Open Gym Premier

What Open Gym Premier does

Open Gym Premier (OGP) is a for-profit, privately held youth sports platform founded in 2009 and headquartered in Anaheim, California. The company operates an integrated grassroots basketball and volleyball ecosystem serving approximately 75,000 players and 10,000 teams annually through a portfolio of owned facilities (a 90,000 sq ft headquarters in Anaheim, an 8-court flagship in Ladera Ranch opened 2023, and a 4-court facility in Oakland opened 2022), nine sub-branded tournament and league circuits (Grassroots 365, EBC, Hype Her Hoops, The Stage, Strictly Hoops, Breakthrough Circuit, MSCS, Scholastic Series, For the Love of the Game, plus adidas 3SSB and Thrive), competitive club teams across youth and high school divisions, performance and skills training, and proprietary technology products including The Passport (a player-journey and event-experience platform) and Scope Scouting (a player-evaluation tool). Pricing ranges from $115-$355/month for youth subscriptions to $1,650-$2,995 per high school season and $125 per travel experience.

The business model blends five revenue streams: subscription club team and training fees, transaction-based tournament and league entry fees, facility-based retail and food and beverage, advertising and sponsorship revenue from partners including adidas (the signature commercial relationship, expanded to adidas 3SSB in 2025), NBA properties, Hoag Orthopedic Institute (added August 2026), and Ballislife, plus registration/e-commerce via the OGP online store. Distribution is direct-to-consumer through owned facilities and a network of program-location partnerships (Fullerton, Newport Beach, Huntington Beach, Diamond Bar, Corona, Garden Grove, Gilbert AZ), with tournament circuits extending into Texas, Nevada, Washington, Colorado, South Carolina, and Arizona. The company is led by CEO Matt Kanne (co-founder, 2009), President Miguel Bennett (former Kobe Bryant trainer), COO Christine Nguyen, CMO Ashley Mendoza, and CTO Joe Prince, with a 200+ employee organization supporting operations across California, Arizona, and emerging markets in Texas.

OGP's core customers are families of youth and high school basketball players (ages 5-18) seeking development pathways into college recruitment, alongside corporate sponsors seeking access to an engaged youth sports audience; volleyball players and families represent a secondary segment via the Pulse Volleyball program. Headcount per the input is reported as 51-100 employees on the firmographic sheet but 200+ in scale commentary, with a CTO hire in 2024 signaling ongoing technology platform buildout and no disclosed outside funding or acquisition activity in the available data.

Name

Open Gym Premier

Legal name

Open Gym Premier

Website

https://opengympremier.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Open Gym Premier operates an integrated youth basketball and volleyball platform serving 75,000+ players annually via three owned facilities in California, nine tournament sub-brands, club teams, training programs, and proprietary technology (The Passport, Scope Scouting).

Ownership category

akta.pro rank

Product category

Youth Sports Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAEAB

Arenas & Indoor Sports Centers

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYMPAKACAJ

Sport-Specific Amateur Leagues & Circuits (Non-Professional)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKAEAI

Training & Practice Facilities (Team Performance Centers)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYHSADAEAK

Athlete Testing & Combine Prep (metrics, scouting prep)

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYMPAKAJAE

Sport-Specific Private Coaching & Instruction (1:1, Small Group)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

Keywords

• Youth basketball programs
• Club volleyball teams
• Sports tournament circuits
• Athletic performance training
• Youth sports facilities

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Club Team Fees: Season-based club team enrollment fees ranging from $340-$355/month for youth programs and $1,650-$2,995 for high school seasons, providing recurring subscription revenue from families.
2. Tournament and Event Entry Fees: Revenue from operating tournaments, leagues, and camps including Grassroots 365, adidas 3SSB, Hype Her Hoops, Strictly Hoops, and other event brands.
3. Training Programs: Performance training and strength & conditioning memberships at $115-$285/month, plus drop-in session packages.
4. Facility Operations: Revenue from operating three owned facilities (Anaheim, Ladera, Oakland) with 9-12 basketball/volleyball courts, cafes, and retail stores.
5. Sponsorships and Partnerships: Partnership revenue from brands including adidas, NBA, HOI (Hoag Orthopedic Institute), and other corporate sponsors.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Open Gym Premier is a youth sports platform that operates competitive basketball and volleyball club teams, athletic performance training programs, recreational youth basketball leagues, and a multi-brand portfolio of tournaments and camps. The company owns and operates premium indoor sports facilities in Anaheim, Ladera Ranch, and Oakland, and sells monthly club team memberships, per-season high school registrations, training subscriptions, and tournament entry fees to families and athletes. It also develops proprietary technology platforms (The Passport, Scope Scouting) to support event management, player tracking, and scouting.

Product overview

Open Gym Premier (OGP) operates a multi-faceted youth basketball and volleyball platform with a platform-plus-modules architecture. The core ecosystem spans tournaments (Grassroots 365, Hype Her Hoops, The Stage, Strictly Hoops, Breakthrough Circuit, adidas 3SSB, For the Love of the Game, The Underground Circuit, MSCS, Scholastic Series, Thrive), club teams, training programs (Elevate Training Development Program, Performance Training, Strength & Conditioning), and technology products (The Passport player journey platform, Scope Scouting evaluation tool). Supporting initiatives include Pulse Volleyball club program, Sports Boardroom education, FAYS governing body, and OGP Cares nonprofit. The company operates three owned facilities (Anaheim, Ladera, Oakland) and additional program locations across California and Arizona, serving over 75,000 players and 10,000 teams annually through camps, leagues, tournaments, and training.

Differentiator

Problem solved

Functional benefit

Brands

• Grassroots 365: Consistent, competitive middle school boys tournament featuring rankings
• Elite Basketball Circuit (EBC)
• Pulse Volleyball
• The Passport
• Hype Her Hoops
• The Stage
• Strictly Hoops
• Breakthrough Circuit
• For the Love of the Game
• Thrive
• adidas 3SSB
• Scholastic Series
• OGP Cares
• Sports Boardroom
• The Underground Circuit
• FAYS
• YBL (Youth Basketball League)
• The Battle of the Brands
• Scope Scouting
• Elevate Training
• Performance Training
• Strength & Conditioning

Products and services

• OGP Club Teams

Quantifiable outcome

• 75,000+ players and 10,000+ teams served annually
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Hoag Orthopedic Institute (HOI)coreStrategic or Co-development Partner · 5 August 2026Partnership announced August 2026 to provide young athletes and families with greater access to trusted healthcare resources throughout every stage of their basketball journey. HOI is an award-winning leader in orthopedic and sports medicine.
• adidascoreStrategic or Co-development PartnerLand signature adidas partnership in 2017, expanding to adidas 3SSB grassroots basketball platform in 2025. OGP serves as official adidas 3SSB Program host, providing exclusive tournament access, adidas swag for participants, and brand integration across club teams and events.
• NBAmajorGTM or Marketing PartnerOfficial NBA partnership including Jr. NBA affiliation, NBA Summer League involvement, and NBA Experiences marketing partnership. Provides legitimacy and exposure opportunities for OGP players.
• 5onFivecoreStrategic or Co-development PartnerStrategic partnership announced for Fall 2026 tryouts to create one unified club basketball program at OGP Ladera location, combining OGP's operational infrastructure with 5onFive's basketball expertise.
• BallislifemajorGTM or Marketing PartnerLong-standing partnership for Ballislife All-American Camp and BIL Jr. All-American Camp, providing elite exposure events for OGP players and connection to basketball content platform.
• USA VolleyballcoreStrategic or Co-development PartnerOGP Anaheim serves as home facility for USA Volleyball, providing facility infrastructure and programming for volleyball operations including Pulse Volleyball club teams.
• Jr. NBAmajorGTM or Marketing PartnerOfficial Jr. NBA partnership providing brand affiliation, content syndication, and pathway programs for youth basketball development.
• RX3 FoundationminorGTM or Marketing PartnerCommunity partnership supporting youth sports access and development initiatives.
• NBPA (National Basketball Players Association)minorGTM or Marketing PartnerPartnership affiliation with players association for content and player development initiatives.

Scale indicators7 records

Recent moves19 records

Expansion highlights6 records

Direct peers

• NCSA (Next College Student Athlete): Largest college athletic recruiting platform connecting high school athletes with college coaches. Comparable to OGP's college placement service bundled into its high school club teams and exposure circuits (The Stage, adidas 3SSB).
• Athletes First Basketball Academy: Long-standing Southern California basketball training organization founded by development guru Sonny Vaccaro's circle, offering elite training, AAU/club teams, and college exposure events. Highly comparable to OGP's basketball academy, club teams, and adidas 3SSB program in California.
• Pro Skills Basketball: Boys and girls basketball skills training and team development program running club teams and camps across multiple states. Directly overlaps with OGP's club team, training, and youth basketball development offering.
• D1 Training: National franchise of performance and skills training centers offering strength, speed, and sport-specific coaching programs on a subscription basis. Comparable to OGP's performance training arms (Anaheim Performance Training, Strength & Conditioning, Elevate) in both content and pricing model.
• Parisi Speed School: Franchise of private coaching and athletic performance training centers focused on speed, strength, and movement fundamentals for youth athletes. Competes in the same subscription-driven youth sports training category with similar $100-$300 monthly pricing.

Emerging players

• Universal Tennis (UTR): Sports tech platform that rates athletes and organizes competitive play, tournaments, and recruiting pathways. Adjacent in using proprietary technology to monetize player journeys, exposure events, and college placement in a single sport — analogous to OGP's The Passport + Scope Scouting + tournament ecosystem.

Others

• AAU (Amateur Athletic Union): National governing organization for amateur youth sports, including sanctioned basketball leagues and tournaments. Indirectly comparable as a governing platform that OGP's adidas 3SSB and FAYS initiatives seek to supplement or compete with at the circuit level.
• Stack Sports / SportsEngine: Major youth sports management software ecosystem including SportsEngine, Tournament Management, and player tracking. Overlaps with OGP's The Passport and Scope Scouting products as a horizontal tech layer serving youth sports organizations.
• LeagueApps: Youth and adult sports registration and league management software, used by leagues and clubs to run programs. Competes with OGP's The Passport on the technology layer for youth sports program management and event experience.

Broad incumbents

• IMG Academy: Multi-sport training and education academy with owned facilities, performance training, and elite athlete development. Larger and broader in scope than OGP, but the closest operating model — combining facility ownership, performance training, club teams, exposure events, and college placement under one roof.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/opengympremier
• YouTubeyoutube.com/channel/UCAfCQ_2OW8fjj0nBXLhiH9g
• Facebookfacebook.com/OpenGymPremier
• Instagraminstagram.com/opengympremier

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Open Gym Premier