Wembley Golf Course

What Wembley Golf Course does

Wembley Golf Course is a public-access golf facility located in Wembley Downs, Perth, Western Australia, owned and operated by the Town of Cambridge local government authority. Established in 1932 (Old Course) with a second course added in 1959 (Tuart Course), the venue today operates 36 holes of public golf, an 80-bay two-level automated driving range fitted with TrackMan Range technology, an 18-hole miniature golf course (the first of its kind in Western Australia), a state-of-the-art Custom Studio using Club Conex fitting hardware, and Perth's largest on-course Pro Shop at over 200 sqm, supplemented by three chipping areas, three practice bunkers, and four practice putting greens. The facility employs 13 certified PGA Professionals delivering individual lessons, group clinics, on-course coaching, supervised practice, and custom fittings for drivers, fairway woods, hybrids, irons, wedges, and putters against a multi-brand shaft library (Accra, Graphite Design, MCA Golf, Fujikura, KBS, Nippon, Project X, True Temper, UST Mamiya).

The business operates as a direct-to-consumer, multi-revenue-stream public facility. Green fees (18-hole and 9-hole, weekday and weekend tiers, concession and twilight rates) anchor transactional revenue; range economics span $8–$38 ball buckets up to Platinum Swing Membership pre-loaded cards ($2,675); lesson revenue is priced per session and per package (junior 30-min from $65 to on-course 2-person 2-hour at $360); club fittings range from $100 (driver) to $250 (half bag); mini golf runs $13–$25 per player with $1,580–$2,250 exclusive corporate hire; the Golf Shop retails over 20 equipment and apparel brands with equipment repair services; and recurring revenue is generated through annual Course Memberships ($269 adult / $99 junior) and corporate golf day/event packages coordinated by a dedicated Events Coordinator. Customer segments span individual golfers and families, corporate and event clients (including weddings and Pro-Ams), juniors (with MyGolf and Junior Academy programs and 180+ students per term), women and girls (3-step clinic program plus AGF Junior Girls Scholarship hosting), and annual members; distribution is direct through the on-site Pro Shop, the website integrated with MiClub and BookItLive, and a rebuilt 2025 mobile app. The venue is the WA Metropolitan Golf Facility of the Year 2023 awardee.

Name

Wembley Golf Course

Legal name

Wembley Golf Course

Website

https://wembleygolf.com.au

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

51–100 employees

Short description

Wembley Golf Course is a Town of Cambridge–owned public golf facility in Perth operating 36 holes, an 80-bay TrackMan driving range, mini golf, a custom fitting studio, and Perth's largest on-course Pro Shop, serving individual golfers, corporate clients, juniors, and women.

Ownership category

akta.pro rank

Product category

Public Golf Facility Operations

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Public golf facility
• Golf lessons
• Club fitting
• Driving range
• Mini golf

Headquarters

HQ city

Wembley

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Green Fees: Revenue from 18-hole and 9-hole rounds on the Old Course (par-72, ~5,800m) and Tuart Course (par-70, ~5,372m). Fees vary by weekday/weekend/public holiday and by concession category. Twilight discounted rate offered.
2. Golf Lessons & Clinics: Revenue from individual, group, junior, adult clinic, on-course, and supervised practice lessons taught by PGA Professionals. Pre-paid online. Individual lessons from $65 (junior 30 min) to $310 (on-course 2-person 2-hour). Packages of 6 lessons offered at discounted rates.
3. Driving Range: Revenue from ball buckets (20–150 balls, $8–$38) and Swing Membership pre-loaded cards (Bronze $165 for 750 balls to Platinum $2,675 for 16,500 balls). Also includes exclusive bay bookings (5 bays/3 bays for 60–120 min).
4. Mini Golf: Revenue from 18-hole mini golf entry fees. Child $17 ($13 weekday special), Adult $25 ($20 weekday special), Senior/Concession $18, Family $64 ($46 weekday special). Corporate exclusive hire available at $1,580 (1.5 hrs) or $2,250 (2.5 hrs).
5. Golf Shop (Pro Shop): Revenue from retail sales of golf clubs, balls, bags, clothing, accessories, and equipment repairs (regrips, re-shafts, lie/loft alterations, length adjustments). Stocked with over 20 major brands. Perth's largest Pro Shop at over 200 sqm retail floor space.
6. Club Fitting Services: Revenue from custom club fitting sessions. Half Bag Fitting (2 categories, 2.5 hrs) $250; Driver Fitting (1 hr) $100; individual fitting categories available. Titleist Fitting Days offered periodically.
7. Course Membership: Annual membership fees: Adult $269 per annum, Junior $99 per annum. Benefits include Golf Australia handicap, public liability insurance, 11-day advance booking access, 10% Pro Shop discount, and complimentary $99 driving range card.
8. Corporate Events & Functions: Revenue from hosting corporate golf days (18-hole and 9-hole formats), weddings, and private functions. Associated hospitality provided by 300 Acres Restaurant & Bar and Ambrose Estate (separate businesses on-site). Pro-Am events with individual entries from $199.
9. Cart & Equipment Hire: Revenue from electric cart hire ($42–$52), Empower machine ($20–$25), Moto Caddy ($13–$19), standard and premium club hire ($23–$60), manual pull buggy ($8), and junior club hire ($16).
10. Gift Cards & Vouchers: Revenue from gift cards (in-store, $25–$5,000), lesson vouchers ($65–$1,250), and club fit vouchers ($140–$399), all redeemable for three years from purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Wembley Golf Course operates a purpose-built public golf facility offering 36 holes across the Old Course and Tuart Course, an 80-bay automated Trackman driving range, an 18-hole mini golf course, professional golf lessons and clinics delivered by PGA professionals, and a state-of-the-art custom club fitting studio. The venue is complemented by Perth's largest on-course Pro Shop, dedicated practice facilities, on-site hospitality (300 Acres Restaurant & Bar and Ambrose Estate), and recurring annual membership programs for individuals and families.

Product overview

Wembley Golf Course is a purpose-built public golf facility operated by the Town of Cambridge, offering a diverse portfolio of golf and hospitality services. The core offering comprises two 18-hole golf courses (Old Course and Tuart Course), an 80-bay automated driving range with TrackMan Range technology, an 18-hole mini golf course, professional golf instruction through certified PGA professionals, and a custom club fitting studio. Additional revenue streams include a large Pro Shop (Perth's largest), golf and swing range memberships, gift cards and vouchers, corporate golf events, and event venue hire through Ambrose Estate. The facility serves over 180 junior program students per term and was awarded WA Metropolitan Golf Facility of the Year for 2023.

Differentiator

Problem solved

Functional benefit

Brands

• Wembley Golf Custom Studio: State-of-the-art custom fitting studio providing golfers with opportunity to test latest products and get expertly fitted into golf equipment tailored to their swing style and preferences.
• Ambrose Estate

Products and services

• 36-Hole Public Golf (Old Course and Tuart Course) Two 18-hole public golf courses offered as a combined 36-hole facility, with green fees by weekday, weekend, public holiday, concession, and twilight categories. Available to individual golfers, groups, and corporate event bookings.
• Swing Driving Range 80-bay automated two-level undercover driving range with Trackman Range technology and views over Perth City. Sold via ball packages (20-150 balls) and exclusive bay bookings for individuals, families, and corporate groups.
• Mini Golf 18-hole mini golf with three difficulty levels, the first 9 holes wheelchair and pram accessible. Sold as standard entry (child, adult, senior/concession, family) and corporate exclusive hire.
• Golf Lessons and Clinics Professional golf instruction by 13 certified PGA Professionals across individual lessons, group clinics, on-course lessons, supervised practice, and specialised adult, junior, and women's programs. Sold as individual lessons, multi-lesson packages, junior programs, and adult clinics, scheduled via BookItLive.
• Wembley Golf Custom Studio (Club Fitting) Custom club fitting service using Trackman and Club Conex to test any shaft in any brand or club type, including Driver Fitting, Half Bag Fitting, gapping analysis, and brand-specific Fitting Days (e.g., Titleist). Sold per fitting session.
• Golf Shop (Pro Shop) Over 200 sqm on-course Pro Shop retailing golf clubs, balls, bags, clothing, accessories, and offering equipment repair services including re-grips, re-shafts, lie/loft alterations, and length adjustments. Open 7 days a week.
• Corporate Golf Events Bookable corporate golf day packages (18-hole or 9-hole), team building, and Pro-Am entries, with carts, signage, GPS advertising, on-course refreshment carts, and access to 300 Acres Restaurant & Bar. Coordinated by a dedicated Events Coordinator.
• Ambrose Estate Events Venue Function venue on the Wembley Golf Course site hosting weddings, corporate events, seminars, and private parties. Operated as a separate business (Ambrose Estate) and promoted in conjunction with the golf course.
• Course Membership Annual recurring course membership (Adult $269/year, Junior $99/year) including official Golf Australia handicap, public liability insurance, 11-day advance booking access, 10% Pro Shop discount, and a complimentary driving range card.
• Swing Membership (Driving Range Pre-loaded Cards) Annual pre-loaded driving range ball card membership in four tiers (Bronze 750, Silver 3,500, Gold 7,500, Platinum 16,500 balls), each providing discounts on Pro Shop purchases.
• Junior Golf Programs Junior golf development pathway comprising MyGolf beginner program, Wembley Junior Golf Academy intermediate program, school holiday clinics, and school group lessons, with over 180 students enrolled per term.
• Women's Golf Clinics Female-specific coaching pathway comprising Women 1 (beginners), Women 2 (intermediate), Women 3 (pre-course preparation), supervised practice, and on-course sessions, led by PGA Advanced Accredited Member Claire Elvidge.
• Exclusive Mini Golf Bookings Private mini golf exclusive hire for groups of 40 or more players, sold in 1.5-hour and 2.5-hour slots on weekdays and limited Fridays.
• Gift Cards and Vouchers Gift cards and vouchers for general in-store use, lessons, and club fittings, in fixed denominations up to $5,000 and redeemable for three years from purchase.
• Pro-Am Tournaments Annual Pro-Am golf tournament entry with team format (3 amateurs + 1 professional), green fee, cart, warm-up balls, prizes, lunch, and post-game dinner, with individual entries starting from $199.
• AGF Junior Girls Scholarship Program (Wembley Delivery) Scholarship-based junior girls' golf development program delivered at Wembley Golf Course in partnership with the Australian Golf Foundation and Golf Australia, providing weekly coaching and equipment to 8 scholarship recipients per cohort (girls aged 9-16).

Quantifiable outcome

• Over 180 students enrolled per term in junior golf programs
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature4 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Titleist (Fitting Day Partner)minorGTM or Marketing Partner · 12 August 2025Titleist Fitting Day held on 12 August from 12:00 PM – 4:00 PM at Wembley Golf Course. Brand-specific master fitters from Titleist provided fitting services. Customers received daily specials and the lowest price guarantee on custom-built Titleist products.
• Town of CambridgecoreOthersTown of Cambridge is the local government authority that owns and manages Wembley Golf Course. The venue is a purpose-built public golf facility created as a community asset. Town of Cambridge provides governance, funding, and infrastructure investment including the driving range upgrade works.
• 300 Acres Restaurant & BarminorOthers300 Acres Restaurant & Bar is an award-winning on-site hospitality venue located at Wembley Golf Course. It is a separate business from Wembley Golf Course, offering Australian cuisine and stunning views. The venue is referenced as a complementary hospitality service for golfers and event attendees.
• Ambrose EstateminorOthersAmbrose Estate is an on-site function and events venue at Wembley Golf Course. It hosts corporate events, weddings, seminars, and private parties in dedicated function spaces. It is a separate business from Wembley Golf Course, with its own website and booking contact.
• Trackman (Range Technology)coreTechnology or IntegrationTrackman Range technology is integrated across all 80 bays of the driving range, providing ball-tracking analytics. Trackman is also used in all golf lessons and club fitting sessions. Trackman Range tournaments are hosted at the venue.
• Club Conex (Fitting System)coreTechnology or IntegrationClub Conex fitting system is used in the Wembley Golf Custom Studio to test any shaft brand or club type, enabling the PGA professionals to provide precise custom fitting recommendations for each golfer.
• Golf Australia / Australian Golf Foundation (AGF)coreStrategic or Co-development PartnerWembley Golf Course is a delivery partner for the Australian Golf Foundation Junior Girls Scholarship Program. The AGF program has supported over 4,500 girls nationally since 2021. Wembley hosts 8 scholarship recipients annually coached by PGA Professional Claire Elvidge. The program aligns with Golf Australia's Vision 2025 strategic plan.
• PGA of AustraliacoreStrategic or Co-development PartnerPGA of Australia is the governing body for PGA Professionals. Wembley employs 13 certified PGA Professionals who deliver all coaching, club fitting, and instruction services. The venue hosts Pro-Am tournaments aligned with PGA of Australia tour events.
• WPGA Tour of AustralasiaminorOthersReferenced as a supporting partner in the AGF Junior Girls Scholarship Program at Wembley Golf Course.
• Golf WAminorOthersReferenced as a supporting partner in the AGF Junior Girls Scholarship Program at Wembley Golf Course. Golf WA awarded Wembley Golf Course the WA Metropolitan Golf Facility of the Year 2023.
• MiClubcoreTechnology or IntegrationMiClub provides the website platform, online tee time booking system, membership management, competition leaderboards, and is credited as the website developer. MiClub platforms power the member portal and public booking calendar.
• Golf Equipment Brands (Titleist, PING, TaylorMade, Callaway, Cobra, Mizuno)coreTechnology or IntegrationThese major golf equipment brands are stocked in the Pro Shop and used for custom club fitting at the Wembley Golf Custom Studio. Fitting days with brand-specific master fitters are hosted periodically (e.g., Titleist Fitting Day, 12 August). Brands include Titleist, PING, TaylorMade, Callaway, Cobra, Mizuno, Bridgestone, Cleveland Golf, Scotty Cameron, Wilson, ECCO, PUMA, Oakley, TravisMathew, and FootJoy.
• Premium Shaft Brands (Accra, Graphite Design, MCA Golf, Fujikura, KBS, Nippon, Project X, True Temper, UST Mamiya)coreTechnology or IntegrationPremium shaft brands stocked in the Wembley Golf Custom Studio for custom club fitting. Allows testing any shaft in any brand or club type. Includes Accra, Graphite Design, MCA Golf, Fujikura, Aretera, BGT Golf, KBS, Nippon, Project X, True Temper, and UST Mamiya.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mt Lawley Golf Club: Perth metropolitan public-access golf course. Comparable municipal-style operations, agronomy practices, and member services; relevant prior employer of Wembley's new Course Superintendent.
• Secret Harbour Golf Links: Perth-area public golf links course operated by the City of Rockingham. Comparable public-access operations, lessons, and community programs within the same metro market.
• Hartfield Golf Club: Public golf club in the Perth metro area. Direct peer on geography and operating model; notably the previous employer of Wembley's current Course Superintendent, suggesting similar scale and operating dynamics.
• Joondalup Country Club / Joondalup Resort: Perth-area golf and country club offering public-access golf plus hospitality and events. Similar multi-revenue-stream model combining course play, fittings, lessons, and event venue hire.
• Marangaroo Golf Course: Public-access golf course in Perth, WA, operated by the City of Wanneroo. Directly comparable to Wembley as a municipal-style public golf facility with similar 18-hole layout, lessons, and junior programs.

Regional players

• Meadow Springs Golf & Country Club: Public-access golf course south of Perth in Mandurah. Comparable public golf course operations and community programs, with some geographic separation within the broader Perth-Peel region.

Others

• Golf Management Australia: Australian golf facility management company where Wembley's new GM previously held a senior role. Comparable operator of golf courses and adjacent expertise, though operating multiple venues rather than a single facility.

Emerging players

• Topgolf: Global entertainment-focused golf driving range concept. Emerging player in the same leisure-golf space where Wembley's Trackman range and mini golf compete for casual and family customers.

Broad incumbents

• The Vines Resort and Country Club: Perth-area resort-style golf and country club offering 36 holes plus hospitality. Comparable scale and multi-revenue (golf, hospitality, events) model; previously employed Wembley's new Course Superintendent.
• The Western Australian Golf Club: Established Perth private golf club where new GM Nicole Martino previously served as Golf Manager. Comparable premium golf operations and PGA professional culture, though membership-based rather than public-access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wembleygolfcourse

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wembley Golf Course