Auro Domus

What Auro Domus does

Auro Domus is a Croatian precious metals retailer and trading platform headquartered in Opatija, founded in 2010 by Loris Dessardo, the fourth generation of a goldsmithing family whose trade dates to 1916. The company operates the largest chain of investment gold stores in Croatia — 50 physical branches (poslovnice) complemented by an e-commerce webshop at aurodomus.hr, a 2025-launched mobile app, two flagship "The Bank of Gold" premium locations, and an ATM/currency exchange network across up to 400 locations. Core revenue is generated from spreads on buying and selling LBMA-certified gold bars (Argor Heraeus) and coins (Münze Österreich, Dukat Franjo Josip) and silver bars and coins, with prices updated every five minutes against the London Metal Exchange; ancillary revenue comes from insured vault storage (Goldman Graff partnership in Zagreb and Rijeka), pawnshop services, fast cash loans introduced in 2022, and currency exchange.

The underlying technology stack is conventional rather than proprietary: an e-commerce platform with real-time LME pricing, WSPay PCI-DSS-certified payment processing, PayCek cryptocurrency payment integration across 11 digital assets, Veriff identity verification, and a customer-facing mobile app for portfolio tracking. Distribution is the central operating asset — same-day delivery is available in Zagreb and Rijeka, mail-based otkup extends buy-side reach nationwide via insured Paket24 shipments, and 5.3 million cumulative customers have transacted across the network.

The business model is a hybrid B2C retail and trading operation. Customer segments include individual investors purchasing physical precious metals for wealth preservation, individuals selling broken jewelry and dental gold for instant cash, and gift buyers purchasing coins and bars for special occasions. The company monetizes through commodity spreads on physical metal transactions, recurring storage fees (first year free for collective storage), pawnshop and cash loan interest, currency exchange spreads, and ATM transaction fees. The Dessardo family retains operational control through the founder-Loris Dessardo board seat and an adjacent operating subsidiary (AURO DOMUS MONEY SHOP d.o.o.) handling exchange and pawnshop lines.

Name

Auro Domus

Legal name

AURO DOMUS ONLINE d.o.o.

Website

https://aurodomus.hr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Auro Domus is a Croatian precious metals retailer operating the country's largest chain of 50 investment gold stores plus a webshop, mobile app, ATM network, and vault storage, serving individual investors, gold sellers, and gift buyers with LBMA-certified bullion and ancillary financial services.

Ownership category

akta.pro rank

Headquarters

HQ city

Opatija

HQ country

Croatia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Prodaja investicijskog zlata i srebra (Sales of Investment Gold and Silver): Revenue generated from markup on gold and silver bars and coins. Prices are based on London Metal Exchange rates, updated every 5 minutes. Products include gold bars (Argor Heraeus), gold coins (Dukat Franjo Josip, Vienna Philharmonic), and silver products. Margin is determined by product weight and type.
2. Otkup zlata i srebra (Gold and Silver Purchase): Professional gold and silver purchasing service with instant cash payouts. The company buys broken gold, dental gold, jewelry, gold coins, and silver items. Revenue generated through spread between purchase and market prices.
3. Pohrana plemenitih metala (Precious Metals Storage): Secure storage services in specialized bank-grade vaults (trezori) located in Zagreb and Rijeka through Goldman Graff partnership. Individual safe deposit boxes and collective storage options available. First year of collective storage is free for customers.
4. Savjetovanje o ulaganju (Investment Consulting): Free consultation services on precious metals investment. Expert staff provide daily market monitoring and personalized advice to clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Auro Domus buys and sells investment-grade gold and silver bars and coins from LBMA-certified mints (Argor Heraeus, Münze Österreich) through 50 physical retail stores across Croatia and an online webshop at aurodomus.hr. The company also purchases used/broken gold, dental gold, jewelry, and silver from individuals for instant cash payout, offers bank-grade vault storage through Goldman Graff, and runs an ATM network, currency exchange, gold pawn (zalagaonica), and fast cash loan services. Founded in 2010 by Loris Dessardo as the fourth generation of a goldsmith family with roots to 1916.

Product overview

Auro Domus is a Croatian precious metals company offering a comprehensive portfolio of investment products and services. The core offerings include gold and silver bars and coins from LBMA-certified mints (Argor Heraeus, Münze Österreich) sold through physical stores and webshop. Related services include professional gold/silver purchasing, secure storage in bank-grade vaults, investment consulting, and a mobile app for portfolio tracking. Additional services include gold purchase by mail, gold exchange programs, gold pawn services, currency exchange, and an educational 'Small School of Investing' program. The company operates 50 branches across Croatia with two flagship 'The Bank of Gold' locations.

Differentiator

Problem solved

Functional benefit

Brands

• The Bank of Gold: Premium specialty store concept for investment gold sales, storage, and consultation services, featuring enhanced security measures including bulletproof doors and vault facilities
• Auro Domus

Products and services

• Investment Gold Bars (Zlatne poluge) Investment-grade gold bars in various weights (1g to 1kg) sourced from LBMA-certified refiners (primarily Argor Heraeus), at 999.9 purity. Sold to individual consumers for wealth preservation and savings diversification through physical stores and the webshop, with pricing tied to the London Metal Exchange updated every 5 minutes.
• Investment Gold Coins (Zlatnici) Investment gold coins including Dukat Franjo Josip (Small and Large) and Vienna Philharmonic in 1/25 oz to 1 oz denominations at 900/1000+ purity. Sold to individual consumers as portable, giftable investment units alongside gold bars through Auro Domus stores and webshop.
• Investment Silver Bars (Srebrne poluge) Investment silver bars in various weights at 995/1000 or higher purity, sourced from certified mints. Sold to individual consumers through physical stores and webshop at real-time LME-linked pricing.
• Investment Silver Coins (Srebrnjaci) Investment silver coins at 833/1000 or higher purity from certified mints (including Münze Österreich). Sold to individual consumers via stores and webshop.
• Gold Purchase Service (Otkup zlata) Professional in-branch gold-buying service that purchases broken gold, dental gold, jewelry, gold coins and bars from individuals with free acid-test karat evaluation and instant cash payouts up to 10,000 EUR (bank transfer above). Available at all 50 Auro Domus retail locations.
• Silver Purchase Service (Otkup srebra) Purchase of silver items including jewelry, silverware, coins and bars from individuals, with professional evaluation and immediate payment at Auro Domus branches.
• Gold Purchase by Mail (Otkup zlata poštom) Remote mail-in gold-selling service for customers who want to sell gold without visiting a branch. Auro Domus provides a free security envelope with unique serial number and insured courier pickup via Paket24; items are insured up to 10,000 EUR during transit, evaluation is free, and payment is same-day upon acceptance.
• Precious Metals Vault Storage (Pohrana plemenitih metala) Secure storage of customer precious metals in bank-grade vaults operated through the Goldman Graff partnership in Zagreb and Rijeka. Includes individual safe-deposit boxes and collective storage, with the first year of collective storage free for Auro Domus customers.
• Currency Exchange (Mjenjačnica) Currency exchange services available at Auro Domus physical branches and across the company's ATM network spanning up to 400 locations in Croatia.
• The Bank of Gold Specialty Stores Two premium specialty stores offering a higher-security environment (bulletproof doors, vault facilities) for investment gold consulting, sales, and storage, targeted at premium customers.
• Fast Cash Loans (Brzi gotovinski zajmovi)

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Goldman GraffcoreStrategic or Co-development PartnerPartnership for secure vault (trezor) facilities in Zagreb and Rijeka. Goldman Graff provides specialized, bank-grade security infrastructure for storing client precious metals in reinforced, fireproof vaults with 24-hour elite security monitoring.
• Argor HeraeuscoreTechnology or IntegrationLBMA-certified Swiss gold refinery providing gold bars in various weights (1g to 100g). Argor Heraeus is one of the world's leading precious metals refineries.
• Münze ÖsterreichcoreTechnology or IntegrationAustrian mint providing LBMA-certified coins including the Vienna Philharmonic gold coins. Their LBMA certificates guarantee manufacturing quality.
• WSPaycoreTechnology or IntegrationSecure online payment system providing PCI DSS certified payment processing with 256-bit SSL encryption and TLS 1.2 cryptographic protocol for highest protection level.
• Paket24 (HPekspres)minorChannel Partner/ Reseller/ DistributorCourier service for mail-based gold purchasing. Enables customers to send gold items from home doorstep with pickup by courier and delivery to Auro Domus center.

Scale indicators10 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• JM Bullion: JM Bullion is a major US online precious metals dealer selling bars, coins, and rounds from leading mints. It is comparable to Auro Domus on the retail bullion product set but operates without European physical retail or pawn/exchange services.
• APMEX: APMEX is one of the largest US precious metals retailers, offering a deep catalog of gold, silver, platinum, and palladium products online. It shares Auro Domus's core retail-bullion business model at vastly greater scale and assortment breadth.
• Degussa Goldhandel: Degussa is a major European precious metals company offering gold/silver retail, refinery services, and secure storage across multiple countries. It is a broad incumbent operating an overlapping product set (bullion, coins, vaulting) at significantly larger scale than Auro Domus.

Emerging players

• BullionVault: BullionVault is an online platform for buying, selling, and storing allocated physical gold, silver, platinum, and palladium. It overlaps with Auro Domus on the investment and storage use cases but competes through a digital-only, low-fee model rather than physical retail.
• Goldmoney (Monetary Metals): Goldmoney provides online precious metals buying, selling, and vaulting services for retail and high-net-worth investors. It competes with Auro Domus's e-commerce and storage offerings but without a physical retail presence or pawn/currency exchange capabilities.

Direct peers

• Tavex: Tavex is a leading precious metals dealer with a strong footprint in Croatia and the wider CEE/Nordic region, operating physical branches and online bullion sales. It is the most directly comparable competitor to Auro Domus in the Croatian market, selling the same LBMA-certified gold and silver investment products to retail investors.
• Coininvest: Coininvest is a European online precious metals retailer selling LBMA-certified gold bars and coins from major mints, similar to Auro Domus's webshop. Comparable in product catalog and target buyer (retail investors), though it competes primarily online rather than through physical branches.
• Pro Aurum: Pro Aurum is one of Germany's largest precious metals retailers with physical stores, online sales, and vault storage. It is a direct peer in business model—retail investment gold/silver with storage and trading services—but serves the DACH region rather than Croatia.

Others

• Argor Heraeus: Argor Heraeus is an LBMA-certified Swiss precious metals refinery that supplies gold bars to Auro Domus. While not a direct competitor, it is an ecosystem participant whose product supply chain and pricing directly shape Auro Domus's inventory cost and product offering.

Regional players

• Gold & Co. Gold & Co. is an Austrian precious metals retailer and refiner with physical shops in Vienna and online sales across the EU. It is a regional peer in the DACH market that shares Auro Domus's retail and gifting focus but does not directly compete in Croatia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aurodomus.hr
• LinkedInhr.linkedin.com/company/auro-domus-d-o-o-
• Instagraminstagram.com/aurodomus
• Xx.com/aurodomusgold

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auro Domus