belram
Belram is a privately-held Brussels-based distributor founded in 1964 that supplies professional connectors, cables, fiber optic systems, and interconnection accessories to broadcast, AV, industrial, data/telecom, and healthcare customers in Belgium and Luxembourg, with authorized partnerships for Neutrik, Belden, Sommer Cable, and NTi Audio.
- Company typePrivate
- Founded1964
- HeadquartersBrussels, Belgium
- Headcount—
- GTM typeB2B
- OfferingServices
What belram does
Belram is a Brussels-based, privately-held distributor founded in 1964 (operating as BELRAM nv/sa) that supplies professional connectors, cables, interconnection systems, and accessories to the Belgium and Luxembourg markets. The company operates across five verticals — AV & Broadcasting (primary), Industry, Data/Telecom, Videoconferencing, and Healthcare — with a product portfolio spanning bulk and premade cabling (copper and fiber optic), professional connectors (audio XLR, network etherCON/RJ45, power powerCON, video BNC/HDMI/DVI), A/V equipment, and accessories such as rack cabinets, cable drums, and tools. Belram holds authorized distribution partnerships with premium brands including Neutrik, Belden, Sommer Cable, NTi Audio, Harting, AFL Hyperscale, and PureLink, and offers in-house repair, repolishing, and refurbishment services for opticalCON fiber cables through a dedicated workshop.
The company's business model is a hybrid of distribution and light proprietary manufacturing. Most revenue derives from hardware sales of third-party brands, supplemented by professional service revenue from its repair/refurbishment workshop. Pricing is quote-based for the main professional product lines (with €0.00 indicative placeholders on the website driving "Add To Quote" workflows), while the dedicated Belram Tech Supplies ICT webshop (belramtechsupplies.be) provides personalized pricing for registered business accounts. Belram has begun extending beyond pure distribution with its proprietary XT² line of ruggedized fiber optic extenders (HDMI, SDI, and dual-HDMI variants), which is sold through a dedicated xt2-extenders.com storefront. The company maintains a sales-led GTM motion targeting enterprise and mid-market B2B customers in broadcast, live events, industrial, and IT infrastructure, supported by content marketing (website, blog, YouTube, LinkedIn), monthly newsletters, and technical tutorials. In 2026, Belram was awarded the Ecodynamic Enterprise Label by the Brussels-Capital Region for environmental management practices.
belram firmographics
Firmographics- Name
- belram
- Legal name
- BELRAM nv/sa
- Website
- https://belram.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Short description
- Belram is a privately-held Brussels-based distributor founded in 1964 that supplies professional connectors, cables, fiber optic systems, and interconnection accessories to broadcast, AV, industrial, data/telecom, and healthcare customers in Belgium and Luxembourg, with authorized partnerships for Neutrik, Belden, Sommer Cable, and NTi Audio.
- Ownership category
- akta.pro rank
belram industry classification
Industry- Product category
- Professional Audio/Video Connectors and Cables Distribution
- NAICS
- Electronic Connector Manufacturing (334417), Other Communications Equipment Manufacturing (334290), Wiring Device Manufacturing (33593), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)
- SIC
- Electronic Connectors (3678), Electric Lighting & Wiring Equipment (3640), Radio & Tv Broadcasting & Communications Equipment (3663)
- akta.pro primary industry
- Data, Communications & Fiber Optic Cable (IMADAMAD)
- akta.pro secondary industries
- Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF), Video Adapters & Converters (HDMI/DP/VGA/DVI/USB-C) (HDACAHAF)
Keywords
Where belram is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
belram business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Cables and Connectors Distribution: Distribution of professional-grade cables, connectors, and interconnection systems including bulk cabling, premade cables, and accessories for AV, broadcast, industrial, medical, telecom, and rental applications.
- Custom Solutions and Repair Services: In-house workshop providing repair, adaptation, and refurbishment services for opticalCON cables including cleaning, repolishing, and connector reassembly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for professional products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
belram product offering
Product offeringCore offering
Belram distributes professional-grade connectors, cables, interconnection systems, and accessories for power, control, data, audio, video, and lighting applications. The company carries premium brands such as Neutrik, Belden, Sommer Cable, NTi Audio, Harting, and PureLink, and also sells its own proprietary XT² line of fiber optic extenders. Additionally, Belram operates an in-house workshop for repair, adaptation, and refurbishment of opticalCON fiber cables.
Product overview
Belram is a Belgian and Luxembourg distributor of professional connectors, cables, interconnection systems, and accessories for power, control, data, audio, video, and lighting applications. The product portfolio is organized around several interconnected categories: bulk and premade cabling (copper and fiber optic for audiovisual, telecom, industrial, medical, rental markets), connectors (audio XLR/phono/speaker, network etherCON/RJ45/USB, power powerCON/CEE/Schuko, video BNC/HDMI/DVI, and industrial), A/V equipment (XT² extenders for HDMI/DVI/SDI signals, splitters, converters, digital audio interfaces with Dante support), and accessories (fiber optics including OpticalCON and FIBERFOX systems, rack cabinets, tools). The NTi Audio XL3 acoustic analyzer represents a specialized measurement product line. Belram operates an ICT webshop (belramtechsupplies.be) alongside its main connector/cable business. The company has been operating since 1964.
Differentiator
Problem solved
Functional benefit
Brands
- XT² Extenders: Professional ruggedized fiber optic extenders for HDMI, SDI, and other signal transmission over long distances using opticalCON DUO or LC fiber
- Belram Tech Supplies
Products and services
- Bulk Cabling Large range of copper and fiber optic cabling for professional markets including audiovisual, telecom, industrial, medical, and rental applications.
- Premade Cabling Factory-assembled cables ready for deployment including audio, network, video, and power cable assemblies in various connector configurations.
- Professional Connectors Professional connectors including audio (XLR, phono, speaker), network and data (etherCON, RJ45, USB), power (powerCON, CEE), video (BNC, HDMI), and industrial connectors.
- A/V Equipment Professional audiovisual equipment including video extenders, active adapters, wireless audio transmission, converters, digital audio interfaces, splitters, and switchers.
- XT² Extender Series Proprietary line of heavy-duty fiber optic extenders for HDMI, DVI, and 12G-SDI signals including HGXT², DXT², USXT², USGXT², HUXT², and HHXT² models for long-distance professional signal transmission.
- OpticalCON Fiber Connectivity Neutrik's rugged fiber optic connector system for professional AV, broadcast, and lighting applications including DUO, QUAD, MTP variants, Hybrid MED, DRAGONFLY (SMPTE), SPLIT, and panel solutions.
- NTi Audio XL3 Acoustic Analyzer Professional Class 1 sound level meter and acoustic analyzer for noise measurements, room acoustics, and building acoustics with touch display, Wi-Fi/LAN connectivity, and 96 kHz sampling at 32-bit resolution.
- Neutrik TOP Series (True Outdoor Protection) Outdoor-rated connectors with IP65 rating and UV resistance including etherCON TOP, powerCON TRUE1 TOP, and XLR TOP ranges, designed to resist harsh weather conditions including rain, snow, dust, dirt, and sunlight.
- FIBERFOX Expanded Beam Fiber Optic Connectors Expanded beam fiber optic connectors meeting MIL-DTL-83526 standard, available in multimode and single mode versions with 2CH and 4CH configurations and IP68 rating.
- Neutrik Dante Digital Audio Interfaces Digital audio networking interfaces supporting Dante protocol including NA-2I-DLINE, NA-2I2O-DLINE, NA-2O-DLINE, and NA-4I4O-AES72 models for audio transmission over Ethernet networks.
- Installation Accessories Supporting products including cable glands, enclosures, fiber accessories, heatshrink tube, modules, nylon braid, power distribution, protection bags, screws and nuts, sealing accessories, stageboxes, tape, transformers, and velcro straps.
- Cable Drums Professional cable drums for storage and deployment of cables in mobile and fixed installations including Schill brand cable drums with various capacities and configurations.
- Rack Cabinets and Panels Server and equipment rack solutions including free standing and wall mounting options, plus 19-inch rack plates, audio patch panels, fiber optic patch panels, and network patch panels.
- Professional Installation and Testing Tools Professional installation and testing tools including crimping tools (BNC, RJ45), stripping tools, and testers for cables and connectors.
- OpticalCON Cable Repair and Refurbishment Services In-house workshop providing repair, adaptation, and refurbishment services for opticalCON cables including cleaning, repolishing, and connector reassembly, offered as a faster and more cost-effective alternative to manufacturer RMA.
Companies that use belram
Customer profileSegments5 records
Ideal customer profiles5 records
belram technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
belram partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- NeutrikcorePrimary brand partnership for professional audio connectors including XLR, etherCON, powerCON, opticalCON, and mediaCON product lines. Belram distributes Neutrik products across all connector categories including the proprietary TOP (True Outdoor Protection) series and Dante audio interfaces.
- BeldencoreDistribution partnership for Belden professional cables including 12G-SDI coax (4855R), network cables, and bulk cabling solutions for professional AV and broadcast applications.
- Sommer CablecoreDistribution of Sommer Cable professional cables including SC-MERCATOR CAT.6a heavy-duty cables, multipair audio cables, and special application cables. Featured in XT² extenders product line.
- NTi AudiocoreDistribution of NTi Audio acoustic measurement equipment including XL2 and XL3 acoustic analyzers, sound level meters, and measurement microphones for professional audio and acoustics applications.
- PureLinkcoreDistribution of PureLink professional AV equipment including HDBaseT extenders, HDMI splitters, and FiberX active optical cables for professional video transmission.
- AFL HyperscalemajorDistribution partnership for fiber optic products and networking infrastructure solutions.
- HartingmajorDistribution of Harting industrial connectors for professional and industrial applications.
- SchillmajorDistribution of Schill cable drums and cable management solutions for professional and industrial use.
- LanbergmajorDistribution of Lanberg networking products including cables, switches, racks, and tools. Featured in dedicated ICT webshop with Lanberg Rack Configurator tool.
- CleerlinemajorDistribution of Cleerline SSF (Simian Special Fiber) fiber optic products for professional installations.
- SenkominorDistribution of Senko fiber optic connectors and adapters.
- Platinum ToolsminorDistribution of Platinum Tools professional networking and installation tools.
- InneosminorDistribution of Inneos Real4K optical extenders for professional HDMI transmission.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
belram competitors and assessment
Company assessmentDirect peers
- Thomann: Germany-based pro audio, lighting, and music equipment retailer/distributor with extensive B2B and B2C operations across Europe. Comparable to Belram as a long-established European distributor serving professional AV, broadcast, and event customers with a similar multi-brand portfolio and catalog breadth.
Regional players
- Full Compass Systems: US-based pro audio, video, lighting, and AV equipment distributor. Comparable to Belram as a specialty distributor of professional AV/interconnect products targeting broadcast, recording, and live-event customers, though operating at much larger scale in North America.
Broad incumbents
- Rexel: Global electrical distribution group with significant Benelux presence (Rexel Belgium). Comparable to Belram as a distributor of cables, wiring devices, and electrical infrastructure products to professional and industrial customers, but at vastly larger scale and with a much broader portfolio.
- Sonepar: World's largest B2B electrical distribution group with Benelux operations. Comparable to Belram as a distributor of electrical and connectivity products to professional installers, though operating globally and with a broader portfolio spanning power, lighting, and industrial automation.
- Mouser Electronics: Global authorized distributor of electronic components and interconnect products. Comparable to Belram as an authorized distributor selling connector and cabling SKUs to professional B2B buyers, though at far larger scale and with a fully transactional e-commerce model.
- Sweetwater: US-based retailer/distributor of professional audio, music, and AV equipment. Comparable to Belram in pro-AV/cable/connector distribution with strong brand-authorization relationships, though focused on music production and operating at much larger scale in North America.
Others
- Neutrik: Liechtenstein-based manufacturer of professional audio, video, and fiber optic connectors (XLR, etherCON, powerCON, opticalCON, TOP). Comparable to Belram as a key supplier/partner; Belram's product portfolio is anchored on Neutrik SKUs, making Neutrik both an ecosystem dependency and an adjacent comparator in the pro-AV connector market.
- Belden: US-based manufacturer of signal transmission solutions including professional broadcast and AV cables. Comparable to Belram as a key cable supplier/partner; Belram distributes Belden 12G-SDI coax and network cable SKUs, positioning Belden as both an ecosystem dependency and an adjacent comparator in the pro-AV cabling market.
- Harting: German manufacturer of industrial connectors and cabling solutions. Comparable to Belram as a key industrial-connector supplier; Belram distributes Harting industrial connectors for professional and industrial applications, making Harting an ecosystem partner and adjacent comparator in the industrial connectivity market.
- PureLink: German manufacturer of professional AV signal management products (HDBaseT extenders, HDMI splitters, fiber optic cables). Comparable to Belram as a key AV-equipment supplier; Belram distributes PureLink HDBaseT extenders and FiberX active optical cables, positioning PureLink as an ecosystem partner and adjacent comparator in pro-AV signal transmission.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
belram social profiles
Digital presencebelram compliance and trust
Trust signalCompliance1 record
belram financial estimates
Financial estimateRevenue estimate
Valuation estimate
belram leadership team
Management profileNumber of profiles
belram funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
belram M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about belram
What does belram do?
Belram distributes professional-grade connectors, cables, interconnection systems, and accessories for power, control, data, audio, video, and lighting applications. The company carries premium brands such as Neutrik, Belden, Sommer Cable, NTi Audio, Harting, and PureLink, and also sells its own proprietary XT² line of fiber optic extenders. Additionally, Belram operates an in-house workshop for repair, adaptation, and refurbishment of opticalCON fiber cables.
Is belram a public or private company?
belram is a private company. It is classified as family owned and is currently operating.
When was belram founded?
belram was founded in 1964.
Where is belram based?
belram is headquartered in Brussels, Belgium, in the Europe region.
How does belram make money?
Two revenue lines are on record. Professional Cables and Connectors Distribution is the primary driver. The others are custom Solutions and Repair Services.
Who are belram's main competitors?
Thomann is listed as a direct peer. Full Compass Systems is listed as a regional player. Broad incumbents are Rexel, Sonepar, Mouser Electronics and Sweetwater. Others are Neutrik, Belden, Harting and PureLink.
Does belram have an API?
No public API is recorded for belram.
What industry is belram in?
belram's product category is Professional Audio/Video Connectors and Cables Distribution. Its primary akta.pro industry code is IMADAMAD, Data, Communications & Fiber Optic Cable, with a secondary code of IMAGAEAF, Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve). Its NAICS code is 334417 and its SIC code is 3678.