DataSing
DataSing is a Wellington-based AI and data consultancy serving New Zealand and Australian government agencies. It delivers production-ready data platforms, managed services, and the Clarivus AI product suite, all hosted in NZ Azure regions with evidence-first auditability.
- Company typePrivate
- Founded2021
- HeadquartersWellington, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DataSing does
DataSing Limited is a Wellington-based private technology firm that delivers data platforms, cloud services, managed services, and AI solutions to New Zealand government agencies and regulated organisations. The company reports engagement with 20+ agencies including the Ministry of Business, Innovation and Employment (MBIE), Ministry of Justice, Financial Markets Authority, WorkSafe NZ, Education Review Office, and Te Puni Kōkiri, and positions itself as an Evidence-First AI provider combining professional services with a packaged product suite.
The product portfolio centres on the Clarivus Suite, comprising six production-ready AI products: Subsense (consultation analysis), Traverse (legislative impact mapping), Sift (document triage), Veil (document redaction), Sentinel (compliance monitoring), and Recall (institutional knowledge search). These products are built on Microsoft Azure AI Foundry and hosted exclusively in New Zealand Azure regions. The platform rests on three proprietary capabilities: Evidence Packs (audit trails with citations and provenance), Knowledge Graphs (domain-specific grounding to reduce hallucinations), and AI Guardrails (runtime policy enforcement). Technology partnerships span Microsoft, Snowflake, and Databricks, and the team holds Azure, Snowflake, and Databricks certifications. Operations are aligned with NZISM and the platform has passed Bastion Security audit.
DataSing generates revenue through five streams: consulting and advisory services, bespoke AI solutions on a project basis, Clarivus product deployments, tiered managed services starting at NZ$3,000 per month, and data platform builds delivered on a fixed-price, fixed-timeline basis within 90 days. Go-to-market is primarily direct enterprise field sales targeting NZ public-sector buyers, complemented by listings on the NZ Government DIA Marketplace across 10 panels and the Australian Digital Transformation Agency Cloud Services Marketplace. Distribution is concentrated in New Zealand with recent signals pointing toward Australian public-sector expansion.
DataSing firmographics
Firmographics- Name
- DataSing
- Legal name
- DataSing Limited
- Website
- https://datasing.nz
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DataSing is a Wellington-based AI and data consultancy serving New Zealand and Australian government agencies. It delivers production-ready data platforms, managed services, and the Clarivus AI product suite, all hosted in NZ Azure regions with evidence-first auditability.
- Ownership category
- akta.pro rank
DataSing industry classification
Industry- Product category
- Data and AI Consulting Services
- NAICS
- Computer Systems Design and Related Services (54151), Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industries
- Data Strategy & Governance Services (BPAEAHAA), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF), Data & Analytics Platforms (Data Warehousing, Lakes, Streaming) (HDABAAAF), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
Keywords
Where DataSing is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
DataSing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Consulting & Advisory Services: Data strategy, architecture, AI readiness assessments, vendor selection, operating model development. Delivered by practitioners with real-world experience building and operating data platforms.
- AI Solutions - Bespoke: Custom AI solutions built in Microsoft Azure AI Foundry, scoped to client's data, policies, and requirements. From problem framing through to production deployment.
- AI Solutions - Clarivus Product Suite: Six production-ready AI products (Subsense, Traverse, Sift, Veil, Sentinel, Recall) for NZ government. Deployed in weeks, hosted in NZ Azure regions.
- Managed Services: Ongoing platform operations including 24/7 monitoring, proactive maintenance, security patching, compliance reporting. Offered in three tiers: Essentials ($3,000/month), Professional ($8,000/month), and Enterprise (custom pricing).
- Data Platforms: Production-ready data platforms on Microsoft Fabric or Azure + Snowflake. Fixed price, fixed timeline delivery (90 days), with managed service included from day one.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core support for stable, well-established platforms with next business day response SLA |
| Subscription | Monthly | Proactive support for business-critical platforms with 4-hour response SLA |
| Subscription | Monthly | Comprehensive support with dedicated resources and 1-hour response SLA |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
DataSing product offering
Product offeringCore offering
DataSing is a Wellington-based AI and data consultancy that designs, builds, and operates production-ready data platforms and AI solutions for New Zealand government agencies and regulated organisations. The company delivers enterprise data platforms on Microsoft Fabric or Azure + Snowflake, managed services subscriptions, consulting & advisory, and bespoke AI builds in Microsoft Azure AI Foundry. Its proprietary Clarivus product suite offers six ready-to-deploy AI products (Subsense, Traverse, Sift, Veil, Sentinel, Recall), all underpinned by an Evidence-First platform with proprietary Evidence Packs, Knowledge Graphs, and AI Guardrails.
Product overview
DataSing is a Wellington-based AI and data consultancy offering both consulting services and a product suite for NZ government and regulated organisations. The offering comprises two main pillars: (1) professional services including Data Platforms (Microsoft Fabric or Azure + Snowflake), Cloud Services, Managed Services, and Consulting & Advisory; and (2) the Clarivus AI product suite — six production-ready AI products (Subsense, Traverse, Sift, Veil, Sentinel, Recall) built specifically for NZ government challenges. All offerings are underpinned by the proprietary Evidence-First platform comprising Evidence Packs, Knowledge Graphs, and AI Guardrails, which ensure outputs are traceable, accurate, and policy-compliant. Additionally, DataSing offers bespoke AI solutions built in Microsoft Azure AI Foundry for custom requirements, and Natural Language Query and Submission Analysis as specialised AI services. All solutions are hosted in NZ Azure regions with full data sovereignty.
Differentiator
Problem solved
Functional benefit
Brands
- Clarivus: AI product suite for New Zealand government agencies. Includes six products: Subsense (consultation and submission analysis), Traverse (legislative impact mapping), Sift (document and email triage), Veil (document redaction), Sentinel (compliance monitoring at scale), and Recall (institutional knowledge access).
- Clarivus Suite
Products and services
- Clarivus Product Suite Suite of six production-ready AI products (Subsense, Traverse, Sift, Veil, Sentinel, Recall) built from patterns seen across high-scrutiny government work, deployable in weeks. All underpinned by the Evidence-First platform (Evidence Packs, Knowledge Graphs, AI Guardrails) and hosted in NZ Azure regions.
- Subsense AI tool that analyses, classifies, and synthesises high-volume public consultation submissions. Reads every submission in full (not sampled), classifies by theme and sentiment, handles English and te reo Māori content, and produces structured synthesis reports with full traceability. Built in partnership with Martin Jenkins for NZ government agencies.
- Traverse AI tool that maps the impact of regulatory and legislative reform across an organisation's obligations, policies, and processes. Identifies what is affected, what needs updating, and what can be deprioritised, with full traceability to source legislation. For NZ government and regulated organisations.
- Sift
Quantifiable outcome
- 50+ data platforms delivered to government and regulated organisations
- +8 more outcomes
Companies that use DataSing
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
DataSing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability9 records
Feature4 records
DataSing partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, key and strategic.
- MicrosoftcoreMicrosoft Partner for Azure Data & AI with certified expertise across Azure Data Engineer, Solutions Architect, Security Engineer, AI Engineer, Data Scientist, Administrator, DevOps Engineer, Database Administrator, Fabric Analytics Engineer. DataSing builds all AI solutions in Microsoft Azure AI Foundry and delivers data platforms on Azure and Microsoft Fabric.
- SnowflakecoreSnowflake Partner with team certified in Snowflake SnowPro Core. DataSing delivers Azure + Snowflake data platforms with deep expertise in cloud data warehousing, analytics, and cross-cloud data sharing.
- DatabrickscoreDatabricks Partner with team certified as Databricks Data Engineer. DataSing uses Databricks for data processing, Spark-based analytics, and enterprise data solutions.
- Callaghan InnovationkeyR&D Grant Recipient from Callaghan Innovation. Funded R&D investment in Knowledge Graphs, Guardrails, and Evidence Packs - proprietary Evidence-First AI capabilities that differentiate DataSing's platform. Demonstrates commitment to NZ innovation.
- Bastion SecuritykeyIndependent security auditor conducting annual audits of DataSing's AI infrastructure. Full audit results available on request. Critical for maintaining government trust and demonstrating security compliance.
- Australian Government Digital Transformation AgencystrategicDataSing is the only NZ-owned and operated technology services company listed on the Australian DTA Cloud Services Marketplace, enabling direct engagement with Australian government agencies.
- Martin JenkinskeyBuilt in partnership with Martin Jenkins for the Subsense product. Martin Jenkins is a New Zealand management consultancy with expertise in public sector strategy and evaluation, bringing domain knowledge to the consultation analysis product.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
DataSing competitors and assessment
Company assessmentDirect peers
- Provoke: NZ AI and data consultancy with similar delivery model and government/regulated-industry focus. Competes for comparable AI engineering and data platform engagements.
- Theta: NZ digital solutions and data consultancy delivering data platforms, analytics, and managed services. Overlaps with DataSing in enterprise and public-sector data platform delivery.
- Insource: NZ-focused data and analytics consultancy delivering data platforms, BI, and managed services to enterprise and public-sector clients. Highly comparable in services mix and customer base.
- Quanton: NZ-based AI and intelligent automation consultancy targeting enterprise and government. Comparable in scale, geography, and delivery model to DataSing, operating across RPA, AI, and data platforms.
Broad incumbents
- Datacom: Large ANZ IT services firm with established government cloud, data, and AI practices. Competes with DataSing on broader transformation mandates; DataSing competes on specialised AI/data depth.
- Deloitte New Zealand: Big Four firm with NZ government advisory and AI engineering capabilities. Competes for high-scrutiny consulting and AI deployment work in central agencies.
- Thoughtworks: Global technology consultancy with public-sector and regulated-industry AI/data delivery experience. Competes on bespoke engineering depth and outcome-based AI deployments.
- Slalom: Global consulting firm with strong Microsoft partnership and growing public-sector AI practice. Comparable on Azure-led delivery and AI engineering model, though broader in scale.
- Accenture New Zealand: Global consulting incumbent with a large NZ public-sector practice and growing AI/data offerings. Represents the scale-tier alternative for NZ government AI engagements.
- Palantir Technologies: Enterprise AI/data platform serving defence and government globally with governance, audit, and ontology features. Comparable in evidence-first positioning and government AI deployments at a much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
DataSing social profiles
Digital presenceDataSing compliance and trust
Trust signalCompliance16 records
DataSing financial estimates
Financial estimateRevenue estimate
Valuation estimate
DataSing leadership team
Management profileNumber of profiles
Profiles5 records
DataSing subsidiaries and ownership
Company hierarchySubsidiaries1 record
DataSing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DataSing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DataSing
What does DataSing do?
DataSing is a Wellington-based AI and data consultancy that designs, builds, and operates production-ready data platforms and AI solutions for New Zealand government agencies and regulated organisations. The company delivers enterprise data platforms on Microsoft Fabric or Azure + Snowflake, managed services subscriptions, consulting & advisory, and bespoke AI builds in Microsoft Azure AI Foundry. Its proprietary Clarivus product suite offers six ready-to-deploy AI products (Subsense, Traverse, Sift, Veil, Sentinel, Recall), all underpinned by an Evidence-First platform with proprietary Evidence Packs, Knowledge Graphs, and AI Guardrails.
Is DataSing a public or private company?
DataSing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DataSing founded?
DataSing was founded in 2021. It employs 11 to 50 people.
Where is DataSing based?
DataSing is headquartered in Wellington, New Zealand, in the Oceania region.
How does DataSing make money?
Five revenue lines are on record. Consulting & Advisory Services are the primary driver. The others are AI Solutions - Bespoke, AI Solutions - Clarivus Product Suite, managed Services and data Platforms.
Who are DataSing's main competitors?
Direct peers on record are Provoke, Theta, Insource and Quanton. Broad incumbents are Datacom, Deloitte New Zealand, Thoughtworks, Slalom, Accenture New Zealand and Palantir Technologies.
Does DataSing have an API?
No public API is recorded for DataSing.
What industry is DataSing in?
DataSing's product category is Data and AI Consulting Services. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of BPAEAHAA, Data Strategy & Governance Services. Its NAICS code is 54151 and its SIC code is 7370.