Attending Home Care

What Attending Home Care does

Attending Home Care is a Brooklyn-based, family-owned home health care agency licensed in New York State and accredited by The Joint Commission. Founded in 2006, the company delivers in-home personal care, companionship, and skilled nursing services through certified home health aides and registered nurses, serving seniors, pediatric patients with special needs, individuals with traumatic brain injuries or disabilities, Holocaust survivors, and workers' compensation patients across New York City and surrounding counties (Nassau, Suffolk, Orange, Westchester, Rockland). The company operates 9 physical offices and coordinates a network of 10,000+ caregivers speaking 10+ languages, enabling culturally and linguistically matched care assignments.

The company's product portfolio spans Home Health Aide services, Pediatric Care, the Consumer Directed Personal Assistance Program (CDPAP), the Holocaust Survivor Program funded through German reparations, State Waiver Programs (TBI/NHTD), Long-Term Home Health Care, Registered Nurse Visits, and Workers' Compensation home care. Attending handles insurance verification and claims management across Medicaid, Medicare, Managed Long Term Care plans, and private long-term care insurance carriers (GoldenCare, John Hancock, MassMutual, New York Life, CNA, Nationwide, Pacific Life, Mutual of Omaha), and offers a private-pay option for clients outside insurance coverage. Differentiators include 24/7 live availability, rapid onboarding (hours rather than weeks), caregiver-client matching by culture and language, and a self-reported referral network of healthcare providers, social workers, elder law attorneys, and dementia care trainers.

The business model is a managed-services home care agency generating revenue primarily through insurance-reimbursed care (Medicaid, Medicare, private LTC, Workers' Compensation) and private-pay arrangements. Marketing is multi-channel: direct-to-consumer outreach via phone and website, content marketing (blog, email newsletter), organic social media, and a structured referral partner network. The company is privately held with no disclosed external investors, no funding rounds, no subsidiaries, and no M&A activity.

Name

Attending Home Care

Legal name

Attending Home Care, LLC

Website

https://attendingllc.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Attending Home Care is a New York-based, Joint Commission-accredited home health care agency delivering in-home personal care, skilled nursing, and specialized programs to seniors, pediatric patients, and individuals with disabilities across NYC and surrounding counties.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

akta.pro secondary industries

In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Respite In-Home Care (Short-Term Relief) (HLADAGAH), Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL)

Keywords

• Home health care services
• Pediatric home care
• Senior home care
• Home health aides
• Medicaid waiver programs

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance-reimbursed home care services: Services covered through Medicaid, Medicare, and private long-term care insurance plans including GoldenCare, John Hancock, MassMutual, New York Life, CNA, Nationwide, Pacific Life, and Mutual of Omaha. The company assists clients with insurance navigation and maximizes benefits.
2. Private pay / self-pay home care: Out-of-pocket payment option for clients who need services not covered by insurance, want more flexibility, or are transitioning between coverage types. Offers freedom to choose caregivers and scheduling.
3. Workers' Compensation covered care: Home health aide and personal care services for injured workers covered by Workers' Compensation insurance in New York.
4. Holocaust Survivor Program (German reparations): Free home care services for eligible Holocaust survivors funded through German government reparations program, regardless of insurance status.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Attending Home Care is a New York-based home health care agency providing certified home health aides and registered nurses who deliver in-home personal and medical care services. Offerings span senior care, pediatric care (ages 0-18), long-term home health care, Consumer Directed Personal Assistance Program (CDPAP), specialized State Waiver programs (TBI/NHTD), Workers' Compensation home care, and a Holocaust Survivor Program funded through German government reparations. Services include daily living assistance, medication reminders, meal preparation, mobility support, companionship, post-hospital recovery, and care coordination across all five NYC boroughs and surrounding counties.

Product overview

Attending Home Care is a New York-based home health care agency offering a comprehensive suite of in-home care services. The company operates as a single integrated service platform with multiple specialized programs including Home Health Aides (core service providing daily living assistance), Pediatric Care (for children 0-18), the Consumer Directed Personal Assistance Program (CDPAP), Holocaust Survivor Program, State Waiver Programs (TBI/NHTD), Long-Term Home Health Care, Senior Home Care, and Registered Nurse Visits. Payment options span Medicaid/Medicare, private insurance, Workers' Compensation, and Private Pay. Services are delivered by certified, vetted caregivers matched to patients based on language, culture, and lifestyle needs, with oversight from registered nurses.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Health Aides (HHA) Certified home health aides provide daily living assistance including bathing, dressing, meal preparation, medication reminders, mobility assistance, companionship, light housekeeping, and transportation for patients of all ages across New York. Services range from hourly visits to 24/7 live-in care.
• Pediatric Care
• Consumer Directed Personal Assistance Program (CDPAP)
• Holocaust Survivor Program
• State Waiver Programs (TBI/NHTD)
• Long-Term Home Health Care
• Senior Home Care
• Registered Nurse Visits

Quantifiable outcome

• Quick turnaround: home health aide can be arranged in as little as a few hours
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Comfort Keepers: National in-home care franchise providing personal care, companionship, and specialized senior services. Comparable to Attending because of overlapping elderly and dementia care offerings, though Comfort Keepers operates across many states and focuses more on private-pay engagements.
• Bayada Home Health Care: Large national home health and personal care services provider with a presence across multiple states. Comparable to Attending because it provides HHA, nursing, and pediatric/adult home care services, although it operates a much broader multi-state footprint.
• Visiting Nurse Service of New York (VNSNY): Largest not-for-profit home health and hospice provider in the NY metro area. Comparable because it delivers skilled nursing, home health aide, and waiver-based personal care services to NYC and surrounding counties, directly overlapping Attending's core service lines and geography.
• Home Instead: Large national home care franchise specializing in senior personal care, companionship, and dementia support. Comparable to Attending because of overlapping senior care services and dementia specialization, though Home Instead is primarily a private-pay model with franchise structure.
• Help at Home: Large multi-state personal care services provider focused on Medicaid-funded home and community-based services. Comparable to Attending because it operates in the same payer-driven HCBS space, including CDPAP-like programs, with a regional branch model.
• BrightStar Care: National franchise network offering home health aide, skilled nursing, and personal care. Comparable to Attending because it sells a similar service bundle to private-pay and insurance-funded clients, though it competes primarily through franchisees rather than directly in the NY market.

Direct peers

• Premier Home Health Care Services: Large NY-based home health care agency providing HHA, personal care, and nursing services. Comparable to Attending because it operates across multiple NY boroughs and counties and accepts Medicaid, Medicare, and private pay, competing for the same referral-driven clients.
• Extended Home Care: NY-based licensed home care services agency providing HHA and personal care. Comparable to Attending because it operates in the same geography with a similar payer mix and competes for referrals from hospitals, social workers, and MLTC plans.
• All Metro Health Care: NY-based home health care provider serving all five boroughs with HHA, nursing, and CDPAP services. Directly comparable to Attending because it competes in the same NYC market, accepts similar payer mixes, and offers a comparable mix of pediatric, adult, and senior care.
• Partners in Care: Affiliate of VNSNY providing home health aide and personal care services across NYC. Directly comparable to Attending because it offers HHA services, insurance navigation, and live-in/24-hour care options in the same NYC geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/attendingllc
• Facebookfacebook.com/profile.php?id=100076411954804
• LinkedInlinkedin.com/company/attendinghomecare
• Instagraminstagram.com/attendinghomecare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attending Home Care