What Sage does

Sage GmbH, operating as Sage DPW in Austria, is the Austrian subsidiary of UK-based Sage Group plc (LSE: SGE) and provides cloud-based HR and payroll software specifically designed for the Austrian market. The company operates a platform-plus-modules architecture centered on Sage DPW Cloud, which bundles payroll processing (Personalverrechnung), time tracking (Zeiterfassung), and HR functions on a single integrated database hosted in an ISO 27001 and ISAE 3402 certified Austrian data center (Raiffeisen Rechenzentrum). Customers select from approximately 20 add-on modules spanning applicant tracking, digital personnel files, HR workflow automation with legally valid electronic signatures via MOXIS/ID Austria, HR analytics, performance management, training, skills management, workforce scheduling, travel expense management, and FairPay for EU pay transparency compliance. Sage Copilot, launched in October 2025, provides embedded generative AI assistance for knowledge retrieval and routine HR task automation.

The platform serves approximately 1,000 customers in Austria processing roughly 700,000 employee records, with a primary focus on enterprise and mid-market organizations with complex Austrian regulatory compliance needs. Named customers span manufacturing (Liebherr, Wienerberger), retail (XXXLutz, REWE Group Austria, WEIN & CO, Marionnaud), public sector (Österreichische Staatsdruckerei, Naturhistorisches Museum Wien, Volkshilfe Wien), and auction services (Dorotheum). The company's go-to-market combines direct enterprise sales with strategic channel partnerships, notably Deloitte for implementation services and Barclays for financial services sector referrals.

Sage makes money through annual per-user, per-module subscription pricing, with exact pricing provided via quotation rather than published rates. Revenue is not separately disclosed for the Austrian subsidiary. The business has grown through both organic product expansion and acquisitions, including HR modules from Ammonit (May 2024) and Criterion (October 2025), the latter explicitly targeting mid-market HCM. Sage DPW maintains deep regulatory localization as its primary competitive moat, with native integrations to Austrian government systems including ELDA, FinanzOnline, and municipal authorities, alongside a Kununu Top Company workplace recognition spanning multiple consecutive years.

Name

Sage

Legal name

Sage GmbH

Website

https://sagedpw.at

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Sage DPW Austria, a subsidiary of Sage Group plc, provides cloud-based HR and payroll software for Austrian enterprises and mid-market companies, offering a modular platform with payroll, time tracking, and HR modules hosted in certified local data centers.

Ownership category

akta.pro rank

Product category

HR and Payroll Software

NAICS

Payroll Services (541214)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

akta.pro secondary industries

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Core HR & HRIS (BPACAPAA), Expense Management & Reimbursements Administration (BPACAIAH)

Keywords

• HR software solutions
• Payroll management software
• Human capital management
• Workforce management software
• Time and attendance tracking

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscriptions: Annual subscription revenue from cloud-based HR and payroll software licenses. Pricing is typically per user per month with module-based customization.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Sage DPW is a cloud-based, modular HR and payroll software suite designed for the Austrian market, bundling payroll processing, time tracking, workforce scheduling, personnel file management, HR analytics, recruiting, and AI-assisted workflows into a single integrated platform. It is sold as per-user, per-module annual subscriptions, hosted in ISO 27001 / ISAE 3402 certified Austrian data centers, and complemented by managed payroll outsourcing and compliance consulting services.

Product overview

Sage DPW is a cloud-based, modular HR software suite (a platform-plus-modules architecture) specifically developed for the Austrian market and fully compliant with Austrian employment law, payroll regulations, and collective agreements. The core platform is Sage DPW Cloud, which bundles payroll processing (Personalverrechnung), time tracking (Zeiterfassung), and all other HR functions on a single integrated database. Customers select from individual add-on modules to build a tailored HR system: time and attendance, workforce scheduling, travel expense management, digital personnel files, HR workflow automation, HR analytics, performance management, training management, skills management, HR cost planning, applicant tracking, employee self-service, organizational chart/permissions management, and FairPay for EU pay transparency compliance. Sage Copilot provides embedded AI assistance for knowledge retrieval and routine task automation. The suite is hosted in an ISO 27001 and ISAE 3402 certified Austrian data center (Raiffeisen Rechenzentrum). Sage GmbH Österreich is part of the UK-based Sage Group operating in over 20 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Sage DPW Cloud: Cloud-based HR software solution for Austrian businesses including payroll, time tracking, and HR management.
• Sage DPW Mobil
• Sage DPW Manager
• Sage Copilot
• Sage DPW Lohnservice
• FairPay

Products and services

• Sage DPW Cloud Cloud-based HR management platform for Austrian companies combining payroll processing, time tracking, and all HR modules in a single integrated system, hosted in an ISO 27001 and ISAE 3402 certified Austrian data center.
• Sage Copilot AI assistant embedded directly within Sage DPW that provides knowledge retrieval and conversational assistance for HR queries and automates routine HR tasks using generative AI.
• Sage DPW Mobil
• Sage DPW REST API (Fremdsysteme anbinden) Open REST API for integrating Sage DPW with external ERP and HR systems, enabling data exchange with third-party applications.
• Sage DPW FairPay Pay transparency and gender pay gap reporting module designed to help companies comply with the EU Pay Transparency Directive, with expert support from Deloitte.
• Sage DPW Lohnservice (Payroll Outsourcing) Managed payroll outsourcing service where Sage's certified payroll experts perform salary processing on behalf of the customer, providing fully managed payroll as an alternative to self-operated software.
• Sage DPW 24 Learning Online learning platform integrated with Sage DPW, providing training content and HR e-learning for employee development.
• Sage DPW Whistleblowing Digital whistleblowing module enabling employees to report compliance concerns securely and confidentially within the HR system.
• Sage DPW Nachhaltigkeits-Reporting Sustainability reporting module for HR, supporting companies in tracking and reporting ESG-related workforce metrics.
• Datenschutz-Consulting HR (HR Privacy Consulting) HR data protection consulting service advising customers on GDPR and data protection compliance for their HR processes.
• Health Check Personalverrechnung (Payroll Health Check) Payroll health check service reviewing an organization's payroll setup for compliance and optimization.
• Sage DPW Time Check Time tracking health check service reviewing an organization's time tracking setup for compliance and optimization.

Quantifiable outcome

• Automated payroll processing reducing manual effort
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• BarclayscoreGTM or Marketing PartnerStrategic partnership for financial services sector collaboration. Barclays serves as a referral partner directing their enterprise customers to Sage HR and payroll solutions.
• DeloittecoreImplementation/ SI/ Consulting PartnerDeloitte partnership for FairPay solution implementation. Deloitte provides consulting and implementation services for Sage HR solutions in the Austrian market.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ADP (Automatic Data Processing): Global payroll and HCM provider with multinational coverage including Austria through ADP Celergo/Streamline. Comparable as a broad incumbent that competes with Sage DPW for Austrian enterprise payroll deals and offers single-vendor multi-country payroll.
• Workday: Cloud-native global HCM and financial management platform targeting large enterprises. Relevant as an alternative Sage DPW faces for Austrian large-enterprise HR transformation deals, though Workday's Austrian payroll localization is less mature.
• SAP SuccessFactors: SAP's cloud HCM suite covering core HR, payroll, talent, and analytics with localization for many European countries. Competes with Sage DPW for Austrian enterprise HCM deals, often as part of broader S/4HANA or SAP ERP installations.

Emerging players

• Personio: European HR software platform focused on SMB and mid-market customers with payroll, recruiting, and people management. Comparable as a newer-generation SaaS HCM player targeting DACH mid-market accounts that overlap with Sage DPW's mid-market segment.
• HRlab (formerly MicroM): Austrian-affiliated HR software vendor with payroll and time management capabilities for SMEs. Comparable as a regional HCM/payroll software peer serving Austrian small businesses that may also consider Sage DPW's mid-market tier.

Direct peers

• RZL Software: Austrian accounting and payroll software specialist serving tax advisors and SMEs through its RZL Lohn program. Competes head-to-head with Sage DPW on Austrian payroll localization, particularly via the tax-advisor channel.
• BMD Systemhaus: Austrian-headquartered developer of business software (NTCS) covering payroll, HR, accounting, and ERP with deep Austrian regulatory localization. Direct competitor to Sage DPW for Austrian HR/payroll customers, particularly among tax advisors and mid-market companies.

Regional players

• DATEV: German cooperative IT and consulting provider offering payroll software (DATEV LODAS) primarily through German tax advisors. Comparable regional peer for Sage DPW from an adjacent German-speaking market, often considered when Austrian customers look at cross-border HCM solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SageAustria
• Facebookfacebook.com/SageDPW
• LinkedInlinkedin.com/company/sagedpw
• Xx.com/sagedpw

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sage