Blue Earth Labs

What Blue Earth Labs does

Blue Earth Labs, operating legally as Blue Earth Products, is a specialty chemical manufacturer founded in 2010 and headquartered in Las Vegas, Nevada. The company formulates and sells NSF/ANSI Standard 60 certified chemical cleaning solutions targeting organic and inorganic deposit buildup in water infrastructure. Its product portfolio includes Clearitas (general deposit removal), Floran (organic deposit and biofilm control), HypoGrow (hydroponics and agriculture applications), and additional Specialty Products. Alongside its chemical line, Blue Earth offers professional Legionella Services and Biofilm Services for contamination control in water distribution systems, supported by an in-house filter media analysis laboratory that diagnoses system health for customers.

The company's primary customer segments are municipal water utilities and commercial/industrial facilities, with secondary exposure to hydroponics and agriculture. Its core value proposition centers on extending the operational life of water infrastructure by chemically cleaning filter media and distribution components rather than replacing them, reducing capital expenditure for utilities. The business model is sales-led direct sales: customers contact the company by phone (800-259-4456) or website contact form for quotes; pricing is not publicly disclosed. Marketing is conducted primarily through website content, downloadable resources, and industry event participation, notably the AWWA Annual Conference (booth 2825).

The company operates as a privately held, bootstrapped entity with 11–50 employees. It holds no disclosed external funding, has no announced acquisitions, and has no app, API, or digital product surface. Its revenue stream is almost entirely one-time and recurring chemical product sales supplemented by professional services revenue, with no subscription, licensing, or platform component. The competitive position rests on NSF 60 regulatory certification, proprietary chemical formulations, and domain specialization in municipal water treatment chemistry rather than on technology scale, network effects, or data assets.

Name

Blue Earth Labs

Legal name

Blue Earth Products

Website

https://BlueEarthLabs.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Earth Products is a specialty chemical manufacturer that formulates NSF 60 certified cleaning solutions and professional services for municipal water utilities and commercial/industrial facilities to remove deposits and control biofilm and Legionella in water infrastructure.

Ownership category

akta.pro rank

Product category

Water Treatment Chemicals

NAICS

Soap and Cleaning Compound Manufacturing (32561), Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Miscellaneous Chemical Products (2890), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Chemicals & Allied Products (2800)

akta.pro primary industry

Municipal Drinking Water Treatment Chemicals (IMAEAJAA)

akta.pro secondary industries

Industrial Wastewater Treatment Chemicals (IMAEAJAC), Biocides & Disinfection Chemicals (Non-Agricultural) (IMAEAJAL), Disinfection & Remedial Works (Chlorination, Thermal, Shock Treatments) (BPABAJAF), Municipal Wastewater & Sewage Treatment Chemicals (IMAEAJAB)

Keywords

• Water treatment chemicals
• Specialty chemical manufacturing
• Municipal water infrastructure
• Industrial cleaning solutions
• Biofilm control chemicals

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Chemical Product Sales: Sale of specialty chemical cleaning solutions including Clearitas, Floran, HypoGrow, and specialty products for water treatment applications. Products are sold to municipal utilities and commercial facilities for ongoing water system maintenance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Blue Earth Products manufactures NSF 60 certified specialty chemical cleaning solutions for municipal and commercial water infrastructure, targeting removal and prevention of organic and inorganic deposits. The company offers a portfolio of chemical products (Clearitas, Floran, HypoGrow, Specialty Products) supplemented by professional services for Legionella control and biofilm removal. It also provides in-house filter media laboratory analysis to assess water system health.

Product overview

Blue Earth Products is a specialty chemical manufacturing company offering a portfolio of water treatment solutions. The product lineup consists of chemical cleaning products (Clearitas, Floran, HypoGrow, Specialty Products) targeting removal and prevention of organic and inorganic deposits in water systems, supplemented by professional services (Legionella Services, Biofilm Services) for specialized contamination control. All products are NSF 60 certified cleaning solutions designed for municipal and commercial water infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Clearitas: Chemical cleaning solution for water systems
• Floran
• HypoGrow
• Legionella Services
• Biofilm Services
• Specialty Products

Products and services

• Clearitas Chemical cleaning solution for water infrastructure maintenance and deposit removal, designed for municipal and commercial water systems.
• Floran Specialty chemical solution targeting organic deposits and biofilm control in water systems.
• HypoGrow Chemical treatment solution designed for agricultural and hydroponics water applications.
• Specialty Products Additional specialty chemical formulations for specialized water treatment applications.
• Legionella Services Specialized consulting and treatment services for Legionella control and prevention in water systems.
• Biofilm Services Professional services targeting biofilm removal and prevention in water distribution systems.

Quantifiable outcome

• Save money cleaning filter media rather than replacing
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Solenis: Global specialty chemicals manufacturer serving water-intensive industries including municipal and industrial water treatment. Directly comparable product portfolio of deposit control, scale, and biofilm chemistries sold into overlapping customer accounts.
• American Water Chemicals: Specialty chemical supplier focused on membrane treatment, reverse osmosis, and water clarification chemistries for municipal and industrial clients. Comparable as a niche specialty chemical firm with similar customer profile.
• Accepta: Specialty water treatment chemical manufacturer supplying cooling, boiler, and process water chemistries globally. Comparable product mix (deposit control, biocides, scale inhibitors) and industrial customer base.
• Hydrite Chemical Co. US specialty chemical manufacturer and formulator serving water treatment, food, and industrial customers. Comparable as a mid-sized private specialty chemical competitor with custom formulation capability.
• ChemTreat: Specialty water treatment chemical supplier focused on industrial and institutional cooling, boiler, and process water. Closely comparable in product positioning (deposit/scale/biofouling control) and customer overlap.

Broad incumbents

• Ecolab (Nalco Water): Global leader in water treatment chemicals and services through its Nalco Water segment. Overlaps with Blue Earth across municipal, industrial, and commercial water chemistry, but operates at vastly larger scale and broader portfolio.
• Veolia Water Technologies: Major global water treatment solutions provider combining chemicals, equipment, and services for municipal and industrial customers. Competes with Blue Earth on chemistry sales to utilities and large industrial accounts.
• Kurita Water Industries: Japanese-headquartered water treatment chemicals and equipment supplier with global industrial and municipal presence. Comparable in deposit/biofouling chemistry portfolio and verticals served.
• Pentair: Global water treatment equipment and solutions provider serving residential, commercial, and industrial markets. Adjacent rather than direct on chemicals, but competes for the same municipal and commercial water infrastructure budgets.

Emerging players

• Sterling Pharma Solutions: Specialty chemical and contract manufacturer with capabilities relevant to formulated water treatment chemistries. Represents the broader specialty chemical manufacturing ecosystem in which Blue Earth operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/blueearthlabs
• LinkedInlinkedin.com/company/blue-earth-labs-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Earth Labs