Tina Lešnik, s.p.

What Tina Lešnik, s.p. does

Tina Lešnik, s.p. is a Slovenian sole proprietorship (s.p. = samostojni podjetnik) founded in 2011 and headquartered in Sežana, Slovenia, operating the e-commerce platform GeliranjeNohtov.com. The business is a multi-brand distributor and retailer of professional nail care products, holding exclusive Slovenia distribution rights for the Bluesky and INVERAY gel polish brands, alongside STALEKS PRO professional tools, Gelamour builder gels, and BARBICIDE disinfectants. The product portfolio spans gel lacquers (base coats, top coats, color gels, BIAB), builder gels, nail art gels and decorations, UV/LED curing lamps, electric nail equipment, brushes, nail files, cuticle oils, and stamping supplies, with pricing ranging from €0.79 for basic accessories to €95.90 for premium sets. The company sells exclusively to the Slovenian market through its own e-commerce storefront and a physical retail showroom opened in Sežana in May 2024.

The business operates a direct-to-consumer go-to-market model targeting two segments: professional nail salons and technicians (primary) and home nail art enthusiasts (secondary). Revenue is generated through unit-priced product sales, with free shipping on orders over €59 and an outlet section offering up to 40% discounts. A secondary revenue stream is the INVERAY Academy, where founder Tina Lešnik, the official INVERAY educator, conducts individual professional training courses covering gel polish application and builder gel nail extensions. Marketing is concentrated on organic social channels (Facebook, Instagram, YouTube, TikTok), email newsletters, and a content blog under the Bluesky Slovenija identity. The underlying technology is a standard Shopify-style e-commerce storefront with no proprietary technology, no AI/ML capabilities, and no apps or external integrations reported.

Name

Tina Lešnik, s.p.

Legal name

Tina Lešnik, s.p.

Website

https://geliranjenohtov.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Tina Lešnik, s.p. is a Slovenian sole proprietorship operating GeliranjeNohtov.com, a domestic e-commerce store and Sežana retail shop distributing professional nail care products under Bluesky, INVERAY, STALEKS PRO, Gelamour, and BARBICIDE brands to nail technicians and home users across Slovenia.

Ownership category

akta.pro rank

Product category

Professional Nail Care Products Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABALAE

Nail Salon Products (Polish, Gel, Acrylic, Supplies)

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

SECONDARYHSALANAK

Salon Business, Management & Retail Training

Home & Personal Services/Personal Care & Beauty Services/Beauty Schools & Training (Cosmetology/Esthetics/Nails)

SECONDARYHSALACAE

Nail Art & Custom Designs

Home & Personal Services/Personal Care & Beauty Services/Nail Salons & Nail Care Services

Keywords

• Professional nail supplies
• Gel polish retail
• Nail care products
• Manicure equipment retail
• Nail technician training

Headquarters

HQ city

Sezana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales - Gel Polishes and Nail Care: Revenue generated from selling gel polishes, nail art supplies, tools, lamps, and accessories. Products include Bluesky, INVERAY, STALEKS PRO, Gelamour, and BARBICIDE brands. Pricing ranges from €0.79 for basic items to €95.90 for premium sets. The company operates both an e-commerce store and physical retail location.
2. Educational Courses - INVERAY Academy: The company offers nail technician training courses through INVERAY Academy. Courses include permanent gel polish application (beginning level), nail extension with builder gel (beginning level), and other professional training. Courses are taught by Tina Lešnik, the official INVERAY educator. Most courses are conducted individually to accommodate different skill levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Tina Lešnik, s.p. (GeliranjeNohtov.com) is an authorized Slovenian distributor and retailer of professional gel polishes, builder gels, manicure/pedicure tools, UV/LED lamps, electric nail equipment, nail art decorations, and cuticle care products from brands including Bluesky, INVERAY, STALEKS PRO, Gelamour, and BARBICIDE. The business sells directly to consumers and nail technicians via its own e-commerce storefront and a physical showroom in Sežana, and complements product sales with the INVERAY Academy nail technician training program run by the founder.

Product overview

Tina Lešnik, s.p. operates GeliranjeNohtov.com, a Slovenian e-commerce platform specializing in professional nail care products. The business operates as a multi-brand online store and physical showroom in Sežana, offering two primary sub-brands: INVERAY (premium 13-free formula gel lacquers with high pigmentation and durability) and Bluesky (extensive UV/LED gel polish range with strong price-to-quality ratio). The portfolio includes core gel lacquer products (base coats, top coats, color gels, BIAB builder gels), builder gels (hard gels, gum gels, Lexan Gel, 3-in-1 Magic Gel), color nail art gels (Paint Gels, Emboss Gels, Matrix/Spider Gels, 4D Gels, Solid Gels), professional tools (STALEKS PRO scissors and clippers, nail files, brushes), equipment (UV/LED lamps, grinders, dust extractors), nail care liquids and cuticle oils, nail art decorations (stickers, pigments, foils, stones), and stamping products. The company also operates INVERAY Academy offering professional nail technician courses. Additional brands distributed include BARBICIDE disinfectants and Gelamour builder gels.

Differentiator

Problem solved

Functional benefit

Brands

• INVERAY Academy: Educational platform run by Tina Lešnik offering professional nail care training courses for INVERAY products.

Products and services

• Gel Polishes (Gel Lacquers) UV/LED curable gel polishes in hundreds of colors and finishes, including base coats, top coats, color gels, builder gels, BIAB (Builder in a Bottle), and specialized formulas (no-wipe, stain-resistant). Sold to professional nail salons and home users across Slovenia under INVERAY, Bluesky, and Gelamour sub-brands.
• Builder Gels Nail construction gels for building, reinforcing, and extending natural nails, including hard gels, builder gels, gum gels, BIAB formulas, Gelamour PRIME builder gels, and specialty products such as Lexan Gel and 3-in-1 Magic Gel. Sold to professional nail technicians and advanced home users across Slovenia.
• Color Gels and Nail Art Gels Highly pigmented color gels used for detailed nail art, including Paint Gels, Emboss Gels, Matrix/Spider Gels, 4D Gels, and Solid Gels, enabling 3D decorations and dimensional designs. Sold to professional nail artists and hobbyists in Slovenia.
• UV/LED Nail Lamps UV and LED curing lamps in various wattage options used to polymerize gel polishes and builder gels for both home and professional salon environments; sold across Slovenia via GeliranjeNohtov.com.
• Cuticle Oils and Hand Care Cuticle oils, nourishing serums, and hand care products — including INVERAY elixirs, Gaia Nail & Vitamin Booster, and Bluesky cuticle oils in various sizes and formulations — for professional salons and home users in Slovenia.
• Nail Files and Buffers Nail files, buffers, sanding blocks, and polishing tools in various grits used for nail shaping and surface preparation; includes STALEKS PRO professional-grade files. Sold across Slovenia to professionals and home users.
• Nail Brushes Brushes for gel application, nail art painting, and dust removal, including gel brushes, nail art brushes, fan brushes, and cleaning brushes. Sold across Slovenia to professionals and home users.
• Nail Liquids and Cleaners Liquids for nail preparation and maintenance, including cleaners, gel lacquer removers, acetone-free polish removers, disinfectants (BARBICIDE), and brush cleaners. Sold across Slovenia to professional salons and home users.
• Electric Nail Equipment Electric nail care equipment including grinders/drills, rotary attachments (STALEKS PRO bur attachments), dust extractors, and sterilizers designed for professional salon use; sold across Slovenia.
• Nail Art Decorations Nail art decorations including stickers, pigments, chromes, aurora powders, HOLO glitter, decorative stones, rhinestones, pearls, transfer foils, and 3D embellishments, sold to nail artists and hobbyists across Slovenia.
• Stamping Products Stamping products for nail art including Bluesky and Konad stamping gels, stamping plates/templates (Bluesky and Konad brands), stampers and scrapers, used by nail artists and hobbyists in Slovenia.
• STALEKS PRO Professional Manicure Tools Authorized distribution of STALEKS PRO professional manicure and pedicure instruments — scissors, clippers, nail files, tweezers, pedicure implements, pincettes, and rotary bur attachments — engineered for extended sharpness and maximum user comfort; sold to professional salons and consumers in Slovenia.
• BARBICIDE Professional Disinfectants Authorized distribution of BARBICIDE professional disinfectant and sanitation products for nail salons, including concentrate for tool disinfection and surface sanitization. Sold to professional nail salons and barbershops across Slovenia.
• INVERAY Academy / Nail Technician Training Courses Professional nail technician training courses delivered under INVERAY AKADEMIJA by official INVERAY educator Tina Lešnik, covering topics including permanent gel polish application (beginner), builder gel nail extension (beginner), and other advanced techniques. Courses are typically scheduled individually and are paid; aimed at Slovenian nail technicians and aspiring professionals.

Quantifiable outcome

• 30-day satisfaction guarantee on all products
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• INVERAYcoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of INVERAY products in Slovenia. The company also serves as the INVERAY Academy for education and training. Tina Lešnik is the official INVERAY educator. Products include gel polishes, builder gels, and nail care items with 13-free formula.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Flaconi: Large German online beauty retailer offering gel polishes, nail art, and tools from multiple brands. Comparable as a multi-brand beauty e-tailer serving Central European consumers, though with broader assortment beyond nails.
• Sally Beauty: Global specialty retailer of professional beauty supplies including nail gels, tools, and equipment. Comparable as a multi-channel retailer serving both professional nail technicians and consumers, though with far larger scale and footprint.
• Nails Inc. Established UK-based nail care brand and retailer selling gel polishes, manicure products, and treatments through its own e-commerce. Comparable in product category focus (premium nail care, gel systems) though owned-brand rather than multi-brand distribution.
• Cosnova (Catrice / Essence): European mass beauty company distributing nail polishes and beauty products across drugstore and online channels in Slovenia and surrounding markets. Comparable as a brand-distributor model targeting price-conscious beauty consumers in the same region.
• Notino: Pan-European online beauty and cosmetics retailer operating across dozens of countries including Slovenia. Directly comparable as an e-commerce distributor of nail-care brands and broader beauty assortments, but at vastly larger scale and with proprietary logistics.

Emerging players

• Manucurist: French nail care brand selling green/clean gel polishes and nail care products direct-to-consumer across Europe. Comparable in the clean, ingredient-conscious gel polish niche that the subject company's INVERAY 13-free line targets.
• Aprés Nail: US-based gel nail extension and color brand sold through professional distributors and DTC. Comparable as a premium gel-nail specialist targeting professional technicians via education-led marketing, similar to the subject company's INVERAY Academy positioning.
• Nageldesign: German-language online retailer specializing in nail care gels, tools, and decorations. Comparable as a niche multi-brand e-commerce store focused on nail professionals and enthusiasts, though primarily serving Germany/Austria.
• PinkGellac: European gel nail polish brand with direct-to-consumer e-commerce and salon training programs. Comparable as a gel-nail specialist combining branded products with education, similar to how the subject company positions INVERAY.

Regional players

• Jolifin: German nail supply specialist offering gel polishes, tools, lamps, and training for nail technicians across the DACH region. Comparable as a multi-brand nail e-commerce retailer serving professional nail technicians in a neighboring market to Slovenia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/people/Bluesky-Slovenija-Geliranje-nohtov/100077251458432
• YouTubeyoutube.com/@blueskyslovenija
• Facebookfacebook.com/people/Bluesky-Slovenija-Geliranje-nohtov/100077251458432
• Instagraminstagram.com/blueskyslovenija
• TikToktiktok.com/@blueskyslovenija

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tina Lešnik, s.p.