My Community Credit Union

What My Community Credit Union does

My Community Credit Union is a Texas state-chartered, member-owned not-for-profit financial cooperative founded on February 13, 1952, headquartered in Midland, Texas. It serves over 40,000 members across a defined three-county field of membership in Midland, Ector, and Collin Counties through eight full-service branches, an iOS/Android mobile app, an online banking platform, and a 24/7 telephone banking service. Membership eligibility is tied to living, working, worshipping, or attending school within the service area, and each member holds a $5 deposit that confers ownership rights.

The institution runs a full-service consumer and small-business banking franchise built on a Kasasa-branded reward checking product suite (Kasasa Cash, Cash Back, Eats, Play, Saver) yielding up to 5.00% APY on qualifying balances, alongside conventional checking, savings, money market, Christmas Club, CDs, Traditional and Roth IRAs, and Mastercard credit cards. Lending products span new and used auto loans (rates as low as 4.99% APR), personal loans, cash-secured loans, mortgages originated through a partnership with SWBC Mortgage (FHA, VA, conventional, construction-to-permanent), and student loans originated through LendKey. The technology layer includes FedNow instant payment integration, mobile deposit capture, Apple/Samsung/Google Pay support, Kasasa Protect identity protection at $7.99-$12.99/month, and the My $mart Money youth financial education application.

Revenue is generated primarily through net interest income on the loan portfolio (auto, mortgage, personal, student, credit card), with secondary streams from deposit account fees, overdraft fees, credit card annual fees, interchange, and insurance product referrals through TruStage. The institution has grown through a state charter conversion in June 2017 that expanded its field of membership into Collin County, a subsequent December 2021 branch opening in Allen, Texas, and a sustained cadence of digital product launches through 2024. Day-to-day operations are led by President and CEO Donna K. Neal, supported by a four-member C-suite and a volunteer board of directors.

Name

My Community Credit Union

Legal name

My Community Credit Union

Website

https://mccu.coop

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

51–100 employees

Short description

My Community Credit Union is a Texas state-chartered, member-owned not-for-profit financial cooperative founded in 1952, serving over 40,000 consumers and small businesses across Midland, Ector, and Collin Counties via branches, mobile, and online banking.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Unions (522130)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending
• Credit union services
• Deposit accounts
• Personal financial services

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income - Loans: The primary revenue driver is interest income from lending products including auto loans, personal loans, home/mortgage loans, student loans, credit cards, and cash secured loans. Rates range from 4.99% APR for auto to 13%+ for credit cards and personal loans.
2. Deposit Account Fees: Fees from checking accounts (some tiers have monthly fees), overdraft/NSF fees, wire transfer fees ($25 domestic outgoing, $75 international outgoing), and ATM fees. Business checking has a flat $10 monthly fee.
3. Credit Card Fees: Annual fees on credit cards (World Rewards Card has $25 annual fee; Platinum has no annual fee) and potential late payment fees.
4. Insurance Product Referrals: Referral arrangements with TruStage Insurance Agency for auto, home, and life insurance products marketed to members.
5. Joint Marketing - Kasasa: Partnership with Kasasa (BancVue) for branded rewards checking and savings products. Kasasa is listed as a joint marketing partner in the privacy policy.
6. Kasasa Protect Identity Protection: Identity protection and fraud monitoring subscription service at $12.99/month (general) or $7.99/month for Kasasa checking account holders, provided through Kasasa Protect partnership.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

My Community Credit Union is a member-owned, not-for-profit cooperative financial institution offering deposit accounts (checking, savings, money market, CDs, IRAs), consumer loans (auto, personal, home, student), credit cards, and small business banking services. It provides digital banking tools including a mobile app, online banking, FedNow instant payments, and identity protection subscriptions to more than 40,000 members across Midland, Ector, and Collin Counties in Texas.

Product overview

My Community Credit Union is a full-service financial institution offering a comprehensive suite of banking and lending products and services. The core product portfolio centers on Kasasa-branded reward checking accounts (Kasasa Cash, Kasasa Cash Back, Kasasa Eats, Kasasa Play) that offer high-yield rewards when monthly qualifications are met, alongside traditional checking, savings, money market, Christmas Club, CDs, and IRA products. Lending offerings include auto loans, personal loans, home loans (via SWBC Mortgage partnership), student loans (via LendKey partnership), and cash-secured loans, plus Platinum and World Rewards Mastercard credit cards. Digital banking services include online banking, mobile app with mobile deposits and digital wallet support (Apple Pay, Samsung Pay, Google Pay), telephone banking, and FedNow instant payments. Add-on services include Kasasa Protect identity protection, debit cards, loan protection products (GAP, MMP), overdraft protection, My $mart Money youth financial education, and Everyday Rewards debit cashback program. Special programs include the Lovejoy ISD school branch partnership and Crossroads Scholarship program. The institution serves members in Midland, Ector, and Collin Counties, Texas with over 40,000 members and $478 million in assets.

Differentiator

Problem solved

Functional benefit

Brands

• Kasasa: Brand name for reward checking accounts including Kasasa Cash, Kasasa Cash Back, Kasasa Saver, Kasasa Eats, Kasasa Play, and Kasasa Protect - a suite of checking and savings products with rewards and identity protection features.
• My $mart Money
• My Community Credit Union Everyday Rewards
• Crossroads Scholarship

Products and services

• Kasasa Cash Checking High-yield reward checking account offering up to 5.00% APY on balances up to $25,000 when monthly qualifications are met, including direct deposits, 12+ debit card purchases, eStatements enrollment, and online banking login. Free checking with ATM fee refunds.
• Kasasa Cash Back Checking Cash back reward checking account that earns a percentage back on debit card purchases when monthly qualifications are met. Free checking with no monthly fee.
• Kasasa Eats Checking Reward checking account that earns cash back on dining and food purchases at participating restaurants when qualifications are met.
• Kasasa Play Checking Reward checking account targeted at teens that earns entertainment-related cash back on purchases when monthly qualifications are met.
• Personal Checking Standard personal checking account options including Regular Checking (no monthly fee), Prime Checking ($1,000 minimum to earn dividends at 0.20% APY), and CU Succeed Checking, each with a free Mastercard debit card and overdraft protection options.
• Fresh Start Checking Checking account designed for members rebuilding their credit history. A second-chance account that allows members to re-establish banking relationships.
• Business Checking Business checking account with ATM access, online banking, mobile banking, eStatements, and telephone banking included for a flat $10 monthly fee regardless of account balance.
• Regular Savings Account Standard savings account with $5 minimum opening deposit, $5 minimum balance requirement, and 0.10% APY on all balances. Required to establish credit union membership.
• Kasasa Saver High-yield savings account linked to Kasasa checking accounts, earning up to 0.85% APY on balances up to $25,000 with automatic transfer of checking rewards.
• Money Market Account Tiered-rate savings account with 0.15%-0.20% APY depending on balance. $2,500 minimum opening and to earn dividends; $2,500 minimum balance to waive monthly fee. Includes check-writing access.
• Christmas Club Savings Dedicated seasonal savings account for holiday expenses with no minimum balance, 0.50% APY, and automatic fund transfer on November 1st each year.
• Certificates of Deposit (CDs) Fixed-rate term investments available in Regular CD ($1,000 minimum, 3.69%-3.78% APY), Jumbo CD ($75,000 minimum, up to 3.85% APY), Youth CD ($500 minimum, 3.45%-3.75% APY), and IRA CD ($1,000 minimum, up to 3.85% APY) tiers, with terms from 6 months to 5 years.
• Individual Retirement Accounts (IRAs) Tax-advantaged retirement savings accounts available in Traditional and Roth IRA options with competitive rates, no setup or maintenance fees, and terms from 12 months to 5 years.
• Auto Loans Vehicle financing for new and used cars, motorcycles, and other vehicles with rates as low as 4.99% APR, pre-approval options, and mechanical breakdown protection. Terms of 36 to 72 months based on vehicle age.
• Personal Loans Unsecured personal loans for various purposes including vacations, weddings, debt consolidation, and medical expenses with rates as low as 12.74% APR and fixed monthly payments.
• Home Loans Mortgage financing offered through SWBC Mortgage partnership, including conventional, FHA, VA, adjustable-rate, construction-to-permanent, and home improvement second-lien loans for purchase and refinance.
• Student Loans Private student loans and refinancing options for undergraduate and graduate students offered through LendKey partnership, with no origination fees, no prepayment penalties, multiple in-school repayment options, and an ACH discount for automatic payments.
• Cash Secured Loans Loans secured by MCCU savings or CD collateral that allow borrowers to build credit history while their collateral continues to earn dividends.
• Platinum Credit Card Low-rate Mastercard with no annual fee, rates as low as 13.00% APR, 25-day grace period, and a 1% foreign transaction fee.
• World Rewards Credit Card Rewards Mastercard that earns 1.5 points per $1 spent on all purchases, with 15.99% APR, $25 annual fee, 25-day grace period, and 1% foreign transaction fee.
• Kasasa Protect Identity Protection

Quantifiable outcome

• 5.00% APY available on Kasasa Cash checking accounts (on balances up to $25,000 when qualifications are met)
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Kasasa (BancVue)coreTechnology or IntegrationBancVue's Kasasa brand provides MCCU with its branded rewards checking and savings products (Kasasa Cash, Kasasa Saver, Kasasa Cash Back, Kasasa Play, Kasasa Eats) and Kasasa Protect identity protection service. Kasasa products are central to MCCU's consumer checking/savings offerings with high APY rates. The privacy policy lists Kasasa as a joint marketing partner. Kasasa Protect is offered as an add-on subscription for checking account holders.
• TruStage Insurance AgencyminorGTM or Marketing PartnerTruStage provides MCCU members with exclusive insurance products including TruStage Auto & Home Insurance Program and TruStage Life Insurance Policies. MCCU markets these as member benefits on its website with discount offers and direct quote links. Insurance is not a deposit and not federally insured.
• LendKeycoreTechnology or IntegrationLendKey provides MCCU's student loan and refinancing platform for undergraduate and graduate students. The partnership enables competitive rates with no origination fee or prepayment penalty, multiple in-school repayment options, and ACH discount for automatic payments.
• SWBC MortgagecoreChannel Partner/ Reseller/ DistributorSWBC Mortgage provides MCCU's home loan origination services including FHA loans, VA loans, conventional mortgages, adjustable-rate mortgages, construction-to-permanent loans, and second lien home improvement loans. MCCU offers these as part of its home lending suite.
• Lovejoy ISDcoreStrategic or Co-development PartnerMCCU operates an on-campus branch at Lovejoy High School (2350 Estates Pkwy, Lucas, TX 75002) providing students with practical financial experience, financial education curriculum K-12, co-branded debit cards chosen by students, My $mart Money youth banking app with parental oversight, and scholarship programs. Students can earn industry-based certificates upon completing the program.
• Allen/Fairview Chamber of CommerceminorStrategic or Co-development PartnerMCCU is a Platinum Sponsor of the Allen/Fairview Chamber of Commerce and participates in multiple chamber-hosted events. CEO Donna Neal serves as an Ambassador and Board member. MCCU has also sponsored events benefiting the Foundation for Allen Schools.
• West Texas Food BankminorStrategic or Co-development PartnerMCCU participates in GivingTuesday by volunteering at the West Texas Food Bank in Midland/Odessa as part of community outreach and giving programs.
• All Community Outreach (Allen)minorStrategic or Co-development PartnerMCCU participates in GivingTuesday by volunteering at All Community Outreach in Allen as part of community outreach and giving programs.

Scale indicators5 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Firstmark Credit Union: San Antonio-based community credit union operating under the same Texas state-charter cooperative model with comparable asset size, multi-county field of membership, and full-service consumer banking products.
• Security Service Federal Credit Union: Texas-headquartered community credit union with comparable multi-branch retail model, similar asset scale band, and a member-owned cooperative structure serving defined geographic fields of membership.
• Unity One Credit Union: Fort Worth-based community credit union operating under a similar community-charter cooperative model, with overlapping North Texas geography and comparable balance sheet size to MCCU.
• InTouch Credit Union: Plano-headquartered community credit union with strong Collin County presence, directly overlapping with MCCU's newest Allen/Collin County footprint and competing for the same consumer and small-business members.
• Amplify Credit Union: Texas community credit union with comparable member-owned structure, Kasasa-branded deposit products, and a similar focus on digital channels plus physical branches in central and north Texas.
• Consumers Federal Credit Union: Community-charter credit union with comparable member-owned model, multi-county field of membership, and full-service consumer banking offering including high-yield reward checking products.

Others

• Kasasa (BancVue): Strategic technology and product partner providing MCCU's branded reward checking, savings, and identity-protection products; not a competitor but a key ecosystem dependency and an effective benchmark for the community-CU tech stack.

Broad incumbents

• TDECU (Texas Dow Employees Credit Union): Larger Texas credit union with a statewide field of membership and full retail banking suite; competes in the same consumer deposit and auto loan categories as MCCU but at materially greater scale.
• Randolph-Brooks Federal Credit Union (RBFCU): One of the largest credit unions in Texas with a community field of membership extending into multiple Texas metros including near MCCU's Collin County expansion area; serves overlapping retail and auto lending markets.

Regional players

• Texas Trust Credit Union: DFW-metro community credit union serving a similar North Texas retail and small-business market with a comparable community-charter cooperative structure and product suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MyCommunityCU
• Facebookfacebook.com/MyCommunityCreditUnion
• Instagraminstagram.com/mycommunitycreditunion

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Community Credit Union