What Wurth Mexico does

Würth México, S.A. de C.V. is the Mexican subsidiary of the German Würth Group, operating as a B2B direct-distributor of professional-grade tools, chemicals, fasteners, abrasives, and workshop equipment exclusively to professional customers (the website states "Sólo para profesionales"). The company serves five vertical divisions — Auto, Cargo, Metal, Maintenance, and Construction — and distributes through a nationwide dedicated field sales force, an owned e-commerce storefront (tiendawurth.com.mx) with a companion site (w-max.mx), and two physical retail showrooms in Mexico City and Querétaro. Its headquarters and main warehouse are located in Emiliano Zapata, Morelos.

The company's core technology consists of its e-commerce platform — featuring product catalogs, inventory status, downloadable technical data sheets and safety data sheets (SDS), customer login, and promotional mechanics — complemented by the proprietary Würth Technical Software II, a free engineering tool for anchor calculation and design distributed via the in-house Engineering Department to architects and engineers. A dedicated engineering team, coordinated by Ing. Silvestre Sixto, provides technical advisory alongside the software and the division's technical ranges.

Würth México generates revenue through direct, transactional unit sales priced in Mexican pesos inclusive of VAT, with minimum order quantities typically ranging from 1 to 100 pieces. Products carry flat-rate shipping (~$199.52 MXN) and are supported by a promotional sweepstakes program for online buyers. The business operates under ISO 9001, ISO 9001:2015, and ISO 14001 certifications, and is wholly owned by the Würth Group with no disclosed venture or external equity.

Name

Wurth Mexico

Legal name

Würth México, S.A. de C.V.

Website

https://tiendawurth.com.mx

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Würth México is the Mexican subsidiary of Germany's Würth Group, distributing professional-grade tools, chemicals, fasteners, and workshop equipment exclusively to professional customers across automotive, cargo, metal, maintenance, and construction sectors via a nationwide field sales force, e-commerce, and physical retail.

Ownership category

akta.pro rank

Product category

Industrial Tools and Supplies

NAICS

Industrial Supplies Merchant Wholesalers (423840), Building Material and Supplies Dealers (4441)

SIC

Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Building Materials & Lumber Distribution (CRAOAFAD)

akta.pro secondary industry

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

Keywords

• Industrial fasteners
• Professional hand tools
• Automotive chemicals
• Abrasive products
• Workshop equipment

Headquarters

HQ city

Emiliano Zapata

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of tools, chemicals, abrasives, fasteners, and workshop equipment. Prices are unit-based, inclusive of VAT, and stated in Mexican pesos. Some items have minimum order quantities (e.g., 5, 6, 12, 25, or 100 pieces).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Würth México sells professional-grade tools, chemicals, abrasives, fasteners, safety equipment, and specialized workshop supplies exclusively to professional and industrial customers across Mexico. The company distributes its products through a nationwide field sales force, an owned e-commerce platform (tiendawurth.com.mx), and two physical retail locations in Mexico City and Querétaro. It operates across five business divisions: Auto, Cargo, Metal, Maintenance, and Construction, with a dedicated Engineering Department providing technical software and advisory services.

Product overview

Würth México is a B2B industrial tools and chemicals supplier operating as an e-commerce platform (tiendawurth.com.mx) under Würth México, S.A. de C.V. The company offers a comprehensive portfolio of professional-grade hardware products organized into main categories: Chemicals (Químicos) including adhesives, sealants, lubricants, and automotive cleaning products; Hand Tools (Herramienta Manual) such as wrenches, sockets, and precision instruments; Pneumatic and Electric Tools for workshop applications; Cutting and Grinding Abrasives including flap discs, cut-off discs, and grinding wheels; Brake and Tire Products; Safety and Hygiene Equipment; Specialized Workshop Equipment like portable lamps; Storage Systems; Spare Parts; and Dielectric Chemicals and Tools for electrical applications. The company also provides technical services including the free Würth Technical Software II for anchor calculation and an Engineering Department that offers technical advice and product information. The company focuses exclusively on professional customers and does not serve individual consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Würth Line: A product line brand referenced as 'Línea Würth' on the website, representing the core Würth product range.
• Würth
• Würth Red
• Auto
• Cargo
• Metal
• Mantenimiento
• Construcción
• Würth
• Zebra
• Master
• Orsy

Products and services

• Chemicals (Químicos) Chemical products including adhesives, sealants, lubricants, cleaners, degreasers, and automotive chemicals for industrial and professional use. Includes products such as ROST OFF rust removers, Adhesivo Super Glue Instantaneo, Pega y Sella polyurethane adhesive-sealant, Silicón Acético, Grasa Líquida HHS 2000, and Limpiador de Frenos y Piezas.
• Hand Tools (Herramienta Manual) Manual tools including wrenches, screwdrivers, sockets, torque wrenches, and precision instruments for professional applications. Includes Juego Llaves Mixtas Rectas (25-piece combination wrench set), Conjunto de Dados 1/4", 3/8" y 1/2" de 154 Piezas, and Set Universal de Puntas de 1/4" 105 Piezas.
• Pneumatic and Electric Tools (Herramienta Neumática y Eléctrica) Pneumatic and electric power tools including grinders, impact wrenches, ratchets, and cordless tools for professional workshop use. Includes Amoladora 1000W 115MM, Pistola de Calafateo a Batería 18V, Pistola de Impacto 3/8" Mariposa, and Matraca Neumática de 3/8".
• Cutting and Grinding Abrasives (Corte y Desbaste) Cutting and grinding abrasive products including flap discs, cut-off discs, nylon discs, and grinding wheels for metalworking applications. Includes Disco de Nylon Classic, Disco Flap Unique Zirconium, Disco de Corte Fire Cut, Rueda Flap Mix Clas, and Fibra Limpieza Uso Universal.
• Brakes and Tires (Frenos y Llanteras) Automotive brake and tire service products for professional vehicle maintenance, including specialized cleaners, degreasers, and consumables.
• Safety and Hygiene (Seguridad e Higiene) Safety and hygiene products including gloves, safety glasses, work clothing, and personal protective equipment for professional use, plus safety marking tapes such as Cinta Adhesiva para Señalización Rojo y Blanco.
• Special Workshop Equipment (Equipos Especiales de Taller) Specialized workshop equipment including portable lamps, work lights, and diagnostic tools. Includes Lámpara de 3 LEDs + 1 Frontal Recargable and Mini Lámpara Portátil a Batería.
• Storage Systems (Sistemas de Almacén) Storage and organization systems including miscellaneous items and windshield wiper products for professional workshop environments.
• Tool and Equipment Spare Parts (Refacciones Herramientas y Equipos) Spare parts and components for tools and workshop equipment, including replacement consumables and accessories.
• Dielectric Chemicals and Tools (Químicos y Herramientas Dieléctricas) Electrical insulation chemicals, measurement equipment, diagnostic tools, terminals, and tapes for electrical applications. Includes Limpiador de Contactos 300 ML with dielectric resistance up to 9,000 volts.
• Würth Technical Software II

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Snap-on Industrial: Global supplier of professional tools, diagnostics, and equipment primarily to automotive, aerospace, and industrial professionals via direct field sales. Directly comparable in field-sales-led distribution to professional trades, including mechanics.
• Grupo Truper: Leading Mexican manufacturer and distributor of hand tools, power tools, and accessories sold through a wide retail and distribution network. Closely comparable in target tradesperson customer base, though it is also a manufacturer rather than pure distributor.
• Urrea Herramientas: Mexican tool brand distributing hand tools, power tools, and consumables through retailers and direct channels to tradespeople. Comparable professional buyer focus and overlapping product categories (wrenches, sockets, power tools).
• Fastenal México: North American industrial supply and fastener distributor with growing Mexico presence, selling fasteners, tools, and consumables through on-site vending and branch networks. Comparable in product mix (fasteners, tools) and target professional/industrial customer base.
• Grainger México: Operates as a multi-channel industrial MRO distributor serving professional and industrial buyers in Mexico with catalogs, e-commerce, and field sales. Highly comparable business model to Würth Mexico's professional-focused distribution across tools, fasteners, and consumables.

Broad incumbents

• 3M México: Mexican subsidiary of 3M selling industrial adhesives, abrasives, safety products, and chemicals through distributors and direct channels. Comparable in industrial chemicals, abrasives, and PPE categories that overlap with Würth Mexico's catalog.
• Stanley Black & Decker México: Global manufacturer and brand owner (DeWalt, Stanley, Black+Decker, Craftsman) selling through Mexican retailers, distributors, and direct channels. Overlaps with Würth Mexico in hand tools, power tools, and fasteners but operates at much larger scale with broader consumer reach.
• Makita México: Mexican subsidiary of Makita Corporation, distributing professional cordless and corded power tools, accessories, and consumables. Overlaps with Würth Mexico's power-tool and accessory categories serving construction and maintenance professionals.
• Bosch Professional México: Mexican arm of Bosch's professional power tools, accessories, and measuring instruments division, sold through distributors and dealers. Comparable in targeting professional trades and in categories like pneumatic/electric tools and abrasives.
• DeWalt México: Mexican operations of the DeWalt professional power-tools brand, sold through distributors and dealers to construction and trades professionals. Overlaps with Würth Mexico's power-tool offering and construction-vertical target customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@wurthmxoficial
• Facebookfacebook.com/wurthmexico
• Instagraminstagram.com/wurth_mexico/?hl=es-la
• TikToktiktok.com/@wurth_mexico
• Xx.com/wurthmexico

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wurth Mexico