Degussa Goldhandel
Degussa Goldhandel is a Swiss precious metals dealer selling LBMA-certified gold, silver, platinum, and palladium bars and coins through 16 European branches and e-commerce, serving individual investors, collectors, and jewelry sellers with secure storage, advisory, and buyback services.
- Company typePrivate
- Founded1845
- HeadquartersMünchen, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Degussa Goldhandel does
Degussa Goldhandel, operating under the legal entity Degussa Sonne/Mond Goldhandel AG, is a privately held Swiss precious metals trading company with brand heritage dating to 1845, positioning it as one of Europe's oldest gold and silver dealers. The company sells physical investment-grade gold, silver, platinum, and palladium in bar and coin form (weights ranging from 0.5g to 15kg for silver and up to 1kg for gold), alongside complementary services including safe deposit boxes, secure storage, duty-free warehousing, private wealth advisory, gold calculation tools, and buyback of jewelry, dental gold, and scrap precious metals. Its distribution model is hybrid: 16 physical branches (Zurich and Geneva in Switzerland plus 14 across Europe including Germany, the UK via sharpspixley.com, and Spain via degussa-mp.es) provide in-person advisory and sales, while a CHF-denominated e-commerce storefront with a proprietary 15-minute price-lock mechanism ("Degussa Price Fix") enables self-serve transactions with real-time spot pricing. Revenue is generated through transactional precious-metals sales, recurring storage and safe-deposit-box fees, professional advisory services, and buyback spread income, targeting a horizontal base of individual investors, coin collectors, and jewelry sellers across European markets.
Degussa Goldhandel firmographics
Firmographics- Name
- Degussa Goldhandel
- Legal name
- Degussa Sonne/Mond Goldhandel AG
- Website
- https://degussa-goldhandel.de
- Company type
- Private
- Founded year
- 1845
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Degussa Goldhandel is a Swiss precious metals dealer selling LBMA-certified gold, silver, platinum, and palladium bars and coins through 16 European branches and e-commerce, serving individual investors, collectors, and jewelry sellers with secure storage, advisory, and buyback services.
- Ownership category
- akta.pro rank
Degussa Goldhandel industry classification
Industry- Product category
- Precious Metals Retail
- NAICS
- Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)
- SIC
- Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Fine Jewelry Wholesale & Trading (CRAKAAAL)
- akta.pro secondary industries
- Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Luxury Pawn & Collateral Lending (Watches/Jewelry) (CRAKAKAG)
Keywords
Where Degussa Goldhandel is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Degussa Goldhandel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Precious Metals Sales: Primary revenue from selling gold, silver, platinum, and palladium bars and coins. Transaction-based pricing with margins on spot price. Products range from small denomination (0.5g) to bulk (1kg bars).
- Safe Deposit Box Services: Revenue from providing secure storage solutions including safe deposit boxes and secure storage services for customer precious metal investments.
- Gold Purchasing Services: Buyback and selling services for customer jewellery and precious metals, including gold, silver, platinum, and palladium from various sources.
- Private Wealth Services: Advisory and wealth management services related to precious metal investments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Small denomination products (0.5g - 10g) |
| Unit Pricing | Pay-as-you-go | Medium denomination products (20g - 100g) |
| Unit Pricing | Pay-as-you-go | Large denomination products (250g - 1kg) |
| Unit Pricing | Pay-as-you-go | Gold coins |
| Unit Pricing | Pay-as-you-go | Silver products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Degussa Goldhandel product offering
Product offeringCore offering
Degussa Goldhandel is a European precious metals dealer that sells investment-grade gold, silver, platinum, and palladium bars and coins to individual investors and collectors. The company complements its product sales with secure storage solutions, safe deposit boxes, duty-free warehousing, private wealth advisory, and a buyback service for jewellery, dental gold, and scrap precious metals, distributed through an e-commerce platform and 16 physical branch locations across Switzerland and Europe.
Product overview
Degussa Goldhandel is a full-service precious metals investment platform offering a diversified portfolio of physical gold, silver, platinum, and palladium products. The core offering includes LBMA-certified Degussa gold bars (0.5g to 1kg, including minted, cast, and CombiBar divisible formats), premium gold coins (Swiss Vreneli, Krugerrand, Britannia, Maple Leaf, Australian Kangaroo, Wiener Philharmoniker), silver bars and coins, platinum bars, and palladium products. The company operates a multi-channel model combining e-commerce with 16 physical branch locations across Europe and Switzerland. Value-added services include secure storage, safe deposit boxes, duty-free warehousing, private wealth advisory, gift packaging, and a buyback program for jewellery and precious metals. Additional tools such as gold calculators and price charts support investment decision-making.
Differentiator
Problem solved
Functional benefit
Brands
- Vreneli: A Swiss gold coin produced to exacting Swiss precision standards, offered as a flagship product by Degussa.
Products and services
- Gold Bars
Companies that use Degussa Goldhandel
Customer profileSegments3 records
Ideal customer profiles3 records
Degussa Goldhandel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Degussa Goldhandel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LBMA (London Bullion Market Association)coreDegussa gold bars are LBMA-certified, meaning they meet the international quality standards set by the London Bullion Market Association. This certification ensures global recognition, proper assaying, and accepted quality standards for investment purposes.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Degussa Goldhandel competitors and assessment
Company assessmentEmerging players
- BullionVault: Online platform for buying, selling, and storing allocated physical gold, silver, platinum, and palladium. Represents the digital-native, low-overhead end of the spectrum and competes with Degussa for self-directed retail investors who don't require in-person service.
- GoldMoney: Digital precious metals platform offering allocated physical metal ownership with secure vaulting across multiple jurisdictions. Competes with Degussa for online self-directed precious-metals investors while bypassing the branch-advisory model.
- C.Hafner: German precious metals refiner and trader offering gold, silver, platinum, and palladium products to industrial and retail customers. Comparable in German-market presence and product breadth though with a stronger industrial/upstream weighting than Degussa.
Broad incumbents
- Austrian Mint (Münze Österreich): Sovereign mint producing the Wiener Philharmoniker gold and silver coin, one of the best-selling bullion coins in Europe. A broader incumbent and producer/supplier of branded products that Degussa also retails, sitting both as a potential partner and adjacent competitor.
- Heraeus Precious Metals: One of the world's largest precious metals refiners and traders, supplying industrial users, banks, and retailers. Operates upstream of Degussa in the value chain (refining, LBMA good-delivery bars) and is a broader incumbent that can also reach retail investors through its own products.
- MKS PAMP GROUP: Swiss-based global precious metals group spanning refining (PAMP), trading, and storage. Operates across the full precious-metals value chain and competes with Degussa at the trading and retail-product level through PAMP-branded bars and coins.
Direct peers
- Philoro Edelmetalle: Austria-headquartered European precious metals dealer with branches across multiple European countries and an online shop selling LBMA-certified bars and coins in gold, silver, platinum, and palladium. Directly comparable in product range, branch-led distribution, and European-only footprint.
- Sharps Pixley: UK-based precious metals dealer offering gold, silver, platinum, and palladium bars and coins with physical locations and online sales. Direct UK arm of Degussa's European network and operates in the same niche retail-investment precious metals segment with similar product catalog and pricing model.
- Pro Aurum: Munich-based German precious metals dealer with physical branches and online sales of gold, silver, and platinum investment products. Closest German direct competitor to Degussa with similar hybrid branch + e-commerce model and target customer (private investors and wealth preservers).
Regional players
- GoldCore: Irish-headquartered precious metals dealer serving European and international clients with physical gold and silver coins and bars, plus allocated storage. Competes with Degussa in the European retail precious-metals market with a more online-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Degussa Goldhandel social profiles
Digital presenceDegussa Goldhandel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Degussa Goldhandel leadership team
Management profileNumber of profiles
Profiles3 records
Degussa Goldhandel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Degussa Goldhandel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Degussa Goldhandel
What does Degussa Goldhandel do?
Degussa Goldhandel is a European precious metals dealer that sells investment-grade gold, silver, platinum, and palladium bars and coins to individual investors and collectors. The company complements its product sales with secure storage solutions, safe deposit boxes, duty-free warehousing, private wealth advisory, and a buyback service for jewellery, dental gold, and scrap precious metals, distributed through an e-commerce platform and 16 physical branch locations across Switzerland and Europe.
Is Degussa Goldhandel a public or private company?
Degussa Goldhandel is a private company. It is classified as unknown and is currently operating.
When was Degussa Goldhandel founded?
Degussa Goldhandel was founded in 1845. It employs 51 to 100 people.
Where is Degussa Goldhandel based?
Degussa Goldhandel is headquartered in München, Germany, in the Europe region.
How does Degussa Goldhandel make money?
Four revenue lines are on record. Precious Metals Sales are the primary driver. The others are safe Deposit Box Services, gold Purchasing Services and private Wealth Services.
Who are Degussa Goldhandel's main competitors?
Emerging players on record are BullionVault, GoldMoney and C.Hafner. Broad incumbents are Austrian Mint (Münze Österreich), Heraeus Precious Metals and MKS PAMP GROUP. Direct peers are Philoro Edelmetalle, Sharps Pixley and Pro Aurum. GoldCore is listed as a regional player.
Does Degussa Goldhandel have an API?
No public API is recorded for Degussa Goldhandel.
What industry is Degussa Goldhandel in?
Degussa Goldhandel's product category is Precious Metals Retail. Its primary akta.pro industry code is CRAKAAAL, Fine Jewelry Wholesale & Trading, with a secondary code of CRAKAGAA, Fine Jewelry Retail (Precious Metals & Gemstones). Its NAICS code is 458310 and its SIC code is 5944.