KAYAKOMAT
- Company typePrivate
- Founded2020
- HeadquartersSolna, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
KAYAKOMAT firmographics
Firmographics- Name
- KAYAKOMAT
- Legal name
- Point 65 Sweden AB
- Website
- https://kayakomat.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
KAYAKOMAT industry classification
Industry- Product category
- Paddlesports Equipment Rental Services
- NAICS
- Commercial Air, Rail, and Water Transportation Equipment Rental and Leasing (532411), Marinas (713930)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF)
- akta.pro secondary industries
- Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB), Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD)
Keywords
Where KAYAKOMAT is headquartered
LocationHeadquarters
- HQ city
- Solna
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
KAYAKOMAT business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Supply Chain, Personnel
Revenue model
- Equipment Rental Fees: Usage-based rental fees charged per booking. Customers pay for rental duration (minimum 2 hours up to multi-day). Revenue split between KAYAKOMAT and local station operators.
- Season Passes: Annual/seasonal subscription passes for frequent paddlers offering unlimited or discounted access to all stations.
- Franchise/Operator Fees: Franchise model where local operators pay for station setup, technology platform access, and ongoing support. Operators generate revenue from rentals while KAYAKOMAT takes a share.
- Second-hand Equipment Sales: Sale of fleet-renewed kayaks and SUPs from retired inventory. Equipment sold at end of season with accessories included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard 2-hour minimum rental for kayaks and SUPs |
| Subscription | Annual | Seasonal pass for unlimited or discounted paddling |
| Usage-based | Pay-as-you-go | Penalty fees for non-compliance |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
KAYAKOMAT product offering
Product offeringCore offering
KAYAKOMAT operates an automated, unmanned 24/7 self-service kayak and stand-up paddleboard (SUP) rental network with more than 200 stations across 12+ countries. Customers reserve equipment online, receive an SMS/email access code, and unlock kayaks or SUPs directly at smart-lock waterfront stations without any staff interaction. The company also sells second-hand kayaks and SUPs, offers Season Pass subscriptions, and licenses its brand and technology to local operators through a franchise model.
Product overview
KAYAKOMAT operates as a self-service kayak and SUP rental platform consisting of a network of over 300 automated rental stations across Europe. The core offering is the KAYAKOMAT Self-Service Rental System, which provides 24/7 access to solo kayaks, tandem kayaks, and SUPs at waterside stations. The platform uses smart-lock technology to enable contactless booking via online reservation, SMS code access, and autonomous equipment pickup/return. Additional products include Season Passes and Gift Cards/Season Cards for frequent users and gifting, a Second-Hand Kayak & SUP Shop for equipment purchases, and a Franchise Operator Program for entrepreneurs looking to launch their own rental stations. The company was founded by Point 65 Sweden and is headquartered in Stockholm.
Differentiator
Problem solved
Functional benefit
Products and services
- Solo Kayak Rental Per-hour or per-day self-service rental of a single-seat (solo) kayak at KAYAKOMAT smart-lock stations, booked online and unlocked via a digital access code. Targeted at individual recreational paddlers and beginners seeking unmanned, 24/7 access to watercraft without a boat license.
- Tandem Kayak Rental Per-hour or per-day self-service rental of a two-seat (tandem) kayak at KAYAKOMAT smart-lock stations, intended for pairs, families, and novices who want to paddle together without staff supervision or boat licensing.
- Stand-Up Paddleboard (SUP) Rental Per-hour or per-day self-service rental of a stand-up paddleboard (SUP) at KAYAKOMAT smart-lock stations, sold to recreational paddlers and beginners looking for a low-friction, no-license water activity.
- KAYAKOMAT Season Pass Subscription product that grants recurring or priority access to KAYAKOMAT kayak and SUP rentals across the network, targeting frequent users and recurring customers who want predictable access rather than per-rental pricing.
- KAYAKOMAT Gift Card / Season Card Prepaid gift card or season card redeemable for kayak and SUP rentals at KAYAKOMAT stations, intended for consumer gifting, tourist use, and multi-rental prepaid bundles.
- Second-Hand Kayak and SUP Shop Direct-to-consumer online shop selling pre-owned KAYAKOMAT and Point 65-branded kayaks, SUPs, and related paddlesports equipment to customers who want to purchase watercraft outright instead of renting.
- KAYAKOMAT Franchise / Operator Program Licensed operator program for entrepreneurs, campsite owners, marinas, municipalities, and tourism venues to deploy and run KAYAKOMAT-branded self-service rental stations on their waterfront sites, with revenue shared between KAYAKOMAT and the local operator. Targeted at venue owners who want a turnkey unmanned rental business under an established paddlesports brand.
Quantifiable outcome
- 200+ automated rental stations across Europe
- +3 more outcomes
Companies that use KAYAKOMAT
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
KAYAKOMAT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
KAYAKOMAT partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Point 65 SwedencoreParent company and founding entity of KAYAKOMAT. Scandinavia's leading paddle sport brand since 1996 with nearly 30 years of expertise. Provides brand heritage, equipment manufacturing capability (Point 65 kayaks), and operational expertise to KAYAKOMAT.
- EpassiminorWellness benefit platform integration allowing customers to use employer wellness allowances (ePassi accounts) to pay for kayaking activities at KAYAKOMAT. Enables corporate wellness budget access for individual paddlers.
- Station Operators (Franchisees)coreLocal entrepreneurs who operate individual KAYAKOMAT stations. Operators benefit from comprehensive support system including proven business model, digital platform, and brand. KAYAKOMAT provides station setup, technology, and ongoing operational support.
- BoblbeeminorRelated outdoor brand under Point 65 Sweden umbrella, appearing alongside KAYAKOMAT in company footer links. Both brands share common parent company ownership.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
KAYAKOMAT competitors and assessment
Company assessmentEmerging players
- Jobe Sports: European water-sports brand offering kayaks, SUPs, and rental-fleet equipment. Comparable as a European paddle-sport equipment brand supplying rental operators — a potential competitor and supplier in KAYAKOMAT's home market.
- Waka Skis / Waka Paddle: Niche premium SUP and paddle brand with European distribution. Comparable as a paddle-sport brand in KAYAKOMAT's category overlap; smaller in scale, with a product-led brand strategy that could intersect with KAYAKOMAT's franchisee equipment sourcing.
Broad incumbents
- Pelican International: Large Canadian manufacturer of kayaks, SUPs, and watercraft. Comparable as a paddlesport OEM with similar end-user product overlap; Pelican supplies both consumer-direct and rental-fleet channels that intersect with KAYAKOMAT's station operator supply chain.
- Sun Dolphin: Established North American manufacturer of recreational kayaks, SUPs, and pedal boats. Comparable as a paddle-sport brand that supplies the kind of equipment KAYAKOMAT rents, and competes indirectly for the same end-consumer paddler audience.
- Outdoorsy: Large outdoor equipment rental marketplace, primarily for RVs and campervans, expanding into broader outdoor categories. Comparable as a digital-first outdoor rental platform serving consumer travelers — same end-customer profile as KAYAKOMAT, though at significantly larger scale and broader category mix.
- Old Town Canoe (Johnson Outdoors): Long-established North American canoe and kayak brand under Johnson Outdoors. Comparable as a legacy paddlesport brand with strong consumer recognition — a potential acquisition partner or competitive threat to KAYAKOMAT's brand positioning in paddle sports.
Direct peers
- Getmyboat: Online marketplace for boat and watercraft rentals, including kayaks and SUPs, connecting renters with owners. Directly comparable as a digital-first watercraft rental platform competing for the same end-user and operator audiences as KAYAKOMAT.
- Hygglo: Swedish peer-to-peer rental marketplace for outdoor gear and equipment. Operates in the same home market as KAYAKOMAT (Sweden) and competes for the same sharing-economy outdoor-equipment audience, with a different but adjacent digital rental model.
- Spinlister: Peer-to-peer rental marketplace for outdoor action sports equipment, including kayaks, SUPs, and surfboards. Comparable to KAYAKOMAT as a digital watercraft rental platform, though marketplace rather than operator-owned stations.
Others
- Loco (rentman-style software): Rental software provider for equipment rental operators. Comparable to KAYAKOMAT as a B2B technology enabler for the rental industry, though Loco serves a broader equipment-rental software market rather than the kayak/SUP self-service niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
KAYAKOMAT social profiles
Digital presenceKAYAKOMAT financial estimates
Financial estimateRevenue estimate
Valuation estimate
KAYAKOMAT leadership team
Management profileNumber of profiles
KAYAKOMAT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KAYAKOMAT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KAYAKOMAT
What does KAYAKOMAT do?
KAYAKOMAT operates an automated, unmanned 24/7 self-service kayak and stand-up paddleboard (SUP) rental network with more than 200 stations across 12+ countries. Customers reserve equipment online, receive an SMS/email access code, and unlock kayaks or SUPs directly at smart-lock waterfront stations without any staff interaction. The company also sells second-hand kayaks and SUPs, offers Season Pass subscriptions, and licenses its brand and technology to local operators through a franchise model.
Is KAYAKOMAT a public or private company?
KAYAKOMAT is a private company. It is classified as corporate owned and is currently operating.
When was KAYAKOMAT founded?
KAYAKOMAT was founded in 2020. It employs 11 to 50 people.
Where is KAYAKOMAT based?
KAYAKOMAT is headquartered in Solna, Sweden, in the Europe region.
How does KAYAKOMAT make money?
Four revenue lines are on record. Equipment Rental Fees are the primary driver. The others are season Passes, franchise/Operator Fees and second-hand Equipment Sales.
Who are KAYAKOMAT's main competitors?
Emerging players on record are Jobe Sports and Waka Skis / Waka Paddle. Broad incumbents are Pelican International, Sun Dolphin, Outdoorsy and Old Town Canoe (Johnson Outdoors). Direct peers are Getmyboat, Hygglo and Spinlister. Loco (rentman-style software) is listed as an others.
Does KAYAKOMAT have an API?
No public API is recorded for KAYAKOMAT.
What industry is KAYAKOMAT in?
KAYAKOMAT's product category is Paddlesports Equipment Rental Services. Its primary akta.pro industry code is THAJAJAF, Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions), with a secondary code of THAAALAB, Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing). Its NAICS code is 532411 and its SIC code is 7359.