persolog GmbH
- Company typePrivate
- Founded1994
- HeadquartersReckingen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
persolog GmbH firmographics
Firmographics- Name
- persolog GmbH
- Legal name
- persolog GmbH
- Website
- https://persolog.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
persolog GmbH industry classification
Industry- Product category
- Professional Training & Personality Assessment
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- People Management & Supervisory Skills (EDABAAAB)
- akta.pro secondary industries
- Leadership & People Skills (Influence, Managing Up, Supervisory Readiness) (EDAAAKAI), Human Resources & Talent Development (EDAGANAB), Corporate Learning & Training Content Development (EDAGAKAC), Customer Success Operations & Health Scoring (Renewals/QBRs) (EDABABAM)
Keywords
Where persolog GmbH is headquartered
LocationHeadquarters
- HQ city
- Reckingen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
persolog GmbH business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Certification Programs: persolog offers certification programs for trainers who want to become certified persolog trainers. After certification, trainers receive access to purchase products at trainer conditions. Certifications include CORE SIX, Personality Factor Model, Resilience Model, Team Resilience Model, Organizational Resilience Model, Stress Model, Time Management Model, and Self Leadership Model.
- Seminar Bookings: Revenue from open group seminars, in-house seminars (tailored to customer requirements), online seminars via Zoom, digital seminars (self-paced e-learning), and blended learning seminars (combination of digital and face-to-face). Pricing varies by seminar type with cancellation and rebooking policies defined.
- Product Sales: Sales of books, training materials, online evaluations, and training games through the persolog shop. Over 400 products in 35 languages available in print and digital formats.
- Digital Memberships: Subscription-based access to the persolog Academy platform for digital content, online courses, and membership features. Memberships auto-renew unless terminated.
- Sales Expedition Masterclass: 3-month masterclass program for sales professionals combining personality-based selling approaches with structure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One-time | Free consultation available |
| Subscription | Monthly | Digital membership subscriptions |
| One time/ perpetual license | Multi-year contract | Seminar pricing varies by type |
| Other | Pay-as-you-go | Trainer pricing for certified trainers |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
persolog GmbH product offering
Product offeringCore offering
persolog GmbH develops and licenses proprietary personality and behavioral assessment models (including the CORE SIX 6-Factor Personality Model and the Personality Factor Model based on DISC) and certifies trainers, coaches, and consultants to deliver training using these models. The company sells more than 400 print and digital products in 35 languages and runs in-house and open seminars for enterprise clients covering recruiting, leadership development, team resilience, stress management, time management, and self-leadership. Revenue is generated through trainer certification programs, enterprise seminars, digital academy memberships, and product sales through the persolog webshop.
Product overview
persolog GmbH is a personality development and training company with over 30 years of experience offering learning tools focused on social and personal competencies. The product portfolio centers on behavioral and personality assessment models (CORE SIX 6-Factor Model, DISC Behavior Profile) and resilience development frameworks (Personal, Team, and Organizational Resilience Models, Stress Model, Time Management Model, Self Leadership Model) for training, coaching, personnel development, and occupational health management. The company distributes over 400 print and digital products in 35 languages through its webshop (Shopware-based) and offers e-learning through the persolog Academy platform (hosted on KeeUnit/KeeLearning). Certification programs for trainers, sales training (Sales Expedition), and AI integration training (AI Mastermind) are delivered via Zoom, online academy, and face-to-face formats. With partners in 17 countries and over 14,000 certified trainers, the company serves both individual professional development and enterprise clients including 90% of DAX companies.
Differentiator
Problem solved
Functional benefit
Brands
- persolog® CORE SIX: The 6-Factor Personality Model certification - reveals the core structure of a person's personality for recruiting and leadership development.
- persolog® Personality Factor Model
- persolog® Resilience Model
- persolog® Team Resilience Model
- persolog® Organizational Resilience Model
- persolog® Stress Model
- persolog® Time Management Model
- persolog® Self Leadership Model
- persolog Academy
- AI Mastermind
Products and services
- persolog CORE SIX Certification Certification program for trainers, coaches, and HR practitioners based on the proprietary 6-Factor Personality Model that reveals the core structure of an individual's personality. Used for recruiting and personality/leadership development.
- persolog Personality Factor Model Certification Internationally recognized DISC-based behavior profile certification program that provides expertise in applying behavioral analysis for training, coaching, recruiting, and personnel development.
- persolog Resilience Model Certification Certification program addressing the six factors that help individuals survive and thrive through crises. Enables trainers to deliver personal resilience training.
- persolog Team Resilience Model Certification Certification focused on six factors that make teams capable of surviving crises. Designed for team development and organizational resilience building.
- persolog Organizational Resilience Model Certification Certification for building enterprise-wide crisis survival capabilities and sustainable organizational development using persolog's resilience framework.
- persolog Stress Model Certification Certification covering a personality-based stress management model integrated with occupational health management to help identify stress patterns and develop coping strategies.
- persolog Time Management Model Certification Certification for a personality-integrated time management framework that helps individuals optimize time allocation based on behavioral preferences and personality factors.
- persolog Self Leadership Model Certification Certification for a self-leadership framework that integrates personality insights with personal leadership practices for professional growth.
- persolog AI Mastermind Training program that helps trainers, coaches, and consultants integrate artificial intelligence into their daily work in a structured way for creating trainings, coaching concepts, and learning materials more efficiently.
- persolog Sales Expedition 3-month masterclass for sales professionals that teaches selling with personality and structure, enhancing personal sales strengths and navigating challenging sales situations.
- persolog Academy (Online Learning Platform) E-learning platform offering digital seminars, blended learning courses, advanced training, and certifications accessible online at any time, hosted on KeeUnit/KeeLearning infrastructure.
- persolog Webshop Online store offering more than 400 print and digital profiles, assessments, coaching reports, and trainer kits in 35 languages, with special trainer pricing for certified trainers.
- persolog Tools Membership Subscription-based digital toolkit providing access to persolog assessment and training tools for certified trainers with auto-renewal.
Quantifiable outcome
- 90% of DAX companies use persolog models
- +2 more outcomes
Companies that use persolog GmbH
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
persolog GmbH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature10 records
persolog GmbH partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Certification Partners Networkcorepersolog maintains a network of certification partners in 17 countries worldwide. These partners become certified trainers who can deliver persolog methodologies and products in their local markets. The company offers fair conditions with no license fees or annual minimum purchase requirements, supporting partners in their daily business.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
persolog GmbH competitors and assessment
Company assessmentDirect peers
- CPP (The Myers-Briggs Company): CPP publishes the Myers-Briggs Type Indicator (MBTI) and offers certification programs for practitioners globally, competing directly with persolog in the personality-assessment-for-training market and overlapping in enterprise HR and leadership development use cases.
- Wiley (Everything DiSC): Wiley publishes the Everything DiSC suite of DISC-based personality assessments and certifications for trainers and coaches — the closest direct competitor to persolog's Personality Factor Model and DISC Behavior Profile, with overlapping trainer certification ecosystems.
- Insights Discovery: Insights Discovery uses a color-based personality framework rooted in Jungian/DISC concepts and operates a global licensed practitioner network — directly comparable to persolog's certification-partner model and corporate training offerings.
- Thomas International: Thomas International offers DISC-based personality assessments (Thomas Personal Profile Analysis) and certifies practitioners — a direct DISC competitor with strong global distribution that overlaps persolog's trainer certification model.
- Hogan Assessments: Hogan provides personality assessments used for leadership development, talent selection, and coaching — directly competing with persolog's CORE SIX and leadership/people-management certification programs in enterprise HR deployments.
Broad incumbents
- SHL: SHL provides psychometric assessments and talent analytics for recruitment and development, competing with persolog in the recruiting-focused assessment category (where CORE SIX is explicitly targeted) and serving similar enterprise HR buyers.
- Korn Ferry: Korn Ferry offers a broad suite of talent management, assessment, and leadership development solutions, overlapping with persolog's enterprise-facing assessment and leadership programs but at a much larger scale and global reach.
- Gallup: Gallup offers CliftonStrengths and broader workplace analytics for employee engagement and leadership development, competing with persolog in enterprise training deployments but with a much larger research-backed brand and broader portfolio.
- Center for Creative Leadership (CCL): CCL delivers leadership development programs and assessments globally, overlapping with persolog's leadership and self-leadership certification offerings, particularly for enterprise and executive-level audiences.
- Development Dimensions International (DDI): DDI is a large leadership development and talent assessment firm whose Leadership Forecast and behavioral assessment suite overlaps with persolog's leadership and team resilience certifications, particularly with enterprise buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
persolog GmbH social profiles
Digital presencepersolog GmbH compliance and trust
Trust signalCompliance3 records
persolog GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
persolog GmbH leadership team
Management profileNumber of profiles
Profiles1 record
persolog GmbH subsidiaries and ownership
Company hierarchySubsidiaries1 record
persolog GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
persolog GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about persolog GmbH
What does persolog GmbH do?
persolog GmbH develops and licenses proprietary personality and behavioral assessment models (including the CORE SIX 6-Factor Personality Model and the Personality Factor Model based on DISC) and certifies trainers, coaches, and consultants to deliver training using these models. The company sells more than 400 print and digital products in 35 languages and runs in-house and open seminars for enterprise clients covering recruiting, leadership development, team resilience, stress management, time management, and self-leadership. Revenue is generated through trainer certification programs, enterprise seminars, digital academy memberships, and product sales through the persolog webshop.
Is persolog GmbH a public or private company?
persolog GmbH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was persolog GmbH founded?
persolog GmbH was founded in 1994. It employs 11 to 50 people.
Where is persolog GmbH based?
persolog GmbH is headquartered in Reckingen, Germany, in the Europe region.
How does persolog GmbH make money?
Five revenue lines are on record. Certification Programs are the primary driver. The others are seminar Bookings, product Sales, digital Memberships and sales Expedition Masterclass.
Who are persolog GmbH's main competitors?
Direct peers on record are CPP (The Myers-Briggs Company), Wiley (Everything DiSC), Insights Discovery, Thomas International and Hogan Assessments. Broad incumbents are SHL, Korn Ferry, Gallup, Center for Creative Leadership (CCL) and Development Dimensions International (DDI).
Does persolog GmbH have an API?
No public API is recorded for persolog GmbH.
What industry is persolog GmbH in?
persolog GmbH's product category is Professional Training & Personality Assessment. Its primary akta.pro industry code is EDABAAAB, People Management & Supervisory Skills, with a secondary code of EDAAAKAI, Leadership & People Skills (Influence, Managing Up, Supervisory Readiness). Its NAICS code is 5132 and its SIC code is 7372.