Hull Forest Products
Hull Forest Products is a family-owned, vertically integrated Connecticut sawmill founded in 1965 that manufactures custom wide plank hardwood flooring, NHLA grade lumber, and post and beam timbers, while providing forest management services across 60,000+ acres of New England woodland to homeowners, builders, architects, wholesalers, and forest landowners.
- Company typePrivate
- Founded1965
- HeadquartersPomfret Center, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Hull Forest Products does
Hull Forest Products, Inc. is a privately held, family-owned vertically integrated forest products company headquartered in Pomfret Center, Connecticut. Founded in 1965 by William Boston Hull as a small backyard sawmill in Scituate, Rhode Island, the company has grown into the largest sawmill in the metro Boston, Providence, Hartford, and Springfield areas, manufacturing more than 10 million board feet of forest products annually with a workforce of approximately 75-80 employees across forestry, timber procurement, sawmill operations, and finished-product sales. Operations span forest management and timber harvesting on 60,000+ acres of client forestland, sawmill manufacturing of NHLA grade hardwood lumber, post and beam timbers, and custom mill-direct wide plank hardwood flooring (solid and engineered) in nine species and multiple grades, plus by-product streams (wood chips for biomass fuel, bark mulch, sawdust) and matching stair treads, paneling, and millwork.
Revenue is generated through project-based, quote-driven mill-direct sales with no intermediaries: custom wide plank flooring is sold to homeowners, builders, architects, and designers nationwide via a showroom, dedicated phone lines, and an e-commerce-enabled website; NHLA grade lumber is sold wholesale to manufacturers and industrial customers; timbers serve timber frame builders; and forest management services are delivered to private and public landowners across New England and eastern New York under multi-year stewardship contracts. Pricing is unit-based for lumber, project-based for flooring, and acreage/scope-based for forestry services. The company holds FSC and American Tree Farm System certification, has 27,740 acres of family forestland permanently protected with 90% under conservation easements via wholly-owned subsidiary Hull Forestlands L.P., and operates a procurement forester office in Bradford, New Hampshire. Recent strategic emphasis has been on conservation credentials (2019 Aldo Leopold Conservation Award, EPA recognition), institutional and academic engagement, and digital direct-to-consumer channels rather than aggressive expansion or external capital.
Hull Forest Products firmographics
Firmographics- Name
- Hull Forest Products
- Legal name
- Hull Forest Products, Inc.
- Website
- https://hullforest.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hull Forest Products is a family-owned, vertically integrated Connecticut sawmill founded in 1965 that manufactures custom wide plank hardwood flooring, NHLA grade lumber, and post and beam timbers, while providing forest management services across 60,000+ acres of New England woodland to homeowners, builders, architects, wholesalers, and forest landowners.
- Ownership category
- akta.pro rank
Hull Forest Products industry classification
Industry- Product category
- Hardwood Flooring and Lumber Manufacturing
- NAICS
- Sawmills (321113), Timber Tract Operations (11311), Sawmills and Wood Preservation (32111), Cut Stock, Resawing Lumber, and Planing (321912)
- SIC
- Sawmills & Planting Mills, General (2421), Forestry (800), Lumber & Wood Products (No Furniture) (2400), Millwood, Veneer, Plywood, & Structural Wood Members (2430)
- akta.pro primary industry
- Hardwood Lumber Sawmills (IMAMABAB)
- akta.pro secondary industries
- Timber Tract Operations & Forest Ownership (Timberland) (IMAMAAAA), Pulpwood & Fiber Logging (AFAMABAB), Sawmilling & Lumber Production (IMADADAA)
Keywords
Where Hull Forest Products is headquartered
LocationHeadquarters
- HQ city
- Pomfret Center
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hull Forest Products business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Custom Wide Plank Wood Flooring: Mill-direct custom hardwood flooring sold to homeowners, builders, architects, and designers. Products available as unfinished or prefinished, in various species (White Oak, Red Oak, Ash, Birch, Cherry, Hickory, Maple, Walnut, Pine), widths, lengths, and grades. Includes custom matching staircase treads, risers, nosing, and landings.
- Hardwood Lumber Sales: NHLA grade hardwood lumber sold to manufacturers, wholesalers, and industrial customers. Includes green and kiln-dried lumber, custom sorted hardwood, industrial lumber, pallet lumber/cants, and oak planking.
- Timber Products: Oak and pine timbers for timber frame construction, along with post and beam structural members.
- Sawmill By-Products: Bark mulch, sawdust, and wood chips sold wholesale and retail for landscaping, biomass fuel, playground surfacing, and industrial uses. Wood chips supplied to New England institutions for biomass heating.
- Forest Management Services: Award-winning woodland management, timber harvesting, and forestry services provided to private and public landowners throughout New England and eastern New York. Includes forest stewardship plans, timber stand improvement, and recreational leasing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom Wide Plank Flooring - Species and Grade Based |
| Unit Pricing | Pay-as-you-go | Hardwood Lumber - NHLA Grade Based |
| Other | Multi-year contract | Forest Management Services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Hull Forest Products product offering
Product offeringCore offering
Hull Forest Products operates a vertically integrated sawmill and wood flooring manufacturer that produces mill-direct custom wide plank hardwood floors (solid and engineered), NHLA-grade hardwood lumber, post and beam timbers, and sawmill by-products (bark mulch, sawdust, biomass wood chips), all from locally grown and sustainably harvested New England timber. The company also provides award-winning forest management, timber harvesting, and recreational leasing services to private and public landowners across New England.
Product overview
Hull Forest Products is a vertically integrated forest products company operating as a sawmill and wood flooring manufacturer. The company operates as a single unified operation that manages timber from forest to finished floor, offering custom wide plank hardwood floors (solid and engineered), NHLA grade hardwood lumber, post and beam timbers, and various sawmill by-products (bark mulch, sawdust, wood chips for biomass fuel). The company also provides forest management and timber harvesting services through its woodland management division. The core products are the custom wide plank flooring and lumber/timbers, while forest management services support raw material supply and generate additional revenue streams.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Wide Plank Hardwood Floors Mill-direct custom wide plank wood flooring available in solid and engineered construction, in multiple species (White Oak, Red Oak, Ash, Birch, Cherry, Hickory, Maple, Walnut, Pine) and grades (Select, Premium, Natural). Available unfinished or prefinished with custom stains and finishes; ships nationwide to homeowners, builders, architects, designers, and institutional clients.
- NHLA Grade Hardwood Lumber Kiln-dried and green hardwood lumber meeting National Hardwood Lumber Association (NHLA) grading standards, available in multiple species and custom sorts, including industrial lumber and pallet lumber/cants, sold to manufacturers, wholesalers, and industrial customers.
- Post and Beam Timbers Post and beam timbers available in hardwood and softwood (pine, spruce), including Oak and Pine timbers with lengths up to 26 feet, FSC-certified options, and NELMA grade stamping; surface planed on four sides using the W.D. Cowls timber sizer for structural timber frame construction.
- Wood Chips (Biomass Fuel) Wholesale wood chips sold for biomass fuel and reactive playground surfacing, supplying biomass heating facilities at New England institutions such as Bennington College.
- Bark Mulch Landscaping bark mulch available wholesale and retail as a sawmill by-product for landscape and grounds maintenance use.
- Sawdust Sawmill by-product sold to wood pellet manufacturers and used internally to fuel biomass-powered dry kilns at the Hull Forest Products sawmill.
- Forest Management Services Award-winning woodland management services including timber harvesting, timber stand improvement, forest stewardship plans, and conservation projects. Delivered by state-licensed and Society of American Foresters-certified foresters to private and public landowners throughout New England.
- Recreational Leasing Exclusive hunting leases and recreational access leases on large forestland properties with access roads, gates, trails, and warming cabins, available to private and public landowners.
Quantifiable outcome
- 10 million+ board feet of forest products manufactured annually
- +4 more outcomes
Companies that use Hull Forest Products
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
Hull Forest Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hull Forest Products partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- W.D. CowlscoreHull Forest Products acquired W.D. Cowls' pine timbers business in January 2010, including the Cowls company timber sizer enabling Hull to surface timbers up to 16 inches tall and 24 inches wide. This acquisition added pine timbers to Hull's existing spruce and hardwood timbers line.
- Yale UniversitycoreHull Forest Products served as woodland management service and sawmill for Yale University's timber harvest in their Connecticut forest, producing custom rift and quartersawn Red Oak floors for Pauli Murray and Benjamin Franklin residential colleges.
- The Last Green ValleyminorHull Forest Products is a project partner with The Last Green Valley, helping accelerate woodland conservation in the Southern New England Heritage Forest through the NRCS-funded grant project.
- Nature ConservancyminorHull Forest Products maintains a conservation easement with the Nature Conservancy at their Myers Pond Forest property in Union, Connecticut, demonstrating commitment to forest conservation.
- Sand County FoundationminorAwarding body for the Aldo Leopold Conservation Award. Hull Forest Products and founder Bill Hull were the first New England recipients of this award recognizing voluntary conservation of natural resources.
- New England Forestry FoundationcoreCo-presenter of the Aldo Leopold Conservation Award in New England. Hull Forestlands L.P. has partnered with NEFF on multiple conservation easement projects, including the largest private land protection project in Massachusetts history in 2000.
- American Farmland TrustminorCo-presenter of the Aldo Leopold Conservation Award in New England along with Sand County Foundation and New England Forestry Foundation.
- Rainforest AllianceminorRainforest Alliance certifies Hull Forestlands to FSC forest management and chain of custody standards.
- Society of American ForestersminorHull Forest Products hosted a field tour for Society of American Foresters national convention attendees in October 2025 at its Myers Pond Forest.
- Sabine's New HouseminorProject partner with Sabine's New House, supplying sustainable wood flooring for the SNH Greenwich House project and video content showcasing the product.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Hull Forest Products competitors and assessment
Company assessmentDirect peers
- Carlisle Wide Plank Floors: Carlisle is a leading U.S. maker of custom wide plank solid and engineered hardwood flooring, supplying homeowners, designers, and architects. Most direct comparable to Hull's flagship wide plank flooring line in product, customer base, and customization model.
- Vermont Plank Flooring: Vermont Plank Flooring manufactures custom wide plank hardwood floors from Northeastern timber with a sustainability focus, selling direct to homeowners and trade customers. Closely comparable to Hull on New England sourcing, FSC-style certifications, and mill-direct custom manufacturing.
- Olde Wood Limited: Olde Wood produces custom wide plank solid and engineered flooring from reclaimed and sustainably harvested hardwoods, selling nationwide to homeowners and designers. Comparable to Hull on custom milling, premium positioning, and direct-to-consumer model.
- Baillie Lumber Company: Baillie Lumber is one of the largest U.S. hardwood lumber manufacturers and wholesalers, producing NHLA-grade hardwood lumber and industrial products. Comparable to Hull's lumber division in species mix, NHLA grading, and industrial/wholesale distribution.
- Bell Forest Products: Bell Forest Products is an online and direct-to-consumer hardwood lumber and live edge slab supplier serving hobbyists, builders, and manufacturers. Comparable to Hull on NHLA-grade hardwood lumber offering and mill-direct sales channel, though smaller-scale and hobbyist-skewed.
Broad incumbents
- Danzer Group: Danzer is a global hardwood lumber and veneer producer with FSC-certified operations and value-added engineered products. Comparable as a large-scale hardwood lumber incumbent overlapping with Hull's NHLA-grade hardwood lumber business.
- Weyerhaeuser Company: Weyerhaeuser is a major timberland owner and wood products manufacturer with FSC-certified holdings and large-scale sawmill operations. Comparable as a broad incumbent overlapping with Hull's timberland ownership, forestry services, and lumber manufacturing.
- Armstrong Flooring: Armstrong Flooring is a national hardwood flooring manufacturer with broad residential and commercial product lines. Comparable as a broad incumbent in the same end-market as Hull's hardwood flooring, though not focused on mill-direct custom wide plank.
Regional players
- Cersosimo Lumber Company: Cersosimo is a New England–based sawmill and lumber producer with vertically integrated timberland holdings. Comparable to Hull as a regional sawmill competitor with similar hardwood lumber, timber, and forest management operations.
Others
- New England Forestry Foundation: NEFF is a regional conservation organization partnering with Hull Forestlands on conservation easements and is co-presenter of the Aldo Leopold award. Adjacent ecosystem partner rather than a competitor, but materially connected through stewardship programs and brand credibility.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Hull Forest Products social profiles
Digital presenceHull Forest Products compliance and trust
Trust signalCompliance2 records
Hull Forest Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hull Forest Products leadership team
Management profileNumber of profiles
Profiles1 record
Hull Forest Products subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hull Forest Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hull Forest Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hull Forest Products
What does Hull Forest Products do?
Hull Forest Products operates a vertically integrated sawmill and wood flooring manufacturer that produces mill-direct custom wide plank hardwood floors (solid and engineered), NHLA-grade hardwood lumber, post and beam timbers, and sawmill by-products (bark mulch, sawdust, biomass wood chips), all from locally grown and sustainably harvested New England timber. The company also provides award-winning forest management, timber harvesting, and recreational leasing services to private and public landowners across New England.
Is Hull Forest Products a public or private company?
Hull Forest Products is a private company. It is classified as family owned and is currently operating.
When was Hull Forest Products founded?
Hull Forest Products was founded in 1965. It employs 101 to 250 people.
Where is Hull Forest Products based?
Hull Forest Products is headquartered in Pomfret Center, United States, in the North America region.
How does Hull Forest Products make money?
Five revenue lines are on record. Custom Wide Plank Wood Flooring is the primary driver. The others are hardwood Lumber Sales, timber Products, sawmill By-Products and forest Management Services.
Who are Hull Forest Products's main competitors?
Direct peers on record are Carlisle Wide Plank Floors, Vermont Plank Flooring, Olde Wood Limited, Baillie Lumber Company and Bell Forest Products. Broad incumbents are Danzer Group, Weyerhaeuser Company and Armstrong Flooring. Cersosimo Lumber Company is listed as a regional player. New England Forestry Foundation is listed as an others.
Does Hull Forest Products have an API?
No public API is recorded for Hull Forest Products.
What industry is Hull Forest Products in?
Hull Forest Products's product category is Hardwood Flooring and Lumber Manufacturing. Its primary akta.pro industry code is IMAMABAB, Hardwood Lumber Sawmills, with a secondary code of IMAMAAAA, Timber Tract Operations & Forest Ownership (Timberland). Its NAICS code is 321113 and its SIC code is 2421.