Majesty Tours

What Majesty Tours does

Majesty Tours, LLC is a Fredericksburg, Texas-based direct-to-consumer tour and ground transportation operator founded in 2013 and owned by sisters KK and Kelly Welch. The company's core product is guided wine tours across the Fredericksburg Texas Hill Country and 290 Wine Trail, packaged across nine named SKUs (Ruby, Sapphire, Diamond, Crystal, Spirit, Emerald, Opal, Tanzanite, and Lonestar) ranging from 2-winery half-day tours at $89/person to 4-winery full-day tours with lunch at $199/person, with all-inclusive tasting fees in most packages. The company has extended beyond wine tours into adjacent verticals — weddings and special event transportation (groups of 2 to 200+), hourly vehicle charters, and $150 flat-rate airport shuttles — leveraging an owned fleet ranging from SUVs and Mercedes Sprinters up to a 55-passenger motor coach.

The business operates as a service-led, founder-run operation with 1–10 employees, booking through a third-party engine (XOLA.COM) and communicating via SMS through SWELLCX.COM. Its value proposition rests on customized itineraries rather than fixed schedules, curated relationships with regional wineries/breweries/distilleries, and personal tour-guide service. GTM is exclusively direct-to-consumer and domestic — a single Fredericksburg headquarters at 224 West Main Street, with bookings flowing through the company website, phone, and text. Revenue mechanics are transaction-based (per-person tour fees plus 6% online booking fee and 15% gratuity) with a 50% deposit required at reservation. The company is privately held with no institutional investors, no funding rounds, and no subsidiaries.

Name

Majesty Tours

Legal name

Majesty Tours, LLC

Website

https://majestywinetours.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Majesty Tours is a Fredericksburg, Texas-based direct-to-consumer tour operator offering guided wine, brewery, and distillery tours in the Texas Hill Country alongside wedding, event, and airport transportation services for individual and group travelers.

Ownership category

akta.pro rank

Product category

Wine Tour and Ground Transportation Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation (487), Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industries

Tour & Sightseeing Coach Charters (THAIAIAB), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Wine tour services
• Brewery tour transportation
• Wedding shuttle services
• Hourly vehicle charters
• Airport shuttle services

Headquarters

HQ city

Fredericksburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Wine Tour Packages: Per-person pricing for guided wine tours visiting 2-4 wineries with various inclusions (tastings, meals, transportation). Packages range from $99/person (Emerald 2-winery) to $199/person (Diamond 4-winery with lunch).
2. Airport Shuttle Services: Flat-rate airport transportation to/from surrounding airports for groups up to 4 guests at $150 per trip.
3. Hourly Rentals and Charters: Custom itinerary transportation with driver for groups up to 14 passengers, billed hourly.
4. Wedding and Event Transportation: Transportation services for weddings, rehearsals, corporate events, and special occasions for groups ranging from 2 to 200+ guests.
5. Booking Fees and Deposits: 50% deposit required to reserve tours; 6% booking fee for online purchases; 15% gratuity added to all tours.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Majesty Tours operates guided wine, brewery, and distillery tasting tours in the Fredericksburg Texas Hill Country using its own fleet of vehicles, transporting groups of 1 to over 100 guests between regional venues. It also provides ground transportation services for weddings, corporate events, hourly charters, and airport shuttle runs, sold per-person, per-trip, or per-hour.

Product overview

Majesty Tours is a Fredericksburg, Texas-based tour operator specializing in wine, brewery, and distillery tours in the Texas Hill Country. The company operates a portfolio of nine named tour products (Ruby, Sapphire, Diamond, Crystal, Spirit, Emerald, Opal, Tanzanite, and Lonestar Tours) ranging from 2-winery afternoon tours to full-day 4-winery experiences with lunch. Beyond wine tours, the company offers transportation services including weddings and special events (accommodating 2-200+ guests), hourly vehicle charters, and airport shuttles. The tour lineup also includes specialty packages such as Bachelorette Specials (bride tours free with 12 paying guests) and Weekday Discounts. The company owns a diverse fleet of vehicles from SUVs to 55-passenger motor coaches and utilizes third-party booking (XOLA.COM) and communication (SWELLCX.COM) platforms to manage operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Ruby Tour Guided 3-winery wine tasting tour in the Texas Hill Country, departing daily at 1:30pm, with tastings included.
• Sapphire Tour Guided 3-winery wine tasting tour with included lunch at a Main Street Fredericksburg restaurant, departing at 11:30am on select days.
• Diamond Tour Full-day guided tour visiting 4 Texas Hill Country wineries with tastings and a Main Street Fredericksburg lunch included.
• Crystal Tour Large-group introductory 3-winery tasting tour offered on Saturdays with morning and afternoon departures for groups of 1-25+.
• Spirit Tour Combined distillery, brewery, and winery tasting tour with included lunch, departing Thursday through Sunday at 11:30am; minimum 4 guests.
• Emerald Tour Two-winery morning tasting tour with daily departures, allowing guests a free afternoon for other activities.
• Opal Tour Saturday-afternoon 2-winery tasting tour departing at 2:00pm for guests who want to keep the morning free.
• Tanzanite Tour Evening 2-winery tour including tastings, dinner, and a first drink, departing on select weekdays at 3:30pm.
• Lonestar Tour Six-hour private customizable tour for groups of 10-25+ where guests set their own itinerary of wineries, breweries, distilleries, or other attractions; tasting fees not included.
• Weddings & Special Events Transportation Chauffeured transportation for weddings, rehearsal dinners, corporate events, and special occasions for groups of 2 to 200+ guests using SUVs through 55-passenger motor coaches.
• Hourly Rentals / Charters Custom hourly vehicle and driver rental service for groups up to 14 passengers online (larger groups by phone), used for custom itineraries or on-the-go destination selection.
• Airport Shuttles Flat-rate airport transportation to and from surrounding airports for groups up to 4 guests at $150 per trip plus tax and gratuity.

Quantifiable outcome

• Tours visit 2-4 wineries per package with tasting fees included in most packages
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• XOLA.COMcoreTechnology or IntegrationXOLA.COM is the online booking engine used by Majesty Tours for managing tour reservations, processing payments, and handling online bookings. Customers book tours through this platform.
• Texas Hill Country Wineries, Breweries, and DistilleriescoreStrategic or Co-development PartnerMajesty Tours has cultivated relationships with numerous wineries, breweries, and distilleries throughout the Texas Hill Country and Fredericksburg region. They maintain preferred status with venues, pre-schedule appointments, and receive priority service at these establishments.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hill Country Wine Tours: Hill Country Wine Tours provides guided wine tour services across the Fredericksburg and Hill Country region with comparable group packages, fleet-based transportation, and custom itineraries aimed at tourists and special-event groups.
• Cellar Rat Wine Tours: Cellar Rat Wine Tours specializes in Fredericksburg wine tours with driver-guide services and customizable itineraries, directly mirroring Majesty's core offering of group transportation to multiple Hill Country wineries.
• Gold Dust Tours: Gold Dust Tours runs guided wine and brewery tours in Fredericksburg and the Texas Hill Country, offering comparable multi-winery packages, custom itineraries, and group transportation services to tourists and special-event customers.
• Fredericksburg Limo & Tours: Fredericksburg Limo & Tours provides wine tour and event transportation services in Fredericksburg, Texas, overlapping with Majesty's wine tours, wedding shuttles, and hourly charter offerings.
• Dripping Springs Wine Tours: Dripping Springs Wine Tours offers wine tour and shuttle services in the greater Texas Hill Country, overlapping with Majesty's target market of weekend visitors, bachelorette parties, and wedding groups needing transportation between wineries.
• Texas Wine Tours: Texas Wine Tours operates guided wine tours in the Texas Hill Country, including Fredericksburg, offering similar winery itineraries and group transportation—directly competing with Majesty on overlapping tours and customer segments.

Emerging players

• Grape Creek Vineyards: Grape Creek Vineyards is a Fredericksburg winery that offers its own on-site tasting experiences and sometimes partners with tour operators. It is comparable as a venue in Majesty's itineraries and as a partial competitor capturing direct-to-consumer tasting demand.
• 290 Wine Castle: 290 Wine Castle is a Fredericksburg winery on the 290 Wine Trail commonly featured in Majesty's tour itineraries. It competes for direct tastings and represents a similar Texas Hill Country wine-tourism experience.

Others

• Pedernales Cellars: Pedernales Cellars is a leading Texas Hill Country winery often featured in Fredericksburg wine tours. As a key venue partner for Majesty, it is thematically connected as an upstream supplier of the tasting experience rather than a direct competitor.

Regional players

• Lonestar Limo & Charter: Lonestar Limo & Charter offers wedding, event, and wine tour transportation across the Texas Hill Country, with overlapping fleet capabilities (charter buses and SUVs) and a comparable special-events customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MajestyWineTours
• LinkedInlinkedin.com/company/majesty-tours-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Majesty Tours