Salgs- og Reklameforeningen i Bergen

What Salgs- og Reklameforeningen i Bergen does

Salgs- og Reklameforeningen i Bergen (SRF Bergen) is a private, non-profit professional association founded in 1925 and headquartered in Bergen, Norway. It operates as a regional membership-based knowledge hub for sales, marketing, sustainability, and leadership professionals in the Vestlandet region, claiming to be Norway's largest provider of marketing and sales events with approximately 50 events per year including professional breakfast sessions (FagFrokost), sales networking gatherings (Salgsnettverk), courses (Salgsclass, Masterclass), and the flagship AMPLIFY conference. The association serves roughly 370 corporate members covering over 25,000 employees, plus approximately 4,000 individual members, spanning industries such as energy, telecom, travel, insurance, retail, legal, media, and hospitality.

SRF's product portfolio combines a recurring event program with a digital content layer: SRF Play (a knowledge hub with webinars, podcasts, and articles), SRF Speakers (a curated portal of 15 vetted Bergen speakers), SRF KUBEN (an annual creative advertising award across 20 categories), SRF UNG (a free youth network for professionals under 34), and the Market Mad podcast. The technology stack is lightweight — APSIS for event registration and email automation, plus a standard website — and does not feature proprietary software IP.

Revenue is generated primarily through tiered annual corporate membership subscriptions (3,250–11,250 NOK by company size, entrepreneur tier at 2,000 NOK), individual memberships (1,600 NOK; students/seniors at 300–390 NOK), event admission fees for non-members (~850 NOK), SRF KUBEN entry fees (1,250–1,500 NOK per submission), and sponsorship revenue from regional partners including Fjordkraft, Atea, KPMG, Sparebanken Norge, and Bergen Kommune. Operations are run by four full-time staff under Managing Director Silje Meese (appointed February 2026), with strategic direction set by a nine-member board drawn from member companies.

Name

Salgs- og Reklameforeningen i Bergen

Legal name

Salgs- og Reklameforeningen i Bergen

Website

https://srf.no

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

1–10 employees

Short description

SRF Bergen is a 100-year-old, non-profit membership association in Bergen, Norway, serving sales, marketing, and leadership professionals through ~50 annual events, tiered corporate and individual memberships (370+ companies, 4,000+ individuals), and digital content (SRF Play, KUBEN awards, speakers portal, youth network).

Ownership category

akta.pro rank

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Membership Fees: Annual membership fees charged to companies based on size: businesses with under 10 employees pay 3,250 NOK, 11-50 employees pay 5,250 NOK, 51-200 employees pay 8,250 NOK, over 200 employees pay 11,250 NOK, entrepreneur membership at 2,000 NOK. All employees of the company are included in the membership. Membership runs until terminated in writing.
2. Individual Membership Fees: Personal membership at 1,600 NOK per year, student/senior membership at 390 NOK per year, BI students at 300 NOK per year.
3. Event Fees: Revenue from event participation fees. Members typically attend free or at discounted rates, while non-members pay fees such as 850 NOK for FagFrokost sessions. SRF arranges approximately 50 events annually.
4. Competition Entry Fees (SRF KUBEN): 1,250 NOK per submitted work in each category, 1,500 NOK per work in Kampanje (campaign) category. Student entries are free. The competition is non-profit with revenues covering competition costs.
5. Member Benefits and Offers: Various exclusive offers from partner companies to SRF members including discounts on IT services, recruitment, hotels, telecommunications, digital marketing tools, fitness facilities, and more. While SRF itself does not charge for these, they strengthen member retention and attract new members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

SRF operates a membership-based professional association for sales, marketing, communications, and leadership professionals in the Bergen/Vestland region of Norway. It sells corporate and individual memberships that grant access to approximately 50 annual events (breakfast sessions, courses, networking gatherings, conferences), a digital knowledge platform (SRF Play), a vetted speaker booking portal (SRF Speakers), a creative advertising award (SRF KUBEN), and industry awards (Årets Markedsfører, Årets Unge Selger).

Product overview

SRF Bergen (Salgs- og Reklameforeningen i Bergen) is Norway's largest membership-based knowledge hub for sales, marketing, sustainability, and leadership. Its portfolio spans a core events and networking platform — delivering approximately 50 annual events including SRF FagFrokost (professional breakfast sessions), SRF Salgsnettverk (sales networking), and AMPLIFY (an annual sales and marketing conference) — combined with a digital knowledge subscription: SRF Play. Supporting offerings include SRF Speakers (a speaker booking portal), SRF KUBEN (an annual creative advertising award), SRF UNG (a youth network for under-34s), Market Mad Podcast, and structured awards programs (Årets unge selger, Årets markedsfører, SRF-prisen). Membership is structured as corporate plans priced by company headcount, giving all employees access to events and SRF Play. The organization was founded in 1925, has 4 full-time staff, and represents over 370 member companies.

Differentiator

Problem solved

Functional benefit

Brands

• SRF Speakers: A speaker bureau portal featuring 15+ speakers from Bergen available for booking
• SRF Play
• SRF UNG
• SRF KUBEN
• Market Mad

Products and services

• SRF Corporate Membership (SRF Bedriftsmedlemskap) Annual corporate membership plans priced by company size (under 10 employees: 3,250 NOK; 11-50: 5,250 NOK; 51-200: 8,250 NOK; over 200: 11,250 NOK; entrepreneur: 2,000 NOK), granting all employees access to ~50 annual events, the SRF Play knowledge platform, networking, and member benefits.
• SRF Play Digital Knowledge Platform A digital knowledge hub providing members on-demand access to webinar recordings, articles, podcasts, and exclusive expert content from SRF's annual events, covering sales, marketing, sustainability, and leadership.
• SRF Speakers Portal A curated speaker bureau portal aggregating vetted professional speakers from the Bergen area, allowing companies to browse and book presenters by topic including social media, LinkedIn, digital marketing, AI, sales, branding, and leadership.
• SRF KUBEN Creative Awards Competition An annual creative advertising award competition recognizing the best creative work produced in Vestlandet (Western Norway), covering 20 categories including campaigns, film, digital, and identity design, with public submission and a People's Choice online vote.
• AMPLIFY Sales & Marketing Conference Vestlandet's largest annual professional conference for sales and marketing, bringing together industry practitioners for keynotes, panels, and networking, and featuring the presentation of industry awards including Årets unge selger and Årets markedsfører.
• SRF UNG Youth Network A youth membership network for students and professionals under 34 years old working in or aspiring to work in sales and marketing, offering regular meetups, company visits, professional development events, and social gatherings in Bergen.
• SRF FagFrokost Professional Breakfast Series Recurring professional breakfast sessions held regularly across Bergen venues, covering topics such as technology trends, AI, marketing, employer branding, and SEO, free for members with paid access for non-members.
• SRF Salgsnettverk Sales Networking Series An afterwork networking event series for sales professionals, combining informal socializing with short expert talks on sales psychology and performance, with paid access for non-members.
• Market Mad Podcast SRF's branded podcast featuring conversations with industry professionals on topics such as branding, sales, media, and marketing trends, published regularly and distributed via Apple Podcasts, Spotify, and Google Podcasts.
• SRF Salgsclass Sales Training Program An annual structured sales training program offering professional development for sales teams, held in Bergen as part of SRF's broader course portfolio.
• SRF-prisen Award SRF's long-standing prize awarded to individuals or organizations that have particularly distinguished themselves in marketing in the broadest sense.

Quantifiable outcome

• 370 member companies with over 25,000 employees reached through the network
• +2 more outcomes

Named customers8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• ApsiscoreTechnology or IntegrationApsis One is a system combining email marketing with marketing automation. APSIS is used as SRF's event registration system and customer survey platform. The partnership enables SRF to manage event registrations, send invitations, and conduct member surveys.
• AteacoreGTM or Marketing PartnerAtea is a partner in SRF's events, collaborating on technology topics including AI. They specialize in IT infrastructure and use their expertise to develop solutions. Atea participates in SRF FagFrokost events and the SRF Sales Network.
• Bergen Filharmoniske Orkester (Harmonien)coreGTM or Marketing PartnerNorway's national orchestra and one of the world's oldest, dating back to 1765. The orchestra collaborates with SRF on cultural events and serves as a venue and partner for SRF activities.
• Bergen KinominorGTM or Marketing PartnerOne of Vestlandet's largest cultural institutions with 17 screens across Bergenkino LUX and Konsertpaleet. Offers venues for conferences and events for SRF member companies.
• FjordkraftcoreGTM or Marketing PartnerNorway's leading brand for electricity sales in the private market and the second largest in the business market, serving over 1.4 million people. Fjordkraft has been a climate-neutral company since 2007. They are a key partner in SRF events, providing sponsorship and participating in networking activities.
• Handelshøyskolen BIcoreGTM or Marketing PartnerBI Bergen is the largest of BI's colleges outside Oslo with 2,200 full-time students and 300 Executive students. Offers 9 bachelor's programs and Master of Science in Business. Provides venue and collaborates on events including career days with SRF.
• Hansa Borg & Solera Beverage GroupcoreGTM or Marketing PartnerWith approximately 350 employees, Hansa Borg Bryggerier AS is Norway's largest Norwegian-owned brewery and beverage company. They won Årets Markedsfører 2025. Collaborate with SRF on events and SRF Ung activities.
• KPMGcoreGTM or Marketing PartnerKPMG is a multidisciplinary competence house offering services in auditing, consulting, tax, and business law. They have experienced experts and serve clients from small businesses to Norway's largest companies. KPMG professionals participate in SRF jury panels including Årets Unge Selger.
• Schibsted (Bergens Tidende)coreGTM or Marketing PartnerBergens Tidende is one of Norway's largest media houses and the largest publisher outside Oslo. Part of Schibsted Media. Collaborates with SRF on Fag & Fest events and other marketing activities.
• Sportsklubben BrannminorGTM or Marketing PartnerBergen's leading football club with three league championships (1961/62, 1963, 2007). Collaborates with SRF on events including Møtecup (meeting competition) and Fag & Fotball events.
• Sparebanken NorgecoreGTM or Marketing PartnerA new bank created from the merger of Sparebanken Vest and Sparebanken Sør, with over 200 years of community banking tradition. Serves as venue partner and collaborator on SRF events. Hosts events at their Bergen location.
• Qualified PeoplecoreGTM or Marketing PartnerQualified People (Q People) provides recruitment and staffing services for managers, specialists, and employees in Bergen and Oslo. Co-awards Årets Unge Selger (Young Salesperson of the Year) with SRF. Contact: Mona Lavik.
• VestenFjeldske EiendomminorGTM or Marketing PartnerPart of Reitan Eiendom, managing approximately 70,000 sqm of rental space mainly in Bergen city center. Focus on office, residential, restaurant, and retail spaces. One of SRF's sponsors.
• Bergen KommuneminorGTM or Marketing PartnerBergen Municipality supports SRF Play, the digital knowledge platform. SRF Play is supported by Bergen Municipality, helping fund the digital content platform for SRF members.
• Sparebanken NorgecoreGTM or Marketing PartnerSparebanken Norge sponsors SRF Ung (young professionals subgroup), providing financial support for the free events and activities organized for young professionals under 34 years.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IAA (International Advertising Association): Global umbrella body for the marketing/advertising industry with chapters worldwide. Comparable as a membership organization serving marketing professionals, but operates at international scale with broader remit than SRF's Bergen/Vestland focus.
• D&AD: UK-based professional association and awards body for the creative industries. Comparable to SRF's KUBEN creative awards and educational programming, though operating at international scale and focused specifically on creative/design craft.
• Hovedorganisasjonen Virke: Norwegian trade confederation representing service industries including marketing and communications. Comparable as an industry umbrella organization in Norway, though much larger in scope covering multiple service sectors beyond sales/marketing.

Others

• INMA (International News Media Association): Global association serving news media companies with events, awards, and best-practice sharing. Comparable association structure to SRF but focused exclusively on news media marketing — a relevant vertical given partners like Schibsted/Bergens Tidende.
• Bergen Næringsråd: Bergen Chamber of Commerce / business association. Shares geographic overlap (Bergen region) and an advocacy/networking role with SRF, though focused on the broader Bergen business community rather than sales/marketing specifically.

Regional players

• Dansk Markedsføring: Danish professional association for marketing and sales professionals. Structurally similar to SRF with membership subscriptions, events, courses, and an awards program; serves as a direct Nordic counterpart operating in Denmark rather than Norway.
• Sveriges Marknadsförbund: Swedish marketing association providing networking, training, and events for marketing professionals. Closely comparable model to SRF (membership fees, conferences, awards) operating in Sweden rather than Norway.

Direct peers

• Kreativt Forum: Norwegian trade association for the creative, communication, and marketing industry. Operates as a national-level peer to SRF with similar membership model, awards programs, and event-driven engagement, but at a national scale covering Oslo and other Norwegian metros.
• ANORS (Association of Norwegian Advertising Agencies): Industry association representing Norwegian advertising agencies. Comparable to SRF as a trade body for the marketing/advertising sector, with similar advocacy, networking, and professional development offerings, though focused specifically on agencies rather than cross-industry sales/marketing professionals.

Emerging players

• Markedsforing.dk (related Danish marketing community): Danish marketing community/portal offering events, training, and networking for marketing professionals. Operates a similar event- and content-driven membership model to SRF, but with a primarily digital/community-driven approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/srfbergen
• Facebookfacebook.com/srfibergen
• LinkedInlinkedin.com/company/salgs-og-reklameforeningen

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salgs- og Reklameforeningen i Bergen