Hirata Corporation of America

What Hirata Corporation of America does

Hirata Corporation of America is a privately held industrial automation company headquartered at 30165 South Hill Road, New Hudson, Michigan, that designs and builds turnkey automation, assembly, and test machines for enterprise manufacturers. The company's stated differentiation rests on pairing Japanese automation-engineering discipline with North American manufacturing agility to accelerate customer time-to-market while maintaining technical certainty. Its product portfolio spans Tray and Tote Stackers, Automated Storage and Retrieval Systems (ASRS), and dedicated automation solutions for semiconductor, automotive, and medical device manufacturing, supplemented by a Parts and Service aftermarket offering. The firm is recognized alongside Daifuku, FANUC, Kawasaki, Yaskawa, KUKA, and other tier-one automation vendors as a key player in the global fab automation market.

The company serves enterprise customers in four primary verticals — semiconductor fabrication as the lead vertical, followed by automotive, medical, and general industrial manufacturing — addressing precision automation needs for advanced chip manufacturing, EUV operations, 300mm fabs, automotive assembly, and medical device production. It pursues a direct enterprise field-sales go-to-market, initiating each engagement through a project consultation that scopes application specifications, timelines, and performance objectives before delivering custom-built equipment under multi-year contracts. Pricing is quote-based and not publicly disclosed, with revenue primarily generated through one-time equipment sales plus a recurring aftermarket parts and service stream.

The North American entity appears affiliated with the Japan-based Hirata Corporation (linked via hirata.co.jp), though explicit ownership, governance, and capital structure details are not disclosed in the available materials. No venture capital, private equity, or public-market ownership is indicated. Digital presence is modest, limited to a corporate website, a LinkedIn company page, and a YouTube channel (@HirataCorporationUSA), with no evidence of API platforms, partner ecosystems, published AI/ML capabilities, or recent funding events in the source data.

Name

Hirata Corporation of America

Legal name

Hirata Corporation of America

Website

https://hirata.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Hirata Corporation of America is a privately held engineering company that designs and builds turnkey automation, assembly, and test machines for enterprise customers across semiconductor, automotive, medical, and industrial manufacturing verticals, combining Japanese precision engineering with North American manufacturing agility.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

Industrial Machinery Manufacturing (3332), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other General Purpose Machinery Manufacturing (3339)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Industrial Instruments For Measurement, Display, And Control (3823), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)

Keywords

• Industrial automation systems
• Turnkey assembly machines
• Semiconductor fabrication automation
• Automated material handling
• Manufacturing engineering services

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Automation Equipment Sales: Revenue generated from design, build, and sale of turnkey automation, assembly, and test machines to enterprise customers in semiconductor, automotive, medical, and industrial sectors

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hirata Corporation of America designs and builds turnkey automation, assembly, and test machines for industrial customers across semiconductor, automotive, medical, and general manufacturing sectors. The company combines Japanese precision engineering with North American manufacturing agility to deliver custom-engineered automation systems including tray and tote stackers, automated storage and retrieval systems (ASRS), and industry-specific automation equipment, supported by spare parts and service offerings.

Product overview

Hirata Corporation of America offers a comprehensive portfolio of manufacturing automation solutions, combining Japanese precision engineering with American manufacturing agility. The company designs and builds turnkey automation, assembly, and test machines across multiple industry verticals including Semiconductor, Automotive, Medical, and general manufacturing. The product portfolio includes Tray & Tote Stackers for material handling, ASRS (Automated Storage and Retrieval Systems) for warehouse automation, and specialized equipment for semiconductor, medical, and automotive manufacturing. The company also provides Parts & Service support for ongoing maintenance of automation equipment. These products work together as part of complete turnkey automation solutions tailored to customer application specifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Tray & Tote Stackers Automated stacking systems for trays and totes used in manufacturing and assembly operations, providing material handling automation for industrial customers.
• Semiconductor Automation Solutions Automation solutions for semiconductor fabrication and manufacturing processes, designed for precision automation in advanced chip manufacturing including EUV manufacturing and 300mm fab operations.
• Automotive Automation Solutions Automation and assembly systems for automotive manufacturing operations, including robotic systems and manufacturing engineering solutions for automotive production environments.
• Medical Automation Solutions Automation solutions designed for medical device manufacturing and healthcare applications, including assembly and testing automation for medical device production.
• ASRS (Automated Storage and Retrieval System) Automated storage and retrieval systems for efficient material handling in manufacturing environments, supporting warehouse and production automation.
• Parts & Service Spare parts and service support for maintaining automation equipment, providing ongoing lifecycle support for installed automation systems.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Daifuku: Global leader in material handling and intralogistics automation with a massive semiconductor fab automation (cleanroom) business. Direct overlap with Hirata's semiconductor automation and ASRS offerings, but at materially greater scale and global reach.
• FANUC: One of the world's largest industrial robot and factory automation manufacturers, serving automotive, semiconductor and general manufacturing with CNC, robotics and Robomachine products. Competes with Hirata across assembly automation and robotics integration.
• KUKA AG: German-headquartered industrial robotics and automation systems integrator serving automotive, electronics and general industry. Competes directly with Hirata in turnkey automation cells for assembly and test applications.
• Yaskawa Electric: Japanese manufacturer of servo motors, motion control and industrial robots widely used in semiconductor and electronics assembly. Direct competitor in factory automation equipment and robotics integration.
• Kawasaki Heavy Industries (Robotics Division): Diversified Japanese industrial conglomerate whose robotics division supplies assembly and material handling robots for automotive, semiconductor and electronics. Comparable to Hirata's automation assembly offerings.
• Atlas Copco: Global industrial group with broad automation, assembly, vacuum and material handling solutions, including semiconductor and automotive segments. Comparable broad incumbent rather than niche specialist.

Direct peers

• Murata Machinery: Japanese parent-affiliated automation and material handling specialist with strong semiconductor cleanroom automation and ASRS presence. Closely aligned with Hirata on fab automation, semiconductor handling and warehouse automation.
• Rorze Corporation: Japanese specialist in semiconductor and FPD automation, including EFEMs, load ports and robotic transport. Highly comparable niche peer for Hirata's semiconductor fab automation business.
• Ebara Corporation: Japanese industrial machinery maker with a significant semiconductor equipment (CMP, dry vacuum pumps) and precision fluid handling business. Comparable as a Japan-rooted industrial automation/equipment peer serving semiconductor fabs.

Emerging players

• Symbotic: U.S.-based AI-enabled warehouse and ASRS automation specialist with growing presence in manufacturing-adjacent supply chain automation. Relevant emerging peer for Hirata's ASRS and material handling product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HirataCorporationUSA
• LinkedInlinkedin.com/company/hirata-corporation-of-america

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hirata Corporation of America