What PhillyVoice does

PhillyVoice is a Philadelphia-based digital local news publication operating under WWB Holdings, LLC, covering news, sports, health, business, culture, entertainment, restaurants, and food and drink for the Philadelphia metropolitan area and the broader Delaware Valley region, including Southeastern Pennsylvania, New Jersey, and Delaware Valley counties. The platform distributes content through its website (phillyvoice.com) organized by topical categories — News, Health, Culture, Events, and Sports — with subcategories for major professional sports franchises (Eagles, Sixers, Phillies, Flyers) and an extensive tag-based article taxonomy. The underlying technology is a standard content management system powering a free, ad-supported digital news site, with RSS feeds and email newsletter distribution as auxiliary channels; no proprietary software, mobile app, or API surface is disclosed.

The business model is entirely advertising-driven. PhillyVoice generates revenue through display advertising, sponsored content partnerships, and event-related marketing. The aHealthierPhilly health subsection is the most developed commercial property, anchored by a Primary-tier sponsorship with Independence Blue Cross (serving nearly 2.5 million members in Southeastern Pennsylvania) and supplemented by Fox Chase Cancer Center and Roxborough Memorial Hospital as healthcare sponsors. Additional sponsor categories include tourism (VisitNJ.org, Morris County Tourism Bureau, Tourism Ireland), gaming (Parx Casino), and beverage (Yards Brewing Company). The audience consists of Philadelphia metro area consumers seeking local news, sports coverage, health information, and lifestyle content, while the B2B customer base consists of regional advertisers and content sponsors purchasing targeted reach to that audience. The company does not operate a paywall, subscription tier, or premium content offering, and no pricing model is publicly disclosed.

Name

PhillyVoice

Legal name

WWB Holdings, LLC

Website

https://phillyvoice.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

PhillyVoice is a Philadelphia-based digital local news publication covering news, sports, health, business, culture, and entertainment for the Philadelphia metro and Delaware Valley region. It operates a free, ad-supported website generating revenue through display advertising, sponsored content (notably healthcare via aHealthierPhilly), and event marketing.

Ownership category

akta.pro rank

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: PhillyVoice generates revenue through display advertising, sponsored content, and brand partnerships. The site features dedicated sponsor badges from companies like Independence Blue Cross, Fox Chase Cancer Center, Roxborough Memorial Hospital, Parx Casino, and Tourism Ireland.
2. Sponsored Content: The publication publishes sponsored health content from healthcare organizations. Examples include Independence Blue Cross sponsoring health articles and Fox Chase Cancer Center sponsoring cancer-related content. Content is labeled as sponsored while maintaining editorial standards.
3. Event Marketing: PhillyVoice Media Events generates content for events like the Brew N' History Tour at Christ Church Burial Ground, partnering with Yards Brewing Company for promotional content.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PhillyVoice is a digital local news publication serving the Philadelphia metropolitan area with comprehensive coverage of news, sports (Eagles, Sixers, Phillies, Flyers), health, business, culture, events, restaurants, and food & drink. The platform distributes free content through its website at phillyvoice.com, supplemented by email newsletters and RSS feeds, with sponsored content partnerships featuring healthcare organizations such as Independence Blue Cross and Fox Chase Cancer Center.

Product overview

PhillyVoice is a digital local news publication covering Philadelphia area news, sports, health, business, entertainment, restaurants, food and drink. The platform operates as a traditional news website with content organized by topical categories including News, Health, Culture, Events, and Sports. It offers sponsored content and newsletters but does not constitute a software product platform with modular offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• PhillyVoice.com Digital News Platform Free digital news website covering Philadelphia-area news, sports, health, business, culture, events, restaurants, and food & drink for the greater Philadelphia metropolitan area.
• aHealthierPhilly

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered primary, core and minor.

• Independence Blue CrossprimaryGTM or Marketing PartnerIndependence Blue Cross serves as the primary health content sponsor for PhillyVoice's aHealthierPhilly platform. The health insurance organization, serving nearly 2.5 million people in Southeastern Pennsylvania, sponsors health articles on topics like LGBTQIA+ aging, wellness, and healthy habits. The partnership includes behavioral health resources and provider finder tools promoted within sponsored content.
• Fox Chase Cancer CentercoreGTM or Marketing PartnerFox Chase Cancer Center, a National Cancer Institute-designated comprehensive cancer center in Northeast Philadelphia, sponsors cancer awareness content on PhillyVoice. The partnership includes articles about melanoma, HPV-related cancers, and early-onset cancer detection. Content features Fox Chase specialists as expert sources.
• Morris County Tourism BureauminorGTM or Marketing PartnerMorris County Tourism Bureau, a nonprofit division of the Morris County Economic Development Alliance, sponsors tourism content promoting Morris County, NJ destinations including Jockey Hollow, Morristown Restaurant Week, and Lake Hopatcong events.
• VisitNJ.orgcoreGTM or Marketing PartnerVisitNJ.org, the official New Jersey tourism website operated by the New Jersey Department of State, Division of Travel & Tourism, partners with PhillyVoice for travel content including weekend getaway guides and NJ destination features.
• Yards Brewing CompanyminorGTM or Marketing PartnerYards Brewing Company partners with Christ Church Burial Ground for the Brew N' History Tour event featured on PhillyVoice. The partnership involves promotional content for the 21+ beer and history walking tour experience.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Billy Penn: Philadelphia-focused digital local news publication covering news, politics, sports, food, and culture. It directly competes with PhillyVoice for the same Philadelphia metro audience and regional advertising dollars, with a similar digital-first, free-content model.
• Axios Philadelphia: Axios's local digital news edition for Philadelphia, part of a national chain of local digital newsrooms using the Smart Brevity format. It directly competes with PhillyVoice for Philadelphia readers and local sponsor relationships, with a similar free, digital-first, newsletter-driven model.
• Patch.com: A national network of hyperlocal digital news sites with multiple Pennsylvania and New Jersey editions covering community news. It competes with PhillyVoice in the suburban Philadelphia and South Jersey segments with a similar advertising-supported, free-content model.

Broad incumbents

• The Philadelphia Inquirer: The dominant regional newspaper serving the Philadelphia metropolitan area, covering news, sports, business, and culture. It is a much larger, established outlet with broader resources (including a paywall), making it the most significant incumbent competitor for PhillyVoice's audience and advertisers.
• WHYY (NPR Philadelphia): The primary NPR/PBS affiliate for the Philadelphia region, producing local news, culture, and health content across digital and broadcast channels. It overlaps with PhillyVoice in local news and health verticals and competes for regional nonprofit, healthcare, and education sponsorship.
• CBS Philadelphia (KYW-TV): A major local TV news outlet serving the Philadelphia market with digital coverage of news, sports, and weather. It competes with PhillyVoice for both local news audience and regional ad budgets, though it operates primarily through broadcast and digital news rather than sponsored lifestyle content.
• 6abc (WPVI-TV): The dominant local ABC affiliate in Philadelphia, producing extensive local news, sports, and health content for digital and broadcast. It is a broader incumbent competing with PhillyVoice for Philadelphia metro audience attention and regional advertiser spend.

Regional players

• Gothamist: A digital local news outlet covering New York City, with a model very similar to PhillyVoice (free, digital-first, advertising- and sponsorship-supported, covering news, arts, food, and events). It serves as a useful regional peer for benchmarking digital local news monetization.
• Block Club Chicago: A nonprofit-supported digital local news outlet covering Chicago neighborhoods. It shares PhillyVoice's digital-first, local news, and community events focus, with comparable advertiser/sponsor dynamics in a major US metro.
• LAist: A Southern California Public Radio-owned digital local news outlet covering Los Angeles. It is comparable to PhillyVoice in its digital-first local news approach and reliance on sponsorships and memberships, providing a regional benchmark for the local digital news model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thephillyvoice
• Facebookfacebook.com/thephillyvoice
• LinkedInlinkedin.com/company/phillyvoice

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PhillyVoice