Yudum

What Yudum does

Yudum is a Turkey-based packaged edible oil manufacturer headquartered in Istanbul, operating modern production facilities for sunflower oil, olive oil, corn oil, and margarine products. The company markets products through four sub-brands — Yudum (mainstream sunflower), Egemden (premium Aegean olive oils, including Riviera, Natürel Sızma extra virgin, and Gurme lines), Sırma (corn oil), and Vala (margarine and frying oils for HORECA/Pastacılık) — with packaging ranging from 250ml glass bottles to 18L professional tins across PET, tin, and glass formats. Specialized innovations include Airfryer-specific spray oils, chef-oriented Şef Gibi squeeze bottles, and Kızartma Ustası frying oil, alongside ethical-sourcing lines such as Ayvalıklı Kadınlar extra virgin olive oil produced with women producers in the Ayvalık region.

The company operates a dual-channel go-to-market: a direct-to-consumer e-commerce platform (yudumtoptan.com) with 10,000+ registered members supporting B2C sales with factory-direct shipping, member login, order tracking, and bank-transfer discounts; and a B2B sales motion serving HORECA, Pastacılık, and industrial food manufacturers with bulk packaging (5L and 18L tins) and dedicated professional catalogs. Pricing is non-public (login-gated), with free shipping above 200 liters/kg and a 4% discount on bank-transfer payments.

Yudum is privately held with no public ticker information and is associated with the broader Savola Group via export catalogs and ownership references, though no formal parent is disclosed. The company employs 501–1,000 staff and reports a 50-year operating heritage, having received taste-and-design industry awards and a Lovemark designation in the Turkish sunflower oil category. Its partnership with Tohum Derneği supports local sunflower seed and wild olive cultivation projects. Geographic reach is anchored in Turkey with export-linked distribution into the Middle East and Africa.

Name

Yudum

Legal name

Yudum Toptan

Website

https://yudum.com.tr

Company type

Private

Founded year

1878

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Yudum is a Turkey-based packaged edible oil manufacturer producing sunflower, olive, corn oil, and margarine products under sub-brands Yudum, Egemden, Sırma, and Vala, selling through a direct-to-consumer e-commerce platform and B2B channels serving households, HORECA, pastry/bakery, and industrial food manufacturers.

Ownership category

akta.pro rank

Product category

Edible Oils Manufacturing

NAICS

Fats and Oils Refining and Blending (311225)

SIC

Fats & Oils (2070), Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Commodity Edible Vegetable Oils (Refined/Bleached/Deodorized) (AFAJALAA)

akta.pro secondary industries

Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL), Condiments, Sauces & Dressings (CRADAAAB), Edible Oil Packaging, Bottling & Private Label Manufacturing (AFAKAEAJ)

Keywords

• Edible oil manufacturing
• Sunflower oil products
• Olive oil production
• Cooking oil wholesale
• HORECA fats and oils

Headquarters

HQ city

Istanbul

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Direct sales of edible oils and margarine products to consumers and businesses through their e-commerce platform. Products include sunflower oil, olive oil, corn oil, and professional-grade oils/margarins sold in various packaging sizes (1L, 5L, 18L tins) and formats (PET, glass, tin).
2. Wholesale/Bulk Sales: Bulk sales to professional customers (HORECA, pastry/chefs) through B2B catalog channels with wholesale pricing for large volume orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Yudum manufactures and markets branded edible oils — including sunflower oil, olive oil, corn oil, and margarine — under the Yudum, Yudum Egemden, Sırma, and Vala sub-brands. Products are sold across consumer and professional channels via the company's own yudumtoptan.com e-commerce platform and dedicated B2B catalogs in packaging formats ranging from 250ml spray bottles and 1L PET to 18L professional tins.

Product overview

Yudum is Turkey's leading edible oil manufacturer offering a diversified portfolio of branded products across multiple oil categories. The main Yudum brand covers sunflower oils in various formats (PET bottles, tins, spray) targeting both household and professional markets. The Yudum Egemden sub-brand specializes in premium Aegean olive oils including Riviera refined and Natürel Sızma extra virgin varieties. The Sırma brand handles corn oil products, while Vala covers margarine and frying oils for professional pastry and Horeca channels. The company operates its own B2C e-commerce platform (yudumtoptan.com) and maintains presence in B2B, B2C, and export markets through modern production facilities. Product packaging ranges from 1L to 18L formats across PET, tin, and glass containers, with specialized offerings like Airfryer spray oils and professional-grade products.

Differentiator

Problem solved

Functional benefit

Brands

• Yudum: Main brand for sunflower oil products including Ayçiçek Yağı, Şef Gibi, Kızartma Ustası, and professional cooking oils
• Yudum Egemden
• Sırma
• Vala

Products and services

• Yudum Ayçiçek Yağı (Sunflower Oil) Primary sunflower oil product line offered in multiple packaging sizes (1L PET, 5L tin/pet, 18L professional tin) for household and commercial cooking use.
• Yudum Şef Gibi (Sunflower Oil) Premium sunflower oil line designed for chefs, available in squeeze PET bottles (750ml) and spray formats for cooking applications.
• Yudum Kızartma Ustası (Frying Oil) Specialized sunflower oil optimized for deep frying, offered in 18L tin format for professional and heavy-use scenarios.
• Yudum Airfryer Sprey Yağ (Air Fryer Spray Oil) Sunflower oil spray product specifically designed for air fryer appliances, available in 250ml glass bottle format.
• Yudum Egemden Riviera Zeytinyağı (Olive Oil) Refined olive oil sourced from the Aegean region, available in various sizes including 3L tin for everyday cooking.
• Yudum Egemden Natürel Sızma Zeytinyağı (Extra Virgin Olive Oil) Extra virgin olive oil line offering two variants — Yumuşak Lezzet (Soft Taste) and Yoğun Lezzet (Intense Taste) — in PET and tin packaging.
• Yudum Egemden Ayvalıklı Kadınlar (Premium Extra Virgin Olive Oil) Premium extra virgin olive oil produced in collaboration with women producers from the Ayvalık region, presented in 500ml boxed glass format.
• Yudum Egemden Gurme Lezzetler (Gourmet Olive Oil) Gourmet olive oil line under the Egemden brand targeting premium culinary applications.
• Sırma Mısır Yağı (Corn Oil) Corn oil brand offered in multiple formats (1L, 2L, 4L narrow-neck PET, 5L tin) including a professional 18L tin grade, for professional and household use.
• Vala Fritex Kızartma Yağı (Frying Oil) Frying oil product under the Vala brand, available in 18L tin format for professional use.
• Vala Margarin (Margarine) Margarine products for pastry (pastacılık) and general culinary use, part of the Vala brand portfolio.
• Yudum Egemden Şef Gibi Sızma Zeytinyağı (Chef Extra Virgin Olive Oil) Squeeze-bottle extra virgin olive oil in 500ml PET format sold in 6-bottle cases under the Egemden Şef Gibi chef line.

Quantifiable outcome

• 10,000+ registered members on e-commerce platform
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Tohum Derneği (Seed Association)minorStrategic or Co-development PartnerCollaboration on social responsibility projects including 'Delice Zeytini Projesi' (Delice Olive Project) where Yudum Egemden and Tohum Derneği work together to bring wild olive trees into the economy, and 'Yerel Ayçiçeği Tohumu Projesi' (Local Sunflower Seed Project) supporting local sunflower seed cultivation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Savola Group: Saudi-listed food conglomerate with extensive edible oils operations across MENA; export catalog references suggest Yudum may operate within or alongside the Savola ecosystem, making it the most strategically relevant peer and likely corporate parent.
• Unilever (Becel, Flora): Global CPG major whose Becel and Flora margarine/spread brands compete directly with Vala and Yudum's premium health-positioned SKUs in the Turkish market.
• Cargill: Global agricultural commodity processor with significant edible oils refining capacity; supplies private-label and industrial customers that compete with Yudum's B2B and HORECA channels.
• Bunge: Major global oilseed processor and edible oil supplier; competes with Yudum indirectly through wholesale and B2B channels and across the broader oilseed value chain.
• Deoleo (Carapelli, Bertolli): World's largest olive oil bottler (Carapelli, Bertolli brands), competing with Yudum Egemden in premium olive oil segments, particularly in HORECA and export channels.

Direct peers

• Komili: Heritage Turkish olive oil brand competing directly with Yudum Egemden in the same retail channels; comparable product portfolio and domestic market focus.
• Biryağ: Turkish edible oils manufacturer and one of the closest direct competitors to Yudum in sunflower and corn oil categories within Turkey.
• Marsa Yağ: Turkish producer of branded vegetable oils and margarine (including Sana brand licensee history), competing across overlapping SKUs and channels with Yudum/Vala.
• Kırlangıç Yağ: Turkey-based sunflower oil and margarine manufacturer with a similar product mix (liquid oils plus margarine) and B2B/B2C distribution approach.

Regional players

• SEK (Sırma) — local Turkish olive oil brands: Smaller Turkish regional olive oil producers competing at the local/regional tier against Yudum Egemden's premium positioning in the Aegean and Mediterranean regions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yudumgida
• YouTubeyoutube.com/yudumgida
• Facebookfacebook.com/Yudumyag
• Instagraminstagram.com/yudumyag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yudum