NORMI

What NORMI does

NORMI (National Organization of Remediators and Microbial Inspectors) is a Louisiana-domiciled 501(c)(6) nonprofit trade association founded in 2004 that trains and certifies mold assessment, remediation, and indoor air quality (IAQ) professionals. Its product portfolio spans more than 38 certifications — including CMA, CMR, NCMI, NCMP/NCRSI, TXCMR, and state-specific tracks — delivered through live in-person classes, live virtual simulcasts, and a self-paced online library, with separate onsite classes in Florida, Texas, and now Vancouver via NORMIC. Core proprietary technology centers on the NORMI Professional Practices framework aligned to ANSI/IICRC S520, the trademarked NORMI Level 4 Protocol for Assessment and Remediation (validated as medically sound by the NORMI Medical Advisory Board chaired by Dr. Andrew Heyman), NORMIPro Management as the operational system, and the NORMI Certificate of Sanitization (COS) as a member deliverable.

NORMI monetizes through per-course tuition ($39 to $2,499), annual ACTIVE membership dues with recurring automatic billing, bundled combo memberships with ISSA and MICRO, trainer/franchise-operator licensing fees, and affiliate revenue share (e.g., promoting the GWU mold illness course via coupon GW2026). Distribution mixes a direct e-commerce storefront at Best Training School with channel partnerships through ISSA (11,000+ members), InterNACHI, EcoLife Asia, and the NORMIC distributor in Canada. Marketing is anchored by the NORMI Connect multimedia hub (TV, radio, podcasts across 28+ platforms, plus a smartphone app) and a NORMIPro.com professional locator and lead-generation sites for each member. The customer base is overwhelmingly distributed SMBs and individual professionals (home inspectors, remediators, contractors) in regulated U.S. states (TX, LA, FL, NY, DC, Portland OR) plus emerging international markets (Canada via NORMIC, Asia/Middle East via EcoLife), with the GWU course extending reach to the general public.

Growth is driven by a regulatory tailwind (Illinois statute explicitly names NORMI as an acceptable certifier; Connecticut 2026 legislation recommends NORMI; NDAA alignment opens military housing demand) and an aggressive partnership/alliance cadence in 2024-2026 (Presidents Council expansion, ISSA renewal, InterNACHI Partner School, NORMIC Canada launch, GWU course, MOLD Act support). The organization operates with a lean 1-10 person staff from Abita Springs, LA, supported by a 501(c)(3) affiliate (NORMIPro Environmental TASC Force) that funds NORMI Connect programming.

Name

NORMI

Legal name

National Organization of Remediators and Mold Inspectors, LLC

Website

https://normi.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

NORMI is a Louisiana-based 501(c)(6) nonprofit that trains and certifies mold assessment, remediation, and indoor air quality professionals across 38+ certification programs, serving individual contractors, home inspectors, and associations in U.S. states, Canada, and international markets.

Ownership category

akta.pro rank

Product category

Professional Certification and Training

NAICS

Technical and Trade Schools (6115), Professional Organizations (813920), Other Technical and Trade Schools (611519)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDANAIAM

Skilled Trades, Safety & Compliance Certification Prep (OSHA, HAZMAT, welding, electrical, HVAC)

Education/Tutoring & Test Preparation/Professional Certification & Licensure Exam Prep

Keywords

• Mold inspection certification
• Indoor air quality training
• Mold remediation certification
• Professional certification programs
• Building science training

Headquarters

HQ city

Abita Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Course & Certification Fees: Per-course tuition for Live Interactive Webinars, Onsite Classes, and Static Online courses. Examples: CMACMR $1,399; CEFL01 $549; TXCMR $2,499 onsite; online individual courses range $39–$499. Courses are prerequisite to activation of membership and certifications.
2. ACTIVE Membership Dues: Annual ACTIVE NORMI membership with automatic recurring billing; unlocks CEU training, marketing websites, professional locator listing, NORMI COS tool, discounted insurance through IOA, and free Cleanfax subscription.
3. Combo Memberships (NORMI/ISSA): Integrated NORMI/ISSA combo membership providing cross-organization benefits including access to ISSA Show North America floor and select ISSA publications/communities; positioned as 'SAVE $280 on COMBO Membership'.
4. NORMI-Branded Course Promotion (e.g., GW Mold Illness Course): Exclusive promotional channel where NORMI drives enrollment into third-party courses (George Washington University Mold Illness course at $500 with NORMI coupon code GW2026) in exchange for educational and revenue share benefits.
5. Trainer Application & Franchise Operator Fees: Application pathway to become a NORMI Trainer, leveraging a separate NORMIPro Environmental TASC Force / NORMIPro Academy commercial arm to expand delivery capacity.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels11 records

Core offering

NORMI is a not-for-profit 501(c)(6) trade association that develops and delivers training, certification, and professional membership programs for mold assessment, remediation, and indoor air quality (IAQ) professionals. The organization offers more than 38 certifications (e.g., CMA, CMR, NCMI, NCSP, NCRSI), delivers them via live in-person classes, live interactive webinars, and on-demand online courses, and supplements training with a multimedia content hub (NORMI Connect) and proprietary professional practices frameworks built on the ANSI/IICRC S520 standard.

Differentiator

Problem solved

Functional benefit

Brands

• NORMIPro: Premium tier of NORMI-trained professionals who represent the highest level of NORMI training; qualified to work with environmentally sensitive clients and follow the NORMI Medically-Sound Level 4 Protocol.
• NORMI Connect
• Best Training School
• NORMI Institute
• NORMIPro Environmental TASC Force (NORMIPro ETF)
• NORMIC (NORMI of Canada)

Products and services

• NORMI Training & Certification Programs NORMI's flagship training and certification offering covering over 38 specialized credentials for mold assessors, remediators, microbial inspectors, IAQ professionals, and construction-related specialists; designed to meet state licensing requirements in Texas, Louisiana, Florida, New York, Washington DC, and Portland OR.
• Best Training School (Course Storefront)

Quantifiable outcome

• Trained thousands of entrepreneurs, home inspectors, and construction professionals across the US, Canada, Australia, Europe, and South America
• +3 more outcomes

Named customers6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• InterNACHI (International Association of Certified Home Inspectors)flagshipGTM or Marketing Partner · 28 April 2026Announced April 28, 2026 in Boulder, CO. NORMI serves as the preferred mold training partner for InterNACHI members; InterNACHI becomes the NORMI-endorsed home inspector trade association. InterNACHI members get access to NCMI (one-day) or CMA (3–5 day) courses with exclusive tuition discounts; NORMI members get one month free InterNACHI online education and a path to InterNACHI Certified Mold Inspector / CPI reciprocity.
• Mark Foster / Foster First Solutions (NORMIC Canada)flagshipChannel Partner/ Reseller/ Distributor · 24 March 2026Launched NORMIC (NORMI of Canada) in Vancouver, British Columbia, March 24–27, 2026. Mark Foster leads NORMI operations across Canadian provinces. First slate of classes included CMA/CMR plus a new illicit-drug-cleanup certification course; tailored for Canadian spelling, metric units, and regulatory context.
• ISSA (The Association for Cleaning and Facility Solutions)flagshipStrategic or Co-development Partner · 23 March 2026Renewed and expanded formal alliance effective March 23, 2026, originally begun in 2018. Focus areas: (1) Education & Training with shared course access, (2) Integrated Membership Value allowing members of each organization to access select benefits from the other, (3) Media & Branding designating Cleanfax as the official publication for NORMI members, and (4) coordinated Advocacy on cleaning, mold remediation, and indoor environmental health.
• George Washington University School of Medicine and Health SciencesflagshipStrategic or Co-development Partner · 2 February 2026GWU School of Medicine developed 'Understanding Mold Illness: The Basics' online course with Dr. Andrew Heyman and Dr. Ritchie Shoemaker. NORMI promotes enrollment via coupon GW2026. First-of-its-kind public certification course on mold illness offering Certificate of Completion from George Washington University.
• EcoLife Asia (led by John Greenwell)coreStrategic or Co-development PartnerJoint training program for the global hospitality industry built on NORMI's standards framework and Greenwell's on-the-ground audit experience across Asia and the Middle East. Two training audiences: housekeeping 'first responders' and facilities/maintenance management. Delivered in Mandarin, Japanese, and Vietnamese to reach non-English-speaking hotel staff.
• Best Living Systems (BLS)coreTechnology or IntegrationBLS provides product references and hosts NORMI's Q&A sessions Monday–Friday at 1pm Eastern via Zoom. NORMI members link to BLS shop (bestlivingsystems.com/shop) for member tools and the PRV24K air purification device (developed by Best Living Systems, LLC).
• Cleanfax MagazineflagshipGTM or Marketing PartnerDesignated as the official publication for NORMI members under the ISSA/NORMI alliance; NORMI content cross-posted in Cleanfax editorial (e.g., 'Why Air Quality Is the New Five-Star Standard', 'Military Housing Opportunity', MOLD Act coverage).
• NORMI Medical Advisory Board (chaired by Dr. Andrew Heyman, MD)flagshipStrategic or Co-development PartnerBoard members include Dr. Andrew Heyman (GWU), Jim LaValle RPh, Ray Solano RPh, Dr. Ross MD, Allison Remy PA. Validates NORMI's Level Four Protocol as medically sound and provides medical oversight for NCRSI (Certified Remediator for Sensitized Individuals).
• Home AdvisorminorGTM or Marketing PartnerListed as one of NORMI's partners on the homepage; consumer-facing home services marketplace that can drive leads to NORMI members.
• Infraspection InstituteminorStrategic or Co-development PartnerListed as a partner organization; Infraspection Institute is a long-standing infrared thermography training body that overlaps with NORMI's building science focus.
• American Institute of Architects (AIA)minorGTM or Marketing PartnerListed as one of NORMI's partners; AIA membership enables design professional referral channel for mold-aware construction.
• National Association of Home Builders (NAHB)minorGTM or Marketing PartnerListed as one of NORMI's partners; builder/remodeler association alignment for mold-aware construction practice.
• HomeTalk with Michael KingminorGTM or Marketing PartnerListed as one of NORMI's partners; consumer-facing home improvement media platform.
• Collaborative on Health and the Environment (CHE)minorGTM or Marketing PartnerListed as one of NORMI's partners; nonprofit research and education collaborative on environmental health.
• Home Inspector Association of South Florida (HIASF)minorGTM or Marketing PartnerListed as one of NORMI's partners; regional home inspector association in South Florida.
• Louisiana State Board of Home Inspectors (LSBHI)minorGTM or Marketing PartnerListed as one of NORMI's partners; Louisiana state home inspector licensing body.
• MICRO (NORMIC/MICRO Combo Membership)minorStrategic or Co-development PartnerNORMI and MICRO announced a strategic alliance to launch NORMI/MICRO combo membership (referenced in NORMI member news section).

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• InterNACHI (International Association of Certified Home Inspectors): InterNACHI is the largest home inspector association and a formal Partner School channel for NORMI since April 2026. While not a direct mold certification competitor, InterNACHI's Certified Mold Inspector designation and member base represent both a distribution partner and partial functional overlap.

Regional players

• NORMIC (NORMI of Canada) / Foster First Solutions: NORMIC is NORMI's own Canadian expansion entity led by Mark Foster of Foster First Solutions. Listed here as a peer because the Canadian training arm also represents the mold/IAQ training market in a distinct geography, even though it operates under NORMI branding.
• EcoLife Asia: EcoLife Asia (led by John Greenwell) is NORMI's regional training partner for the hospitality sector across Asia and the Middle East. It delivers NORMI-aligned IAQ training to hotels and resorts and represents a regionally scoped channel/peer in non-English speaking markets.

Broad incumbents

• ISSA (The Association for Cleaning and Facility Solutions): ISSA is a 11,000+ member global cleaning and facility solutions trade association that has a renewed and expanded formal alliance with NORMI. While broader than NORMI, ISSA's membership, Cleanfax magazine, and ISSA Show North America are a key channel for NORMI's combo membership and training exposure.
• AIHA (American Industrial Hygiene Association): AIHA is the premier professional association for industrial hygienists and indoor environmental quality professionals, offering credentials and guidance overlapping NORMI's IAQ/microbial inspection scope, but at a broader occupational/environmental health level.
• Restoration Industry Association (RIA): RIA is the leading trade association for restoration and remediation contractors, offering education, certification, and advocacy that overlap with NORMI's mold assessment/remediation training portfolio but across a broader disaster-recovery scope.

Direct peers

• ACAC (American Council for Accredited Certification): ACAC issues accredited indoor air quality, mold, and microbial investigator certifications (CIEC, CMC, CMI) and competes with NORMI's CMA/CMR/NCMI track for IAQ and building science professionals seeking accredited credentials.
• MICRO (Mold Inspection Consulting & Remediation Organization): MICRO is a North American mold inspection and remediation training/certification body with which NORMI has launched a NORMI/MICRO combo membership alliance. MICRO offers competing certifications and training in the same microbial inspection/removal category.
• NAMRI (National Association of Mold Remediators and Inspectors): NAMRI is a national certifying organization for mold inspectors and remediators and is listed alongside NORMI on the California Department of Public Health's mold professional resource page. It competes for the same mold assessor/remediator training audience and state-licensing alignment.
• IICRC (Institute of Inspection, Cleaning and Restoration Certification): IICRC is the dominant global certifying body for cleaning, restoration, and mold remediation professionals and owns the ANSI/IICRC S520 standard NORMI builds on. IICRC is the only other body explicitly named in the Illinois Mold Remediation Registration Act (410 ILCS 105/10) as an acceptable third-party certification, making it NORMI's closest direct competitor for state-licensed mold training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/normitv
• YouTubeyoutube.com/@NORMIVideo
• Facebookfacebook.com/normi.inc
• LinkedInlinkedin.com/company/normipro
• Instagraminstagram.com/normipros

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NORMI