What Sommer cable GmbH does

Sommer cable GmbH is a privately held German manufacturer of professional cables and connection technology, founded in 1999 and headquartered in Straubenhardt, Germany, with a sales/marketing office in the United States. The company designs and produces cables, connectors, and distribution systems for professional audio, video, broadcast, studio, multimedia, installation, hi-fi, and medical technology markets. Its portfolio is organized around four sub-brands: SOMMER CABLE (core professional cables), Hicon (hi-fi and home cinema connectors), Cardinal DVM (conference and media AV components), and Excelsior (handmade high-end cables), alongside the SYSBOXX modular installation system.

The product offering spans bulk cable (audio, instrument, speaker, video, fiber/LAN/CAT, power/control, hybrid), premade cables, professional connectors (XLR, BNC, RCA, jack, RJ45, multipin), distribution systems (19" panels, stage multicores, stageboxes, stagereels, modular SYSBOXX components), AV hardware (Cardinal DVM, HDMI, Kramer A/V Tools), and accessories. Underlying technology includes a proprietary dense stranding technique using oxygen-free copper (OFC) for high bending cycles and loss-free signal transmission, highflex cable designs for stage and touring use, hybrid cable systems combining CAT.7 lines and DMX cores, and high-quality jacket blends rated for challenging temperature ranges. The company operates a manufacturing facility at its German headquarters and reports 96% in-stock availability with same-day shipping capability for orders received before 3 p.m.

Revenue is generated primarily through B2B hardware sales of cables and connectors, supplemented by customized/OEM solutions (including labeled or neutral cables with individual imprint) and technical advisory services for AV integration. The go-to-market is sales-led, combining a B2B e-commerce shop with dealer pricing, a specialist dealer and music retailer network, direct sales to installers and OEM customers, and trade fair presence (Thomann Live Days, Media Planners' Conference). The company positions itself as the main supplier for nearly all top German broadcasting and TV stations. Pricing is dealer/B2B-oriented with free samples available, and the customer base is distributed across musicians, hi-fi enthusiasts, rental companies, sound engineers, broadcast stations, installers, medical equipment suppliers, and OEM manufacturers.

Name

Sommer cable GmbH

Legal name

Sommer cable GmbH

Website

https://b2bsso.sommercable.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Sommer cable GmbH is a German manufacturer of professional cables, connectors, and distribution systems for pro audio, broadcast, studio, installation, hi-fi, and medical markets, operating since 1999 across four sub-brands with a US sales office.

Ownership category

akta.pro rank

Product category

Professional Audio Cable and Connector Manufacturing

NAICS

Other Communication and Energy Wire Manufacturing (335929), Fiber Optic Cable Manufacturing (335921), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)

SIC

Electronic Connectors (3678), Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

Coaxial, RF & Specialty Signal Cable (IMADAMAE)

akta.pro secondary industries

Cable Assemblies & Patch Cords (Copper/Fiber) (HDAFALAF), RF & Microwave Connectors and Coaxial Assemblies (HDAHAOAD), Data, Communications & Fiber Optic Cable (IMADAMAD), Cable Assemblies & Wire Harnesses (HDAHAOAB)

Keywords

• Professional audio cables
• Cable connectors
• Broadcast cable systems
• AV hardware
• Connection technology

Headquarters

HQ city

Conweiler

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Cable and Connector Hardware Sales: Sale of bulk cables, premade cables, connectors, distribution systems, and AV hardware products through B2B e-commerce shop and dealer network. Products include audio cables, speaker cables, video cables, fiber/LAN/CAT cables, power/control cables, and hybrid cables.
2. Customized/OEM Solutions: Customer-specific special solutions manufactured in-house, including custom cable configurations with heat-shrink tubing, color-coding, and velcro options. OEM customers receive labeled or neutral Sommer cables for their own products with consistent quality and specifications.
3. Professional Services: Technical advisory services for custom solutions, sales and marketing support for key accounts, and professional integration support for AV hardware brands (Cardinal DVM, Kramer A/V Tools).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sommer cable GmbH manufactures and sells professional cables, connectors, and connection technology for audio, video, multimedia, broadcast, studio, and hi-fi applications. The portfolio spans bulk cables, premade cables, professional connectors, distribution systems (including the SYSBOXX modular platform), and AV hardware, complemented by customized OEM solutions with in-house manufacturing capabilities.

Product overview

Sommer cable GmbH offers a comprehensive and professional range of cables, connectors, connection solutions, and distribution systems for audio, video, multimedia, broadcast, and hi-fi applications. The portfolio is organized around multiple sub-brands: SOMMER CABLE (core professional cable products), Hicon (hi-fi and home cinema connectors), Cardinal DVM (conference and media AV components), and Excelsior (handmade high-end cables). The product line includes Bulk Cable (Audio, Instrument, Speaker, Video, Fiber/LAN/CAT, Power/Control, Hybrid), Premade Cables, Connectors (XLR, Jack, RCA, BNC, Speaker, Power, Multichannel), Distribution Systems (including the SYSBOXX modular system with SYSBOARD, SYSBOXX, SYSDESK, SYSFLOOR, SYSFRAME, SYSWALL components, plus Stagebox Systems and Stage Multicores), AV-Hardware (Cardinal DVM, HDMI, Kramer A/V Tools), and Accessories. The company serves musicians, rental companies, installers, studios, broadcast stations, medical technology, and OEM customers. Since 1999, they have focused on first-class quality, high reliability, and exceptional variety in the pro audio sector.

Differentiator

Problem solved

Functional benefit

Brands

• Hicon: Quality connectors and connection cables for hi-fi & home cinema.
• Cardinal DVM
• Excelsior
• SYSBOXX

Products and services

• Bulk Cable Comprehensive range of bulk cables spanning Audio, Instrument, Speaker, Video, Fiber/LAN/CAT, Power/Control, and Hybrid categories, sold by length to professional installers, OEMs, and contractors.
• Premade Cables Ready-made connection cables including Audio/Speaker, BNC/Video, Computer/Media, HiFi and Home, Instrument, Power, Multicore, Microphone, Patch/Adapter, and Studio Loom variants for end users and professionals.
• Professional Connectors Professional plug connectors including Adapter, BNC/Coax, RCA, HiFi, Jack, Power, Multichannel/Multipin, RJ45/CAT/FIBER, Speaker, and XLR types for audio, video, and data applications.
• Distribution Systems Professional distribution and connection solutions including 19-inch panels, permanent installation systems, stage multicores, stagebox systems, stagereels, and modular wall/floor/desk systems for AV integration projects.
• SYSBOXX Modular System Modular system world including SYSBOARD, SYSBOXX, SYSDESK, SYSFLOOR, SYSFRAME, and SYSWALL components for flexible installation solutions in commercial, conference, and AV environments.
• AV Hardware Audio-visual hardware including Cardinal DVM Conference systems, Cardinal DVM ProA/V components, HDMI products, and Kramer A/V Tools for integrated AV environments.
• Accessories Installation accessories, cable decoilers, cable production equipment, cable management solutions, systems/racks/reels, and merchandising/POS materials for cable installation and retail support.
• SOMMER CABLE Professional Cable Brand Professional cable and connection technology brand under the Sommer cable GmbH portfolio, covering the company's core cable, connector, distribution, and AV hardware offerings for audio, video, broadcast, studio, and media engineering customers.
• Hicon Hi-Fi and Home Cinema Connectors Quality connectors and connection cables specifically designed for hi-fi and home cinema applications, addressing audiophile and home theater end users.
• Cardinal DVM Conference and Media Components Conference and media technical components designed for individual, fast, and easy integration into AV systems, targeting media room designers and conference specialists.
• Excelsior High-End Handmade Cables Sophisticated high-end cable lines handmade in Germany for premium audio and video applications, positioned for the audiophile and home cinema enthusiast segment.
• Customized and OEM Cable Solutions Customer-specific special solutions manufactured in-house, including custom cable configurations with heat-shrink tubing, color-coding, and velcro options. OEM customers receive labeled or neutral Sommer cables with consistent quality and specifications, plus individual imprint options and protected development support.
• SC-MERCATOR CAT.6a Highflex Patch Cable Highflex Category 6a patch cable combining maximum performance with ultimate flexibility for demanding professional AV and networking installations.
• SC-Octave Tube Stereo Microphone Cable Microphone cable specifically designed for stereo tube microphones, combining maximum flexibility with robust construction and professional signal transmission.
• HI-T5CC USB-C High-Performance Cable High-performance USB-C cable designed for lightning-fast data streams enabling real-time processing in professional audio and video workflows.
• SC-MONOCAT 303 Hybrid Cable Robust hybrid cable combining three CAT.7 lines and three DMX cores in an 18mm form factor, designed for professional live and touring applications.

Quantifiable outcome

• High in-stock rate of 96% ensures fast delivery
• +2 more outcomes

Named customers5 records

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• ThomannminorGTM or Marketing Partner · 26 May 2026Sommer cable participates in Thomann Live Days 2026 as an exhibitor. Thomann is a major music retailer and this partnership involves live product demonstrations, new technologies showcase, and customer engagement at the event.
• BelramminorStrategic or Co-development Partner · 27 April 2026Featured in the 'Good Vibes Stories' series as a partner. Belram is showcased as a partnership example in this new series that takes a look behind the scenes of Sommer cable partnerships.
• GLS (General Logistics Systems)minorOthersShipping and logistics partner for package delivery. GLS logo appears on the website footer as a shipping method option for customers.
• Gebrüder WeissminorOthersFreight and logistics partner for shipping solutions. Gebrüder Weiss logo appears on the website as a shipping method option.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SommerCable
• Facebookfacebook.com/sommercable
• LinkedInlinkedin.com/company/sommer-cable
• Instagraminstagram.com/sommercable

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sommer cable GmbH