persolog GmbH

Name

persolog GmbH

Legal name

persolog GmbH

Website

https://persolog.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Training & Personality Assessment

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

People Management & Supervisory Skills (EDABAAAB)

akta.pro secondary industries

Leadership & People Skills (Influence, Managing Up, Supervisory Readiness) (EDAAAKAI), Human Resources & Talent Development (EDAGANAB), Corporate Learning & Training Content Development (EDAGAKAC), Customer Success Operations & Health Scoring (Renewals/QBRs) (EDABABAM)

Keywords

• Personality assessment training
• Behavioral certification programs
• Leadership development tools
• Team resilience training
• DISC personality profiling

Headquarters

HQ city

Reckingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Certification Programs: persolog offers certification programs for trainers who want to become certified persolog trainers. After certification, trainers receive access to purchase products at trainer conditions. Certifications include CORE SIX, Personality Factor Model, Resilience Model, Team Resilience Model, Organizational Resilience Model, Stress Model, Time Management Model, and Self Leadership Model.
2. Seminar Bookings: Revenue from open group seminars, in-house seminars (tailored to customer requirements), online seminars via Zoom, digital seminars (self-paced e-learning), and blended learning seminars (combination of digital and face-to-face). Pricing varies by seminar type with cancellation and rebooking policies defined.
3. Product Sales: Sales of books, training materials, online evaluations, and training games through the persolog shop. Over 400 products in 35 languages available in print and digital formats.
4. Digital Memberships: Subscription-based access to the persolog Academy platform for digital content, online courses, and membership features. Memberships auto-renew unless terminated.
5. Sales Expedition Masterclass: 3-month masterclass program for sales professionals combining personality-based selling approaches with structure.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

persolog GmbH develops and licenses proprietary personality and behavioral assessment models (including the CORE SIX 6-Factor Personality Model and the Personality Factor Model based on DISC) and certifies trainers, coaches, and consultants to deliver training using these models. The company sells more than 400 print and digital products in 35 languages and runs in-house and open seminars for enterprise clients covering recruiting, leadership development, team resilience, stress management, time management, and self-leadership. Revenue is generated through trainer certification programs, enterprise seminars, digital academy memberships, and product sales through the persolog webshop.

Product overview

persolog GmbH is a personality development and training company with over 30 years of experience offering learning tools focused on social and personal competencies. The product portfolio centers on behavioral and personality assessment models (CORE SIX 6-Factor Model, DISC Behavior Profile) and resilience development frameworks (Personal, Team, and Organizational Resilience Models, Stress Model, Time Management Model, Self Leadership Model) for training, coaching, personnel development, and occupational health management. The company distributes over 400 print and digital products in 35 languages through its webshop (Shopware-based) and offers e-learning through the persolog Academy platform (hosted on KeeUnit/KeeLearning). Certification programs for trainers, sales training (Sales Expedition), and AI integration training (AI Mastermind) are delivered via Zoom, online academy, and face-to-face formats. With partners in 17 countries and over 14,000 certified trainers, the company serves both individual professional development and enterprise clients including 90% of DAX companies.

Differentiator

Problem solved

Functional benefit

Brands

• persolog® CORE SIX: The 6-Factor Personality Model certification - reveals the core structure of a person's personality for recruiting and leadership development.
• persolog® Personality Factor Model
• persolog® Resilience Model
• persolog® Team Resilience Model
• persolog® Organizational Resilience Model
• persolog® Stress Model
• persolog® Time Management Model
• persolog® Self Leadership Model
• persolog Academy
• AI Mastermind

Products and services

• persolog CORE SIX Certification Certification program for trainers, coaches, and HR practitioners based on the proprietary 6-Factor Personality Model that reveals the core structure of an individual's personality. Used for recruiting and personality/leadership development.
• persolog Personality Factor Model Certification Internationally recognized DISC-based behavior profile certification program that provides expertise in applying behavioral analysis for training, coaching, recruiting, and personnel development.
• persolog Resilience Model Certification Certification program addressing the six factors that help individuals survive and thrive through crises. Enables trainers to deliver personal resilience training.
• persolog Team Resilience Model Certification Certification focused on six factors that make teams capable of surviving crises. Designed for team development and organizational resilience building.
• persolog Organizational Resilience Model Certification Certification for building enterprise-wide crisis survival capabilities and sustainable organizational development using persolog's resilience framework.
• persolog Stress Model Certification Certification covering a personality-based stress management model integrated with occupational health management to help identify stress patterns and develop coping strategies.
• persolog Time Management Model Certification Certification for a personality-integrated time management framework that helps individuals optimize time allocation based on behavioral preferences and personality factors.
• persolog Self Leadership Model Certification Certification for a self-leadership framework that integrates personality insights with personal leadership practices for professional growth.
• persolog AI Mastermind Training program that helps trainers, coaches, and consultants integrate artificial intelligence into their daily work in a structured way for creating trainings, coaching concepts, and learning materials more efficiently.
• persolog Sales Expedition 3-month masterclass for sales professionals that teaches selling with personality and structure, enhancing personal sales strengths and navigating challenging sales situations.
• persolog Academy (Online Learning Platform) E-learning platform offering digital seminars, blended learning courses, advanced training, and certifications accessible online at any time, hosted on KeeUnit/KeeLearning infrastructure.
• persolog Webshop Online store offering more than 400 print and digital profiles, assessments, coaching reports, and trainer kits in 35 languages, with special trainer pricing for certified trainers.
• persolog Tools Membership Subscription-based digital toolkit providing access to persolog assessment and training tools for certified trainers with auto-renewal.

Quantifiable outcome

• 90% of DAX companies use persolog models
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature10 records

Partnerships

One partnership is on record.

• Certification Partners NetworkcoreChannel Partner/ Reseller/ Distributorpersolog maintains a network of certification partners in 17 countries worldwide. These partners become certified trainers who can deliver persolog methodologies and products in their local markets. The company offers fair conditions with no license fees or annual minimum purchase requirements, supporting partners in their daily business.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CPP (The Myers-Briggs Company): CPP publishes the Myers-Briggs Type Indicator (MBTI) and offers certification programs for practitioners globally, competing directly with persolog in the personality-assessment-for-training market and overlapping in enterprise HR and leadership development use cases.
• Wiley (Everything DiSC): Wiley publishes the Everything DiSC suite of DISC-based personality assessments and certifications for trainers and coaches — the closest direct competitor to persolog's Personality Factor Model and DISC Behavior Profile, with overlapping trainer certification ecosystems.
• Insights Discovery: Insights Discovery uses a color-based personality framework rooted in Jungian/DISC concepts and operates a global licensed practitioner network — directly comparable to persolog's certification-partner model and corporate training offerings.
• Thomas International: Thomas International offers DISC-based personality assessments (Thomas Personal Profile Analysis) and certifies practitioners — a direct DISC competitor with strong global distribution that overlaps persolog's trainer certification model.
• Hogan Assessments: Hogan provides personality assessments used for leadership development, talent selection, and coaching — directly competing with persolog's CORE SIX and leadership/people-management certification programs in enterprise HR deployments.

Broad incumbents

• SHL: SHL provides psychometric assessments and talent analytics for recruitment and development, competing with persolog in the recruiting-focused assessment category (where CORE SIX is explicitly targeted) and serving similar enterprise HR buyers.
• Korn Ferry: Korn Ferry offers a broad suite of talent management, assessment, and leadership development solutions, overlapping with persolog's enterprise-facing assessment and leadership programs but at a much larger scale and global reach.
• Gallup: Gallup offers CliftonStrengths and broader workplace analytics for employee engagement and leadership development, competing with persolog in enterprise training deployments but with a much larger research-backed brand and broader portfolio.
• Center for Creative Leadership (CCL): CCL delivers leadership development programs and assessments globally, overlapping with persolog's leadership and self-leadership certification offerings, particularly for enterprise and executive-level audiences.
• Development Dimensions International (DDI): DDI is a large leadership development and talent assessment firm whose Leadership Forecast and behavioral assessment suite overlaps with persolog's leadership and team resilience certifications, particularly with enterprise buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7520l5DOjEkA-ZhvhXGvBg
• Facebookfacebook.com/persolog.persoenlichkeitsentwicklung
• LinkedInlinkedin.com/company/persolog-international
• Instagraminstagram.com/persolog_
• Xx.com/persolog

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about persolog GmbH