Paddling Sörmland AB
Paddling Sörmland AB (Hälgö Kajak) is a Swedish kayak and SUP rental, sales, and cabin administration operator serving individual paddlers, families, corporate groups, and school classes in the Sörmland archipelago near Nyköping.
- Company typePrivate
- Founded2002
- HeadquartersTystberga, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Paddling Sörmland AB does
Paddling Sörmland AB, operating as Hälgö Kajak, is a privately held Swedish aktiebolag founded in 2002 and registered in 2008, headquartered at Hälgö 3, Tystberga, in the Sörmland archipelago near Nyköping. The company runs a seasonal kayak and Stand-Up Paddleboard (SUP) rental business built on a fleet of approximately 70 seats, encompassing single-seat polyethylene kayaks for beginners, single-seat fiberglass kayaks for experienced paddlers, and tandem (K2) kayaks, complemented by SUP boards and smaller craft. It also operates as an authorized dealer for approximately three kayak brands — including World of Kayaks — offering around 30 models for test-paddling each summer, and sells its own proprietary lightweight paddles and accessories.
The commercial model is multi-stream: usage-based rental pricing (450–3,200 SEK depending on kayak type and trip length, plus hourly SUP at 150 SEK first hour and 50 SEK thereafter), one-time kayak sales through the dealer channel, and recurring cabin rental administration for two Länsstyrelsen Södermanland cabins (Stora stugan, 6 beds; Lilla stugan, 4 beds) on Ekholmen in Stendörrens naturreservat, with high-season weekly rates of 5,400–8,400 SEK. Distribution is direct-to-consumer via an on-site rental location and a WooCommerce-powered online booking system with Klarna payment integration and multi-currency support (SEK, EUR, DKK, NOK, CHF, PLN). Customers include individual outdoor enthusiasts, families, corporate groups, and school classes; the company also bundles packages with Sävö Vandrarhem & Café. Management is founder-operated, with 1–10 employees, no external funding disclosed, and a 4.9/5 Google Reviews rating as a reputational asset.
Paddling Sörmland AB firmographics
Firmographics- Name
- Paddling Sörmland AB
- Legal name
- Paddling Sörmland AB
- Website
- https://paddling.se
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Paddling Sörmland AB (Hälgö Kajak) is a Swedish kayak and SUP rental, sales, and cabin administration operator serving individual paddlers, families, corporate groups, and school classes in the Sörmland archipelago near Nyköping.
- Ownership category
- akta.pro rank
Paddling Sörmland AB industry classification
Industry- Product category
- Outdoor Recreation Equipment Rentals
- NAICS
- Recreational Goods Rental (532284), RV (Recreational Vehicle) Parks and Recreational Camps (7212)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)
- akta.pro secondary industries
- Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF), Kayaking, Canoeing & SUP Coastal Tours (THAAAIAF)
Keywords
Where Paddling Sörmland AB is headquartered
LocationHeadquarters
- HQ city
- Tystberga
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Paddling Sörmland AB business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Kayak and SUP Rentals: Primary revenue stream from renting sea kayaks (K1 and K2 models) and Stand Up Paddle boards. Customers can rent by the hour, full day, or multiple days. Approximately 70 seats available in the rental fleet.
- Cabin Rentals (Ekholmen): Administrative services for Länsstyrelsens cabins on Ekholmen in Stendörrens naturreservat. They manage booking and payment for two cabins (Stora stugan and Lilla stugan) with different seasonal pricing.
- Kayak Sales: Dealer for 3 different kayak brands. They have about 30 different models available for test paddling during summer. Also sell accessories including their own proprietary paddles and most common kayak accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Sea Kayak PE (K1) - Beginner friendly single kayak |
| Usage-based | Pay-as-you-go | Sea Kayak Fiberglass (K1) - Experienced paddler single kayak |
| Usage-based | Pay-as-you-go | Sea Kayak (K2) - Two-person tandem kayak |
| Usage-based | Pay-as-you-go | SUP Board - Stand Up Paddle rental |
| Subscription | Multi-year contract | Lilla Stugan (Small Cabin) - 4 beds |
| Subscription | Multi-year contract | Stora Stugan (Large Cabin) - 6 beds |
| Other | Multi-year contract | Kayak and Accommodation Packages with Sävö Vandrarhem |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Paddling Sörmland AB product offering
Product offeringCore offering
Paddling Sörmland AB (Hälgö Kajak) rents sea kayaks (single-seat PE for beginners, single-seat fiberglass for experienced paddlers, and two-seat K2 tandems) and Stand Up Paddle boards by the hour, day, or multi-day period from a waterfront base in the Sörmland archipelago. The company also sells kayaks as a dealer for three brands (with around 30 models available for test paddling), administers cabin rentals on Ekholmen in Stendörren Nature Reserve on behalf of Länsstyrelsen Södermanland, and offers combined kayak-and-hostel packages with Sävö Vandrarhem.
Product overview
Hälgö Kajak (Paddling Sörmland AB) is a kayak and water sports rental and sales operation located in the Sörmland archipelago near Nyköping, Sweden. The core offering consists of sea kayak rentals in three variants — single-seat PE (beginner), single-seat fiberglass (experienced), and two-seat K2 — alongside Stand Up Paddle (SUP) board rentals available hourly or by the day. The company also acts as a dealer for kayak sales, offering approximately 30 models for test paddling each summer through its World of Kayaks partnership. Adjacent services include cabin rentals at two off-grid stugas on Ekholmen in Stendörren Nature Reserve (Stora stugan and Lilla stugan), and package experiences combining kayaking with hostel accommodation at Sävö Vandrarhem via cross-partner packages. The rental fleet comprises up to ~70 seats, and the company also offers windsurfing boards and smaller plastic boats alongside kayaks and SUPs.
Differentiator
Problem solved
Functional benefit
Products and services
- Havskajak PE (K1) - Sea Kayak Rental
- Havskajak Glasfiber (K1) - Fiberglass Sea Kayak Rental Single-seat sea kayak made of fiberglass, designed for more experienced paddlers, with most models including a rudder and some with skegs. Available as full-day, 1-day, 2-day, 3-day, 4-day, 5-day, or 6-day rental (e.g., full day 500 SEK; 1 day 1000 SEK; 6 days 2600 SEK).
- Havskajak (K2) - Two-Person Tandem Sea Kayak Rental Two-seat sea kayak with two cockpits and a large central storage compartment suitable for children, dogs, or gear, available in fiberglass. Available as full-day, 1-day, 2-day, 3-day, 4-day, 5-day, or 6-day rental (e.g., full day 600 SEK; 1 day 1200 SEK; 6 days 3200 SEK).
- SUP-bräda (Stand Up Paddle Board Rental)
- SUP-bräda per timme (SUP Board Hourly Rental) Hourly Stand Up Paddle board rental: first hour 150 SEK, additional hours 50 SEK each.
- Kayak Sales via Dealer Partnerships Sale of kayaks through dealer partnerships with three kayak brands, with approximately 30 different models available for test paddling each summer, including the World of Kayaks brand. Also sells accessories including the company's own proprietary lightweight paddles and common kayak accessories.
- Ekholmen Cabins (Stora stugan and Lilla stugan) Rental of two county-owned off-grid cabins on Ekholmen island in Stendörren Nature Reserve: Stora stugan (6 beds, two-story) and Lilla stugan (4 beds, ~35 sqm, single-story). Both cabins have no electricity or running water. High season (weeks 24–33) 8400 SEK/week for Stora stugan and 5400 SEK/week for Lilla stugan; low season 1200 SEK/night and 600 SEK/night respectively.
- Hälgö-Sävö Kayak Package Combined kayak-and-hostel package: customers paddle from Hälgö Kajak to Sävö Vandrarhem & Café and stay one or two nights, with access to sauna, swimming, camping, and café facilities. Starting from 2450 SEK per person.
- Hälgö-Sävö Kayak and Hiking Package Two-night combined kayak and hiking experience paddling from Hälgö to Sävö with overnight hostel stays and access to hiking trails, sauna, and café. Starting from 5865 SEK for 2 persons.
Companies that use Paddling Sörmland AB
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Paddling Sörmland AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Paddling Sörmland AB partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Sävö Vandrarhem & CafécoreJoint package offerings combining kayak rentals from Hälgö with accommodation at Sävö Vandrarhem. Includes kayak packages (1-2 nights) and combined kayak and hiking packages. Customers paddle from Hälgö to Sävö and enjoy sauna, swimming, and camping facilities.
- World of KayakscoreKayak brand partnership where Hälgö Kajak acts as dealer. They offer approximately 30 different models for test paddling during summer, allowing customers to try before buying.
- Länsstyrelsen SödermanlandcoreAdministrative partnership for cabin rentals at Ekholmen in Stendörrens naturreservat. Hälgö Kajak manages booking and payment while Länsstyrelsen handles on-site operations. Two cabins available: Stora stugan (6 beds) and Lilla stugan (4 beds).
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Paddling Sörmland AB competitors and assessment
Company assessmentOthers
- Klättermusen: Premium Swedish outdoor brand producing apparel and equipment for hiking and adventure. Thematically adjacent to Hälgö Kajak's outdoor recreation customer base but not directly competitive in kayak rental or sales.
- Hestra: Swedish manufacturer of outdoor and paddling gloves. Adjacent ecosystem player supplying accessories to paddlers, comparable as a Swedish outdoor brand but not a rental or direct kayak competitor.
Broad incumbents
- Addnature: Major Nordic online outdoor retailer offering kayaks, paddles, and water sports equipment. Competes with Hälgö Kajak's dealer business at a national e-commerce scale without local experience offerings.
- Fjällräven: Iconic Swedish outdoor brand and retailer with strong presence in nature-based apparel and equipment. A broader outdoor incumbent that overlaps with Hälgö Kajak's paddler-customer demographic but does not operate kayak rental.
- Outnorth: Nordic online outdoor and adventure retailer offering kayaks and paddling gear. Broad incumbent addressing the same end-customer paddler demographic but through e-commerce rather than local experiences.
- Naturkompaniet: Largest Swedish outdoor retail chain selling kayaks, SUPs, paddles, and outdoor gear. Broader incumbent that competes on the kayak sales side but does not operate localized rental/experience services.
Emerging players
- Kanotmarin: Swedish kayak and canoe specialist retailer and rental operator. Overlaps with Hälgö Kajak's dealer/sales side and rental offering, though typically without the same nature-reserve location depth.
Direct peers
- Värmdö Kanot: Kayak rental and guided tour operator in the Stockholm archipelago (Värmdö). Targets similar Stockholm-area customers with comparable kayak and SUP rental offerings in an archipelago setting, making it a direct regional competitor.
- Kayakomat: Automated self-service kayak and SUP rental stations located at waterfront sites across Sweden. Directly competes with Hälgö Kajak in the kayak/SUP rental category, though using an unmanned kiosk model rather than a staffed location.
Regional players
- Sea Kayak Adventures: International sea kayak tour operator offering guided paddling expeditions in Norway, Scotland, and other Northern European waters. Comparable as a kayak experience operator but in different geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Paddling Sörmland AB social profiles
Digital presencePaddling Sörmland AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paddling Sörmland AB leadership team
Management profileNumber of profiles
Paddling Sörmland AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paddling Sörmland AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paddling Sörmland AB
What does Paddling Sörmland AB do?
Paddling Sörmland AB (Hälgö Kajak) rents sea kayaks (single-seat PE for beginners, single-seat fiberglass for experienced paddlers, and two-seat K2 tandems) and Stand Up Paddle boards by the hour, day, or multi-day period from a waterfront base in the Sörmland archipelago. The company also sells kayaks as a dealer for three brands (with around 30 models available for test paddling), administers cabin rentals on Ekholmen in Stendörren Nature Reserve on behalf of Länsstyrelsen Södermanland, and offers combined kayak-and-hostel packages with Sävö Vandrarhem.
Is Paddling Sörmland AB a public or private company?
Paddling Sörmland AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Paddling Sörmland AB founded?
Paddling Sörmland AB was founded in 2002. It employs 1 to 10 people.
Where is Paddling Sörmland AB based?
Paddling Sörmland AB is headquartered in Tystberga, Sweden, in the Europe region.
How does Paddling Sörmland AB make money?
Three revenue lines are on record. Kayak and SUP Rentals are the primary driver. The others are cabin Rentals (Ekholmen) and kayak Sales.
Who are Paddling Sörmland AB's main competitors?
Others on record are Klättermusen and Hestra. Broad incumbents are Addnature, Fjällräven, Outnorth and Naturkompaniet. Kanotmarin is listed as an emerging player. Direct peers are Värmdö Kanot and Kayakomat. Sea Kayak Adventures is listed as a regional player.
Does Paddling Sörmland AB have an API?
No public API is recorded for Paddling Sörmland AB.
What industry is Paddling Sörmland AB in?
Paddling Sörmland AB's product category is Outdoor Recreation Equipment Rentals. Its primary akta.pro industry code is THAAALAB, Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing), with a secondary code of THAJAJAF, Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions). Its NAICS code is 532284 and its SIC code is 7359.