What novomind AG does

novomind AG is a Hamburg, Germany-based enterprise software company founded in 1999 that develops integrated digital commerce and customer service platforms for B2B, B2C, and D2C business models. Its portfolio is organized into three product lines: Digital Commerce (novomind iPIM for product information management, novomind iSHOP for shop systems, and novomind iMARKET for marketplace connectivity), Customer Service (novomind iAGENT omnichannel contact center software with telephony, voicebot, and messaging extensions), and AI & Data (the novomind AI Platform powering the Shopping Assistant and Customer Data Platform). The platform is built around integrated modules that share product, customer, and interaction data, enabling AI-driven features such as personalized shopping agents, voice automation, and agent assist.

The company operates a SaaS subscription revenue model supplemented by professional services for integration, implementation, customized development, and 24/7 support, with annual billing and quote-based pricing tailored to enterprise customers. Go-to-market is direct enterprise field sales through regional offices in Germany, APAC (Singapore, Hong Kong), and MEA (Dubai, Egypt), complemented by a partner program with system integrators and technology providers. Customers include Volkswagen, BMW, Puma, Sixt, Otto, Deutsche Post, C&A, FALKE, Betzold, DEW21, FRICKE Group, HolzLand, hagebau, A&O Hotels and Hostels, vertbaudet, and Bergzeit, spanning retail, wholesale, manufacturing, cooperative groups, automotive, energy, insurance, tourism, and public sector verticals.

The company is privately held as a German Aktiengesellschaft (AG) with no public listing or disclosed external institutional investors. Operating geographies span DACH, APAC, and MEA, and the company is ISO/IEC 27001 certified with GDPR-compliant data residency in German data centers, positioning it as a European data-sovereign alternative to US-headquartered enterprise SaaS vendors.

Name

novomind AG

Legal name

novomind AG

Website

https://novomind.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

novomind AG is a Hamburg-based enterprise software company providing integrated digital commerce (PIM, shop, marketplace) and customer service (omnichannel contact center, AI agents) platforms, with a SaaS-plus-services model serving large enterprises across retail, wholesale, manufacturing, automotive, and other verticals in Germany, APAC, and MEA.

Ownership category

akta.pro rank

Product category

Enterprise Digital Commerce and Customer Service Software

NAICS

Software Publishers (5132), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Product information management
• E-commerce shop systems
• Omnichannel customer service
• Contact center software
• AI shopping assistants

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing (SaaS): novomind operates as a SaaS provider offering their software products on a subscription basis. The platform delivers faster time-to-market, reliable processes and perfect product presentation as value drivers. Revenue is generated through software subscriptions with 24/7 support included.
2. Professional Services: Services include integration & implementation, long-term support, customized software development, and 24/7 service support. The company provides end-to-end services from consultancy and customized solutions to implementation and continuous enhancement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

novomind AG develops and sells an integrated enterprise software platform for digital commerce and customer service. Its portfolio covers Product Information Management (novomind iPIM), scalable online shop systems (novomind iSHOP), marketplace connectivity (novomind iMARKET), omnichannel contact center software (novomind iAGENT), and an AI platform powering the Shopping Assistant and Customer Data Platform. Products are delivered as SaaS, complemented by professional services for integration, implementation, customized development, and 24/7 support.

Product overview

novomind AG offers a modular software platform for digital commerce and customer service, with over 25 years of experience. The portfolio includes three core product lines: Digital Commerce (novomind iPIM for product information management, novomind iSHOP for e-commerce shop systems, and novomind iMARKET for marketplace connectivity), Customer Service (novomind iAGENT as the contact center software with extensions like iAGENT Call for telephony and iAGENT Voicebot for AI-powered voice support), and AI & Data (novomind AI Platform powering the Shopping Assistant and Customer Data Platform). All products are designed to work together as an integrated ecosystem, with professional services covering implementation, support, and 24/7 SaaS operation in German data centers.

Differentiator

Problem solved

Functional benefit

Brands

• novomind iPIM: Product Information Management system for managing product data, content, and digital assets.
• novomind iSHOP
• novomind iAGENT
• novomind iMARKET
• novomind AI Platform
• novomind Shopping Assistant

Products and services

• novomind iPIM Product Information Management (PIM) system for centralizing, managing, and distributing product data across all sales channels, including intelligent attribute and value mapping for supplier catalogue processing. Used by retail, wholesale, and manufacturing enterprises with large product portfolios.
• novomind iSHOP Scalable, modular, real-time online shop SaaS solution and multi-client-capable shop system with automatic inheritance logic, built for growth-oriented B2C and B2B companies running omnichannel commerce.
• novomind iMARKET Marketplace tool for connecting to online marketplaces and enabling Direct-to-Consumer (D2C) commerce, supporting product syndication and sales across marketplace platforms.
• novomind iAGENT Omnichannel contact center software providing customer service across email, WhatsApp, voice and other channels, with intelligent automation, automatic categorization, ticket processing, and integrations with voice and messaging modules.
• novomind AI Platform Central AI platform enabling personalized, efficient, and flexible AI solutions for digital commerce and customer service, operating with GDPR compliance and storing data in ISO/IEC 27001 certified German data centers.
• novomind Shopping Assistant AI-driven virtual shopping assistant providing 24/7 personalized product advice with product advisor, size advisor, outfit advisor and service advisor capabilities, including a no-code agent builder for customization without programming.
• Customer Data Platform Customer data platform for unifying customer information across channels, integrating with the novomind AI Platform and Shopping Assistant to enable personalized customer experiences.
• Messaging API Messenger interface API enabling integration with various messaging platforms for customer service communication, supporting omnichannel messaging capabilities including WhatsApp Business.
• Professional Services Comprehensive services including integration and implementation, long-term support, customized software development, and 24/7 service support, with options for German private or public cloud deployment.

Quantifiable outcome

• 45 seconds time saving per call with novomind iAGENT Voicebot
• +4 more outcomes

Named customers19 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability10 records

Feature8 records

Partnerships

One partnership is on record.

• Technology Partners & Solution ProviderscoreTechnology or Integrationnovomind maintains partnerships with technology partners and solution providers to deliver comprehensive digital commerce and customer service solutions. These partnerships enable integrations and collaborative project delivery.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Shopware: German-headquartered open commerce platform targeting B2C and B2B merchants with shop system, PIM and marketplace capabilities. Closely comparable as a DACH-rooted, enterprise-oriented commerce suite serving similar retail/wholesale customers.
• commercetools: Headless commerce platform serving large enterprise retailers and brands with multi-channel commerce and PIM-adjacent capabilities. Comparable as an enterprise commerce suite competing for the same omnichannel B2C/B2B deals.
• Spryker: Enterprise commerce platform specializing in complex B2B, B2C and marketplace models with composable architecture. Comparable as a competing enterprise commerce suite, particularly in DACH and EMEA markets.
• Akeneo: Product Information Management (PIM) and Product Experience Management (PXM) vendor serving global enterprise retailers, manufacturers and distributors. Directly overlaps with novomind iPIM.
• Mirakl: Marketplace and dropship platform enabling retailers and brands to launch third-party marketplaces. Comparable to novomind iMARKET for marketplace connectivity and D2C.

Broad incumbents

• Salesforce Commerce Cloud: Cloud commerce platform within the broader Salesforce CRM, service and data ecosystem. Broad incumbent covering commerce, service (Service Cloud) and AI comparable to novomind's integrated suite.
• SAP Commerce Cloud: Enterprise commerce platform from SAP, often sold alongside CX, service and data solutions. Broad incumbent competing for the same enterprise commerce and customer service RFPs.
• Zendesk: Customer service and contact center software with AI capabilities across messaging, voice and email. Comparable to novomind iAGENT including its AI-driven Agent Assist and Voicebot features.
• Genesys: Enterprise contact center and customer experience platform with omnichannel routing, voice AI and workforce engagement. Overlaps with novomind iAGENT and iAGENT Voicebot in customer service automation.

Emerging players

• Optimizely: Digital experience and commerce platform with CMS, commerce and experimentation capabilities. Comparable in the broader enterprise digital commerce stack though with less focus on contact center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/novomind
• LinkedInlinkedin.com/company/novomind-ag
• Instagraminstagram.com/novomind_ag
• Facebookfacebook.com/novomindAG

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about novomind AG