E-Tank

What E-Tank does

E-Tank, Ltd. is a privately held, founder-owned equipment rental company founded in 1997 by Alan Jaslow and headquartered in Massillon, Ohio. The company rents fluid management equipment — frac tanks (21,000-gallon, weir, mini-frac, double-wall, and chemical), roll-off boxes (dewatering, sludge, vacuum), pumps (vacuum assist, electric submersible, hydraulic submersible, trash, and high head), and filtration systems (bag, cartridge, media vessels, and automatic self-cleaning screen) — alongside HDPE pipe fusion services, engineering and design, delivery and installation, on-site support, and 24/7 emergency response. All rental equipment is maintained under a "Certified Clean" program inspected after every project, and is supported by trained specialists at each branch.

The business operates a sales-led, direct-rental GTM with quote-based pricing across daily, weekly, bi-weekly, monthly, and project schedules. Customers contact E-Tank via a 24/7 hotline or website; the company delivers equipment using its own trucks and drivers. The customer base is diversified across environmental remediation, industrial maintenance, construction contractors, petroleum refining and storage, municipalities, manufacturing, utilities, waste management, and emergency responders. In 2012 the company established E-Pump as a wholly-owned sister business to extend its pump and filtration offering.

E-Tank operates nine branches across seven Midwest states (Ohio, Indiana, Illinois, Pennsylvania, New York, Kentucky, Tennessee) and serves customers in 14 states with a combined headcount of over 115. The company has remained founder-owned with no disclosed external investment, M&A activity, or institutional ownership.

Name

E-Tank

Legal name

E-Tank, Ltd.

Website

https://etank.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

E-Tank is a privately held industrial equipment rental company renting frac tanks, roll-off boxes, pumps, and filtration systems to environmental remediation, construction, petroleum, municipal, and manufacturing customers across the Midwest via nine branches in seven states.

Ownership category

akta.pro rank

Product category

Industrial Equipment Rental

NAICS

Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249), Water, Sewage and Other Systems (2213)

SIC

Pumps & Pumping Equipment (3561), Construction, Mining & Materials Handling Machinery & Equip (3530), Oil & Gas Field Machinery & Equipment (3533)

akta.pro primary industry

Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers) (TLABAFAK)

akta.pro secondary industries

Water Storage & Pumping Stations (Bulk Conveyance) (TLAGAKAI), Sewer Pump/Lift Stations & Wet Wells (EUANACAC), Chemical Tank Farms & Bulk Liquid Chemical Storage (TLALAHAH)

Keywords

• Fluid management rental
• Frac tank rental
• Industrial pump rental
• Roll-off container rental
• Water filtration equipment

Headquarters

HQ city

Massillon

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rentals: E-Tank and E-Pump rent fluid management equipment including frac tanks, roll-off boxes, pumps, filtration systems, and accessories. Equipment is rented on daily, weekly, bi-weekly, monthly, or project-based schedules with customized billing options. Each piece of equipment is inspected and serviced after every project.
2. Engineering & Design Services: System design and installation services where the company's team of experts designs custom solutions for fluid management challenges. Services include flow rate calculations, filtration system design, and equipment configuration.
3. Delivery & Installation: Delivery and setup of equipment at job sites using company-owned trucks and trained drivers. Equipment is delivered when and where customers need it.
4. Emergency Response Services: 24/7 emergency services for critical situations requiring rapid response and specialized equipment deployment.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

E-Tank rents fluid management equipment, including frac tanks, roll-off boxes, pumps, weir tanks, conveyor tanks, and filtration systems, for environmental remediation, industrial maintenance, construction, oil and gas, municipal, and emergency response applications. Each rental is supported by engineering consultation, delivery, installation, on-site support, and 24/7 emergency response services. The company bundles equipment, services, and field support into turnkey fluid handling solutions for project-based and ongoing operations.

Product overview

E-Tank provides a unified equipment rental platform for fluid management solutions, combining tanks, pumps, filtration, and roll-off boxes as an integrated system. The core rental fleet centers on 21,000-gallon frac tanks, 18,000-gallon weir tanks, and mini-frac tanks for liquid storage, complemented by vacuum assist pumps, electric submersible pumps, hydraulic submersible pumps, wet prime trash pumps, and high head pumps for fluid transfer. Filtration capabilities include bag filters (1-bag to 23-bag configurations), particulate/cartridge filters, media filter vessels for liquid phase filtration, and automatic self-cleaning screen filters. Roll-off boxes include hard top dewatering boxes, tarp top sludge boxes, and vacuum boxes for solids containment. Supporting accessories include secondary containment berms, hose/pipe/valves/fittings, flow meters, day tanks, and road crossings. Engineering services include system design, delivery/installation, on-site support, and emergency services. The company also offers HDPE fusion for pipeline construction. All equipment is maintained to Certified Clean standards across nine branches in seven states.

Differentiator

Problem solved

Functional benefit

Products and services

• 21,000-Gallon Frac Tank
• 21,000-Gallon Frac Tank with Pump
• 21,000-Gallon Open Top Frac Tank
• Sludge Box
• 16,000-Gallon Roll-Off Box
• Manifold Box
• Spill Containment Box
• 6-Inch Trash Pump
• 4-Inch Self-Priming Pump
• Rotary Wellpoint Pump
• Suction Hose
• 6-Inch Discharge Hose
• Bag Filter System
• Sand Media Filter
• Carbon Media Filter
• 11,400-Gallon Weir Tank
• 21,000-Gallon Conveyor Tank
• Engineering and Consultation Services
• Delivery and Installation Services
• 24/7 Emergency Response Services

Quantifiable outcome

• Tens of millions of gallons of contaminated water treated and safely discharged
• +3 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Rain for Rent: Rain for Rent is the most direct competitor — a private, employee-owned fluid management rental specialist offering frac tanks, pumps, filtration, and HDPE pipelines across the U.S. Closely overlapping product catalog, customer base, and engineered-solution model.
• Thompson Pump: U.S. manufacturer and rental provider of bypass pumps, dewatering pumps, and environmental pumping solutions. Direct overlap with E-Tank's vacuum assist and high-head pump rental fleet, particularly in municipal bypass and emergency response.
• Brand Industrial Services: Industrial services and specialty rental provider with on-site fluid management, scaffolding, and insulation offerings — competes for industrial maintenance turnarounds where E-Tank's tanks and pumps are deployed.

Broad incumbents

• United Rentals: Largest equipment rental company in North America. Operates specialty fluid solutions and pump/power rental lines that directly compete with E-Tank in environmental and industrial segments, while also offering broad general fleet.
• Sunbelt Rentals: National full-line rental giant (owned by Ashtead Group). Its pump and power, fluid solutions, and industrial segments overlap E-Tank's frac tank and dewatering box offerings.
• Xylem (Godwin Dri-Prime pumps): Xylem's Godwin and Flygt brands are leading suppliers of dry-prime and submersible pumps commonly used in dewatering, bypass, and construction rental fleets — directly comparable to E-Tank's vacuum assist and submersible rental lines.
• Atlas Copco (Power & Flow rental): Global equipment maker with a specialty rental division covering pumps, dewatering, and power — competing head-to-head in industrial fluid management and emergency response rental.
• Herc Rentals: Public equipment rental company (NYSE: HRI) with diversified fleet including pumps, fluid management, and environmental solutions — competitive overlap with E-Tank's industrial and environmental segments.

Others

• MWH Global / Stantec Environmental Services: Large environmental engineering and remediation contractors that consume fluid management rentals at scale. Compares as a major customer segment rather than direct competitor; adjacent ecosystem participant.

Regional players

• Safety-Kleen (Clean Harbors): Environmental services and waste management giant with significant frac tank, vacuum truck, and industrial fluid rental capabilities. Stronger in Northeast/Gulf regions where E-Tank is thinner, providing a partial competitive overlap.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-Tank