Evrika

What Evrika does

Evrika (TOO "Kompaniya Evrika") is a Kazakhstani multi-channel retailer of home appliances and consumer electronics, operating since 2013. The company sells smartphones, laptops, televisions, refrigerators, air-conditioners, small appliances, vacuums, bicycles, and related accessories through three coordinated channels: a national e-commerce storefront at evrika.com, the Evrika Smart mobile application (iOS and Android), and a network of physical retail stores in 26 cities across Kazakhstan including Almaty, Astana, Shymkent, Karaganda, Aktobe, Taraz, Ust-Kamenogorsk and Kyzylorda. Its catalog spans 180 smartphone SKUs and 83 air-conditioner SKUs and includes private-label brands Klima and Weber alongside multi-brand inventory from Apple, Samsung, LG, Honor, ViVO, Asus, Lenovo, Acer, De'Longhi and others.

Evrika's underlying platform bundles e-commerce functionality (catalog, comparison, favorites, cart, order tracking) with four integrated service modules: a Smart Bonus virtual loyalty card (1 Bonus = 1 Tenge, 180-day validity, up to 99% of purchase price) shared across affiliated Samsung, Sony Centre, Bosch and Benetton stores; a Trade-in program offering up to 70% discount supported by an online calculator covering 24+ smartphone brands; a consumer-credit engine integrated with five Kazakh banks (Halyk, Freedom Finance, Home Credit, Eurasian, Kaspi) producing 5–10 minute online credit decisions; and value-added services including Smart Service, Smart Protect, Smart Market and paid appliance installation.

The business model is transactional retail with credit and loyalty overlays. Revenue is generated primarily through per-unit hardware sales in tenge to B2C consumers and a secondary corporate/B2B channel, supplemented by trade-in resale margin, consumer-credit facilitation, fee-based services and ancillary commercial property rental. GTM is direct-to-consumer and sales-led, anchored on aggressive promotional pricing (catalog discounts of 10–60% across active campaigns), a multi-bank installment offer presented at checkout and in-store, and event sponsorships including the Almaty Half Marathon 2026 and the Evrika Weekend Cup tennis tournament. Pricing is unit-based, billing is pay-as-you-go, and the company is privately held with no disclosed funding rounds or revenue figures.

Name

Evrika

Legal name

ТОО "Компания Эврика"

Website

https://evrika.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Evrika is a Kazakhstani multi-channel retailer selling smartphones, home appliances, and consumer electronics via a national e-commerce site, a mobile app, and 26 physical stores, supported by 5-bank consumer credit, a Trade-in program, and a cross-store Smart Bonus loyalty currency.

Ownership category

akta.pro rank

Headquarters

HQ city

Shymkent

HQ country

Kazakhstan

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Hardware Sales: Core revenue from selling new home appliances and electronics (smartphones, laptops, TVs, refrigerators, air conditioners, vacuums, small appliances, accessories) to consumers and corporate buyers through both the e-commerce site and physical stores across Kazakhstan. Priced per unit in tenge.
2. Trade-In Resale Margin: Customers receive up to 70% discount on new goods in exchange for used gadgets, generating an arbitrage margin on the trade-in hardware itself plus an attachment sale of new inventory.
3. Consumer Credit Facilitation: Evrika facilitates installment/credit sales through 5 partner banks (Halyk Bank, Freedom Finance, Home Credit Bank, Eurasian Bank, Kaspi Bank). Revenue is derived from credit-attached hardware sales; banking partners take the credit risk.
4. Value-Added Services: Fee-based services including Smart Protect (extended warranty), Smart Service (maintenance), Smart Market (additional marketplace offers), and paid appliance installation (Установка техники).
5. Corporate/B2B Sales: Dedicated corporate sales channel (Корпоративные продажи) supplying appliances and electronics to business buyers.
6. Commercial Property Rental: Evrika rents out its commercial retail premises (Аренда торговых помещений) as a supplementary revenue stream.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels8 records

Core offering

Evrika is a multi-channel Kazakh retailer of home appliances and consumer electronics, operating the evrika.com e-commerce storefront, the Evrika Smart mobile application, and a physical retail network across 26 cities in Kazakhstan. Its catalog spans smartphones, laptops, TVs, refrigerators, air conditioners, vacuums, small appliances, bicycles, accessories, and its own private-label Klima and Weber air-conditioner lines, augmented by bundled consumer credit via five partner banks, a trade-in service, the Smart Bonus loyalty program, installation, and corporate B2B sales.

Product overview

Evrika operates a single, unified e-commerce platform at evrika.com for home appliances and consumer electronics in Kazakhstan, layered with several integrated value-added modules rather than separate standalone products. The core platform — the Evrika online store with product catalog, comparison, favorites, cart, checkout and order tracking — is wrapped by the Evrika Smart mobile application (iOS/Android) which exposes the same functionality plus loyalty tools, and is complemented by the Smart Bonus loyalty program, the Trade-in service, the Smart Service / Smart Protect / Smart Market modules, the appliance-installation service, and the credit-and-installment service backed by five partner banks. Underpinning the catalog are Evrika's own climat brands Klima (comfort-oriented air-conditioners) and Weber (premium air-conditioners with advanced zone-control features), sold alongside multi-brand inventory from Apple, Samsung, LG, Honor, ViVO, Asus, Lenovo, Acer, De'Longhi and others.

Differentiator

Problem solved

Functional benefit

Brands

• Evrika Smart: Mobile application and accompanying ecosystem (bonuses, orders, promotions) tied to the Evrika retail brand.

Products and services

• Evrika Online Store (evrika.com) E-commerce platform for home appliances and consumer electronics in Kazakhstan, offering catalog browsing, product comparison, favorites, shopping cart, ordering, delivery and payment across product categories such as air-conditioners, smartphones, laptops, TVs, refrigerators, bicycles, and small appliances.
• Evrika Smart mobile application Cross-platform mobile app for iOS and Android that lets customers track current promotions, place orders, monitor order status, and earn and spend Smart Bonus loyalty points.
• Smart Bonus loyalty program Virtual-card loyalty program in which 1 bonus = 1 tenge; bonuses are credited after each purchase, become available 16 days later, and remain valid for 180 days, with up to 99% of a purchase payable in bonuses. The program is shared with partner retail chains including Samsung Brand Shop, Sony Centre, Bosch, and United Colors of Benetton.
• Trade-in program Service allowing customers to exchange old gadgets for new ones at up to 70% discount, supported by an online calculator covering 24+ brands (Apple, Samsung, Xiaomi, Honor, Huawei, etc.), with in-store expert appraisal available at Evrika retail locations.
• Credit and installment service In-store and online financing option enabling purchases from 5,000 KZT to 2,000,000 KZT through five partner banks (Halyk Bank, Freedom Finance, Home Credit Bank, Eurasian Bank, Kaspi Bank), with online scoring typically returning a decision within 5–10 minutes.
• Smart Service Service offering listed under Evrika's Services & Services menu providing appliance maintenance and support.
• Smart Protect Extended-warranty/protection offering listed under Evrika's Services & Services menu for purchased products.
• Smart Market Value-added service listed under Evrika's Services & Services menu offering additional marketplace-style benefits to customers.
• Appliance installation service Paid installation service for purchased equipment such as air-conditioners, accessible via Evrika's Services & Services menu.
• Klima air-conditioner brand Evrika's private-label house brand of air-conditioners focused on user comfort and quiet operation, offered across multiple model series (KAC-H, KAC, PRO, FBR1) with features such as automatic humidity control, air cleaning, inverter, Wi-Fi, WindFree, and self-cleaning technologies.
• Weber air-conditioner brand Evrika's premium private-label house brand of air-conditioners positioned for perfectionists, featuring up to seven fan speeds, a remote-mounted thermocouple for zone-based cooling/heating, floor/ceiling temperature memory, and 55°C internal-block sterilization.

Quantifiable outcome

• Up to 99% of purchase price payable via Smart Bonus loyalty currency
• +5 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Samsung Brand Shop (smbrand.kz)coreStrategic or Co-development PartnerMember of the Smart Bonus loyalty club — customers of Samsung Brand Shop can use accumulated Smart Bonuses to pay up to 99% of their purchase price and access club-exclusive promotions.
• Sony Centre (sonycenter.kz)coreStrategic or Co-development PartnerMember of the Smart Bonus loyalty club — Sony Centre customers participate in the shared bonus currency and joint loyalty activities.
• Bosch Center (boschcenter.kz)coreStrategic or Co-development PartnerMember of the Smart Bonus loyalty club — Bosch customers participate in shared bonus currency and exclusive offers for cardholders.
• United Colors of Benetton (ucb.kz)coreStrategic or Co-development PartnerMember of the Smart Bonus loyalty club — Benetton customers can use accumulated bonuses to pay up to 99% of purchase price and access joint promotions.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sulpak: Sulpak is one of the largest electronics and home appliance retail chains in Kazakhstan, operating an omnichannel model with online storefront and a deep physical store network. It directly competes with Evrika across smartphones, laptops, home appliances and consumer electronics for the same Kazakh B2C customer.
• Technodom: Technodom is a major Kazakh electronics, home appliance and home goods retailer with nationwide omnichannel presence, catalog breadth and installment/credit offers similar to Evrika's. It targets the same mass-market Kazakh consumer and competes directly on price, assortment and store footprint.
• Kaspi.kz: Kaspi.kz is Kazakhstan's dominant super-app combining marketplace, payments and consumer finance (Kaspi Bank). Its Marketplace hosts electronics and appliance sellers and is the most direct digital competitor to evrika.com, while Kaspi Pay/Bank powers one of Evrika's installment partners, making it both competitor and channel.
• Mechta (Мechta.kz): Mechta is a Kazakh consumer electronics and home appliance chain with online and physical stores nationwide. It competes head-to-head with Evrika on branded electronics assortment, installment pricing and store-based credit assistance.

Regional players

• DNS: DNS is Russia's largest specialty electronics retailer with private-label products and aggressive store expansion. While primarily Russian, it operates in CIS-adjacent markets and is a useful comparable for the private-label electronics retail playbook Evrika is executing with Klima and Weber.
• Citilink: Citilink is a leading Russian online-focused electronics and home appliance retailer with broad assortment and installment offerings. It serves as a comparable for the pure-online plus marketplace playbook that Evrika's evrika.com storefront competes against in the CIS region.

Broad incumbents

• M.Video-Eldorado: M.Video-Eldorado is Russia's largest consumer electronics and home appliance omnichannel retailer, combining online, mobile and ~1,200 stores. It is a comparable model for Evrika's omnichannel retail, private-label programs and installment-led conversion at scale.
• Wildberries: Wildberries is the dominant CIS marketplace operator with a Kazakhstan-dedicated storefront selling electronics and appliances alongside a broad general-merchandise assortment. It competes with Evrika for price-driven online shoppers and increasingly for marketplace mindshare.
• Alser Group: Alser is a Kazakh diversified retail and consumer-services group whose portfolio includes electronics retail (e.g., Sulpak) and other consumer chains. It is a comparable for multi-banner retail conglomerates with shared services and overlapping customer bases.

Others

• Home Credit Bank (Kazakhstan): Home Credit Bank is one of Evrika's five consumer-credit partners, specializing in POS installment lending at retail in Kazakhstan. It is comparable as the underlying financing infrastructure powering Evrika's credit-led conversion, rather than as a direct retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Evrikacom
• Facebookfacebook.com/evrikacom
• LinkedInlinkedin.com/company/evrikakz

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evrika