Meama
Meama is a Georgian manufacturer of coffee, tea, and functional beverage capsules, sold alongside its proprietary Versatile multi-beverage machine. It serves both individual consumers through D2C e-commerce and enterprise clients in hospitality, corporate, and co-working segments across Georgia, with capsule formats for US and EU export.
- Company typePrivate
- Founded2016
- HeadquartersTbilisi, Georgia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Meama does
Meama is a Georgian consumer goods company, headquartered in Tbilisi, that designs, manufactures, and sells single-serve coffee, tea, functional wellness, and cold beverage capsules, together with the proprietary Versatile multi-beverage machine that brews them. The Versatile hardware is a dual-format brewing system that accepts both espresso and multi-capsule formats in a single appliance and supports more than 60 different beverages, spanning filter coffee, espresso and lungo, classic and flavored teas, functional drinks (electrolytes, collagen coffee, green detox, ginger-turmeric, multivitamin), juices, and cold beverages. The company's manufacturing facility in Tbilisi holds FSSC 22000, Organic, Halal, and Kosher certifications, supporting both domestic consumption and export-capable production in US and EU capsule formats.
The business operates a hybrid go-to-market model. Direct-to-consumer sales are driven primarily through the meama.ge e-commerce storefront, supported by company-operated physical retail locations, social media presence across Facebook, Instagram, YouTube, and TikTok, and email marketing. Revenue is generated through three streams: one-time hardware sales of the Versatile machine, recurring sales of proprietary capsules (priced at 15-24 GEL per pack with free delivery on orders over 79 GEL and installment payment available), and accessories. A separate B2B channel is operated through business.meama.ge, targeting corporate, hospitality, and co-working clients; the named enterprise logo set includes Marriott, Tesla, Mercedes-Benz, WeWork, SOHO, Vapiano, TBC Bank, Bank of Georgia, Carrefour, and Lopota, indicating traction in office, hospitality, automotive, and financial services. Distribution is further extended through third-party retail, notably Carrefour.
Meama is privately held with no disclosed parent company, funding rounds, or external investors in the available data, and it employs 251-500 people. The company has accumulated substantial design and brand equity through multiple international awards, most notably the Red Dot Award 2024 for the Versatile machine, the FIABCI World Prix d'Excellence 2023 for its headquarters, the A' Design Award 2021, the Iconic Awards 2020 (Best of Best), and a 2020 World Architecture Competition win against globally recognized brands. Sub-brands include Versatile (the hardware platform) and Meama MIX (bundled capsule packages and subscription service).
Meama firmographics
Firmographics- Name
- Meama
- Legal name
- Meama
- Website
- https://shop.meama.ge
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Meama is a Georgian manufacturer of coffee, tea, and functional beverage capsules, sold alongside its proprietary Versatile multi-beverage machine. It serves both individual consumers through D2C e-commerce and enterprise clients in hospitality, corporate, and co-working segments across Georgia, with capsule formats for US and EU export.
- Ownership category
- akta.pro rank
Meama industry classification
Industry- Product category
- Single-Serve Coffee Capsules
- NAICS
- Beverage Manufacturing (3121), Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Single-Serve Coffee (Pods, Capsules) (CRADAHAH)
- akta.pro secondary industries
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Coffee, Espresso & Tea Appliances Retail (CRACADAC), Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)
Keywords
Where Meama is headquartered
LocationHeadquarters
- HQ city
- Tbilisi
- HQ country
- Georgia
- HQ region
- Asia
Offices1 record
Markets served
Meama business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales (Versatile Machine): Sale of the Versatile multi-beverage coffee machine - the core hardware platform that enables consumption of Meama capsules.
- Capsule Sales: Recurring sales of proprietary coffee, tea, and functional beverage capsules. Products available in US format and EU format variants. Price points range from 15-24 GEL per capsule pack.
- Accessories: Sales of accessories related to the Versatile machine and capsule brewing system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Capsule products ranging from 15-24₾ |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Meama product offering
Product offeringCore offering
Meama manufactures and sells the Versatile multi-beverage brewing machine along with a proprietary capsule ecosystem covering coffee (espresso, lungo, filter), tea (black, green, Earl Grey, chai), functional wellness drinks (electrolytes, collagen, detox, ginger-turmeric, multivitamin), and cold beverages and juices. The Versatile machine supports two capsule formats in one universal device and brews 60+ beverage varieties. The portfolio is sold through a direct-to-consumer e-commerce site, a B2B enterprise portal, retail partners, and physical stores in Georgia.
Product overview
Meama is a Georgian company offering a single-serve beverage capsule ecosystem centered around the Versatile multi-beverage machine. The product portfolio consists of the Versatile machine (capable of making 60+ drinks including espresso, tea, and functional wellness beverages) along with complementary capsule product lines for coffee (various roasts and flavors), tea (classic and flavored varieties), functional/wellness drinks, and cold beverages. Accessories support the core machine and capsule system.
Differentiator
Problem solved
Functional benefit
Brands
- Versatile: Multi-capsule brewing machine that supports espresso and multi-capsule formats, offering 60+ beverages including coffee, tea, and functional drinks. Winner of Red Dot Award 2024.
- Meama MIX
Products and services
- Versatile Multi-Beverage Machine Hardware appliance designed for both consumers and enterprise use; brews espresso, lungo, filter coffee, tea, functional wellness drinks, and cold beverages from proprietary Meama capsules across two format systems in a single machine.
- Coffee Capsules Single-serve coffee capsules for use with the Versatile machine, sold in US and EU format variants and priced 15–24 GEL per pack; for home consumers and corporate/hospitality buyers.
- Tea Capsules Single-serve tea capsules compatible with the Versatile machine, covering classic and flavored hot tea options for home and hospitality use.
- Functional/Wellness Capsules Functional and cold beverage capsules for the Versatile machine, targeting consumers and corporate buyers seeking functional ingredients such as electrolytes, collagen, detox botanicals, ginger-turmeric, and multivitamins, plus ready-to-brew cold drinks and juices.
- Accessories Supporting accessories for the Versatile brewing machine and capsule ecosystem.
Companies that use Meama
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Meama technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Meama partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Meama competitors and assessment
Company assessmentDirect peers
- Lavazza A Modo Mio: Italian single-serve espresso capsule system with proprietary machine + pod model. Comparable capsule-ecosystem GTM to Meama, with strong European and emerging-market presence.
- Nespresso (Nestlé): Nestlé's premium single-serve espresso capsule system with a vertically integrated machine-plus-capsule business model. Most direct comparable to Meama's Versatile + capsule ecosystem, but with global distribution and far larger marketing budget.
- Caffitaly System: Italian single-serve capsule platform using proprietary pods across multiple machine partners. Closely mirrors Meama's hardware-agnostic capsule system strategy.
- Dolce Gusto (Nestlé): Nestlé's multi-beverage capsule system spanning coffee, tea, and chocolate drinks. Closest comparable to Meama Versatile given its multi-format offering beyond pure espresso.
- illy IperEspresso: Premium Italian capsule coffee system with proprietary extraction technology. Comparable premium positioning and machine+capsule business model to Meama.
- Keurig Dr Pepper: Largest single-serve coffee pod (K-Cup) platform in North America, offering machine + pod ecosystem comparable to Meama. Direct competitor in the single-serve capsule category with broad retail penetration.
- Tassimo (JDE Peet's): Bosch-designed multi-beverage single-serve capsule platform offering coffee, tea, and hot chocolate. Multi-category breadth makes it functionally comparable to Meama's Versatile.
Emerging players
- Bruvi: US-based premium single-serve pod system marketed on better-tasting coffee and sustainable pods. Comparable emerging brand position to Meama targeting differentiation versus Nespresso/Keurig.
- Dualit: British premium small-appliance maker producing capsule-compatible coffee machines and other kitchen equipment. Comparable in hardware design quality and premium positioning, though less capsule-focused.
- Aldo Coffee / K-fee: German-engineered single-serve capsule system offering a universal pod format. Comparable design-led, international emerging-brand positioning to Meama Versatile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Meama social profiles
Digital presenceMeama compliance and trust
Trust signalCompliance4 records
Meama financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meama leadership team
Management profileNumber of profiles
Meama funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meama
What does Meama do?
Meama manufactures and sells the Versatile multi-beverage brewing machine along with a proprietary capsule ecosystem covering coffee (espresso, lungo, filter), tea (black, green, Earl Grey, chai), functional wellness drinks (electrolytes, collagen, detox, ginger-turmeric, multivitamin), and cold beverages and juices. The Versatile machine supports two capsule formats in one universal device and brews 60+ beverage varieties. The portfolio is sold through a direct-to-consumer e-commerce site, a B2B enterprise portal, retail partners, and physical stores in Georgia.
Is Meama a public or private company?
Meama is a private company. It is classified as unknown and is currently operating.
When was Meama founded?
Meama was founded in 2016. It employs 251 to 500 people.
Where is Meama based?
Meama is headquartered in Tbilisi, Georgia, in the Asia region.
How does Meama make money?
Three revenue lines are on record. Hardware Sales (Versatile Machine) is the primary driver. The others are capsule Sales and accessories.
Who are Meama's main competitors?
Direct peers on record are Lavazza A Modo Mio, Nespresso (Nestlé), Caffitaly System, Dolce Gusto (Nestlé), illy IperEspresso, Keurig Dr Pepper and Tassimo (JDE Peet's). Emerging players are Bruvi, Dualit and Aldo Coffee / K-fee.
Does Meama have an API?
No public API is recorded for Meama.
What industry is Meama in?
Meama's product category is Single-Serve Coffee Capsules. Its primary akta.pro industry code is CRADAHAH, Single-Serve Coffee (Pods, Capsules), with a secondary code of CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.). Its NAICS code is 3121 and its SIC code is 2080.