth Robot Technology Level Examination, organized for WaliMaker-affiliated students.
• School AI Solutions - K-12 AI Curriculum (学校 - 中小学人工智能课程解决方案) B2B offering for primary and secondary schools providing comprehensive AI curriculum solutions and maker lab (创客实验室) setup, including curriculum, teaching materials, and teacher training for in-school delivery.
• Certification Services (认证服务) Certification services including CPS-J/S certification, robot level examinations, programming level examinations, and teacher training certifications endorsed by national-level organizations for youth robotics education.
• Franchise Program - Robot Programming Franchise (加盟 - 机器人编程加盟) Franchise offering for entrepreneurs and education institutions to establish WaliMaker-branded robot programming learning centers, providing the complete business model, curriculum, teaching materials, and operational support — currently supporting 500+ centers nationwide.
• Interactive AI Robot Project-Based Practical Course (交互式AI机器人项目式实践课程) New AI-powered robotics project-based learning course enabling K-12 students to learn through hands-on interactive AI robot projects, integrating programming, engineering design, and AI learning ecosystem.
• WaliMaker WeChat Mini-Program Creation Camp (瓦力工厂微信小程序创作营) Self-serve WeChat mini-program creation camp that teaches children to develop usable applications from a zero baseline, providing an entry point into programming and AI literacy through WeChat's ecosystem.

Quantifiable outcome

• 500 learning centers established across China

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Classover Holdings Inc.coreStrategic or Co-development Partner · 13 March 2026Classover Holdings Inc. (NASDAQ-listed K-12 educational AI provider) announced a strategic partnership with WaliMaker on March 13, 2026. The collaboration aims to develop robotics learning experiences combining programming, engineering design, and hands-on experimentation for students. The partnership will integrate Classover's education platform and learning channels with WaliMaker's robotics curriculum and engineering systems. Both companies plan to explore introducing these programs to the North American K-12 market.
• Honghe Youxue (鸿合优学)coreStrategic or Co-development PartnerStrategic cooperation to jointly build AI learning ecosystem. This partnership combines Honghe Youxue's educational resources with WaliMaker's robotics curriculum to enhance AI education offerings for students.
• National Youth Electronic Information Science Innovation Alliance (全国青少年电子信息科普创新联盟)minorChannel Partner/ Reseller/ DistributorAffiliation and referral partnership for science education initiatives targeting youth electronics and information technology education.
• National Youth Robot Technology Level Examination (全国青少年机器人技术等级考试)minorChannel Partner/ Reseller/ DistributorOfficial certification and examination partnership providing standardized assessments for student achievement in robot technology.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Makeblock: Shenzhen-based maker of STEM robotics kits (mBot, Codey Rocky) and a global robotics education platform serving K-12 students. Closest direct peer to WaliMaker — same Chinese origin, same hardware-plus-curriculum-plus-franchise model, same age range.
• Wonder Workshop: US-based educational robotics company behind Dash, Dot, and Cue robots targeting elementary and middle school learners. Comparable product category (K-12 programmable educational robots) and curriculum-plus-platform business model.
• Xigua Maker (西瓜创客): Chinese K-12 kids coding and maker education platform delivering online and offline STEM courses. Competes for the same parent-paid extracurricular STEM dollar in China.
• Sphero: US educational robotics company (formerly Orbotix) making programmable robots (Bolt, Indi, RVR) and STEM kits for K-12. Comparable hardware-plus-curriculum K-12 robotics offering, though more US-school-channel oriented than franchise.
• CodeMao (编程猫): Leading Chinese children's coding and robotics education platform with proprietary tools, content, and a network of learning centers. Directly competes with WaliMaker in the same K-12 coding/robotics after-school segment in China.
• Classover Holdings: NASDAQ-listed K-12 educational AI provider and WaliMaker's stated North American distribution partner. Directly comparable in K-12 AI-enabled live learning; the strategic partnership blurs the line between partner and competitor in AI tutoring.
• Walnut Programming (核桃编程): Major Chinese online coding education provider for children, offering AI-enhanced programming courses. Comparable audience (K-12) and recurring subscription model, with overlap on the AI-education trend WaliMaker is pursuing.

Emerging players

• FIRST (For Inspiration and Recognition of Science and Technology): US nonprofit running FIRST LEGO League, FIRST Tech Challenge, and FIRST Robotics Competition for K-12 students. Comparable in driving K-12 student engagement through robotics competitions, but operates a nonprofit model versus WaliMaker's commercial franchise model.
• VEX Robotics: Provider of VEX IQ, VEX V5, and VEX GO robotics platforms used widely in K-12 classrooms and the VEX competition ecosystem. Comparable robotics education category with strong overlap on the competition-based learning WaliMaker promotes.

Broad incumbents

• LEGO Education: Global K-12 STEM and robotics education arm of the LEGO Group, offering SPIKE Prime and WeDo kits plus curriculum. Competes in the same block-based/visual-programming robotics category but as part of a much broader education and toy portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WaliMaker