Cheng Concrete

What Cheng Concrete does

Cheng Concrete operates through Concrete Exchange as a private specialty supplier for decorative concrete and concrete resurfacing applications. Founded in 2002 and based in Concord, California, the company serves concrete contractors and installers, concrete artisans and fabricators, DIY homeowners, architects, and designers through an online store and a physical showroom/warehouse.

The product portfolio spans concrete coatings, stains, sealers, overlays, epoxy systems, microcement products, countertop and casting mixes, repair materials, reinforcement products, tools, and fabrication supplies. The company sells proprietary CX products, including CX Pro-Formula concrete countertop mixes and CX Pro-Formula All-Weather, alongside distributed brands such as Westcoat, SureCrete, Concrete Coatings, Sakrete, Alpha Professional Tools, Collomix Tools, and Z CounterForm. Disclosed technical features include All-Weather mixes with crack-prevention agents, fade-resistant pigments, and freeze-thaw additives; D-FRC fiber-reinforced concrete intended to reduce casting weight; and professional-grade sealer and grind-stain-seal systems.

The business model is product sales rather than subscription or service revenue. Concrete Exchange sells individual products on a unit-pricing, pay-as-you-go basis through its e-commerce store and Concord showroom, offers customer pickup, and ships domestically across the United States. Demand generation is supported by educational content, how-to guides, project galleries, blog posts, product documentation, and demonstrations aimed at reducing the technical learning curve for contractors, artisans, and DIY users.

Name

Cheng Concrete

Legal name

Concrete Exchange LLC

Website

https://concreteexchange.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Cheng Concrete, operating through Concrete Exchange, supplies decorative concrete coatings, sealers, stains, overlays, countertop mixes, tools, and fabrication materials to contractors, concrete artisans, DIY homeowners, architects, and designers via e-commerce and a Concord, California showroom.

Ownership category

akta.pro rank

Product category

Decorative Concrete Materials and Supplies

NAICS

Other Concrete Product Manufacturing (327390), Cement and Concrete Product Manufacturing (3273)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Concrete & Masonry Coatings (IMADAKAE)

akta.pro secondary industries

Concrete, Epoxy & Specialty Coatings Flooring Retail (CRAIAGAH), Concrete Flooring Systems (Polished, Stained, Overlays) (IMADAJAG), Concrete Admixtures & Curing Compounds (IMADAAAL)

Keywords

• Decorative concrete supplies
• Concrete countertop mixes
• Concrete sealers coatings
• Concrete stains overlays
• Concrete resurfacing products

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Concrete Exchange generates revenue through direct sales of concrete coatings, stains, sealers, overlays, countertop mixes, tools, and fabrication supplies through their e-commerce platform and physical showroom.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cheng Concrete, through its Concrete Exchange brand, manufactures and distributes decorative concrete products including proprietary CX Pro-Formula concrete countertop mixes (standard and All-Weather variants), CX Acrylic Slurry repair products, and distributes partner-brand concrete coatings, stains, sealers, overlays, microcements, reinforcement (e.g., Basalt Rebar), fabrication tools, and accessories. Products are sold to concrete contractors, artisans, and DIY homeowners for kitchen/bath countertops, outdoor living, floors, walls, and architectural concrete applications via an e-commerce store, a physical showroom/warehouse in Concord, CA, and nationwide shipping.

Product overview

Cheng Concrete operates through Concrete Exchange as a comprehensive supplier of decorative concrete products, additives, tools, and fabrication supplies. The product portfolio centers on CX Pro-Formula concrete countertop mixes (standard and All-Weather variants), supplemented by major brand partnerships including SureCrete (MicroTek One Coat, D-FRC, Eco-Stain, sealers) and Westcoat (SC-35/SC-36/SC-37 stain systems, SC-65/SC-42/SC-70 sealers, EC-11 epoxy). The company also distributes Concrete Coatings products, casting mixes, repair materials (CX Pro-Formula Acrylic Slurry, TC-29 Concrete Patch), reinforcement products (Basalt Rebar), and accessories including Safe Grip aggregates for slip resistance. Products serve concrete countertop craftsmen, contractors, and DIY enthusiasts for residential and commercial applications including kitchen/bath surfaces, outdoor furniture, water features, and floor systems.

Differentiator

Problem solved

Functional benefit

Brands

• CX Pro-Formula: Proprietary concrete countertop mix line including standard and all-weather formulations for precast and pour-in-place applications.
• CX Products

Products and services

• CX Pro-Formula Concrete Countertop Mix Professional-grade concrete countertop mix that shortens cure time from 15 days to 4 days and increases hardness for higher-gloss polishing; available in a palette of 18 custom colors inspired by nature. Designed for concrete countertop craftsmen and DIY homeowners building kitchen and bath surfaces.
• CX Pro-Formula All-Weather Concrete Countertop Mix High-performance concrete countertop mix formulated for outdoor applications; contains crack-prevention agents, premium fade-resistant pigments, and freeze-thaw additives; suitable for both precast and pour-in-place applications; available in Charcoal, Sand, Saddle, Stone, Amber, Platinum, and Base colors.
• CX Pro-Formula Acrylic Slurry Quick-setting acrylic slurry for filling holes in concrete countertops; gel-like consistency allows use on vertical surfaces; shrinks less and adheres better than standard slurries.
• Westcoat SC Stain System (SC-35, SC-36, SC-37) Complete Westcoat SC-series concrete stain line: SC-35 water-based low-odor semi-transparent stain (600–1,000 sq ft/gal); SC-36 acetone-based ultra-fast-drying high-intensity dye for interior use (up to 400 sq ft/gal); SC-37 nano-technology water-based deep-penetrating stain (400–800 sq ft/gal). All are blendable for layered or variegated effects on interior and exterior concrete.
• Westcoat SC Sealer System (SC-65, SC-42, SC-70, SC-10) Westcoat SC-series sealer family: SC-65 water-based polyurethane (Gloss/Semi-Gloss/Flat, non-yellowing, UV-resistant, coverage up to 650 sq ft/gal); SC-42 water-based acrylic semi-gloss breathable sealer (250–400 sq ft/gal); SC-70 high-gloss acrylic lacquer sealer for exterior wet-look finish (200–400 sq ft/gal); SC-10 low-sheen pigmented water-based acrylic topcoat (<100 g/L VOC).
• Westcoat EC-11 Water-Based Epoxy Medium-gloss water-based epoxy for interior floors that functions as primer or interior finish coat with strong chemical resistance, long pot life, and fast dry; coverage 300–600 sq ft/gal.
• SureCrete MicroTek One Coat One-coat microcement overlay for walls and floors with a smooth, tight-troweled finish; supplied in 40 lb bags for thin concrete overlay applications.
• SureCrete D-FRC (Decorative Fiber Reinforced Concrete) Fiber-reinforced concrete casting mix that achieves equivalent casting results to traditional concrete at one-third the weight; uses grey Portland cement and is ideal for precast concrete projects such as countertops, sinks, and architectural pieces.
• SureCrete Eco-Stain Water-based, environmentally friendly concrete stain for coloring decorative concrete surfaces.
• SureCrete Sealers (HS 200LV, ColorTec Acrylic-WB) SureCrete solvent-based silane acrylic sealer (HS 200LV, gloss finish, 400 g/L VOC, wet-look color enhancement) and SureCrete ColorTec Acrylic-WB water-based pigmented sealer (satin finish, <50 g/L VOC, solid opaque color coverage).
• Concrete Coatings SuperSeal 2000 Solvent-based acrylic concrete sealer with low-sheen finish and wet-look color enhancement; VOC content under 700 g/L.
• Basalt Rebar Non-metallic reinforcement bar with the same density as concrete (so it will not sink or float), that never rusts and is 92% lighter than steel; 3 mm basalt rebar equivalent in performance to 3/8 inch steel rebar. Used as reinforcement in concrete countertops and architectural concrete.
• Westcoat Safe Grip Aggregates Slip-resistance aggregates (CA-29, CA-30, CA-31) designed to be incorporated into sealer coats to improve traction on concrete surfaces.
• Westcoat TC-29 Concrete Patch Cementitious patch product for repairing cracks and spalls in concrete; supplied in 10 lb bags.

Quantifiable outcome

• Free shipping on orders with $24.50+ of eligible items to 48 contiguous US states
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• WestcoatcoreChannel Partner/ Reseller/ Distributor · 1 January 2002Westcoat is a featured brand at Concrete Exchange. Concrete Exchange serves as a distributor for Westcoat products including their WP (Waterproof), EC (Epoxy Coat), SC (Surface Coat), TC (Texture Coat), and CA (Concrete Accessories) product lines. Westcoat products are stocked in the Concord, CA showroom.
• SureCretecoreChannel Partner/ Reseller/ Distributor · 1 January 2002SureCrete is a featured brand offering microcement products, Eco-Stain, sealers, XS Xtreme Series, and D-FRC (Decorative Fiber Reinforced Concrete) products through Concrete Exchange.
• CX (Concrete Exchange Brand)coreChannel Partner/ Reseller/ Distributor · 1 January 2002Concrete Exchange's proprietary CX product line including CX Pro-Formula Concrete Countertop Mix, CX Pro-Formula All-Weather, CX Acrylic Slurry, and CX SmartColor pigments.
• Concrete CoatingsmajorChannel Partner/ Reseller/ Distributor · 1 January 2002Featured brand offering concrete sealers and coating products including SuperSeal 2000 and SuperSeal 20WB.
• SakretemajorStrategic or Co-development Partner · 1 January 2002Partnership resulting in Sakrete 5000 Plus being the recommended bagged concrete for use with Pro-Formula additives. The collaboration created a high-cement content mix that doesn't contain additives, fillers, and fly-ash that affect pigment saturation rates.
• InterstarmajorStrategic or Co-development Partner · 1 January 2002Co-developed CX Pro-Formula All-Weather concrete mix designed for exterior applications with freeze-thaw resistance, crack prevention, and fade-resistant pigments.
• ATG LabsminorChannel Partner/ Reseller/ DistributorProduct brand featured in Concrete Exchange catalog.
• Alpha Professional ToolsminorChannel Partner/ Reseller/ DistributorProduct brand featured in Concrete Exchange catalog for professional concrete tools.
• Collomix ToolsminorChannel Partner/ Reseller/ DistributorFeatured brand for concrete mixing equipment including Xo55 Duo-Mixer recommended for GFRC and D-FRC mixing.
• Z CounterFormminorChannel Partner/ Reseller/ DistributorProduct brand for concrete countertop forms and molds.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SureCrete Design Products: Manufacturer of decorative concrete products (MicroTek, Eco-Stain, D-FRC, sealers, XS Xtreme Series) distributed by Concrete Exchange. Comparable as a manufacturer-direct peer selling decorative overlays, stains, and casting mixes to contractors and DIYers through its own e-commerce channel.
• Elite Crete Systems: Manufacturer and distributor of decorative concrete coatings, overlays, stains, and epoxy systems. Comparable to Concrete Exchange because it targets the same decorative and resurfacing contractor segment with a parallel product portfolio (overlays, stains, sealers).
• Solomon Colors: Manufacturer of concrete pigments, color hardeners, sealers, and stains. Comparable because it supplies the same decorative concrete trade with overlapping pigment/sealer/stain categories that compete with CX SmartColor and Westcoat SC stains.
• Concrete Countertop Solutions: Maker of Z CounterForm forming systems, Sink Form, and concrete countertop supplies — a brand Concrete Exchange actively distributes. Comparable because it sells directly to the same artisan/fabricator segment with overlapping precast countertop product lines.
• Concrete Coatings Inc. Manufacturer of SuperSeal 2000, SuperSeal 20WB, and related concrete sealers distributed by Concrete Exchange. Comparable as a focused sealer/coatings supplier with overlapping product lines and a direct distribution channel to contractors.
• H&C Concrete Coatings: Manufacturer of decorative concrete stains, sealers, and coatings for residential and commercial applications. Comparable as a focused sealer/coatings peer serving contractors and DIY customers with overlapping product categories (sealers, stains, clear coatings).
• Butterfield Color: Manufacturer of decorative concrete stains, pigments, sealers, and overlays. Comparable to Concrete Exchange as a specialty decorative concrete supplier targeting contractors and architects through direct and distributor channels.
• Westcoat: Manufacturer of specialty concrete coatings, sealers, stains, epoxies, and waterproofing systems that Concrete Exchange distributes. Directly comparable because the SC, EC, TC, WP, and CA product lines sold through Concrete Exchange originate here, and Westcoat also sells direct through its own channel — making it a manufacturer-peer competing for the same end customers.

Broad incumbents

• Quikrete: Largest North American packaged concrete products manufacturer (mixes, repair products, coatings). Comparable as a broader incumbent offering overlapping categories — basic mixes, repair products, sealers — though it does not specialize in decorative countertop or artisan segments.
• Sakrete: National packaged concrete brand and Concrete Exchange's co-development partner (Sakrete 5000 Plus used with Pro-Formula additives). Comparable as a broad incumbent selling bagged concrete, repair products, and related items through retail and pro channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/chengconcrete
• Facebookfacebook.com/concreteexchange
• LinkedInlinkedin.com/company/cheng-concrete-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheng Concrete