Global Research

What Global Research does

Global Research (글로벌리서치 / GLOBAL RESEARCH Co., Ltd.) is a Seoul-headquartered B2B market research firm founded in September 2004, organized around four service divisions: Public Biz. (government and public-sector surveys including social opinion, policy demand, Statistics Korea-approved, and public health studies), Marketing Biz. (consumer and brand research — U&A, brand index, concept/product testing, positioning, advertising effectiveness, NPD), Panel Biz. (online panel survey services via the 1.18 million-member SmartPanel operated by subsidiary Metadata, plus CATI/CAPI), and AI & Big Data Biz. (issue, sentiment, trend, and predictive analytics). The group structure comprises three wholly-owned subsidiaries — Global R&C (consulting and strategy), Global Research EX (specialized/methodology-heavy surveys), and Metadata (online panel and AI/big data) — supporting integrated research-to-consulting delivery.

The company builds proprietary AI-based quality-control and analytics technology developed in-house at its KITA-recognized corporate research institute (S-Lab, established 2023). Named technical components include an unsupervised-learning algorithm for detecting dishonest survey respondents (patent application No. 10-2025-0087189 filed June 2025), an NLP-based AI Open Answer Coder, an AI-Bot verification system that tests 500–1,000 survey responses pre-launch, a field prediction AI model with automated email, an AI coding model, an integrated SaaS data collection management platform, and an Excel-based statistical analysis package for research professionals.

Revenue is generated through project-based B2B contracts sold via a formal RFP/inquiry process — a Request for Quote form on the website (globalri.co.kr), phone (02-3456-1700), and email ([email protected]) — to institutional buyers including government ministries, public institutions, and large private-sector brands. Pricing is fully custom (no public tiers); contract structures include multi-year engagements for government work. The 2025 disclosed order intake was 26,806 million KRW across 646 projects and 347 unique clients, with 1,839,437 survey samples collected through the SmartPanel infrastructure. Distribution is direct B2B sales within South Korea; no app, public API, or disclosed paid acquisition channels are present.

Name

Global Research

Legal name

(주)글로벌리서치

Website

https://globalri.co.kr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Global Research is a Seoul-based B2B market research firm offering public-sector surveys, consumer research, a 1.18 million-member online panel, and AI-powered analytics to government agencies, public institutions, and private-sector corporations across South Korea.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Other Scientific and Technical Consulting Services (54169), Management Consulting Services (54161), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industries

Survey, Panel & Fieldwork Services (BPAHALAJ), Policy, Regulatory & Public Affairs Research (BPAHALAF), Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

Keywords

• Market research services
• Public opinion surveys
• Online panel research
• Survey analytics platforms
• Consumer insights consulting

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. 공공 리서치 사업 (Public Research Business): Custom research and survey services for government agencies, public institutions, and policy organizations. Includes social opinion surveys, policy demand studies, household/individual surveys, Statistics Korea-approved surveys, public health surveys, public institution satisfaction surveys, performance analysis, and deliberative/participatory surveys. Revenue is project-based, derived from awarded government and public-sector contracts.
2. 마케팅 리서치 사업 (Marketing Research Business): Full-spectrum marketing research services for private-sector clients including U&A studies, brand index studies, concept & product testing, idea generation (FGI/IDI), positioning & segmentation, advertising effectiveness, channel equity, shop monitoring, NPD process studies, B2B issue studies, brand strategy consulting, and market opportunity consulting. B2B project-based pricing.
3. 패널 사업 (Panel Business): Online panel-based survey services through the company's 1.18 million-member SmartPanel. Services include online survey construction, data collection, processing and analysis, CATI, CAPI, web report/diary. Panel operations leverage proprietary panel management, quality control systems, and AI-powered verification (AI-Bot). Revenue derived from panel survey projects for clients.
4. AI & Big Data 사업 (AI & Big Data Business): Big data and AI-powered research services combining accumulated internal data with external big data sources. Applications include issue analysis, sentiment analysis, trend analysis, AI-based field management automation, and predictive AI modeling for future forecasting.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Global Research is a Korean market research and consulting firm that designs, fields, and analyzes custom surveys for government agencies, public institutions, and private-sector clients through four service lines: Public Biz. (social opinion, policy, health, and Statistics Korea-approved surveys), Marketing Biz. (brand tracking, U&A, NPD, advertising effectiveness, segmentation), Panel Biz. (1.18M-member online panel surveys via SmartPanel with CATI/CAPI capabilities), and AI & Big Data Biz. (issue, sentiment, and trend analytics powered by proprietary AI). The work is delivered by 147 staff across the parent and three subsidiaries, leveraging an in-house AI stack (including unsupervised-learning dishonest respondent detection with a 2025 patent filing) and a KITA-recognized corporate research institute.

Product overview

Global Research operates as a unified research services platform organized into four main business divisions (Public Biz., Marketing Biz., Panel Biz., and AI & Big Data Biz.) plus an internal R&D unit (S-Lab), supported by three subsidiary companies (Global R&C for consulting, Global Research XM for specialized surveys, and Metagi Data for online panel services). The company offers a comprehensive portfolio of research methodologies spanning traditional approaches (CATI, CAPI, FGD, mail surveys) to AI-powered data collection and analysis, serving public institutions, corporations, and government agencies with 1.18 million panel members and in-house patent-protected AI technology for survey quality assurance.

Differentiator

Problem solved

Functional benefit

Brands

• S-Lab (Research Institute): 연구소 조직으로 생산성 향상과 미래 준비를 위한 연구, 기획, 지원 수행. 전사 Vision에 One Step a Head 부서 Vision으로 기여
• Smart Panel
• Public Biz.
• Marketing Biz.
• AI & Big Data Biz.
• Panel Biz.

Products and services

• Public Biz. (Public Sector Research Services) Custom research and survey services for government agencies, public institutions, and policy organizations. Includes social opinion surveys, policy demand studies, household/individual surveys, Statistics Korea-approved surveys, public health surveys, public institution satisfaction surveys, performance analysis, and deliberative/participatory surveys.
• Marketing Biz. (Marketing Research Services) Full-spectrum marketing research services for private-sector clients including U&A studies, brand index studies, concept & product testing, idea generation (FGI/IDI), positioning & segmentation, advertising effectiveness, channel equity, shop monitoring, NPD process studies, B2B issue studies, brand strategy consulting, and market opportunity consulting.
• Panel Biz. (Online Panel Survey Services via SmartPanel) Online panel-based survey services delivered through Global Research's 1.18 million-member SmartPanel, including online survey construction, data collection, processing and analysis, CATI, CAPI, web report, and web diary. Uses proprietary panel management, quality control, and AI-Bot verification.
• AI & Big Data Biz. (AI-Powered Research Analytics) Big data and AI-powered research services combining accumulated internal research data with external big data sources. Applications include issue analysis, sentiment analysis, trend analysis, AI-based field management automation, and predictive AI modeling.
• S-Lab Research Institute Services (Process Innovation, Business Supporting, Advanced Research Services) Research institute supporting productivity improvement and future preparation, operating across three domains: Process Innovation (workflow automation), Business Supporting (statistical analysis, knowledge management), and Exploring Advanced Research Services (integrating traditional research methods with big data and AI).

Quantifiable outcome

• 268억+ 원 annual revenue (2025); 347 unique clients served; 646 projects completed; 1,839,437 samples collected
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Two partnerships are on record, tiered major and core.

• 중소벤처기업부 (Ministry of SMEs and Startups, South Korea)majorOthers · 1 October 2025The Ministry of SMEs and Startups officially certified Global Research as an Innovation Growth Type (혁신성장유형) venture enterprise in October 2025. This government recognition validates the company's technology capability and growth potential, formalizing its status as an innovative research technology company for the period October 2025–October 2028.
• 한국산업기술진흥협회 (Korea Institute for Advancement of Technology, KITA)coreOthers · 1 January 2023KITA officially recognized Global Research's corporate research institute (기업부설연구소, accreditation number 제2023111138호). This recognition enables the company to conduct formal R&D activities including AI-based research technology development, and provides institutional backing for its research institute operations.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Emerging players

• Toluna: Global online panel and survey technology provider; comparable to Global Research's Panel Biz. for cross-border online research delivery and tech-enabled survey operations.

Direct peers

• Hankook Research: One of Korea's largest market research firms offering public opinion polling, consumer insights, and policy research to government and corporate clients — directly comparable to Global Research's Public and Marketing Biz. portfolios.
• Korea Research: Long-established Korean research company providing full-service market and public opinion research with CATI/CAPI infrastructure — a direct competitor across both government and corporate survey work.
• Embrain: Korean online panel and digital research specialist with one of the country's largest proprietary panels — directly comparable to Global Research's SmartPanel business.
• Gallup Korea: Korea's premier public opinion polling firm affiliated with Gallup International — directly comparable to Global Research's public opinion and policy research offerings.
• Realmeter: Korean polling and policy research firm known for high-frequency political and social opinion surveys — a niche competitor in the public opinion research segment.

Broad incumbents

• Macromill Embrain: Tokyo-headquartered digital research network operating one of APAC's largest online panels; competes head-on with Global Research's Panel and AI/Big Data Biz. in Korea and the broader region.
• Ipsos Korea: Korean arm of global research incumbent Ipsos, offering full-spectrum consumer, advertising, and public affairs research — competes with Global Research for multinational and large Korean brand budgets.
• Kantar (Korea): Global insight and consulting firm with Korean operations covering brand tracking, consumer research, and analytics — broad incumbent overlapping with Global Research's Marketing Biz.
• NielsenIQ Korea: Global measurement and data analytics firm operating in Korea for retail, consumer, and media research — competing for the same CPG and retail client budgets as Global Research's marketing research practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Research