Trowel Trades

What Trowel Trades does

Trowel Trades, Inc. is a privately held B2B distributor of professional masonry and concrete equipment, scaffolding, and mast climbing work platforms, founded in 1997 and headquartered at 1115 Buford Hwy NE, Suwanee, Georgia. The company operates an e-commerce storefront at troweltrades.net backed by phone-based direct sales (770-271-8825) and a quote request system targeting commercial construction contractors, masonry specialty contractors, and municipal/government projects primarily in the Southeast US with stated nationwide coverage. Its catalog spans 25+ brands across compaction equipment, concrete finishing (power trowels, hand trowels, blades), masonry and concrete saws, material handling (grout pumps, mixers, mud buggies, trash hoppers), personal safety gear, and access equipment, with price points ranging from under $100 for hand tools to over $75,000 for mast climber systems. The company differentiates through integrated hydraulic access solutions combining equipment supply with site-specific engineering analysis, OSHA-compliant certified technician installation services, and manufacturer-accredited operator training programs that issue official Manufacturer Certification Cards.

The business operates four revenue streams: one-time equipment sales (the primary stream), equipment rental (particularly for mast climbers and scaffolding on project-based deployments), repair services for sold equipment, and affiliate/referral revenue from facilitating third-party equipment financing through partners including Clicklease, Approve, Western Equipment Finance, and National Credit Funding. Financing is offered at credit tiers down to FICO 600 with financing ranges from $500 to $1,000,000. Marketing relies on a digital-first channel mix — the e-commerce platform, organic social media presence across Facebook, Twitter, YouTube, Instagram, and LinkedIn, email newsletters, and SEO — supported by the self-described "#1 Southeast Access Solutions" brand positioning. The company has no disclosed venture capital or private equity backing, has not completed any acquisitions or divestitures, and reports no leadership transitions in the available source material.

Name

Trowel Trades

Legal name

Trowel Trades, Inc.

Website

https://troweltrades.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Trowel Trades, Inc. is a Georgia-based B2B distributor founded in 1997 that sells, rents, and services masonry tools, concrete equipment, scaffolding, and mast climbers from 25+ brands to commercial and masonry contractors across the Southeast US with nationwide shipping.

Ownership category

akta.pro rank

Product category

Construction Equipment Distribution

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234), Machinery, Equipment, and Supplies Merchant Wholesalers (4238)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

Keywords

• Masonry equipment supply
• Concrete construction tools
• Mast climber rental
• Scaffolding distribution
• Construction equipment sales

Headquarters

HQ city

Suwanee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: One-time sales of professional construction equipment including masonry tools, concrete equipment, scaffolding, mast climbers, and related accessories. Products are sold at fixed prices displayed on their e-commerce platform with financing options available through partner lenders.
2. Equipment Rental: Rental services for construction equipment including mast climbers and scaffolding systems for project-based needs.
3. Repair Services: Tool and equipment repair services including mixer parts and maintenance for equipment sold.
4. Equipment Financing: Facilitation of commercial equipment financing through third-party partners including Clicklease, Approve, Western Equipment Finance, and National Credit Funding, providing financing solutions for customers with various credit profiles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Trowel Trades is a distributor and retailer of professional masonry and concrete construction tools and equipment, supplying branded products from manufacturers such as Multiquip, Bartell, Stihl, Hydro Mobile, iQ Power Tools, Crown, Diamond Products, and Stabila. The company sells equipment through an e-commerce storefront and phone sales, and complements equipment distribution with mast climber rental, equipment repair services, financing facilitation, and OSHA-compliant installation services for vertical access projects.

Product overview

Trowel Trades is a distributor of professional construction equipment serving the masonry and concrete trades. The company operates as a product portfolio/platform offering equipment across multiple categories including compaction (tamping rammers, plate compactors), concrete finishing (power trowels, hand trowels, float pans, blades), sawing (masonry saws, brick saws, tile saws, cut-off saws, diamond/abrasive blades), material handling (grout pumps, mortar mixers, concrete mixers, mud buggies, trash hoppers, mortar tubs), access equipment (mast climbers, pump jack scaffold), and hand tools (levels, masonry trowels, jointers). Major branded product lines include Arbortech, Bartell Global, Benchmade, Crick Tool, Crown, Diamond Products, EaCo Chem, EDCO, EZG Manufacturing, Hydro Mobile, iQ Power Tools, Jesco, Kenrich, Lift Safety, Marshalltown, Menegotti, Multiquip, Norton Clipper, Rose, Stabila, Stihl, Toro, and Whiteman. The company provides both new equipment sales and parts/repairs, along with mast climber installation, training, and financing services. Products are available for purchase online or by phone, with nationwide coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Masonry Hand Tools Professional hand tools for masons including brick trowels, levels (8" to 96"), jointers, and precision measurement tools, sold to masonry contractors and construction professionals.
• Concrete Finishing Equipment Power trowels (36" to 46"), hand trowels, trowel blades, float pans, drop hammers, and decorative concrete tools sold to concrete contractors for finishing and breaking operations.
• Compaction Equipment Tamping rammers, plate compactors, and jumping jack rammers for soil and surface compaction sold to construction and landscaping contractors.
• Masonry and Construction Saws Masonry block saws, brick saws, tile saws, walk-behind concrete saws, hand-held cut-off saws, dust-controlled saws, and abrasive/diamond blades for cutting brick, block, concrete, and masonry materials.
• Material Handling Equipment Grout pumps, mortar hogs and boards, mud tubs, self-dumping trash hoppers (2,000-4,000 lb), brick and block carts, wheelbarrows, mud buggies, ladder hoists, and concrete buckets for jobsite material movement.
• Concrete and Mortar Mixers Concrete mixers (Crown C9/C12, Multiquip MC94SH8) and mortar mixers (Crown 6SR/8S/9S, Toro MMX-858H-S, Whiteman WM Series) for blending concrete, mortar, and plaster on construction sites.
• Mast Climbing Equipment Hydro Mobile mast climbers (F, M, and P Series), base units, bearing bridges, insert bridges, modular bridge assemblies, and cribbing/outrigger pads for vertical access on commercial construction projects, with pricing ranging $29,000-$75,000.
• Scaffolding and Shoring Systems Scaffolding systems, pump jack scaffolds, and shoring equipment sold to commercial contractors for vertical construction access.
• Personal Protective Equipment Hard hats (Lift Safety Dax fiber resin and carbon fiber, cap brim and full brim styles) and other PPE for construction worker safety.
• Pressure Washing and Concrete Cleaning Products

Quantifiable outcome

• Zero-incident culture governing all field operations ensuring OSHA compliance and meeting manufacturer specifications.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• White Cap: Largest US distributor of concrete, masonry, and construction supplies serving contractors. Most direct competitor to Trowel Trades with overlapping product categories (tools, concrete equipment, access, scaffolding) but significantly greater scale and geographic reach.
• BrandSafway: Major provider of scaffolding, mast climbing work platforms, and access solutions to commercial construction. Directly competes with Trowel Trades' mast climber and scaffolding distribution and rental offerings, with broader industrial footprint.

Broad incumbents

• Sunbelt Rentals: Largest equipment rental company in North America offering aerial work platforms, scaffolding, and concrete equipment. Overlaps with Trowel Trades' mast climber rental stream but operates at vastly greater scale across many categories.
• United Rentals: Largest equipment rental company globally, providing aerial work platforms, scaffolding, and construction equipment. Competes with Trowel Trades on rental of access equipment but is a diversified incumbent across many equipment categories.
• Herc Rentals: Full-line equipment rental provider serving construction and industrial customers. Overlaps with Trowel Trades' rental offerings for construction equipment but operates with a national branch network and broader fleet.
• HD Supply Construction & Industrial: Large distributor of construction and industrial supplies including tools, equipment, and accessories. Competes with Trowel Trades on many categories but with significantly broader scope and national scale.

Others

• Multiquip: Manufacturer of concrete, masonry, and compaction equipment distributed by Trowel Trades. Comparable industry exposure and overlapping product lines (mixers, power trowels, compactors); represents both a supplier and a category peer.
• Bartell Global: Manufacturer of concrete and compaction equipment sold through Trowel Trades. Direct category peer in concrete finishing and compaction, though not a direct channel competitor.
• Hydro Mobile: Manufacturer of mast climbing work platforms whose products Trowel Trades distributes and installs. Highly relevant category peer in vertical access, but operates upstream as a manufacturer rather than a distributor.

Emerging players

• WernerCo (Werner Access): Manufacturer and supplier of climbing and access equipment including ladders, scaffolding, and pump jacks. Partial category overlap with Trowel Trades' access-equipment business, though more consumer/general-contractor oriented.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/troweltradesinc
• YouTubeyoutube.com/channel/UCvUj8utKKB8YAMicOYqvxXQ
• Facebookfacebook.com/troweltradesinc
• LinkedInlinkedin.com/company/trowel-trades-inc
• Instagraminstagram.com/troweltradesincorporated

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trowel Trades