IT Universe India
IT Universe India is a Pune-based digital agency that builds websites and delivers digital marketing — Google Ads, SEO, ORM, social media, and Google Reviews packages — to SMBs, startups, and agencies worldwide via self-serve checkout and direct sales.
- Company typePrivate
- Founded2016
- HeadquartersPune, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What IT Universe India does
IT Universe India is a privately held, bootstrapped digital agency founded in 2016 and headquartered in Pune, India, operating with a team of 11–50 staff. The company delivers web development, web design, and a full stack of digital marketing services — including Google Ads/PPC management, SEO, online reputation management, social media marketing, and packaged Google Reviews acquisition — to a primarily SMB and startup customer base globally. Its technology stack is conventional web development: WordPress and Shopify for CMS, PHP, Java, Ruby, React, MySQL, and Git. The firm combines a sales-led motion for custom projects with a self-serve e-commerce checkout for standardized tiered plans, claiming 250+ projects delivered and 180+ clients served to date. Pricing is public and tiered across all service lines: web development and design are sold as one-time project fees across Starter/Growth/Premium tiers (with stated features such as up to 5/10/unlimited pages, post-launch support windows of 0/30/90 days, and dedicated account managers on Premium), while digital marketing, Google Ads, ORM, and social media services are sold as monthly subscriptions. Google Reviews packages are sold at $15 per review in bundles of 10/25/50, the most granular transactional product in the portfolio. Distribution is a hybrid: direct sales via "Get a Quote" and "Contact" CTAs, plus self-serve checkout; the company advertises worldwide remote and on-site project delivery, though no overseas offices are disclosed. There are no disclosed funding rounds, no M&A activity, no named patents or certifications, no management team bios, and the company blog is empty — limiting due-diligence visibility. The "Buy Google Reviews" line is a niche differentiator that operates within platform Terms-of-Service constraints and warrants compliance review.
IT Universe India firmographics
Firmographics- Name
- IT Universe India
- Legal name
- IT Universe India
- Website
- https://ituniverseindia.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IT Universe India is a Pune-based digital agency that builds websites and delivers digital marketing — Google Ads, SEO, ORM, social media, and Google Reviews packages — to SMBs, startups, and agencies worldwide via self-serve checkout and direct sales.
- Ownership category
- akta.pro rank
IT Universe India industry classification
Industry- Product category
- Web Development & Digital Marketing Services
- NAICS
- Graphic Design Services (541430), Custom Computer Programming Services (541511), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where IT Universe India is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
IT Universe India business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Web Development & Design Services: One-time project-based fees for custom website development and design services, with tiers ranging from starter (up to 5-page responsive website) to premium (custom web app/e-commerce build).
- Digital Marketing Services: Monthly retainer model for ongoing digital marketing services including SEO, PPC, social media marketing, and ORM with tiered plans (Starter, Growth, Premium).
- Google Reviews Packages: Per-review pricing at $15 per review, with package deals (10 reviews for $150, 25 for $375, 50 for $750). One-time purchases with gradual delivery.
- Google Ads Management: Monthly management fees for PPC campaign administration, with ad spend billed separately. Tiers from $149/month (Starter) to $599/month (Premium).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Starter Web Development - Small business professional online presence |
| One time/ perpetual license | Pay-as-you-go | Growth Web Development - Growing brands needing more pages and features |
| One time/ perpetual license | Pay-as-you-go | Premium Web Development - Custom platform or e-commerce build |
| One time/ perpetual license | Pay-as-you-go | Starter Web Design - Clean, modern redesign for small business |
| One time/ perpetual license | Pay-as-you-go | Growth Web Design - Premium look for brands |
| One time/ perpetual license | Pay-as-you-go | Premium Web Design - Full design system for larger sites |
| Subscription | Monthly | Starter Digital Marketing - Focused starting plan |
| Subscription | Monthly | Growth Digital Marketing - Full-funnel scaling plan |
| Subscription | Monthly | Premium Digital Marketing - Complete growth team |
| Subscription | Monthly | Starter Google Ads - First campaigns with expert management |
| Subscription | Monthly | Growth Google Ads - Scaled paid search management |
| Subscription | Monthly | Premium Google Ads - Advanced multi-campaign management |
| Subscription | Monthly | Starter ORM - Ongoing monitoring and response |
| Subscription | Monthly | Growth ORM - Active reputation building |
| Subscription | Monthly | Premium ORM - Full reputation management |
| Subscription | Monthly | Starter Social Media Marketing - Consistent posting |
| Subscription | Monthly | Growth Social Media Marketing - Engaged community building |
| Subscription | Monthly | Premium Social Media Marketing - Full-scale social presence |
| Unit Pricing | Pay-as-you-go | Buy Google Reviews Starter |
| Unit Pricing | Pay-as-you-go | Buy Google Reviews Growth - Most popular package |
| Unit Pricing | Pay-as-you-go | Buy Google Reviews Premium |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
IT Universe India product offering
Product offeringCore offering
IT Universe India is a Pune-based digital agency that builds custom websites, web apps, and e-commerce stores, and delivers digital marketing services including SEO, Google Ads/PPC, social media marketing, online reputation management, and Google review packages. The company sells both one-time project-based web development/design work and recurring monthly marketing retainers, distributed globally via its website checkout and direct sales.
Product overview
IT Universe India is a digital agency offering web development and digital marketing services. The core service portfolio includes Website Development (custom, scalable websites and web apps) and Website Designing (responsive, conversion-focused designs), complemented by a full suite of Digital Marketing sub-services. The digital marketing umbrella covers Google Ads/PPC for paid search campaigns, Search Engine Optimization for organic rankings, Social Media Marketing across platforms like Instagram, Facebook and LinkedIn, Online Reputation Management for brand image protection, and Buy Google Reviews for local credibility building. The offering operates as a service-based agency model rather than a software product platform, with eight distinct service lines that can be purchased individually or combined into comprehensive digital marketing packages.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Development Custom, scalable websites and web apps built front-to-back using WordPress, Shopify, PHP, Java, Ruby, React, and MySQL, sold as one-time projects with Starter, Growth, and Premium tiers for startups, SMBs, and enterprises.
- Website Designing Responsive, conversion-focused web design and redesign services with Starter, Growth, and Premium tiers, covering wireframing, UI kits, design systems, and micro-interaction design for small businesses and brands.
- Digital Marketing Services Full-funnel digital marketing offering combining SEO, PPC, social media, email, and creative services under monthly subscription tiers (Starter, Growth, Premium) for businesses looking to scale leads and revenue.
- Google Ads / PPC Management Managed pay-per-click advertising on Google Ads and related networks with monthly management fees ($149-$599) plus separately billed ad spend, including keyword research, conversion tracking, A/B testing, and dedicated PPC specialists.
- Search Engine Optimization (SEO) Data-driven SEO services including technical SEO, on-page optimization, authority building, and local citations, using tools such as Google Search Console, SEMrush, Ahrefs, and Screaming Frog to drive organic rankings and traffic.
- Social Media Marketing Monthly social media management across Instagram, Facebook, and LinkedIn with content calendars, paid social campaigns, reels/videos, community engagement, and reporting under Starter, Growth, and Premium tiers.
- Online Reputation Management (ORM) Subscription-based reputation management covering review and mention monitoring on Google, social, and news, response handling, sentiment analysis, review generation campaigns, and crisis response planning.
- Buy Google Reviews Packages Google review packages sold at $15 per review with bundled options (10, 25, or 50 reviews), gradual natural delivery, custom review content, and optional pairing with ORM and SEO plans for local credibility.
Quantifiable outcome
- Online enquiries doubled within two months of website redesign
- +1 more outcomes
Companies that use IT Universe India
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles6 records
IT Universe India technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Feature1 record
IT Universe India partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
IT Universe India competitors and assessment
Company assessmentDirect peers
- Lounge Lizard: Long-standing digital agency covering web design, web development, branding, SEO, and digital marketing for SMB and mid-market clients in a similar service model.
- Straight North: Performance-focused digital marketing agency providing SEO, PPC, web design, and conversion optimization, targeting SMBs comparable to IT Universe India.
- Ignite Visibility: Full-service digital marketing agency specializing in SEO, PPC, social media, and ORM with performance-based packages, directly comparable in service structure and target market.
- SmartSites: Digital agency providing website design, web development, SEO, PPC, and social media marketing with package-based pricing for SMBs; virtually identical agency model.
- WebFX: Full-service digital marketing and web development agency offering SEO, PPC, web design, and ORM services to SMB and mid-market clients globally, very similar end-to-end service portfolio to IT Universe India.
- Thrive Internet Marketing Agency: Digital agency offering web design, SEO, social media, Google Ads/PPC, and ORM with tiered subscription plans to SMB clients, directly comparable in service mix and target customer.
- BigDropInc: Mid-sized digital agency offering web design, web development, digital marketing, and branding for SMB and mid-market clients with similar full-service coverage.
- Coalition Technologies: Digital agency with SEO, web design, web development, PPC, and ORM offerings targeting e-commerce and SMB clients, closely mirroring IT Universe's stack.
Regional players
- NetElixir: India-based digital marketing agency offering SEO, PPC, and e-commerce marketing services primarily to global enterprise clients; comparable regional peer with overlapping services.
Broad incumbents
- iProspect (Dentsu): Large global digital performance agency under Dentsu offering SEO, paid media, content, and digital experience services; broader incumbent competing in the same services at enterprise scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights9 records
Customer concentration
IT Universe India social profiles
Digital presenceIT Universe India financial estimates
Financial estimateRevenue estimate
Valuation estimate
IT Universe India leadership team
Management profileNumber of profiles
IT Universe India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IT Universe India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IT Universe India
What does IT Universe India do?
IT Universe India is a Pune-based digital agency that builds custom websites, web apps, and e-commerce stores, and delivers digital marketing services including SEO, Google Ads/PPC, social media marketing, online reputation management, and Google review packages. The company sells both one-time project-based web development/design work and recurring monthly marketing retainers, distributed globally via its website checkout and direct sales.
Is IT Universe India a public or private company?
IT Universe India is a private company. It is classified as unknown and is currently operating.
When was IT Universe India founded?
IT Universe India was founded in 2016. It employs 11 to 50 people.
Where is IT Universe India based?
IT Universe India is headquartered in Pune, India, in the Asia region.
How does IT Universe India make money?
Four revenue lines are on record. Web Development & Design Services are the primary driver. The others are digital Marketing Services, google Reviews Packages and google Ads Management.
Who are IT Universe India's main competitors?
Direct peers on record are Lounge Lizard, Straight North, Ignite Visibility, SmartSites, WebFX, Thrive Internet Marketing Agency, BigDropInc and Coalition Technologies. NetElixir is listed as a regional player. iProspect (Dentsu) is listed as a broad incumbent.
Does IT Universe India have an API?
No public API is recorded for IT Universe India.
What industry is IT Universe India in?
IT Universe India's product category is Web Development & Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 7311.