Two Rivers Church

What Two Rivers Church does

Two Rivers Church (also known as 2RC) is a multi-campus evangelical Christian church headquartered at 275 Harrison Lane in Lenoir City, Tennessee, and operating as a private nonprofit organization. It conducts weekend and midweek worship services across four physical campuses — Harrison Lane (Lenoir City), Roane County (Harriman), Bearden (Knoxville), and Oak Ridge (opening early 2027) — with seven venues in total including LIVE (modern worship), AMPED (student-focused), and BLEND (acoustic) formats at the main campus. The church serves the East Tennessee region across a 9-county area of more than 1 million people, with a Vision 2032 to place at least one Gospel-centered initiative in every county.

The church operates a broad ministry portfolio covering the full life span, including 2RC Kids (Nursery through 5th grade), Student Ministry (6th–12th grade meeting on Wednesdays), small Groups, midweek worship and prayer gatherings (The Well), the Live It Out daily discipleship resource, a Care Ministry with multiple care/recovery groups (GriefShare, DivorceCare, Re:Generation, Re|Engage, Stephen Ministry), a Prayer Ministry, Encore Ministry for seniors, Worship Arts, and a Discipleship Freeway framework organizing spiritual growth into five pathways. Technology supporting operations includes the Realm app for engagement, giving, events, and communication; Vanco eGive and text-to-give for online donations; live streaming via 2rcknoxville.online.church; and sermon podcast distribution through Apple Podcasts and Spotify, supplemented by a RightNow Media integration.

Revenue is generated primarily through voluntary tithes and offerings, which the church collects across multiple channels (online via Realm, text-to-give, Vanco, mail, and in-service offering boxes) without mandatory fees for attendance. Secondary revenue is derived from paid special events such as student ministry trips (e.g., the Dollywood trip at $75/person for general admission and $20 for annual passholders). The church is affiliated with the Evangelical Free Church of America (EFCA) and is led by Lead Pastor Mark Hoffman and Teaching Pastor Dave Gruhn alongside a campus pastor team and elder leadership.

Name

Two Rivers Church

Legal name

Two Rivers Church

Website

https://2rc.tv

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Two Rivers Church is a multi-campus evangelical nonprofit church in East Tennessee operating four campuses (Harrison Lane, Roane County, Bearden, and Oak Ridge opening 2027), serving a 9-county region of over 1 million people through worship services, kids and student ministries, small groups, and care and discipleship programs.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industries

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL), Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

Keywords

• Religious organization
• Multi-campus church
• Evangelical worship services
• Christian discipleship programs
• Community ministry services

Headquarters

HQ city

Harrison

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tithes and Offerings: The church receives voluntary tithes and offerings from congregation members during services, through online giving via Realm app, text-to-give, and mailed donations. No formal pricing or mandatory fees are charged for church services.
2. Special Events: Revenue generated from paid events such as student ministry trips (e.g., Dollywood trip at $75/person for general admission, $20 for passholders).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Two Rivers Church is a multi-campus evangelical Christian church that provides weekend worship gatherings, age-based ministry programs (children, students, adults, seniors), small groups, discipleship pathways, care and counseling services, prayer ministry, and community outreach across four physical campuses and digital channels in East Tennessee. All worship services are offered free of charge, with operations funded by voluntary tithes, offerings, and special-event fees.

Product overview

Two Rivers Church is a multi-site evangelical Christian church offering a comprehensive portfolio of ministry products and services. The core offering consists of weekend worship gatherings across four campuses (Harrison Lane, Roane County, Bearden, and the upcoming Oak Ridge campus) featuring multiple venue styles (LIVE, AMPED, BLEND). Supporting products include age-based children's ministry (2RC Kids), student ministry (Middle School and High School), small groups (Groups), midweek worship and prayer (The Well), and a daily discipleship resource (Live It Out). Additional offerings encompass care ministry, prayer ministry, worship arts, Encore ministry for retirees, online streaming (Worship Online), and multiple giving options. The church operates under a Discipleship Freeway framework organized around five spiritual growth pathways and is affiliated with the Evangelical Free Church of America (EFCA).

Differentiator

Problem solved

Functional benefit

Products and services

• Worship Gatherings (LIVE, AMPED, BLEND Venues) Weekend worship services offered across multiple venues at the Harrison Lane Campus (LIVE contemporary, AMPED student-focused with HD video teaching, BLEND acoustic in the River Room), with simulcast teaching at Roane County and Bearden campuses.
• 2RC Kids Ministry Age-based children's ministry program offering Nursery (6 weeks+), Pre-K (3yr-Pre-K), and Elementary (K-5th grade) experiences with a collective curriculum across all campuses.
• Student Ministry Middle School Ministry (6th-8th grade) on Wednesday evenings and High School Ministry (9th-12th grade) at Harrison Lane and Roane County campuses, including small groups, mission trips, and summer camps.
• Groups Small group ministry offering sermon-based and topical groups meeting quarterly with 12-14 maximum members, organized by life stage, gender, time, location, or topic.
• The Well Midweek worship and prayer gathering held every Wednesday at Harrison Lane Campus (6:30-8:30P) and on various Wednesdays at Roane County Campus (7:00-8:15P), featuring worship music, personal prayer, and freedom prayer by appointment.
• Live It Out Daily Discipleship Guide Daily devotional and discipleship guide available as a podcast and daily resource, providing structured scripture reading, reflection questions, and worship song links for individual and group use.
• Care Ministry Multi-tiered care ministry offering one-to-one counseling referrals, Stephen Ministry, and specialized care groups including Cancer Care, Divorce Care, Grief Share, Men of Integrity, Survivors of Suicide Loss, Re|Engage, and Re:Generation.
• Prayer Ministry Comprehensive prayer ministry including personal prayer requests, listening prayer, healing prayer, freedom prayer, weekend prayer teams, intercessor teams, All-In Prayer nights, Quiet Waters retreats, and the Pray Two Rivers unified prayer initiative.
• Discipleship Freeway Discipleship pathway framework organizing spiritual growth into five lanes: On Ramp, Me & Jesus, We & Jesus, Serving with Jesus, and Gathered with Jesus, based on Gospel-centered, Word-dependent, Spirit-empowered, and Relationally Connected values.
• Sermons Weekly sermon archive featuring messages organized by series, speakers, topics, and books of the Bible, available via streaming video, podcast (Apple Podcasts and Spotify), and blog posts.
• Worship Online Live online worship streaming service at 2rcknoxville.online.church for remote participation in weekend services.
• Encore Ministry Ministry for retirees focused on good works (Operation Christmas Child items), godly fellowship (including pickleball), and great grandparenting through Legacy Coalition resources.
• Worship Arts Ministry Music and artistic worship expression ministry serving all campuses, with worship teams, audio policy standards, and opportunities for musicians and tech team volunteers.

Quantifiable outcome

• Vision 2032: Impact 1 million people across 9-county region through at least 1 Gospel-centered initiative in each area

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor.

• Legacy CoalitionminorStrategic or Co-development PartnerPartnership for grandparenting ministry. Provides growth groups, podcasts, webinars, and annual seminars to help grandparents connect with grandchildren so they connect with Jesus.
• Samaritan's Purse (Operation Christmas Child)minorStrategic or Co-development PartnerChurch makes items (wooden cars, stuffed animals, jump ropes, beaded chains) for inclusion in Operation Christmas Child shoeboxes, supporting one of the world's largest evangelistic outreach projects.
• APEX MissionsminorStrategic or Co-development PartnerMission partner for student ministry trips. Students travel to serve alongside organizations like the South Asian Friendship Center in Chicago.
• Hope Resource CenterminorOthersPregnancy resource center in Knoxville providing accurate information for those facing unplanned pregnancy.
• Choices Resource CenterminorOthersPregnancy resource center in Oak Ridge providing support for those facing unplanned pregnancy.
• Life Choices Resource CenterminorOthersPregnancy resource center serving Kingston, Harriman, and Rockwood areas.
• Ebenezer Counseling CenterminorOthersProfessional counseling service providing assessment services for individuals, couples, and family therapy.
• Abundant Life CounselingminorOthersChrist-centered counseling providing friendship and teaching guided by God's principles and the Holy Spirit.
• Renew ClinicminorOthersChrist-centered addiction recovery services. Contact: Jennifer Rokisky.
• Infusion MinistriesminorOthersMinistry teaching believers who they are in Christ and how to overcome areas of bondage through awakening identity and establishing freedom.
• Deeper StillminorOthersMinistry dedicated to sharing God's mercy and healing power for women and men who have been touched by abortion.
• Hope RedefinedminorOthersSupport ministry for women facing sexual betrayal in marriage, offering personal coaching, group support, healing retreats, and community resources.
• Widowed Parent Relief ProjectminorOthersNon-profit providing services to widowed parents with children under 18 to alleviate everyday stressors.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Life.Church: One of the largest multi-site evangelical churches in the U.S. with a strong online presence and digital discipleship content (similar to 2RC's streaming and RightNow Media usage). Closest peer on digital/physical hybrid distribution.
• Watermark Church: Dallas-area non-denominational church known for recovery, marriage, and care ministries. Directly comparable on care ministry emphasis (Re|Engage, recovery, counseling) and Discipleship Freeway-style pathways.
• McLean Bible Church: Northern Virginia multi-campus evangelical church with a regional growth vision and contemporary worship venues. Comparable multi-site suburban footprint and kids/students ministry investment.
• Biltmore Church: Asheville, NC-area multi-site evangelical church with comparable regional reach ambitions and a similar life-stage ministry stack. Strong geographic adjacency in the Southeast U.S.
• Church of the Highlands: Multi-campus evangelical megachurch headquartered in Birmingham, AL with a similar regional-impact vision and contemporary worship model. Highly comparable in multi-venue, multi-campus strategy and community-outreach orientation.
• North Point Community Church: Atlanta-area multi-campus evangelical church founded by Andy Stanley with a strong small-groups and discipleship pathway culture. Directly comparable on community-groups and next-steps discipleship strategy.
• Saddleback Church: Large multi-campus evangelical church in Southern California with extensive care, recovery, and small-groups ministries. Comparable breadth of care/recovery programming (Care Ministry, Grief Share, Re:Generation).
• Elevation Church: Multi-campus, multi-venue contemporary church based in Charlotte, NC led by a high-profile teaching pastor. Closely comparable in style of worship (LIVE-style contemporary) and multi-site expansion model.
• Lakewood Church: Very large Houston-based multi-service evangelical church with multiple in-person venues. Comparable in running 10+ weekly services across distinct venues within a flagship campus.
• Prestonwood Baptist Church: Large Dallas-area multi-campus Southern Baptist church with comprehensive family ministry programming. Comparable scale, multi-venue worship, and life-stage ministry breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/tworiverstn
• Xx.com/TwoRiversTN
• Facebookfacebook.com/TwoRiversTN

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two Rivers Church