Medienpark

What Medienpark does

Medienpark (legal entity: medienpark Stiehler & Tidow GmbH & Co.KG) is a privately held German E-Commerce agency founded in 1998 and headquartered in Bochum, specializing in Shopware 6 development for the German furniture industry (Möbelbranche). The firm operates as a Certified Shopware Advanced Developer and delivers turnkey 360-degree E-Commerce solutions including shop implementation and migration, proprietary plugin engineering (Kassandra for AI product recommendations, Filialen for Click & Collect, EyeCatcher for product badges, Ametras/MOEVE and SHD ERP connectors, Blätterkatalog digital catalog integration), omnichannel integration linking online shops with physical retail locations, and ongoing hosting, SEO/SEA, and Online Marketing services. Its marquee engagement is the POCO Shopware 6 Beyond relaunch covering 132 stores with real-time inventory, Salesforce CRM, Adyen payments, and Factfinder/Searchhub search integration. The company also serves furniture purchasing associations through long-tenured extranet relationships, notably a 15+ year partnership with UNION Einkaufs GmbH and a RAG-based 'Allice' AI assistant for Alliance Möbel.

The business model combines fixed-price project work (Shopware Business from €20,000, Premium from €40,000), recurring monthly retainers (SEO from €1,350/month, Google/Microsoft Ads from €375/month, hosting from €35/month up to €6,000/month for custom clusters), one-time plugin licensing (€580–€7,300 per plugin), and AI consulting and implementation engagements. Go-to-market is direct B2B sales-led with enterprise field sales for large retailers and inside sales for mid-market, supplemented by a certified partner network (Shopware, Google, Microsoft, etracker) and content-led inbound demand generation through active SEO and blog publication. Operationally, the firm has delivered 320+ completed projects and maintains 11–50 employees across its Bochum headquarters.

Medienpark has invested in an applied AI practice spanning RAG-based knowledge retrieval, local LLM deployment (Llama, Mistral, Gemma, Qwen, DeepSeek) on proprietary infrastructure for GDPR-compliant client use cases, generative AI for product content and translations, computer vision for visual search and accessibility-compliant alt-tag generation, and NLP for chatbots and review sentiment analysis. The firm is bootstrapped, managed by founders Sascha Stiehler and Joachim Tidow, and reports no external institutional investment or M&A activity.

Name

Medienpark

Legal name

medienpark Stiehler & Tidow GmbH & Co.KG

Website

https://medienpark.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Medienpark is a privately held German E-Commerce agency founded in 1998, specializing in Shopware 6 development, proprietary plugin engineering, ERP integration, and AI solutions for the furniture industry, serving enterprise clients and trade associations across the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Bochum

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Project-Based E-Commerce Development: Fixed-price and time-and-materials engagements for Shopware 6 shop development, custom plugin development, migrations, and implementation projects. Revenue recognized upon project completion or milestone delivery.
2. Ongoing Retainer & Betreuung Services: Recurring monthly retainer engagements for SEO full-service management, Google/Microsoft Ads campaign management, hosting, and continuous shop maintenance and support.
3. Plugin Licensing: Sale of proprietary Shopware 6 plugins (e.g., Kassandra, EyeCatcher, Filialen, Ametras connector, Blätterkatalog) as licensed products with one-time or annual licensing fees.
4. Web Hosting & Infrastructure Services: Managed hosting services including shared hosting, dedicated Shopware servers, and custom high-availability clusters with monitoring, backups, and SSL certificates.
5. Professional Services & Consulting: Strategic and conceptual consulting, omnichannel strategy, SEO consulting, and workshops (SEO workshops, technical audits) billed on project or hourly basis.
6. KI-Lösungen (AI Solutions): AI consulting and implementation services for RAG systems, local LLM deployments, and AI-powered e-commerce features, billed as project engagements or consulting retainers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Medienpark is a full-service B2B e-commerce agency that builds and supports Shopware 6 online shops, develops proprietary Shopware plugins, delivers SEO/SEA online marketing services, and provides AI solutions (RAG systems, local LLM deployments), web hosting, and association intranet/extranet platforms — primarily for the German furniture industry. They offer fixed-price shop implementation projects (Business from €20,000, Premium from €40,000), recurring monthly retainers for SEO (from €1,350/month) and Google/Microsoft Ads (from €375/month), and licensed proprietary plugins.

Product overview

Medienpark is an established e-commerce agency and Shopware partner offering comprehensive 360° solutions since 1998. The portfolio centers on Shopware 6 shop development with a proprietary plugin ecosystem (Kassandra for AI recommendations, Ametras/MOEVE ERP integration, Filialen for Click & Collect, Article Manager, EyeCatcher badges, Blätterkatalog) combined with full-service online marketing (SEO with GEO capabilities, SEA with Google/Microsoft Ads, web analytics via etracker). AI solutions include consulting, RAG systems for knowledge retrieval, local LLM deployment, and e-commerce AI applications. Hosting services span shared hosting, Shopware-exclusive servers, and custom redundant clusters. The agency specializes in the furniture retail sector with strategic partnerships for ERP integration (Ametras/MOEVE, SHD).

Differentiator

Problem solved

Functional benefit

Products and services

• Shopware 6 Shop Development Complete e-commerce shop implementation using Shopware 6, delivered as fixed-price projects by a Certified Shopware Advanced Developer agency. For furniture retailers, omnichannel operators, and online retailers in the DACH region.
• KI-Lösungen (AI Solutions) AI consulting and implementation services covering RAG-based knowledge management, local LLM deployment for data sovereignty, automated content creation, AI-powered product recommendations (Kassandra), visual search, and chatbots. For e-commerce operators and associations needing GDPR-compliant AI.
• Verbandslösungen (Association Solutions) Member portals, extranets, and AI-powered knowledge management systems for trade associations and purchasing groups. Long-term engagement model.
• SEO Services Full-service SEO including technical audits, keyword analysis, on-page optimization, content creation, GEO for AI search visibility, and ongoing monitoring with reporting. Billed as project or monthly retainer.
• SEA Services (Google & Microsoft Ads) Certified Google and Microsoft Ads campaign management with regular optimization, competitor analysis, and transparent reporting. Billed as monthly retainer.
• Web Hosting & Monitoring Managed hosting portfolio ranging from shared hosting (from €35/month) to Shopware-exclusive servers (from €99/month) and custom high-availability clusters (from €6,000/month) with monitoring, backups, updates, and mail delivery.
• Shopware 6 Plugin Development Proprietary Shopware 6 plugin licensing (Kassandra, Filialen, Ametras connectors, EyeCatcher, Blätterkatalog) and custom plugin development as Certified Shopware Advanced Developer.
• Strategische & Konzeptionelle Beratung Strategic consulting on e-commerce strategy, omnichannel concepts, and digital business model transformation. Project or hourly billing.
• Web Analytics & Tracking etracker web analytics service — GDPR-compliant, cookieless tracking, made and stored in Germany. Offered as part of medienpark's marketing services.

Quantifiable outcome

• 320+ successfully completed E-Commerce projects delivered for customers
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability12 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Shopware AGcoreTechnology or IntegrationCertified Shopware Partner Agency with 'Certified Advanced Developer' status. Medienpark develops custom Shopware 6 shops, plugins, and provides migration services. The partnership is central to their service offering, with references featured on Shopware's official partner page. Shopware publicly acknowledged medienpark as implementation partner for the POCO E-Commerce relaunch.
• Ametras (MOEVE / eMoeve)coreTechnology or IntegrationStrategic partnership for ERP and inventory management integration for the furniture industry. Medienpark develops proprietary plugins (mpAmetras, Ametras Artikelmanager) connecting Shopware 6 with Ametras/MOEVE ERP systems. Featured as a key differentiator for furniture industry clients needing seamless ERP-shop integration.
• SHD (MHS und ECORO)coreTechnology or IntegrationStrategic partnership for ERP and Warenwirtschaft solutions for the furniture industry. SHD (MHS und ECORO) provides inventory and procurement systems that Medienpark integrates with Shopware-based E-Commerce solutions.
• Google LLCminorChannel Partner/ Reseller/ DistributorCertified Google Ads Partner. Medienpark offers managed Google Ads campaign services as part of its Online Marketing portfolio, with official Google Partner badge displayed on the website.
• Microsoft CorporationminorChannel Partner/ Reseller/ DistributorCertified Microsoft Ads Partner. Medienpark offers managed Microsoft Ads campaign services alongside Google Ads, providing multichannel search advertising for clients.
• SalesforcecoreTechnology or IntegrationTechnology integration partner used in client projects (e.g., POCO E-Commerce). Salesforce CRM is integrated with Shopware 6 for unified customer account management across online and offline channels.
• AdyencoreTechnology or IntegrationPayment processing integration partner. Used in the POCO Shopware 6 Beyond project with a custom implementation (non-standard Adyen integration) to handle specific business model requirements and payment workflows.
• Factfinder / SearchhubcoreTechnology or IntegrationProduct search and discovery technology integrated into client E-Commerce projects. Used in the POCO Shopware 6 implementation for high-performance, relevant search results across large product assortments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• netz98 new media GmbH: Established German Shopware Gold Partner and e-commerce agency offering Shopware 6 development, hosting and omnichannel implementations across DACH. Closely comparable as a competing Shopware-specialist agency targeting the same furniture and mid-market e-commerce customer base.
• d3 / digitalkites GmbH: German digital agency with deep Shopware 6 practice delivering custom shop builds, integrations and digital marketing. Directly competes for the same enterprise Shopware projects and online marketing retainers in DACH.
• Bitfactory GmbH: German digital agency with a Shopware practice delivering custom shop development, hosting and digital marketing for DACH retailers. Comparable as a same-size Shopware specialist agency.
• dkd Internet Service GmbH: Full-service German digital agency delivering Shopware-based e-commerce, PIM/DAM, custom development and content production. Comparable as a same-tier DACH Shopware agency serving B2B and B2C e-commerce clients.
• elaboratum GmbH: Munich-based e-commerce and digital business consultancy delivering strategy, Shopware implementations and digital transformation programs. Comparable as a German consultancy-agency hybrid in the same customer set.
• 247GRAD Labs GmbH: Certified Shopware partner agency offering Shopware 6 shops, custom plugins and digital strategy. Directly comparable as a competing German Shopware-focused implementation agency.

Others

• Shopware AG: The Shopware platform vendor itself. Not a direct competitor in services but the ecosystem anchor whose partner program, certifications and product roadmap directly determine Medienpark's GTM and product strategy.

Emerging players

• novomind AG: Hamburg-based software and e-commerce provider with PIM, shop and AI commerce capabilities. Comparable as a German e-commerce software/services vendor competing for adjacent transformation budgets.
• dotfly GmbH: Bochum-based web and e-commerce agency offering Shopware development, hosting and digital services. Geographically and categorically adjacent — comparable regional Shopware-agency profile.

Broad incumbents

• nexum AG: Larger German full-service digital agency with a dedicated e-commerce practice (including Shopware) and broader brand, CRM and platform capabilities. Comparable as a larger incumbent competing for the same enterprise digital transformation mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/medienparkBochumLinden
• LinkedInlinkedin.com/company/medienpark-gmbh-&-co-kg
• Instagraminstagram.com/medienparkbochum

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medienpark