K9-Power®

What K9-Power® does

K9 Power® is a privately held, family-owned direct-to-consumer brand that develops and sells powdered nutritional supplements for dogs. The product catalog spans eight SKUs organized by life stage (Puppy Gold® for puppies and nursing mothers, Total K9® for adults aged 1-7, Young At Heart™ for seniors 7+) and by use case (Joint Strong® for hips/joints, Show Stopper® for skin/coat/allergies, Digest Forte™ for digestion/immune, Super Fuel™ for performance, and Go Dog® for hydration). Core technology consists of multi-ingredient proprietary formulations, including the ProbioSEB Duo™ probiotic blend (Bacillus subtilis and Bacillus coagulans/Lactobacillus sporogenes) used across multiple products, with single-scoop formulas designed to deliver 7-12 simultaneous health benefits.

The company manufactures in the United States at an FDA-registered, cGMP-certified facility with APHIS and USDA organic certifications, and markets products as third-party tested and NASC-compliant. Go-to-market is exclusively DTC through the Shopify-powered k9power.com storefront, supported by a subscription/recurring purchase model (10-20% discounts), a points-based loyalty program, an affiliate/ambassador program, a dedicated Breeder Program, and a charitable partnership with Lucky Puppy Rescue. Customers are individual pet owners, with named use-case clusters including working/sporting dog owners, professional breeders, senior dog owners, and competition/sport participants. The company has reported cumulative sales of 1M+ units, a 98% customer recommendation rate, and has received industry awards including 'Overall Pet Healthcare Company of the Year' and consecutive 'Skin & Coat Product of the Year' (2024 & 2025).

Name

K9-Power®

Legal name

K9 Power

Website

https://k9power.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

K9 Power® is a family-owned, US-based DTC brand selling powdered nutritional supplements for dogs across life stages (puppy, adult, senior) and use cases (joint, skin/coat, digestion, performance, hydration) via its Shopify storefront and subscription model.

Ownership category

akta.pro rank

Product category

Pet Nutritional Supplements

NAICS

Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (459910)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN)

akta.pro secondary industries

Performance, Energy & Recovery Supplements (Active/Working Pets) (HLAMALAM), Senior & Cognitive Support Supplements (HLAMALAJ), Vitamins, Minerals & Multivitamin Supplements (HLAMALAF), Allergy & Anti-Inflammatory Supplements (HLAMALAL), Immune Support Supplements (HLAMALAE)

Keywords

• Canine nutritional supplements
• Dog joint supplements
• Pet healthcare products
• Canine performance nutrition
• Dog multivitamin supplements

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: K9 Power generates revenue primarily through direct-to-consumer sales of powdered supplement products for dogs. Products are sold in various sizes with both one-time purchase and subscription options. Subscription model offers 10-20% discounts for recurring deliveries.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

K9-Power® formulates, manufactures, and sells premium powder-format nutritional supplements for dogs across all life stages (puppy, adult 1–7, senior 7+) and targeted health and performance needs including joint/mobility, skin/coat/allergies, digestion/immunity, muscle building, endurance, recovery, and hydration. The portfolio comprises eight core supplement SKUs plus a charitable gift card, sold primarily direct-to-consumer through k9power.com with subscription options, and manufactured in an FDA-registered, cGMP-certified U.S. facility that is also APHIS and USDA-organic certified.

Product overview

K9 Power® is a family-owned company specializing in premium nutritional supplements for dogs across all life stages. The product portfolio consists of eight core supplement products organized into three life-stage lines (Puppy, Adult, Senior) and targeted symptom/performance solutions. The Life Stage lineup includes Puppy Gold® (puppies and mothers), Total K9® (adults 1-7 years), and Young At Heart™ (seniors 7+ years). Performance products include Super Fuel™ (muscle building and recovery) and Go Dog® (hydration). Symptom-specific products include Show Stopper® (skin/coat/allergies), Joint Strong® (hip & joint), and Digest Forte™ (digestion/immunity). All products are powder-formatted supplements administered with meals, manufactured in the USA in FDA-registered, cGMP certified facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Show Stopper® Premium skin, coat, and allergy support supplement for dogs, addressing dryness, itching, and dull coat. Winner of Skin & Coat Product of the Year (2024 and 2025).
• Joint Strong® Comprehensive hip and joint support supplement for dogs of all ages, delivering 8 benefits in 1 scoop including cartilage protection, inflammation control, mobility, and tissue recovery. Winner of Hip & Joint Product of the Year.
• Puppy Gold® Advanced nutrition supplement formulated for puppies and nursing/birthing mothers, supporting healthy development, immune system development, cognitive function, and bone and muscle growth.
• Total K9® Complete daily health and wellness multivitamin for adult dogs (ages 1–7), supporting joint, heart, brain, skin, coat, immune function, and long-term overall wellness in a single formula.
• Young At Heart™ Advanced nutrition supplement specifically designed for senior dogs (7+ years), supporting healthy aging, joint health, heart function, cognitive health, muscle strength, and overall vitality.
• Super Fuel™ Performance and recovery supplement for working, sporting, and active dogs, designed to build muscle, increase stamina, protect joints, and enhance post-activity recovery.
• Go Dog® Hydration and electrolyte formula for active dogs, designed to keep working and sporting dogs hydrated, energized, and performing at peak levels during exercise and warm weather.
• Digest Forte™ Digestion and immune system support supplement for dogs, promoting healthy gut function and immune health using the ProbioSEB Duo™ probiotic blend.
• Lucky Puppy Gift Card Gift card product supporting Lucky Puppy Rescue, allowing customers to donate to rescue dog welfare operations.

Quantifiable outcome

• 98% of customers recommend K9 Power products
• +7 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Lucky Puppy RescueminorOthersK9 Power supports Lucky Puppy Rescue through a gift card product (Lucky Puppy Gift Card starting at $10) where customers can purchase gift cards and the rescue organization receives support. This is a charitable partnership focused on rescue dog welfare rather than commercial business development.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tomlyn (Vetoquinol): Veterinary-positioned pet supplement brand owned by Vetoquinol, offering joint, digestive, calming, and immune products. Comparable in condition-specific portfolio and multi-benefit formulation approach.
• Zuke's (Nature's Logic): Dog treat and supplement brand with performance/active dog positioning, including hip & joint and skin/coat SKUs. Comparable in performance-dog customer focus and powdered/treat supplement formats.
• PetHonesty: Direct-to-consumer pet supplement brand offering multi-ingredient condition-specific supplements (joint, skin/coat, dental, calming) with subscription model. Closest analog in DTC strategy, product positioning, and target customer to K9 Power.
• VetIQ (PetIQ): Mass-market pet supplement brand owned by PetIQ, offering joint, skin, digestive, and hip-and-joint chews at value price points. Overlaps directly with K9 Power's joint, skin/coat, and digestive product categories.
• Only Natural Pet: Natural pet product retailer and brand with private-label supplements covering joint, skin, and digestive health. Comparable in natural-ingredient positioning and life-stage-targeted supplement portfolio.
• PetAg: Specialty pet nutrition manufacturer offering supplements and nutritional products for puppies, performance, and recovery. Directly comparable life-stage and performance orientation including Puppy Gold equivalents.
• NaturVet: Long-established manufacturer of condition-specific pet supplements (joint, skin, digestive, calming) sold through retail and online. Comparable in multi-condition product portfolio and life-stage targeting, though distributed via broader retail channels.

Emerging players

• Native Pet: Venture-backed DTC pet supplement brand focused on air-dried, single-ingredient and clean-label formats. Overlaps in joint, skin, and digestive categories with a premium positioning that competes for the same educated pet parent.

Broad incumbents

• Solid Gold (Nestlé Purina): Holistic pet food and supplement brand acquired by Nestlé Purina, offering holistic dog food plus functional supplements. Larger incumbent with overlapping life-stage and condition-targeted philosophy.
• Nutramax Laboratories (Cosequin/Dasuquin): Veterinary-recommended joint supplement manufacturer behind Cosequin and Dasuquin, the dominant hip-and-joint brands. Competes directly with K9 Power's Joint Strong and Young at Heart via veterinary channel authority and clinical credibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/k9_power
• LinkedInlinkedin.com/company/k9-power

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K9-Power®