Pace Development Group
Pace Development Group is a Melbourne-based integrated property developer and builder, founded in 1992, delivering design-led residential apartments, townhouses, and commercial spaces across more than 34 suburbs, serving owner-occupiers, investors, commercial tenants, and affordable housing partners.
- Company typePrivate
- Founded1992
- HeadquartersSaint Kilda, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Pace Development Group does
Pace Development Group is a Melbourne-based integrated property developer and builder founded in 1992 by Shane Wilkinson. The company operates an end-to-end model that combines site acquisition, design management, in-house construction, sales, and commercial leasing under a single entity, with reported scale of 120+ delivered projects, 3,000+ homes, presence in 34 Melbourne suburbs, 20,000 sqm of office space, and 99 retailers in its commercial portfolio. Revenue is generated through two primary streams: one-time residential property sales (apartments, townhouses, and penthouses across luxury to affordable tiers, sold via display suites, project websites, and real estate agent partnerships) and recurring commercial leasing income from office and retail tenants across Pace's mixed-use developments. The customer base spans owner-occupiers, investors, businesses, and government/consortium partners for affordable housing delivery.
The company's core capability is the integrated developer-and-builder platform that enables design-led, suburb-specific residential and commercial projects, supported by long-term architectural partnerships with firms including ARM Architecture, SJB, Cera Stribley, Carr, and Jackson Clements Burrows. Distribution is sales-led through display suites, project-specific websites, social media, and an editorial Journals platform, with recent project wins including The Archer at Flemington Racecourse, Pace of Ascot Vale, Pace of Abbotsford, and the multi-award-winning Hampton Quarter in 2025. The business is privately held (Pace Development Group Pty Ltd, Victoria), founder-controlled, and operates exclusively within Melbourne with no disclosed external investors or funding rounds.
Pace Development Group firmographics
Firmographics- Name
- Pace Development Group
- Legal name
- Pace Development Group Pty Ltd
- Website
- https://pacedg.com.au
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pace Development Group is a Melbourne-based integrated property developer and builder, founded in 1992, delivering design-led residential apartments, townhouses, and commercial spaces across more than 34 suburbs, serving owner-occupiers, investors, commercial tenants, and affordable housing partners.
- Ownership category
- akta.pro rank
Pace Development Group industry classification
Industry- Product category
- Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117), Construction of Buildings (236)
- SIC
- Operative Builders (1531), Land Subdividers & Developers (No Cemeteries) (6552), General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
- akta.pro secondary industry
- New Construction & Builder Sales (BPAJAAAB)
Keywords
Where Pace Development Group is headquartered
LocationHeadquarters
- HQ city
- Saint Kilda
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Pace Development Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Residential Property Sales: Pace generates revenue through the sale of residential apartments, townhouses, and penthouses to owner-occupiers and investors. Properties are sold through display suites, direct sales channels, and real estate agents.
- Commercial Property Leasing: Revenue is generated from leasing commercial office and retail spaces within Pace's commercial developments to businesses and retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Residential properties across multiple price points |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Pace Development Group product offering
Product offeringCore offering
Pace Development Group is an integrated property developer and builder operating in Melbourne, Australia. The company acquires sites, designs, and constructs residential apartments, townhouses, and penthouses sold to owner-occupiers and investors, as well as commercial office and retail space leased to businesses across multiple Melbourne suburbs. With more than 120 projects delivered since 1992, Pace combines development, construction, and sales under an in-house end-to-end operating model.
Differentiator
Problem solved
Functional benefit
Products and services
- The Archer (Flemington Racecourse) A luxury 14-storey residential building at Flemington Racecourse offering apartments, townhouses, and penthouses with world-class amenities. Designed by ARM Architecture with interiors by Carr, it is the only residential development on the 182-year-old Flemington Racecourse. Marketed as Now Selling to owner-occupiers and investors.
- Fabbrica Fitzroy A residential apartment project in Fitzroy (postcode 3065) developed in collaboration with long-term architectural partner SJB. Marketed as Now Selling to owner-occupiers and investors seeking apartments in inner-city Melbourne.
- Cubitt Place (Cremorne) Cremorne's newest commercial building at 3121, designed to elevate the workplace experience. Marketed as Now Leasing, with construction complete, targeting businesses and retailers seeking premium office space in inner-Melbourne.
- Fitzroy Commercial Precinct A commercial development at the corner of Johnston and Gore Streets in Fitzroy (postcode 3065), combining an industrial past with a dynamic mixed-use future. Marketed as Now Leasing for office and retail tenants.
- 51 Langridge (Collingwood) A contemporary commercial building in Collingwood (postcode 3066) designed as a complement to the suburb's architectural footprint. Marketed as Fully Leased as a delivered commercial property.
- 16 Pentridge (Coburg) A commercial development at postcode 3058 in Coburg, positioned perfectly to serve the area's commercial catchment. Marketed as Fully Leased as a delivered commercial property.
- Mount Waverley Affordable Housing (96 apartments for women over 55) A 96-apartment affordable housing development at Mount Waverley delivered in partnership with the National Affordable Housing Consortium (NAHC). Funded under the Victorian government's Big Housing Build initiative and financed by the Department of Treasury and Homes Victoria, responding to demand from the Victorian Housing Register. Targeted at women over 55 in need of affordable housing.
Quantifiable outcome
- 120 projects delivered over 30+ years
- +4 more outcomes
Companies that use Pace Development Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Pace Development Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pace Development Group partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major, core and minor.
- National Affordable Housing Consortium (NAHC)majorPartnership with NAHC for the Mount Waverley affordable housing project. Pace delivered 96 apartments for women over 55 under the Big Housing Build initiative, financed by the Department of Treasury and Homes Victoria. The project responded to demand from the Victorian Housing Register.
- epc.PacificcoreProject delivery partner for Hampton Quarter, the landmark bayside precinct. EPC Pacific collaborated with Pace on construction delivery of the four-boutique building development.
- ARM ArchitecturecoreArchitectural design partner for flagship projects including The Archer at Flemington Racecourse and Hampton Quarter. Collaborated on design of these landmark residential developments.
- SJBcoreLong-term architectural partner with decade-long relationship. Responsible for Pace of Abbotsford (Master Builders Victoria award winner) and Fabbrica Fitzroy projects.
- Cera StribleycoreArchitectural design partner for Solene Frankston coastal residences. Also partnered on Pace of Sunshine North Lakeside townhouse developments.
- Bates SmartminorArchitectural concepts partner for Solene Frankston project in collaboration with Cera Stribley.
- CarrcoreInterior design partner for The Archer (Flemington Racecourse) and Hampton Quarter. Responsible for refined interior spaces and material selections.
- JAM ArchitectscoreDesign partner for Hampton Quarter bayside precinct in collaboration with ARM Architecture.
- Jackson Clements Burrows (JCB)coreLong-term architectural partner responsible for Icon St Kilda building and other projects. Known for Passivhaus designs.
- Ronald McDonald House Charities (RMHC VIC & TAS)minorCharitable partnership spanning five years supporting families of seriously ill children. Pace has collaborated with RMHC on community initiatives.
- B1G1minorPhilanthropic partnership with B1G1 (Business for Good) organization. Pace contributes to charitable giving through business activities.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Pace Development Group competitors and assessment
Company assessmentDirect peers
- Central Equity: Long-established Melbourne-based apartment developer with a multi-decade track record of inner-city and suburban residential projects. Highly comparable given similar Melbourne-centric focus, apartment-led product mix and similar vintage of operations.
- Grocon: Melbourne-based private property developer known for large-scale inner-city residential and mixed-use precincts. Comparable as a privately-held Melbourne developer competing in the same inner-urban apartment and mixed-use precinct segments.
- Caydon: Melbourne-focused apartment and townhouse developer delivering design-led residential projects across inner and middle Melbourne suburbs. Most directly comparable peer given shared Melbourne geographic focus, mid-rise apartment product and design-driven positioning.
- Hickory Group: Melbourne-headquartered integrated developer-builder with residential apartment, commercial and build-to-rent capabilities. Comparable for its Melbourne base, integrated construction-developer model and mid-to-high-rise apartment focus.
- Probuild (Mosca De Marinis/Premium Group era): Historically prominent Melbourne-based construction and development contractor active in mid-to-high-rise residential apartments. Comparable for the integrated construction-developer profile and Melbourne apartment market overlap, though now operating under different ownership.
Broad incumbents
- Stockland: Major ASX-listed Australian residential developer with a national apartment and townhouse portfolio including Melbourne projects. Comparable broad-spectrum residential developer, but operates at substantially greater scale and scope than Pace.
- Mirvac Group: Large ASX-listed Australian property developer with residential apartment and mixed-use developments across Sydney, Melbourne and Brisbane. Comparable as a diversified developer-builder active in Melbourne's apartment market with broader geographic reach and capital markets access.
- Lendlease Group: ASX-listed integrated property and infrastructure group with significant residential apartment development in Melbourne. Comparable as an integrated developer-builder at much greater scale, competing in the same urban renewal and apartment segments Pace targets.
Emerging players
- Salsbury Group: Boutique Melbourne property developer focused on design-led residential apartments in inner-city suburbs. Comparable as a smaller, design-focused Melbourne developer competing in the same apartment segments Pace serves.
- Little Projects: Melbourne-based residential developer specialising in boutique apartment projects in inner-city locations. Comparable as a Melbourne-focused apartment developer with similar mid-tier scale and design-led positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pace Development Group social profiles
Digital presencePace Development Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pace Development Group leadership team
Management profileNumber of profiles
Profiles5 records
Pace Development Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pace Development Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pace Development Group
What does Pace Development Group do?
Pace Development Group is an integrated property developer and builder operating in Melbourne, Australia. The company acquires sites, designs, and constructs residential apartments, townhouses, and penthouses sold to owner-occupiers and investors, as well as commercial office and retail space leased to businesses across multiple Melbourne suburbs. With more than 120 projects delivered since 1992, Pace combines development, construction, and sales under an in-house end-to-end operating model.
Is Pace Development Group a public or private company?
Pace Development Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pace Development Group founded?
Pace Development Group was founded in 1992. It employs 51 to 100 people.
Where is Pace Development Group based?
Pace Development Group is headquartered in Saint Kilda, Australia, in the Oceania region.
How does Pace Development Group make money?
Two revenue lines are on record. Residential Property Sales are the primary driver. The others are commercial Property Leasing.
Who are Pace Development Group's main competitors?
Direct peers on record are Central Equity, Grocon, Caydon, Hickory Group and Probuild (Mosca De Marinis/Premium Group era). Broad incumbents are Stockland, Mirvac Group and Lendlease Group. Emerging players are Salsbury Group and Little Projects.
Does Pace Development Group have an API?
No public API is recorded for Pace Development Group.
What industry is Pace Development Group in?
Pace Development Group's product category is Real Estate Development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities), with a secondary code of BPAJAAAB, New Construction & Builder Sales. Its NAICS code is 236117 and its SIC code is 1531.