My Social Practice
My Social Practice is a Salt Lake City-based dental marketing company founded in 2010 that sells an integrated suite of AI, SEO, social media, reputation, scheduling, advertising, and website products exclusively to dental practices across the US and Canada.
- Company typePrivate
- Founded2010
- HeadquartersDraper, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What My Social Practice does
My Social Practice is a Salt Lake City-based, founder-owned dental marketing company founded in 2010 that sells an integrated suite of seven products to dental practices across the United States and Canada. The product portfolio spans AI (Annie AI receptionist), reputation management, online scheduling, paid advertising (including CTV/OTT), dental SEO, social media management, and website design. The company positions itself as a vertical specialist rather than a generalist agency, with every product purpose-built for dental workflows, HIPAA compliance, and integration with the three dominant practice management systems (Dentrix, Eaglesoft, Open Dental).
The underlying technology stack combines an AI receptionist (voice and chat) with a content publishing platform, reviews acquisition engine, real-time online scheduling, and SEO-optimized website builder. Annie AI functions as an autonomous agent handling inbound calls, web chat, appointment booking, and proactive outreach to unscheduled hygiene patients in English and Spanish. The reputation platform integrates directly with Google, Facebook, and Healthgrades; the social platform integrates with Canva and adds AI-assisted caption writing. The company has reported client outcomes including 43M+ social video views for a single practice, 471 Google reviews in a first year, 37% increases in new patient bookings, and 26% reduction in hygiene cancellations.
The business model is predominantly subscription recurring revenue, with monthly social media plans starting at $50/month, comprehensive marketing starting at $100/month, and quote-based pricing for Annie AI and enterprise DSO contracts. Website design is offered as one-time project work with ongoing hosting. The go-to-market is sales-led with a dedicated account strategist model: free consultations and demos feed into long-term partnerships measured through quarterly video reports. Customers are overwhelmingly SMB dental practices (solo, small group, and specialty), with a newer enterprise motion targeting DSOs and multi-location groups requiring centralized dashboards. The company discloses 7,002 cumulative practices worked with over 15 years, 454 five-star Google reviews of its own brand, and 127,000 combined social followers.
My Social Practice firmographics
Firmographics- Name
- My Social Practice
- Legal name
- My Social Practice
- Website
- https://mysocialpractice.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- My Social Practice is a Salt Lake City-based dental marketing company founded in 2010 that sells an integrated suite of AI, SEO, social media, reputation, scheduling, advertising, and website products exclusively to dental practices across the US and Canada.
- Ownership category
- akta.pro rank
Where My Social Practice is headquartered
LocationHeadquarters
- HQ city
- Draper
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
My Social Practice business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Dental Marketing Services Subscription: Monthly subscription services for dental marketing including SEO, social media management, reputation management, website design, and advertising. Services scale from basic plans starting at $50/month to comprehensive integrated marketing systems.
- Annie AI Receptionist: AI-powered virtual receptionist service for dental practices providing 24/7 phone coverage and appointment scheduling. Customized pricing based on practice size and call volume.
- Website Design Services: One-time website design and development services with ongoing hosting and management. Three tiers available: Essential, Performance, and Signature with different feature sets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social Media Essential Tier - DIY content creation with tools and training |
| Subscription | Monthly | Dental Marketing Services - Comprehensive marketing starting price |
| Subscription | Monthly | AI Receptionist (Annie) - Customized pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
My Social Practice product offering
Product offeringCore offering
My Social Practice is a dental marketing company that provides an integrated system of services built exclusively for dental practices to attract new patients. Its core offerings include SEO, social media management, reputation management, custom website design, paid advertising, online scheduling, and Annie AI — a 24/7 AI dental receptionist. Services are delivered primarily through subscription-based monthly plans with dedicated account strategists.
Product overview
My Social Practice is a dental marketing company offering a comprehensive integrated marketing system built exclusively for dental practices. The portfolio consists of seven core products: (1) Annie AI - a 24/7 AI receptionist for phone and chat; (2) Reputation Management - for reviews acquisition and directory management; (3) Online Dental Scheduler - real-time appointment booking; (4) Paid Advertising - omnichannel programmatic campaigns; (5) SEO - dental search engine optimization; (6) Social Media - content creation and publishing management; and (7) Website Design - custom dental websites. These products are designed to work as an integrated system addressing the full patient journey from discovery to scheduled appointment.
Differentiator
Problem solved
Functional benefit
Brands
- Annie AI: 24/7 AI dental receptionist that answers calls, manages web chat, schedules appointments, and contacts unscheduled hygiene patients for dental practices.
Quantifiable outcome
- 43M+ social media video views for a single client practice
- +6 more outcomes
Companies that use My Social Practice
Customer profileNamed customers11 records
Segments8 records
My Social Practice technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability7 records
Feature5 records
My Social Practice partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- DentrixcoreAnnie AI integrates directly with Dentrix practice management system for seamless appointment scheduling and patient data synchronization. This integration allows Annie to access real-time schedule information and book appointments directly into the practice management system.
- Open DentalcoreAnnie AI integrates directly with Open Dental practice management system enabling real-time schedule access and automated appointment booking for dental practices using this platform.
- EaglesoftcoreAnnie AI integrates with Eaglesoft practice management system, allowing dental practices using this software to benefit from AI-powered receptionist services with seamless appointment management.
- GooglecoreReputation management platform integrates directly with Google for reviews acquisition and management. Enables patients to leave authentic Google reviews in just a couple clicks, with automated review response capabilities tied to Google Business Profile.
- FacebookcoreReviews acquisition software integrates with Facebook allowing patients to leave reviews on the practice's Facebook page. Supports multi-platform reputation management across Google, Facebook, and Healthgrades.
- HealthgradescoreReputation management platform integrates with Healthgrades for healthcare-focused review collection and management, completing the tri-platform review acquisition system.
- DentrixcoreOnline dental scheduler integrates directly with Dentrix for real-time appointment availability and booking synchronization. Allows patients to book appointments directly with schedule visibility matching the practice management system.
- Open DentalcoreOnline scheduling integration with Open Dental practice management system ensuring real-time availability sync and automated appointment booking.
- EaglesoftcoreOnline dental scheduler connects with Eaglesoft for seamless appointment booking experience with real-time schedule updates.
Scale indicators15 records
Recent moves6 records
Expansion highlights4 records
My Social Practice competitors and assessment
Company assessmentDirect peers
- Tebra (PatientPop): Tebra acquired PatientPop to form a leading practice-growth platform for independent practices, including dental. Competes head-to-head with My Social Practice on dental websites, SEO, reputation, and patient acquisition.
- Weave: Patient communication and engagement platform widely used by dental practices, with overlap in two-way texting, reputation, and online scheduling. Competes with MSP's Annie AI and Online Scheduler offerings.
- Solutionreach: Long-standing dental patient engagement and reputation management vendor; overlaps with MSP's reputation management, reminders, and patient communication modules.
- RevenueWell: Dental-specific patient communication, recall, and marketing platform; competes with MSP on reviews, reminders, and patient reactivation workflows.
- Yapi: Dental practice communication and patient experience platform with paperless forms, texting, and online reviews — directly overlaps MSP's reputation and patient communication products.
- ProSites: Dental website design and marketing provider with comparable service tiers and SEO offerings; competes with MSP's Website Design and SEO products for solo and group practices.
- Officite: Dental practice website and marketing company offering SEO, PPC, and reputation services; competes with MSP for the same SMB dental customer base.
- Lasso MD: Dental marketing agency providing SEO, paid advertising, and websites with a similar vertical-specialist positioning; competes directly for solo and group dental practice budgets.
Emerging players
- Dental Intelligence: Dental practice analytics and patient reactivation platform; adjacent competitor with overlap on hygiene reactivation and patient engagement, complementing/competing with MSP's Annie AI proactive outreach.
Broad incumbents
- Birdeye: Broad multi-vertical reputation management and customer experience platform with significant dental practice penetration; competes with MSP on reviews, listings, and patient messaging at scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
My Social Practice social profiles
Digital presenceMy Social Practice compliance and trust
Trust signalCompliance1 record
My Social Practice financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Social Practice leadership team
Management profileNumber of profiles
My Social Practice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Social Practice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Social Practice
What does My Social Practice do?
My Social Practice is a dental marketing company that provides an integrated system of services built exclusively for dental practices to attract new patients. Its core offerings include SEO, social media management, reputation management, custom website design, paid advertising, online scheduling, and Annie AI — a 24/7 AI dental receptionist. Services are delivered primarily through subscription-based monthly plans with dedicated account strategists.
Is My Social Practice a public or private company?
My Social Practice is a private company. It is currently operating.
When was My Social Practice founded?
My Social Practice was founded in 2010. It employs 11 to 50 people.
Where is My Social Practice based?
My Social Practice is headquartered in Draper, United States, in the North America region.
How does My Social Practice make money?
Three revenue lines are on record. Dental Marketing Services Subscription is the primary driver. The others are annie AI Receptionist and website Design Services.
Who are My Social Practice's main competitors?
Direct peers on record are Tebra (PatientPop), Weave, Solutionreach, RevenueWell, Yapi, ProSites, Officite and Lasso MD. Dental Intelligence is listed as an emerging player. Birdeye is listed as a broad incumbent.
Does My Social Practice have an API?
No public API is recorded for My Social Practice.