Samsung Brand Shop

What Samsung Brand Shop does

Samsung Brand Shop Tunisie is an authorized Samsung retailer operating in Tunisia since 2012, headquartered in Tunis. The company sells Samsung consumer electronics — including Galaxy smartphones (S25/S26/A37/A57 series), Galaxy tablets (Tab S11/S10/A11), Galaxy connected watches (Watch7/8/Watch FE), wireless earbuds (Galaxy Buds4/4 Pro), QLED and Crystal UHD televisions, audio equipment (JBL/AKG/Harman Kardon), and home appliances (refrigerators, washing machines, dishwashers, air conditioners, microwaves, cooking appliances, vacuum cleaners) — through both an e-commerce platform at samsungshop.tn and a network of physical retail stores across the country, including a flagship at Résidence Hayet, Rue Lac Biwa, Berges du Lac in Tunis. The business is structured as a private Tunisian retail entity with a small headcount of 1–10 employees.

The company operates a direct-to-consumer omnichannel model, generating revenue through one-time retail sales of Samsung products at publicly listed fixed prices denominated in Tunisian Dinars (TND). Representative pricing includes the Galaxy S26 Ultra 12/512GB at 6,999 TND, the Galaxy Tab S11 Ultra 5G at 4,199 TND, the 65" QLED Q6F 4K Smart TV at 2,999 TND, and the RS70 Bespoke AI Side by Side 651L refrigerator at 5,899 TND. Distribution combines an owned e-commerce storefront with home delivery and a physical retail showroom presence, supported by phone, mobile, and email customer service channels. Its sole disclosed strategic relationship is with Samsung Electronics, under whose authorized "Samsung Shop" brand framework the business operates; the retailer has no disclosed management team, funding rounds, M&A activity, patents, or certifications beyond its reseller status.

The competitive position rests on (i) the right to use the Samsung brand and access new Samsung launches in the Tunisian market and (ii) a physical-plus-digital omnichannel footprint that few single-brand authorized resellers in Tunisia replicate at comparable scale. Revenue is unconsoled and no headcount, financial, or ownership-structure disclosures are available beyond public website data.

Name

Samsung Brand Shop

Legal name

Samsung Brand Shop Tunisie

Website

https://samsungshop.tn

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Samsung Brand Shop Tunisie is an authorized Samsung retailer operating physical stores and an e-commerce platform (samsungshop.tn) in Tunisia since 2012, selling Galaxy smartphones, tablets, TVs, wearables, and home appliances to individual Tunisian consumers and households.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro industry

PRIMARYCRAGAHAC

Consumer Electronics & Mobile Store-in-Store

Consumer Products & Retail/General Merchandise & Department Stores/Department Store–Anchored Multi-Category Retail (Store-in-Store)

Keywords

• Consumer electronics retail
• Smartphone retail
• Home appliances
• Authorized dealer
• Electronics e-commerce

Headquarters

HQ city

Tunis

HQ country

Tunisia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer electronics product sales: Revenue is generated through retail sales of Samsung consumer electronics products through both e-commerce and physical retail store channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Samsung Brand Shop Tunisia is an authorized Samsung retailer that sells Samsung consumer electronics and home appliances to Tunisian consumers. It distributes Samsung Galaxy smartphones, tablets, connected watches, wireless earbuds, televisions, audio equipment, home appliances, computing products, and accessories through its own e-commerce website (samsungshop.tn) and a network of physical Samsung Shop retail locations. Revenue is earned on retail product sales at fixed publicly listed prices denominated in Tunisian Dinars.

Product overview

Samsung Brand Shop Tunisia is an authorized Samsung e-commerce retail platform and physical store selling Samsung products in Tunisia. The offering consists of multiple Samsung product categories: Samsung Galaxy smartphones (S series, A series), Galaxy tablets (Tab S series, Tab A series), Galaxy connected watches (Watch7, Watch FE), wireless earbuds (Galaxy Buds), Samsung televisions (QLED, Crystal UHD), home audio systems (JBL, AKG, Harman Kardon), home appliances (refrigerators, washing machines, dishwashers, air conditioners, microwaves, vacuum cleaners), computing products (monitors), and phone accessories. The store operates both as an online e-commerce website (samsungshop.tn) and physical retail locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Samsung Galaxy Smartphones
• Samsung Galaxy Tablets
• Samsung Galaxy Connected Watches
• Samsung TVs
• Samsung Audio and Home Cinema
• Samsung Home Appliances
• Samsung Computing Products
• Samsung Phone Accessories
• Galaxy Buds4 Pro
• Galaxy Buds4
• Galaxy S26 Ultra
• Galaxy Tab S11 5G
• Galaxy Tab S11 Ultra 5G
• Samsung QLED Q6F 4K Smart TV
• Samsung Crystal UHD U8000F 4K Smart TV
• Samsung RS70 Bespoke AI Side by Side Refrigerator
• Samsung RF48 4-Door Refrigerator
• Samsung Top Inverter 19Kg Washing Machine
• Samsung Brand Shop Lac 1 (Physical Store)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Samsung ElectronicscoreChannel Partner/ Reseller/ DistributorSamsung Brand Shop Tunisia is an authorized Samsung brand shop and official retailer of Samsung products in Tunisia. The company operates under the Samsung Shop brand, selling Samsung smartphones, tablets, TVs, home appliances, audio equipment, and accessories through both physical retail stores and an e-commerce platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Best Buy: Best Buy is a large US-based multi-category consumer electronics and appliance retailer with both physical stores and e-commerce. It serves as a broad incumbent comparable to Samsung Brand Shop in product categories (smartphones, TVs, home appliances) and omnichannel retail model, though at significantly greater scale and multi-brand assortment.
• MediaMarkt: MediaMarkt is a major European consumer electronics and home appliance retailer operating large-format stores and online across multiple countries. It is a broad incumbent comparable to Samsung Brand Shop in product focus (CE and appliances) and omnichannel strategy, but operates at much greater scale and as a multi-brand generalist.
• Fnac Darty: Fnac Darty is a leading French multi-category retailer selling consumer electronics, home appliances, and entertainment products through stores and e-commerce. It is a broad incumbent comparable to Samsung Brand Shop in product categories and omnichannel model, with much larger scale and broader brand assortment.

Direct peers

• Electroplanet: Electroplanet is a Tunisian electronics retail chain selling smartphones, TVs, audio, and home appliances through physical stores across Tunisia. It directly competes with Samsung Brand Shop for Tunisian consumer electronics spending through a similar physical retail footprint and product mix.
• Jumia: Jumia is a leading African e-commerce marketplace operating across multiple North and Sub-Saharan African countries, with consumer electronics as a core category. It is directly comparable to Samsung Brand Shop for the online electronics retail motion in Africa, though as a multi-seller marketplace rather than an authorized single-brand shop.
• Tunisianet: Tunisianet is one of Tunisia's largest online consumer electronics and IT e-commerce retailers, offering smartphones, computers, TVs, and home appliances. It is directly comparable to Samsung Brand Shop as a multi-category electronics seller targeting Tunisian consumers with a strong online channel.
• Mytek: Mytek is a leading Tunisian consumer electronics and IT retailer operating both physical stores and an e-commerce site, selling smartphones, laptops, TVs, and home appliances. It is directly comparable as a multi-category electronics retailer serving the same Tunisian consumer base as Samsung Brand Shop, including carrying Samsung products among others.

Regional players

• Carrefour Tunisia: Carrefour operates hypermarkets in Tunisia selling a broad assortment that includes consumer electronics and home appliances alongside groceries. It is a regional player comparable to Samsung Brand Shop in appliance and electronics category overlap, but primarily competes as a broader general merchandise retailer rather than a CE specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/SamsungTunis
• Facebookfacebook.com/SamsungTunis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samsung Brand Shop