Cleaner Times

What Cleaner Times does

Cleaner Times is a monthly technical journal exclusively serving the pressure cleaning and water blasting industry, published continuously since 1989 by True Source Publishing Co., Inc. from Little Rock, Arkansas. The publication targets four primary customer segments: contract cleaners, manufacturers, distributors, and suppliers, with content spanning technical articles, industry news, business guidance, product information, and association coverage. The magazine is available in print and digital formats (via the Issuu platform) with 12 or 36 month subscription terms, supported by a free monthly eNewsletter.

The company's product portfolio includes the core Cleaner Times Magazine, two digital reference guidebooks (Pressure Washer's Guidebook and Service Technician's Handbook, each priced at $39), a free newsletter, and a Pressure Washing Links directory containing 945+ industry links. Revenue derives from three streams: recurring subscriptions, advertising sales (both print and digital) to manufacturers and suppliers, and one-time guidebook purchases. The company maintains a small staff of approximately 6-8 personnel, including managing partners Richard and Dana Johns, and operates without external funding as a privately held Arkansas corporation.

Distribution is multi-channel, spanning physical mail subscriptions, the Issuu digital platform, email newsletter, and social media presence (LinkedIn, X, Facebook). Strategic partnerships with the Cleaning Equipment Trade Association (CETA, since 1990), Power Washers of North America (PWNA), and the International Carwash Association provide industry access and event coverage. The named enterprise advertiser roster includes Kärcher, Cat Pumps, Mi-T-M Corporation, General Pump, Aaladin Industries, AR North America, BE Pressure Supply, and Standard Paints (Wood Defender), indicating the publication's role as a primary advertising channel for pressure washing equipment manufacturers reaching buying decision-makers.

Name

Cleaner Times

Legal name

True Source Publishing Co., Inc.

Website

https://cleanertimes.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Trade Publishing

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Pressure Washing & Exterior Hardscape Cleaning (BPABABAM)

akta.pro secondary industry

Heavy Equipment, Fleet & Dumpster Pad Washing (HSAIAMAJ)

Keywords

• Pressure washing publications
• Technical trade journal
• Industrial cleaning industry
• Trade media publishing
• Water blasting content

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Monthly technical journal published since 1989 serving the pressure cleaning/water blasting industry. Subscriptions available in 12 or 36 month terms for both print and digital formats.
2. Advertising: Magazine advertising delivers product messages to industrial users, distributors, manufacturers, suppliers and contract cleaners who make buying decisions. Both print magazine and digital website advertising options available.
3. Guidebook Sales: Digital publications including the Pressure Washer's Guidebook ($39 digital version with 50+ chapters, chemical glossary, and marketing glossary) and Service Technician's Handbook ($39 PDF with 60+ chapters and 30 reference files).
4. Newsletter: Free monthly informative eNewsletter distributed to subscribers, featuring industry news, announcements, events, and articles of interest.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Cleaner Times publishes a monthly technical journal for the pressure cleaning and water blasting industry, featuring articles on technical topics, industry news, equipment applications, business management, and association activities. The company also produces and sells digital reference guidebooks (Pressure Washer's Guidebook and Service Technician's Handbook), operates a free monthly email newsletter, and maintains an online industry links directory. Revenue is generated primarily through magazine subscriptions, advertising sales to industry manufacturers and distributors, and one-time digital guidebook purchases.

Product overview

Cleaner Times is a monthly technical journal and publication company serving the pressure cleaning/water blasting industry. The company's core offerings consist of the Cleaner Times Magazine (a monthly technical journal featuring industry-related articles), the Pressure Washer's Guidebook (a comprehensive business and technical guide), and the Service Technician's Handbook (a repair and maintenance reference). Additional offerings include a free monthly newsletter and a Pressure Washing Links directory. The magazine and guidebooks are available in both print and digital formats, with the digital versions offered as downloadable PDFs. The company supports industry associations including CETA and PWNA, and publishes articles covering topics such as equipment care, business management, industry events, and patriotic cleaning initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Cleaner Times Magazine A monthly technical journal exclusively serving the pressure cleaning/water blasting industry, featuring articles covering technical topics, industry news, applications, business basics, government regulations, product news, profiles, service, management, and association news. Available in print and digital formats with 12 or 36 month subscription terms.
• Pressure Washer's Guidebook A comprehensive digital guidebook with more than 50 chapters, a chemical glossary, and a marketing glossary designed for contract cleaners covering business setup, marketing, surface cleaning techniques, and equipment maintenance. Sold as a downloadable PDF for $39.
• Service Technician's Handbook A comprehensive digital reference handbook with more than 60 chapters and 30 reference files designed to help service technicians and distributors provide better customer service for pressure washing equipment repairs. Sold as a downloadable PDF for $39.
• Cleaner Times Newsletter A free monthly electronic newsletter delivering industry news, important announcements, upcoming events, and Cleaner Times articles of interest to subscribers.
• Pressure Washing Links Directory An online directory of manufacturers, suppliers, distributors, contractors and related companies in the pressure washing industry, featuring 945+ links categorized across Manufacturers, Distributors, Associations, Publications, Contract Cleaners, Finance and Insurance, Forums, Education, and Miscellaneous.

Quantifiable outcome

• Approximately 10,000 subscribers with readership exceeding 20,000
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• CETA (Cleaning Equipment Trade Association)coreStrategic or Co-development Partner · 1 January 1990Cleaner Times has maintained a long-standing relationship with CETA since the association's first PowerClean show in 1990. Publishers Richard and Dana Johns attend CETA board meetings and events. The magazine provides coverage of CETA activities, events, and initiatives including the annual PowerClean convention.
• PWNA (Power Washers of North America)coreStrategic or Co-development PartnerCleaner Times supports PWNA and its Clean Across America (CAA) community service program. The magazine publishes coverage of PWNA initiatives including the cleaning of national landmarks and association activities.
• Standard Paints Inc. (Wood Defender)minorChannel Partner/ Reseller/ DistributorStandard Paints Inc. is a long-term advertiser with Cleaner Times. The company produces Wood Defender products and has been featured in Advertiser's Corner articles highlighting product launches such as the EZ Kleen MultiPurpose Cleaner.
• International Carwash AssociationminorGTM or Marketing PartnerCleaner Times provides coverage of the International Carwash Association's annual Car Wash Show event, featuring exhibitor news, attendance figures, and educational content summaries.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cleanfax: Cleanfax is a long-running B2B trade publication covering the carpet, upholstery, and adjacent cleaning industries. It shares Cleaner Times' business model of monthly print + digital issues, subscription revenue, advertising sales, and serving a niche of professional cleaning contractors and equipment suppliers.
• CleanLink (Trade Press Media Network): CleanLink is a B2B digital media platform for the professional cleaning industry with editorial content, supplier directories, and product news serving janitorial and contract cleaning audiences. Its audience, advertising model, and editorial coverage overlap directly with Cleaner Times' contractor and supplier base.
• Contracting Profits: Contracting Profits is a trade publication focused on cleaning and restoration contractors, covering business management, equipment, and technical topics. It competes for the same contractor advertiser dollars and overlaps significantly with Cleaner Times' reader profile.
• Cleaning & Maintenance Management (CMM): CMM is a long-running trade publication for in-house and contract cleaning professionals, covering equipment, chemicals, and management practices. Its audience and B2B subscription/advertising model are directly comparable to Cleaner Times.
• Restoration & Remediation Magazine: Restoration & Remediation is a trade publication for restoration, remediation, and cleaning contractors, sharing the monthly print + digital + advertising revenue model and targeting equipment buyers, distributors, and service contractors similar to Cleaner Times.
• PCT Online (Pest Control Technology): PCT Online is a B2B trade publication serving the pest control industry with a similar monthly magazine plus digital products, subscription, and advertising model. While a different vertical, its operating mechanics and niche trade publisher profile mirror Cleaner Times' structure closely.

Emerging players

• PowerWash.com: PowerWash.com is an online community and resource hub for the pressure washing industry, including forums and educational content. It overlaps with Cleaner Times' audience but competes in digital content and community rather than print publishing.

Broad incumbents

• Trade Press Media Network: Trade Press Media Network is the parent organization that publishes CleanLink, Contracting Profits, and CMM, giving it a portfolio of cleaning industry titles that broadly overlap with Cleaner Times' niche but from a larger, multi-title platform.

Others

• ISSA – The Worldwide Cleaning Industry Association: ISSA is the leading global cleaning industry trade association, producing editorial content, training, and media for cleaning professionals. It is adjacent rather than directly competitive, but it shapes the same advertising and audience ecosystem Cleaner Times operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/cleanertimes
• Facebookfacebook.com/cleanertimesmag
• LinkedInlinkedin.com/company/cleaner-times

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleaner Times