PCT Magazine

What PCT Magazine does

PCT Magazine (Pest Control Technology), founded in 1960 and published by GIE Media, Inc., is a monthly B2B trade publication serving the structural pest control industry in the United States. It is positioned as the industry's leading source for news and product information, addressing an addressable market of more than 19,000 pest management firms generating approximately $6.5 billion in annual revenue. The publication operates across print, digital, audio, and live-event channels, with products including the core monthly magazine, the pctonline.com website, email newsletters, the PCT Radio Network podcast lineup (Beyond the Pest, Routes to Riches with Kemp Anderson, UPMTC Rodent Rundown), webinars, and an events portfolio anchored by the annual PCT Top 100 Executive Summit and Crown Leadership Awards ceremony.

PCT's revenue model is advertising-led and multi-stream. The primary revenue source is print and digital advertising sold to pest control manufacturers and suppliers — including recurring sponsored State of the Market (SOM) research reports covering 14 pest categories (ants, bed bugs, cockroaches, fleas, flies, mosquitoes, rodents, termites, ticks, technology, labor, naturals, outdoors, and closed crawlspaces), each typically underwritten by a single industry sponsor such as Syngenta, BASF, Envu, MGK, Bell Laboratories, Zocon, or FieldRoutes. Secondary revenue streams include paid subscriptions to the print magazine and digital content, multi-year digital advertising contracts (website ads, newsletter ads, whitepapers, sponsored videos with 60-day cancellation terms), webinar sponsorships, event fees, and merchandise through the PCT Book Store. Proprietary data products include the William Blair/PCO Bookkeepers total U.S. Pest Index tracking residential, commercial, termite, bed bug, and mosquito market segments.

Strategic positioning rests on three pillars: deep vertical specialization (40+ years covering a narrow industry), an integrated multi-channel content distribution architecture (print, web, podcast, video, webinar, live events), and a partnership-anchored ecosystem with NPMA (4,000+ members), PPMA, William Blair, Syngenta, and other industry associations that creates switching costs and information asymmetry for both readers and advertisers. The editorial team is lean (~12 employees) with named leadership including Editor Brad Harbison, Digital Editor Patrick Rhonemus, and Assistant Editor McKenna Christy.

Name

PCT Magazine

Legal name

GIE Media, Inc.

Website

https://pctonline.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

PCT Magazine is the leading monthly B2B trade publication serving the U.S. structural pest control industry (19,000+ firms, ~$6.5B revenue), delivering advertising, sponsored research, podcasts, webinars, and events to pest management operators, manufacturers, and suppliers.

Ownership category

akta.pro rank

Product category

Trade Publication / B2B Media

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Science, Technology & Gaming Magazines (MPAJAEAL)

Keywords

• Trade publication media
• Pest control industry news
• Industry research reports
• Business-to-business advertising
• Print digital magazine

Headquarters

HQ city

Publicly not disclosed in source

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Advertising: PCT Magazine generates revenue primarily through advertising placements from pest control product manufacturers, suppliers, and service providers. The publication serves as the leading advertising medium for the structural pest control industry.
2. Subscriptions: Revenue from paid subscriptions to the monthly print magazine and digital content access.
3. Digital Advertising Products: Digital advertising products including exclusive website ads, newsletter ads, whitepapers, and sponsored videos with specific cancellation terms (60-day notice required).
4. Industry Research Reports: Sponsored State of the Market reports and industry research publications, typically co-branded with industry manufacturers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

PCT Magazine is the leading monthly trade publication serving the structural pest control industry. It delivers news, product information, industry research, and multimedia content (podcasts, webinars, videos) to pest management professionals across North America. The publication monetizes its audience reach through advertising from pest control manufacturers and suppliers, paid subscriptions, and sponsored State of the Market research reports.

Product overview

PCT Magazine is the leading monthly trade publication serving the structural pest control industry (more than 19,000 firms generating approximately $6.5 billion in annual revenue). The publication offers a comprehensive portfolio including the core PCT Magazine (print and digital), the annual PCT Top 100 ranking of pest control companies, State of the Market (SOM) sponsored research reports covering 14 pest categories, Crown Leadership Awards, Best Places to Work recognition, and a book store. The publication also covers industry software products and technologies including PestPac by WorkWave (door-to-door sales software), Smarter Launch (AI-powered proposal graphing and mapping tools), and various pest control products such as MagnaFly Treatment Stations, Thermacell LIV 2.0 mosquito systems, Bird-X Symterra Pulse EMF bird deterrents, and Envu's In2Care Mosquito Station. Multimedia offerings include podcasts (Beyond the Pest, Routes to Riches), videos, webinars, and the PCT Radio Network.

Differentiator

Problem solved

Functional benefit

Brands

• PCT Top 100: PCT's annual ranking of the top 100 pest control companies in North America

Products and services

• PCT Magazine (monthly print and digital publication) The leading monthly trade publication serving the structural pest control industry, providing news, product information, regulatory updates, business management insights, and industry research to pest management professionals and pest control product manufacturers/suppliers.
• PCT Top 100

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• William Blair / PCO Bookkeepers & M&A SpecialistscoreStrategic or Co-development PartnerPCT Magazine publishes the William Blair/PCO Bookkeepers & M&A Specialists total U.S. Pest Index, a key industry performance indicator tracking residential, commercial, termite, bed bug, and mosquito market segments. This partnership provides proprietary market intelligence data to the pest control industry.
• National Pest Management Association (NPMA)coreStrategic or Co-development PartnerPCT Magazine and NPMA collaborate on annual research reports including the 2025 Pest Control Industry Cost Study. NPMA provides industry reach with over 4,000 members worldwide while PCT provides editorial coverage and distribution for NPMA initiatives including Women's Conference, Women's Forum, and Academy events.
• Professional Pest Management Alliance (PPMA)coreGTM or Marketing PartnerPCT Magazine covers PPMA initiatives and features Executive Director Jim Fredericks' insights on consumer research, AI applications, and marketing strategies for pest control companies. PPMA provides industry marketing research and consumer data that PCT incorporates into its editorial coverage.
• ScorpionminorGTM or Marketing PartnerScorpion sponsored PCT's State of Pest Control Marketing webinar, providing content on homeowner data and pest control marketing strategies. Scorpion is a digital marketing agency serving the pest control industry.
• VeserisminorGTM or Marketing PartnerVeseris sponsored PCT's Top 100: Top 15 Companies Through the Years video content, providing marketing exposure through PCT's industry-leading video content series.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Endeavor Business Media: Large B2B media company owning numerous trade publications and industry events across multiple verticals. Operates with a similar print + digital + research + events monetization stack that PCT uses, but at a much larger scale across many industries.
• AC Business Media: A diversified B2B media company operating multiple trade publications and events across vertical markets. Comparable to PCT at the parent-portfolio level in business model, advertiser monetization, and audience strategy.

Direct peers

• Pest Management Professional (PMP) Magazine: The other leading U.S. trade publication serving pest management professionals, covering industry news, products, and business management for the same audience of pest control operators that PCT targets. It is PCT's closest direct competitor for advertiser attention and reader loyalty.
• Nursery Management: Sibling GIE Media title covering nursery production professionals under the same content, research, and advertiser-supported monetization approach as PCT.
• Garden Center Magazine: GIE Media B2B title serving independent garden center retailers, with a directly comparable print + digital + events + research + awards business structure to PCT.
• Lawn & Landscape Magazine: A sibling publication under GIE Media serving the green industry with a similar print + digital + events + research monetization model. It is structurally identical to PCT and shares parent-company back-office, sales, and event infrastructure.
• Golf Course Industry: GIE Media trade publication serving golf course superintendents. Comparable in audience profile (specialized professional operators), advertiser base (B2B suppliers), and multi-channel content strategy.
• Greenhouse Management: GIE Media sister publication covering the greenhouse industry with an analogous trade-publication + State of the Market + events structure. Direct peer on audience development, sponsor programs, and editorial format.
• Produce Grower: GIE Media trade publication for fruit and vegetable growers, operating with the same print + digital + sponsored research + event monetization model that defines PCT's business.
• Quality Assurance Magazine: Another GIE Media B2B trade title, covering food safety and quality assurance with the same print, digital, and event-driven advertiser-supported model that PCT operates. Direct comparable on GTM and revenue mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pctmagazine
• YouTubeyoutube.com/@PCTMagazine
• LinkedInlinkedin.com/company/pctmagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PCT Magazine