What Mozoo does

Mozoo is a Paris-based creative media and data company founded in 2010 that builds mobile advertising technology and produces custom creative campaigns for enterprise brands. The company operates three core product lines: Branding (Display, Full Video, and Audio advertising formats delivered across omnichannel premium environments), Retail (drive-to-web, drive-to-store, and digital catalogue solutions powered by retail data with ultra-precise targeting and real-time performance measurement), and Ops (special creative operations including FOOH/Fake Out of Home 3D animated campaigns, brand content, and production services). Its proprietary capabilities include FOOH immersive 3D monument animations, data-driven retail audience targeting, gamified ad formats (Blindtest), and 3D product visualization, positioning it as a creative-production-plus-data hybrid rather than a pure ad network.

The company serves enterprise brands and advertisers through a sales-led, direct engagement model, with a customer roster spanning luxury (Chanel, Hermès, Rabanne, Sisley), retail (Ikea, Intermarché, Auchan, Netto, Back Market), telecommunications (Orange, Free), automotive (DS8, Cupra), media (Deezer, Canal+), transportation (Eurostar), food service (McDonald's), financial services (La Banque Postale), e-commerce (Zalando), and public sector (European Commission). Revenue is generated through project-based and retainer creative advertising engagements, with no publicly disclosed pricing. Marketing and distribution occur through Instagram content, case study presentations (Deezer, Ikea, Rabanne), and direct client contact. The firm acquired AdinCube in August 2017 and maintains offices in Paris (HQ) and London.

Mozoo is private, employs 51-100 people, and has had limited disclosed external funding (one early-stage round of $1.8M in July 2011 with undisclosed investors). Ownership structure, founder equity, and institutional investor composition are not disclosed in available source data. AI capabilities are referenced at the workflow level (AI-assisted social content production) but no proprietary models, AI-native architecture, or disclosed training pipelines are evident in the source material.

Name

Mozoo

Legal name

Mozoo

Website

https://mozoo.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Mozoo is a Paris-based creative media and data company that builds mobile advertising technology and produces custom campaigns across Display, Video, and Audio formats for enterprise brands in luxury, retail, telecom, and other sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Creative Media Advertising Services: Mozoo generates revenue through providing creative advertising services to brands and advertisers. Services include Display, Full Video, and Audio advertising across omnichannel premium environments. Revenue is likely project-based or retainer arrangements for campaign creation, media placement, and creative production services. The company offers Branding, Retail, and Ops (Operations) service lines.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mozoo is a creative media and data company that delivers advertising campaigns and custom creative formats across Display, Full Video, and Audio channels in omnichannel premium environments. Its three core offerings are Branding (creative advertising experiences), Retail (drive-to-web, drive-to-store, and digital catalogue solutions powered by retail data), and Ops (special creative operations including FOOH/Fake Out of Home, brand content, and production). Services are sold directly to brands and advertisers as project-based or retainer engagements.

Product overview

Mozoo is a creative media and data company offering three core product lines: Branding (Display/Full Video/Audio advertising experiences), Retail (drive-to-web, drive-to-store, and catalogue digital solutions powered by retail data), and Ops (special creative operations including FOOH, brand content, and production). The three offerings work together to provide end-to-end creative advertising and media amplification services powered by data insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Branding delivers creative, contextual, and personalized advertising experiences across Display, Full Video, and Audio formats within omnichannel premium environments. It is designed for brands and advertisers seeking to maximize attention, memorization, and engagement around their brand through custom creative formats such as gamification (Blindtest), interactive video (Tap & Release), and slideview display.
• Retail Retail provides data-powered retail advertising solutions including drive-to-web, drive-to-store, and digital catalogue capabilities. It combines retail data insights with custom creative formats to enable ultra-precise targeting and real-time performance measurement, transforming digital contacts into physical store visits or purchases. Used by retail brands such as Ikea, Intermarché, and DS8.
• Ops Ops covers special creative operations and custom productions including FOOH (Fake Out of Home) campaigns with 3D animated brand content on iconic landmarks, brand content production, and full production services amplified by data, consumer insights, and impact measurement. Used for premium brand launches such as Rabanne's Million Gold fragrance campaign.

Quantifiable outcome

• Transforms digital contacts into physical store visits or purchases with ultra-precise targeting and real-time performance measurement
• +1 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ogilvy: Global advertising agency network within WPP with deep heritage in brand-building and integrated campaigns. Competes with Mozoo for major advertiser budgets, particularly from multinational and consumer-brand clients across European markets.
• MullenLowe Group: Global creative network within IPG, with strong European presence. Competes with Mozoo for creative and media briefs from European and multinational advertisers, but with broader service lines and scale.
• Havas: Paris-headquartered global advertising holding company with creative, media, and data networks. Direct competitor to Mozoo for French and European brand budgets, and a likely acquirer or holding-company benchmark given shared HQ market.
• Publicis Groupe: Largest French-headquartered global advertising holding company with creative (Leo Burnett, Saatchi & Saatchi, BBH), media, and data arms. Competes with Mozoo for the same enterprise and luxury-brand accounts and dwarfs it on scale and global reach.

Direct peers

• Droga5 (Accenture Song): Creative agency now part of Accenture Song, known for integrated creative + data campaigns for brands like Amazon, The New York Times, and Uber. Closely comparable to Mozoo's blend of creative production with data and tech-enabled formats.
• Wieden+Kennedy: Independent creative agency with offices including London and Amsterdam, working with global brands such as Nike, Coca-Cola, and Heineken. Comparable to Mozoo as an independent, creatively led agency competing with holding-company networks for premium-brand briefs.
• Anomaly: Independent creative agency with operations in New York, London, Los Angeles, Toronto, and Shanghai. Comparable to Mozoo as an independent, non-network creative agency working with major brands on integrated advertising and content.
• 72andSunny: Independent creative agency with offices in Los Angeles, Amsterdam, and Sydney, working with brands such as Google, Samsung, and Adidas. Comparable as an independent creative shop competing for global brand campaigns with a focus on cultural impact.
• Mother: London-headquartered independent creative agency with offices in New York, LA, and Shanghai. Closely comparable as an independent, creatively led agency competing for enterprise brand campaigns outside the holding-company model.
• BETC: Paris-based creative agency within the Havas network known for high-profile, awarded campaigns for luxury and retail brands (Lacoste, Canal+, Evian). Closest French peer to Mozoo in terms of creative-led, brand-building campaigns for premium advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/mozoomobile
• Facebookfacebook.com/MozooGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mozoo