Peninsula Radiation Oncology Center

What Peninsula Radiation Oncology Center does

Peninsula Radiation Oncology Center (PROC) is a private, for-profit radiation oncology treatment facility headquartered at 240 Hospital Place, Suite 101, Soldotna, Alaska. The center provides radiation therapy services to cancer patients on the Kenai Peninsula, who would otherwise be required to travel to Anchorage or Outside for treatment. Core service offerings include external beam radiation therapy, Intensity-Modulated Radiation Therapy (IMRT), Access to CyberKnife stereotactic radiosurgery through a partnership with Alaska CyberKnife Center at Providence Cancer Center, and AlignRT Surface Guided Radiation Therapy for sub-millimeter patient positioning accuracy. The center treats a broad range of cancer types including bladder, brain, breast, colorectal, gynecological, head and neck, lung, lymphoma, prostate, skin, and esophageal cancers, as well as selected benign conditions.

The business model is professional services fee-for-service billing through standard medical channels (insurance, Medicare, Medicaid), with charity care provided to patients below 300% of the federal poverty line via the parent Aurora Integrated Oncology Foundation (AIOF). Beyond radiation delivery, the center operates a vertically integrated supportive care platform including cancer care navigation, palliative care, integrative oncology (naturopathic medicine), nutrition counseling, massage therapy, on-site patient housing, and charity care coordination. Go-to-market is relationship-led: referrals originate primarily from primary care physicians, surgeons, urologists, and other specialists across the Kenai Peninsula, supplemented by direct patient inquiries and self-referrals, with marketing activity focused on cancer awareness content, the company website, Facebook organic social, and Google reviews.

Peninsula operates as one of four affiliated radiation oncology centers under Aurora Integrated Oncology Foundation (AIOF), alongside Anchorage Radiation Oncology Center, Mat-Su Valley Cancer Center, and Southeast Radiation Oncology Center, sharing operational infrastructure and clinical coordination protocols across Alaska. Headcount is in the 11-50 employee band. The center is HIPAA-compliant and treats 11 cancer condition categories as disclosed on its public site. Financial data (revenue, margins, capital structure) is not publicly disclosed.

Name

Peninsula Radiation Oncology Center

Legal name

Peninsula Radiation Oncology Center

Website

https://peninsularadiation.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Peninsula Radiation Oncology Center is a private radiation oncology facility in Soldotna, Alaska, part of the Aurora Integrated Oncology Foundation network, providing external beam radiation therapy, IMRT, CyberKnife access, and AlignRT-guided treatment to cancer patients on the Kenai Peninsula, supported by integrative and palliative care services.

Ownership category

akta.pro rank

Product category

Radiation Oncology Services

NAICS

Outpatient Care Centers (6214), Diagnostic Imaging Centers (621512)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Radiation Oncology (HLAKAFAC)

akta.pro secondary industries

Ambulatory Oncology Centers (Outpatient Chemo/Radiation) (HLAFABAI), Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)

Keywords

• Radiation oncology
• Cancer treatment services
• Radiation therapy
• Image-guided radiotherapy
• Integrative oncology

Headquarters

HQ city

Akuse

HQ country

Ghana

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Radiation Oncology Treatment Services: Professional radiation therapy services provided to cancer patients, including treatment planning, radiation delivery, and follow-up care. Services are billed through standard medical billing channels, typically covered by health insurance, Medicare, and Medicaid.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Peninsula Radiation Oncology Center provides outpatient radiation oncology services to cancer patients, delivering external beam radiation therapy, intensity modulated radiation therapy (IMRT), and access to CyberKnife stereotactic radiosurgery. The center supplements these core treatments with AlignRT surface-guided positioning technology, palliative care, naturopathic and integrative oncology services, cancer care navigation, and on-site patient housing for those traveling from across the Kenai Peninsula.

Product overview

Peninsula Radiation Oncology Center is a radiation oncology center providing cancer treatment services, primarily radiation therapy. The center operates as a unified treatment facility offering radiation therapy as its core service, supplemented by AlignRT surface-guided radiation therapy technology for precise patient positioning. Additional offerings include cancer care navigation, palliative care, integrative oncology services, benign disease treatment, and patient housing. The center treats a comprehensive range of cancer conditions including bladder, brain metastasis, brain tumors, breast, colorectal, gynecological, head and neck, lung, lymphomas, prostate, skin, and esophageal cancers.

Differentiator

Problem solved

Functional benefit

Products and services

• Radiation Therapy Radiation therapy services that use high-energy radiation to damage cancer cell DNA, including external beam radiation therapy, intensity modulated radiation therapy (IMRT), and brachytherapy for various cancer types and benign conditions.
• Cancer Care Navigation and Support Comprehensive cancer care navigation and support service assisting patients with scheduling medical appointments, arranging follow-up care, completing insurance forms, and connecting to local resources such as transportation, support groups, and wigs.
• Palliative Care Specialized supportive medical care focused on improving quality of life for cancer patients, providing relief from pain, treatment side effects, and other physical and psychosocial symptoms.
• Integrative and Naturopathic Oncology Naturopathic and integrative medicine services delivered by a board-certified Fellow of the American Board of Naturopathic Oncology (FABNO), offering complementary therapies alongside conventional radiation treatment.
• Benign Disease Treatment Radiation therapy treatment for non-cancerous conditions including Dupuytren's Contracture, Plantar Fasciitis, Pituitary adenomas, Keloid scars, Acoustic neuroma, and other benign diseases.
• Patient Housing On-site housing accommodation that allows patients traveling long distances from across the Kenai Peninsula to remain near the center during multi-week radiation treatment protocols.
• Charity Care and Financial Assistance Financial assistance program offered through the Aurora Integrated Oncology Foundation providing charity care to patients below 300% of the annual federal poverty line who cannot afford necessary medical treatment.

Quantifiable outcome

• 99% of men diagnosed with prostate cancer have treatment that has helped extend their lives by more than five years
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Aurora Integrated Oncology Foundation (AIOF)coreStrategic or Co-development PartnerAIOF is a foundation that provides financial assistance to patients who cannot afford necessary medical care at affiliated treatment centers including Peninsula Radiation Oncology Center. The foundation coordinates charity care programs and ensures compliance with IRS regulations and the Affordable Care Act.
• Mat-Su Valley Cancer CentercoreStrategic or Co-development PartnerAffiliated cancer treatment center within the AIOF network, providing radiation oncology services to patients in Alaska's Mat-Su region.
• Anchorage Radiation Oncology CentercoreStrategic or Co-development PartnerAffiliated radiation oncology center in Anchorage, Alaska. Peninsula Radiation Oncology Center operates as part of the same network with shared resources and coordinated care protocols.
• Southeast Radiation Oncology CentercoreStrategic or Co-development PartnerAffiliated radiation oncology center serving patients in Southeast Alaska. Part of the AIOF network of cancer treatment centers in Alaska.
• Alaska CyberKnife Center at Providence Cancer CentercoreTechnology or IntegrationPeninsula Radiation Oncology Center has access to Alaska's only state-of-the-art, frameless stereotactic radiosurgery system through this partnership. Physicians can refer patients for CyberKnife treatment when appropriate for their condition.
• AlignRT (VisionRT)coreTechnology or IntegrationAlignRT is a surface-guided radiation therapy technology used at Peninsula Radiation Oncology Center for precise patient positioning during radiation treatment. The technology tracks thousands of points on patient skin in real-time using 3D cameras.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• OneOncology: Network of independent community oncology practices providing shared services, technology platforms, and group purchasing. Broad incumbent peer comparable to AIOF as a multi-site community oncology platform.
• 21st Century Oncology: Large multi-site radiation oncology provider historically operating across the U.S. Comparable as a broad incumbent peer for community-based radiation therapy delivery model and capital-intensive linac operations.
• US Oncology Network: Large community oncology network providing practice management, technology, and operational support to affiliated oncology practices across the U.S. Broad incumbent offering a structural comparison to AIOF's role in supporting PROC.
• GenesisCare: One of the largest global networks of integrated oncology and radiation therapy providers, operating hundreds of community-based centers. Broad incumbent offering similar outpatient radiation oncology services at much larger scale, useful as a comparable for unit economics and network operations.

Direct peers

• Alaska CyberKnife Center at Providence Cancer Center: Operates Alaska's only CyberKnife stereotactic radiosurgery system within Providence Cancer Center. Direct peer for advanced radiation oncology in Alaska and a referral partner of PROC.
• Anchorage Radiation Oncology Center: AIOF network affiliate offering radiation oncology services in Anchorage, Alaska. Direct peer sharing ownership/operational linkages with PROC and serving overlapping cancer patient populations in Alaska.
• Southeast Radiation Oncology Center: AIOF network affiliate serving Southeast Alaska. Direct peer with shared ownership, protocols, and radiation therapy service delivery model comparable to PROC.
• Mat-Su Valley Cancer Center: AIOF network affiliate providing radiation oncology in Alaska's Mat-Su region. Direct peer with shared operational structure, AIOF affiliation, and comparable service model including integrative oncology.

Others

• Vision RT (maker of AlignRT): Technology vendor providing the AlignRT surface-guided radiation therapy system deployed at PROC. An enabling technology partner rather than direct competitor, but closely tied to PROC's precision positioning differentiation.

Regional players

• Providence Cancer Center: Regional health-system-based cancer program operating the Alaska CyberKnife Center and providing competing oncology services in Anchorage. Comparable as a higher-acuity competitor and referral partner within Alaska.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PeninsulaRadiation
• LinkedInlinkedin.com/company/peninsula-radiation-oncology-specialits-a-medical-corporation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peninsula Radiation Oncology Center