Legacy Coalition
Legacy Coalition is a U.S.-based nonprofit Christian ministry that equips Christian grandparents and their churches with books, studies, tools, and events (weekly webinars, annual Summit, GrandCamp) to pass on faith to grandchildren; revenue comes from product sales, donations, and event registration.
- Company typePrivate
- Founded2016
- HeadquartersLittle Rock, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Legacy Coalition does
Legacy Coalition is a U.S.-based nonprofit Christian ministry organization that equips Christian grandparents to have a greater spiritual impact on their grandchildren and families. Founded by Larry Fowler, the organization is headquartered in Little Rock, Arkansas (with a mailing address in Corona, California) and operates a related Canadian entity, Legacy Coalition Canada. Its stated vision is to equip 30 million Christian grandparents with intentional disciple-making practices, and it serves two primary customer segments: individual Christian grandparents seeking practical tools and biblical guidance for their generational role, and churches and pastors who use Legacy Coalition resources to build grandparenting ministry within their congregations.
The organization's offerings span a content and events ecosystem rather than a proprietary technology platform. The product portfolio includes books (e.g., Biblical Grandparenting, Overcoming Grandparenting Barriers, Long-Distance Grandparenting, My Wish of All Wishes), sequential small-group studies (Grandparenting Matters at $99 plus $12 workbook, and Grandparenting Influence at $109 plus $12 workbook), topical tools (Let's Talk Cards at $19 with Holiday and Grown-Up Grandchildren editions; Let's Pray Cards at $27; Blessing Plaque at $40), and Summit session recordings from 2021 through 2025. Event programming consists of the free weekly Grand Monday Nights webinar (Mondays 7pm CST), the annual Legacy Grandparenting Summit (March 19-21, 2026 in Frisco, TX with a Host Site model for regional churches), and GrandCamp family events. Digital distribution channels include a WordPress-hosted website, an e-commerce store at store.legacycoalition.com processing payments via Stripe, and the Grand Ideas free resource portal at grandideas.legacycoalition.com. The technology stack is built on commodity tools — WordPress, Zoom, Stripe, CRM for donation processing — with no proprietary platform, mobile app, API, or AI capabilities described.
Legacy Coalition generates revenue through three streams: e-commerce product sales (unit-priced $5 to $109+ SKUs with free shipping on orders over $65), tax-deductible donations accepted via an ECFA-accredited portal and by mail, and event registration fees. Distribution is amplified by a multi-tier church and partner network comprising Resource Partners, Global Partners, Ambassador Teams, Summit Host Site churches, and a Pastor's Division. Marketing is content-led through a blog, podcast, weekly webinar, social channels (Facebook and Instagram), and email newsletter. The organization is ECFA accredited, founder-led, privately funded (no disclosed funding rounds), and operates independently without institutional investment ownership.
Legacy Coalition firmographics
Firmographics- Name
- Legacy Coalition
- Legal name
- Legacy Coalition
- Website
- https://legacycoalition.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Legacy Coalition is a U.S.-based nonprofit Christian ministry that equips Christian grandparents and their churches with books, studies, tools, and events (weekly webinars, annual Summit, GrandCamp) to pass on faith to grandchildren; revenue comes from product sales, donations, and event registration.
- Ownership category
- akta.pro rank
Legacy Coalition industry classification
Industry- Product category
- Christian Family Ministry
- NAICS
- Religious Organizations (8131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro industry
- Elder Services & Aging SupportBusiness & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)Senior Social Clubs & Community-Based Day Programs (Non-Clinical)Next-Gen Education & Family Learning Programs
Keywords
Where Legacy Coalition is headquartered
LocationHeadquarters
- HQ city
- Little Rock
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Legacy Coalition business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Supply Chain
Revenue model
- Product Sales: The organization operates an e-commerce store selling books, studies, conversation cards, prayer resources, and summit recordings. Products range from $5 individual items to $109+ study programs with workbooks. Free shipping on orders over $65.
- Donations: Legacy Coalition accepts online donations through a secure portal and by mail. The organization is ECFA accredited (Evangelical Council for Financial Accountability). Donations help fund the mission to equip 30 million Christian grandparents.
- Event Registration: Revenue generated from events including the annual Legacy Grandparenting Summit and GrandCamp programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Products - Books |
| Unit Pricing | Pay-as-you-go | Individual Products - Summit Sessions |
| Hybrid | Pay-as-you-go | Study Programs |
| Unit Pricing | Pay-as-you-go | Tool/Resource Products |
| Freemium | Pay-as-you-go | Free Resources |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Legacy Coalition product offering
Product offeringCore offering
Legacy Coalition equips Christian grandparents through a portfolio of paid and free resources—including books, small-group studies, conversation and prayer cards, summit recordings—and recurring events such as weekly Grand Monday Nights webinars, the annual Legacy Grandparenting Summit, and GrandCamp family retreats. Offerings are delivered through an owned e-commerce store, a free resource portal (Grand Ideas), weekly Zoom webinars, and an annual in-person national conference with regional host-site participation.
Product overview
Legacy Coalition offers a ministry platform focused on equipping Christian grandparents to have a greater spiritual impact on their families. The product portfolio consists of: a digital and physical store offering books (such as Biblical Grandparenting, My Wish of All Wishes, and Overcoming Grandparenting Barriers), study programs (Grandparenting Matters on-demand training and Grandparenting Influence study), conversation and prayer tools (Let's Talk Cards series and Let's Pray Cards); media offerings including annual Summit session recordings from 2021-2025; and events including weekly Grand Monday Nights webinars and the annual Legacy Grandparenting Summit conference. The offering combines content products with community events to support intergenerational discipleship.
Differentiator
Problem solved
Functional benefit
Brands
- Grand Monday Nights: Weekly online webinar program for Christian grandparents
- Legacy Grandparenting Summit
- Grand Ideas
Products and services
- My Wish of All Wishes A children's book written by Larry Fowler for grandparents to read to their grandchildren, expressing the hope that grandchildren will be in heaven with them.
- Biblical Grandparenting Book exploring God's design for disciple-making and passing faith to future generations, written for Christian grandparents.
- Overcoming Grandparenting Barriers Book on how to navigate painful grandparenting problems with grace and truth.
- Long-Distance Grandparenting Book on nurturing the faith of grandchildren when grandparents cannot be there in person.
- Discipling Your Grandchildren Book offering practical ideas to help grandchildren know, love, and serve God.
- Grandparenting Matters On-demand small-group study ($99 + $12 workbooks) to help grandparents understand and embrace the impact of their biblical role.
- Grandparenting Influence Follow-up study ($109 + $12 workbooks) to help grandparents examine and strengthen their spiritual influence on grandchildren.
- Let's Pray Cards Topical, Scripture-based prayer card resource ($27) for grandparents and grandchildren.
- Let's Talk Cards (Original Edition) 142 age-specific conversation question cards ($19) for grandparents to spark meaningful conversations with grandchildren.
- Let's Talk: Holiday Edition Conversation cards featuring questions for 10 different holidays.
- Let's Talk: Grown-Up Grandchildren Edition Conversation cards featuring questions to go deeper with older grandkids on memories, relationships, life, and faith.
- Summit Session Recordings Video recordings from Legacy Coalition's annual grandparenting conference, available for Summit years 2021–2025; individual sessions $5 each.
- Grand Monday Nights Free weekly webinar series held Mondays at 7pm CST where presenters teach grandparents how to nurture grandchildren's faith.
- Legacy Grandparenting Summit Annual national conference on Christian grandparenting, held March 19–21, 2026 in Frisco, TX, with regional host-site participation.
- GrandCamp Faith adventures for grandparents and grandchildren focused on leaving a faith legacy for future generations.
Quantifiable outcome
- Thousands of grandparents reached annually through resources and events
Companies that use Legacy Coalition
Customer profileSegments3 records
Ideal customer profiles2 records
Legacy Coalition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Legacy Coalition partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- CRM (Donations Processing)minorCRM handles donation processing for Legacy Coalition. Donations can be mailed to Legacy Coalition c/o CRM, PO Box 77160, Corona, CA 92877.
- Resource PartnerscoreChurches and organizations that distribute Legacy Coalition resources within their communities. Listed on the Resource Partners page of the website.
- Global PartnerscoreInternational partners helping spread the Legacy Coalition mission globally. Listed on the Global Partners page of the website.
- ECFA (Evangelical Council for Financial Accountability)minorLegacy Coalition is ECFA accredited, demonstrating financial accountability and transparency as a Christian ministry organization.
- Host Site Churches (Legacy Grandparenting Summit)coreChurches that host local screenings or gatherings of the annual Legacy Grandparenting Summit, enabling regional participation beyond the main event location.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Legacy Coalition competitors and assessment
Company assessmentBroad incumbents
- Lifeway Christian Resources: Southern Baptist-affiliated publisher and conference operator producing books, Bible studies, and church resources — a comparable e-commerce + events + church-distribution model across the broader Christian formation market.
- AWANA: Global Christian children's ministry equipping churches and parents/grandparents with discipleship curriculum, an analogous content-plus-church-distribution model that competes for intergenerational faith-formation attention and donor dollars.
- Focus on the Family: Large, well-established Christian family ministry offering resources, counseling, and content across marriage, parenting, and family life — overlapping Legacy Coalition's faith-based intergenerational discipleship mission at a much broader scale and from a longer-tenured brand position.
- Bible Study Fellowship (BSF): Global Christian Bible study ministry with paid and free classes, host churches, and digital content — analogous in delivering structured paid faith studies with a church-distribution backbone.
- P31 Ministries: Christian women's ministry offering Bible studies, conferences, and digital content aimed at equipping women (a substantial overlap with the grandparent audience Legacy Coalition targets) with faith-formation resources.
Emerging players
- Generations United: Intergenerational programs organization advocating for and connecting youth, adults, and older adults across families and communities — a comparable mission to Legacy Coalition's multi-generational discipleship focus, but operating in the secular/non-sectarian advocacy space.
- FaithHub: Christian media platform publishing faith-based articles, devotionals, and family content with a similar content-then-product funnel aimed at older Christian audiences.
Direct peers
- MomCo (formerly MOPS International): Christian-adjacent moms ministry running local community groups, events, studies, and an annual gathering — a structurally similar community-led, event-driven, content-supported model serving intergenerational family formation from a different generational cohort.
- Christian Grandparenting Network: Niche ministry also producing resources and events for Christian grandparents — the closest sub-vertical peer, competing directly with Legacy Coalition for the same intergenerational-faith audience and church partnerships.
- FamilyLife (a ministry of Cru): Christian marriage and family ministry producing events (Weekend to Remember), studies, and digital content aimed at discipling the next generation — directly comparable to Legacy Coalition's mix of paid studies, events, and faith-formation content for families and grandparents.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Legacy Coalition social profiles
Digital presenceLegacy Coalition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Legacy Coalition leadership team
Management profileNumber of profiles
Profiles7 records
Legacy Coalition subsidiaries and ownership
Company hierarchySubsidiaries1 record
Legacy Coalition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Legacy Coalition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Legacy Coalition
What does Legacy Coalition do?
Legacy Coalition equips Christian grandparents through a portfolio of paid and free resources—including books, small-group studies, conversation and prayer cards, summit recordings—and recurring events such as weekly Grand Monday Nights webinars, the annual Legacy Grandparenting Summit, and GrandCamp family retreats. Offerings are delivered through an owned e-commerce store, a free resource portal (Grand Ideas), weekly Zoom webinars, and an annual in-person national conference with regional host-site participation.
Is Legacy Coalition a public or private company?
Legacy Coalition is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Legacy Coalition founded?
Legacy Coalition was founded in 2016. It employs 11 to 50 people.
Where is Legacy Coalition based?
Legacy Coalition is headquartered in Little Rock, United States, in the North America region.
How does Legacy Coalition make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are donations and event Registration.
Who are Legacy Coalition's main competitors?
Broad incumbents on record are Lifeway Christian Resources, AWANA, Focus on the Family, Bible Study Fellowship (BSF) and P31 Ministries. Emerging players are Generations United and FaithHub. Direct peers are MomCo (formerly MOPS International), Christian Grandparenting Network and FamilyLife (a ministry of Cru).
Does Legacy Coalition have an API?
No public API is recorded for Legacy Coalition.
What industry is Legacy Coalition in?
Legacy Coalition's product category is Christian Family Ministry. Its primary akta.pro industry code is BPAGAEAF, Elder Services & Aging Support, with a secondary code of HSABANAK, Senior Social Clubs & Community-Based Day Programs (Non-Clinical). Its NAICS code is 8131 and its SIC code is 7900.