DentalCMO

What DentalCMO does

DentalCMO, also operating as LUMN Marketing, is a privately held, Provo-based digital marketing agency that specializes in serving small business dental practices across the United States and internationally. The company offers an integrated portfolio of services including custom website design and development (priced at $5,000–$8,000 per project), website hosting and maintenance, search engine optimization, video production, logo and branding design, and a "Full Spectrum Marketing" CMO service that provides outsourced marketing leadership under a recurring monthly retainer. Each client is assigned a dedicated account manager, and the company operates a sales-led go-to-market offering a free 14-minute consultation to qualify prospects.

The firm's underlying technology is built on industry-standard web development and SEO tools rather than a proprietary platform. It integrates client sites with Google Analytics and Google My Business for performance tracking and local search optimization, and supports its offerings with thought leadership content including "The Book on Dental Marketing" and an active blog. Its revenue model combines one-time project fees (websites, branding, video) with recurring subscription revenue (hosting/maintenance and CMO retainers), targeting a single primary segment: SMB dental practices seeking to grow patient acquisition and revenue without building an in-house marketing function.

DentalCMO's stated scale includes "thousands of dentists" served across all 50 US states and five countries, with a self-reported claim of over $1B in lifetime sales generated for clients. The company is independently owned with no disclosed institutional investors, parent company, or public listings; no leadership team, founding date, funding history, M&A activity, or partnerships are recorded in the available data. Headcount is reported in the 11–50 range. There are no disclosed patents, certifications, or regulatory actions on record.

Name

DentalCMO

Website

https://dentalcmo.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

DentalCMO (LUMN Marketing) is a privately held, Provo-based digital marketing agency serving small business dental practices across the US and five countries, offering custom websites, hosting, SEO, video, branding, and outsourced CMO services via project fees and recurring retainers.

Ownership category

akta.pro rank

Product category

Dental Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

• Dental marketing services
• Dental website design
• Dental SEO services
• Dental branding services
• Fractional CMO services

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Website Design & Development: One-time fees for custom website design and development. Packages range from $5,000-$8,000 depending on project scope, page count, and level of custom design.
2. Website Hosting & Maintenance: Ongoing hosting and maintenance services to keep websites secure, fast, and up-to-date. Includes proactive support, technical updates, and performance monitoring.
3. CMO Service (Full Spectrum Marketing): Comprehensive marketing leadership service where LUMN acts as the dedicated Chief Marketing Officer. Includes website plus monthly site checks and revamps for a monthly fee. Provides full marketing department capabilities without overhead costs.
4. Video Production: On-location video production services including testimonials, team videos, social media content, and professional headshots. Available as add-on service with fee per video.
5. Logo and Branding Design: Custom logo design and branding services including multiple design concepts and revision rounds.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

DentalCMO (LUMN Marketing) is a dental-focused small business marketing agency that designs and builds custom websites, provides managed hosting and maintenance, delivers SEO and content services, produces on-location videos, creates logos and branding, and offers a full-spectrum CMO-level marketing retainer. Offerings are sold as project-based engagements or monthly subscriptions to dental practices seeking to attract ideal patients and grow revenue.

Product overview

LUMN Marketing (DentalCMO) is a small business marketing agency that offers a portfolio of integrated digital marketing services primarily focused on dental practices. The core offering consists of Custom Websites (starting at $5,000–$8,000), Website Hosting & Maintenance, Search Engine Optimization (SEO), and a Full Spectrum Marketing/CMO Service. These are supplemented by add-on modules including Videos for Web and Social Media, Logos and Branding, Content/Writing Services, and a CMO Package. The company provides custom domain registration, professional hosting, and ongoing support, with services ranging from branding to digital marketing across five countries and all 50 U.S. states.

Differentiator

Problem solved

Functional benefit

Brands

• Full Spectrum Marketing (CMO Service): Comprehensive strategic marketing service where LUMN acts as the client's dedicated Chief Marketing Officer, handling all aspects of marketing strategy and execution.
• The Book on Dental Marketing

Products and services

• Custom Websites Professionally designed, fully optimized custom websites built for dental practices, including custom design and branding, optimized performance, SEO and Google Analytics integration, custom domains, professional hosting, and content/media integration. One-time project fees starting at $5,000-$8,000.
• Website Hosting and Maintenance Worry-free managed hosting on lightning-fast servers with advanced security (SSL certificates, DDoS protection), proactive technical updates, performance monitoring, and unlimited access to a dedicated support team. Sold as an ongoing monthly subscription.
• Search Engine Optimization (SEO) Strategic SEO services for dental practices including comprehensive market research, keyword integration, on-page optimization, Google Analytics integration, Google My Business and local search optimization, and ongoing performance monitoring to drive sustainable organic growth.
• Videos for Web and Social Media High-quality on-location video production with a professional crew, including client testimonials, team videos, social media content, and professional headshots; includes polished post-production for use on websites and social media. Sold per video as a professional service.
• Logos and Branding Custom logo design and branding services for dental practices, including multiple design concepts, revision rounds, signage, advertising materials, brand guidelines, and business cards. Sold as a professional services engagement.
• Full Spectrum Marketing (CMO Service) Comprehensive strategic marketing retainer in which LUMN acts as the client's dedicated Chief Marketing Officer, handling every aspect of marketing strategy and execution with ongoing support. Monthly subscription includes a website plus monthly site checks and revamps, providing full marketing department capabilities without in-house overhead.

Quantifiable outcome

• Over $1B in sales generated for clients

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SmartBox Web Marketing: SmartBox Web Marketing is a dental marketing agency offering website design, SEO, and patient acquisition services exclusively to dental practices. It directly competes with DentalCMO in the same vertical-specialized marketing services niche, with a similar SMB dental practice customer base.
• My Social Practice: My Social Practice is a dental-specific digital marketing agency focused on social media management, content creation, and patient engagement for dental practices. It is comparable in vertical specialization, SMB dental customer focus, and digital-first service delivery.
• Firegang Dental Marketing: Firegang Dental Marketing is a dental marketing agency providing websites, SEO, and patient acquisition services to dental practices. It directly overlaps with DentalCMO on customer base, service offerings, and exclusive dental vertical specialization.
• Tebra (PatientPop): PatientPop (now part of Tebra) provides patient acquisition, practice growth, and marketing automation solutions for medical and dental practices. It competes with DentalCMO for the same SMB dental practice customers with overlapping patient acquisition and digital marketing capabilities.
• Roadside Dental Marketing: Roadside Dental Marketing specializes in marketing services for dental practices, including website design, SEO, and patient acquisition. It is comparable in vertical specialization and SMB dental customer focus to DentalCMO.
• Officite: Officite provides website design, SEO, and digital marketing services specifically for dental and medical practices. It directly overlaps with DentalCMO on vertical specialization and core service offerings.
• PBHS (now part of Dandy): PBHS (now part of Dandy) provides website design, marketing, and practice consulting services to dental practices and specialists. It is comparable in vertical specialization to dental practices and adjacent in website/marketing service delivery.

Emerging players

• Pro Impressions Marketing Group: Pro Impressions Marketing Group provides marketing services including web design and SEO to dental and orthodontic practices. It is a smaller niche dental marketing specialist with overlapping service offerings and customer focus.
• Madow Center for Dental Practice Success: Madow Center provides dental practice consulting and marketing services to dental practices. It is comparable in vertical specialization with a more consulting-oriented service delivery model than DentalCMO.

Broad incumbents

• WebFX: WebFX is a large full-service digital marketing agency serving multiple industries with overlapping services (SEO, web design, video). It is comparable in service offerings but operates as a broad incumbent without DentalCMO's exclusive dental vertical specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dentalcmo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DentalCMO