Carlisle

What Carlisle does

Carlisle sells through a hybrid model combining direct-to-consumer showroom experiences, field sales, and trade relationships. It operates eight owned showrooms in major US design markets (New York, Los Angeles, San Francisco, Chicago, Boston, Dallas, Florida, and Stoddard NH), complemented by a Design Consultant salesforce engaging architects, interior designers, luxury residential developers, and select commercial clients (e.g., Park Hyatt). Revenue comes primarily from one-time custom flooring sales priced via quote, with a secondary Mill Specials channel selling pre-made inventory at $5.99–$11.99 per square foot, supplemented by MSDS specification services for commercial projects. The company markets through its website, Design Studio configuration tool, blog (211+ stories), lookbooks, Instagram, newsletter, earned media, trade shows, and a formal partner referral program, and ships globally.

Name

Carlisle

Legal name

Carlisle, Inc.

Website

https://wideplankflooring.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

Carlisle Wide Plank Floors is a New Hampshire-based, privately held manufacturer of luxury handcrafted wide plank hardwood flooring, serving luxury homeowners, architects, interior designers, developers, and select commercial clients through eight US showrooms, custom and curated product lines, and global delivery.

Ownership category

akta.pro rank

Product category

Luxury Hardwood Flooring

NAICS

Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Cut Stock, Resawing Lumber, and Planing (321912)

SIC

Lumber & Wood Products (No Furniture) (2400), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Wood Flooring (Solid, Engineered, Bamboo, Cork) (IMADAJAC)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Engineered Wood Flooring Substrates & Panels (IMAMACAL)

Keywords

• Wide plank flooring
• Hardwood floor manufacturing
• Engineered wood flooring
• Custom wood flooring
• Luxury residential flooring

Headquarters

HQ city

Stoddard

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Wide Plank Flooring Sales: One-time sale of custom hardwood flooring products including solid and engineered wide plank options. Customers specify species, width, grade, texture, color, and finish. Pricing is typically quote-based for custom orders.
2. Mill Specials / Pre-made Inventory: Sale of pre-made flooring lots from inventory at set prices ranging from $5.99 to $11.99 per square foot. These are available in various species, grades, and specifications.
3. Commercial MSDS Documentation Services: Provision of custom Material Safety Data Sheets for commercial projects as part of specification support services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Carlisle Wide Plank Floors manufactures and sells handcrafted wide plank hardwood flooring in both solid and engineered constructions, with widths from 4" to 20". Each board is shaped, sanded, and finished by hand by master artisans at the company's New Hampshire mill, with multiple wood species, textures, curated colors, and custom color formulation available to order.

Product overview

Carlisle Wide Plank Floors is a luxury hardwood flooring manufacturer offering handcrafted wide plank floors as its core product. The company operates a mill in Stoddard, NH where each board passes through 24+ pairs of skilled hands. The product portfolio centers on wide plank hardwood flooring available in solid and engineered constructions, with widths from 4" to 20", multiple wood species (White Oak, Walnut, Hickory, Maple, Cherry, Pine, and others), and various textures (Smooth, Brushed, Hand-Scraped, Timeworn, Footworn). Customers can choose from the Curated Colors collection of pre-selected tones or work with artisans to create Custom Color floors. The interactive Design Studio tool enables visualization of custom specifications. The company also offers Mill Specials (discounted leftover inventory), downloadable Residential and Commercial Lookbooks, and MSDS documentation for commercial projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Wide Plank Hardwood Flooring (Custom Orders) Handcrafted custom wide plank hardwood flooring in widths from 4" to 20", available in multiple species, grades, textures, and finishes. Each board is shaped, sanded, and finished by hand by master artisans at the New Hampshire mill. Sold on a quote-based model via Design Consultants for luxury residential and commercial projects.
• Engineered Wide Plank Flooring Engineered hardwood flooring with a hardwood wear layer bonded to a multi-layered core, providing dimensional stability for radiant heat, high-humidity environments, concrete subfloors, and high-rise buildings. Sold to homeowners and trade professionals specifying over radiant heat or in coastal/climate-variable settings.
• Curated Colors Collection A pre-selected palette of 20 hand-curated color tones (including Sanctuary, Aquila, Over the Moon, Native Waypoint, Seventh Heaven, Eden, Beach Pathway, Cashmere, Leather Chair, and others) developed in collaboration with leading designers, offered as ready-to-order options across species and widths.
• Custom Color Flooring Bespoke color creation service in which Carlisle artisans formulate custom finishes to bring out the wood's natural beauty and fine-tune undertones and intensity to fit a specific project's palette. Available for residential and commercial clients.
• Mill Specials Pre-made flooring lots from leftover inventory available at set prices ranging from $5.99 to $11.99 per square foot, in various species (White Oak, Maple, Hickory), grades (Heirloom, Signature, Original), structures (engineered and solid), widths, and finishes. Sold as-is with NWDA-compliant fit and function.
• MSDS Documentation for Commercial Projects Provision of custom Material Safety Data Sheets for commercial projects, confirming product specifications and safety compliance as part of Carlisle's specification support services for architects, designers, and commercial project managers.

Quantifiable outcome

• Over 5 million square feet of flooring installed on radiant heat systems in 10 years
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Small Independent Forestry PartnerscoreStrategic or Co-development PartnerCarlisle partners with trusted mills and foresters who share their commitment to careful selection and long-term forest health. These partners harvest selectively from slow-growth forests in North America, never clear-cutting, supporting regional economies and forest regeneration.
• Regional Sawyers and MillworkerscoreStrategic or Co-development PartnerDecades-long relationships with sawyers, millworkers, and finishers who share Carlisle's pursuit of perfection. These partners are stewards of craftsmanship traditions passed down through families, working alongside Carlisle to produce flooring worthy of legacy homes.
• Architects & Designers Building (New York)minorChannel Partner/ Reseller/ DistributorCarlisle maintains a showroom presence in the prestigious Architects & Designers Building in New York City, a hub for design professionals seeking premium materials.
• La Cienega Design Quarter (Los Angeles)minorChannel Partner/ Reseller/ DistributorCarlisle's Los Angeles showroom is located in the La Cienega Design Quarter, positioning the brand within a concentrated area of design showrooms and design-forward clientele.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DuChateau Floors: Premium hardwood flooring brand offering wide plank, engineered, and custom-finished flooring for luxury residential and commercial projects. Directly comparable to Carlisle in positioning, craftsmanship emphasis, and architect/designer channel focus.
• Somerset Hardwood Flooring: US-based manufacturer of solid and engineered hardwood flooring with focus on quality Appalachian-sourced species. Comparable domestic manufacturer serving both consumer and trade channels in the premium hardwood category.
• Hallmark Floors: Specialty hardwood flooring manufacturer with premium engineered and solid collections targeting residential and commercial customers. Competes in the premium hardwood segment with strong trade distribution.
• Olde Wood Limited: Custom wide plank flooring manufacturer specializing in reclaimed and newly milled hardwood floors for high-end residential and commercial projects. Mirrors Carlisle's custom-craftsmanship model and luxury homeowner targeting.
• Provenza Floors: Design-forward hardwood and luxury vinyl plank flooring brand with custom finishes and broad trade/showroom distribution. Comparable in designer-channel positioning and premium hardwood focus.
• Vermont Plank Flooring: Handcrafted wide plank flooring maker offering solid and engineered hardwood in custom widths, species, and finishes. Comparable niche manufacturer with similar artisan-crafted positioning and direct-to-consumer/trade channels.

Broad incumbents

• Mohawk Industries: Largest US flooring manufacturer with hardwood brands including Mohawk and Karastan. Competes broadly including premium engineered hardwood, and the company's scale enables aggressive showrooms and trade programs that overlap architect/specification channels.
• Armstrong Flooring: Large established flooring manufacturer with hardwood, engineered, and resilient product lines. Operates broadly across price tiers and overlaps with Carlisle at the premium end through its Hartco and Bruce premium hardwood lines.
• Mannington Mills: Family-owned flooring manufacturer offering hardwood, laminate, vinyl, and tile products. Mannington's premium hardwood collections serve some of the same architect/designer trade relationships as Carlisle.
• Shaw Floors: Major flooring manufacturer with hardwood, carpet, tile, and resilient products sold through retailers and trade. Shaw Floors premium hardwood offerings overlap with Carlisle in design/specification channels at lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/carlisle-wide-plank-floors
• Instagraminstagram.com/carlislewideplankfloors
• Xx.com/carlislefloor
• Facebookfacebook.com/carlislewideplankfloors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carlisle